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SpaceX begins installing new ‘Raptor 2’ engines on Super Heavy booster
SpaceX has begun installing new ‘Raptor 2’ engines on Super Heavy Booster 7 after the prototype completed a range of tests and returned to the company’s South Texas ‘Starbase’ rocket factory.
Earlier this month, SpaceX transported Booster 7 (B7) in the opposite direction, returning the 67-meter (~220 ft) tall rocket to Starbase’s orbital launch site (OLS) for the second time after it was forced to head back to the factory for repairs. Repairs completed, SpaceX dove headfirst into the process of verifying that the booster had been returned to full health and immediately filled its tanks to the brim with at least 3000 tons (>6.5M lb) of liquid nitrogen and oxygen – better known as a cryogenic proof test.
Less than 48 hours after completing its first post-repair test, Booster 7 sailed through another full cryoproof test without losing a beat. On May 13th, two days later, SpaceX attached a crane to Super Heavy B7 and removed it from the orbital launch mount before rolling the rocket back to Starbase’s build site on May 14th. Without official confirmation, which is increasingly rare, it was impossible to determine the results of the testing with certainty, but the speed of the process and Booster 7’s rapid launch mount removal made the two most extreme outcomes the most likely.
A quick return to the build site could have been explained by a significant vehicle failure or a major issue with SpaceX’s repair job – no point in continuing to test a vehicle that can’t be fully tested. On the exact opposite hand, a near-perfect test campaign in which all objectives were more or less achieved without major hiccups could also explain the quick return. In general, the evidence was in favor of the more optimistic explanation. Had a major issue been uncovered during the first post-repair cryoproof, it’s difficult to imagine that SpaceX would have completed the exact same test – in full less than 48 hours later.
However, SpaceX moved an in-situ Raptor engine installation stand towards Booster 7 and the orbital launch mount shortly before testing restarted, hinting – for the moment – that the company wanted to begin installing Raptor engines immediately after cryoproof testing. But mid-way through testing, the stand was moved back to its storage area and Super Heavy was instead removed from the mount and returned to the factory, adding a little uncertainty.
Concerns were immediately assuaged on May 17th when SpaceX was spotted moving Raptor engines from a production tent to the ‘megabay’ assembly building containing Booster 7. While the location of the new bay makes it difficult to peek inside from public viewpoints, preventing direct confirmation, it’s very likely SpaceX has begun installing new Raptor 2 engines on Super Heavy B7.
Additionally, confirming some of the more optimistic speculation about SpaceX’s decision to move Booster 7 back to build site, two of the three Raptor engines spotted on May 17th were also labeled “E26” and “E28.” Unless SpaceX’s engine numbering conventions have changed, the labels identify the engines as three of 20 ‘Raptor Boost’ engines that will ultimately populate the outer ring of Super Heavy B7’s aft end. More importantly, the installation of any Raptor Boost 2 (RB2) engines likely indicates that SpaceX has decided to install a full set of 33 Raptors on the booster before kicking off static fire testing.
To limit risk, SpaceX could have begun test-firing Booster 7 with just 1-3 Raptor engines installed and gradually added more as confidence grew. Instead, SpaceX appears to have accepted the added risk of losing 33 brand-new Raptor 2 engines in one fell swoop in return for the possibility of a much faster test campaign. If there are no major surprises during static fire testing, in other words, Booster 7 could be ready for flight far more quickly if the process begins with all 33 engines already installed. Installing Booster 7’s Raptors, heat shield, and aerocovers will be easier back at the build site.
Doing it all at once should also help prevent Booster 7 from suffering Booster 4’s fate and wallowing, unfinished, for months without completing a single useful test. If the gamble works, the first stage of a two-stage Starship could be ready for an orbital launch attempt in just a few months. If the gamble fails and Booster 7 is damaged, destroyed, or otherwise unable to pass the necessary tests, SpaceX will simply move on to Booster 8 sooner than later, having wasted less time on a more cautious Booster 7 test campaign.
It’s unclear how long it will take SpaceX to install all 33 Raptors, construct a heat shield around those engines, and finish buttoning up the rest of Booster 7. In an adjacent assembly bay, SpaceX appears to have nearly finished assembling a similarly upgraded Starship – Ship 24 – that’s first in line to ride Booster 7 into space. The company has also tentatively requested road closures for three 12-hour test windows on May 23rd, 24th, and 25th that either vehicle could use.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
