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SpaceX on track to become third most valuable private company in the world

SpaceX's valuation continues to skyrocket after a new funding round substantially increased the company's share price. (Richard Angle)

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SpaceX is on track to become the third most valuable private company in the world if it successfully raises a new round of funding.

First reported and confirmed by CNBC, SpaceX hopes to raise between $500 million and $1 billion via a new investment offering. The Series N round would ultimately value the company at $44 billion – second only to China’s Didi and Bytedance (known in the US for TikTok) – if SpaceX finds significant investor interest at the upgraded $270 share price. Based on the ~$3.4 billion SpaceX has raised over more than a dozen rounds in just the last several years, strong investor demand is all but guaranteed.

The confidence and interest of investors can be explained in large part by SpaceX’s spectacular success in the face of countless systemic and technological challenges, as well as its association with founder and Tesla CEO Elon Musk. Perhaps even more at odds with success than SpaceX’s near-term goals, Tesla’s meteoric rise and iron grip on the global consumer electric vehicle industry has unsurprisingly helped convince many that success is often just a matter of time for Musk’s calculated ventures.

Dozens of Starlink satellites streak through the night sky in this long exposure image. (Richard Angle)
Both SpaceX’s Starship and Starlink programs are in the midst of major, capital-intensive shifts in strategy. (NASASpaceflight – Nomadd)

Like several recent fundraising rounds, SpaceX is seeking investors willing to support the company’s long-term vision in the hopes that its Starship and Starlink programs will be as disruptive and revolutionary as they aim to be. CNBC reports that SpaceX is telling prospective investors that Starlink aims to become a major player in a range of industries with a potential global market of more than $1 trillion per year. That figure is almost certainly a best-case theoretical value assuming that SpaceX has completed a vast ~40,000-satellite Starlink constellation and is able to capture almost every single prospective customer.

It’s still within the realm of possibility, though. On its own, Starlink holds the potential to become one of the largest companies in the world – public or private – if SpaceX achieves every ambitious goal it’s set itself to. In that context, there’s a chance that acquiring a stake in SpaceX at a valuation of ~$44 billion will set investors up for unprecedented returns on the order of Tesla investors buying shares for $100-200 in the early 2010s.

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60 Starlink v1.0 satellites stacked and ready for launch. (SpaceX)

Of course, that investment rationale doesn’t even touch on Starship, aside from the fact that Starship will be a necessity if SpaceX is to have any chance of launching and maintaining a constellation of tens of thousands of satellites. Beyond the Starship/Super Heavy launch vehicle’s integral role in future plans for Starlink, the next-generation rocket is arguably a much thornier technical challenge than Starlink while also offering far less return-on-investment (ROI) certainty. Relative to other industries, particularly those with demand for communications services, the global demand for commercial launch services is minuscule, representing just a few billion dollars per year.

Starship SN5. (NASASpaceflight – bocachicagal)
A senior SpaceX engineer and executive believes that Starship’s first orbital launch could still happen by the end of 2020. (SpaceX)

Even if Falcon 9 – let alone Starship – dramatically cuts the cost of access to orbit, there’s no guarantee beyond basic economic theory that lowering the barrier to entry will necessarily expand the market for launches. For a radical expansion in demand, entire new space-adjacent industries will have to be created given that the vast majority of modern demand comes from space-based communications companies.

SpaceX has known that this would be the case for at least half a decade, however, and is thus intelligently positioning Starlink as a primary investor focus as far as revenue and profit are concerned. Starlink would thus help SpaceX complete the Starship launch vehicle, which is far more focused on the company’s foundational goal of making humanity a multiplanetary species by enabling the creation of a self-sustaining city on Mars. Still, Starship will need to be revolutionarily affordable, reliable, and reusable for SpaceX to ever even dream of achieving that founding goal.

In the process of tackling those technical challenges, Starship could very well expand the global space industry by one or several magnitudes, but it will remain a major wildcard up until the day it does.

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Eric Ralph is Teslarati's senior spaceflight reporter and has been covering the industry in some capacity for almost half a decade, largely spurred in 2016 by a trip to Mexico to watch Elon Musk reveal SpaceX's plans for Mars in person. Aside from spreading interest and excitement about spaceflight far and wide, his primary goal is to cover humanity's ongoing efforts to expand beyond Earth to the Moon, Mars, and elsewhere.

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Tesla loses Director who designed one of the company’s best features

Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.

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Credit: Tesla

Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.

Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:

“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”

It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:

“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”

The move was first reported by NotaTeslaApp.

Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.

The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.

However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.

It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”

That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.

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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry

Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.

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Credit: Tesla China

Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.

According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.

The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.

It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.

Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.

South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.

Tesla Model Y lineup expansion signals an uncomfortable reality for consumers

But for U.S. fans, things are not looking good for a launch in the market.

CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.

For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.

The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.

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Tesla is ramping up its advertising strategy on social media

Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.

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tesla cybertruck
Tesla CEO Elon Musk unveils futuristic Cybertruck in Los Angeles, Nov. 21, 2019 (Photo: Teslarati)

Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.

However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.

On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:

Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.

In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.

Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”

The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.

Tesla counters jab at lack of advertising with perfect response

This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.

The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.

These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.

This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.

If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.

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