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SpaceX on a roll with latest small satellite launch contract wins
Rideshare organize Exolaunch has announced a multi-spacecraft launch contract with SpaceX, continuing a streak of success enjoyed by the launch company’s Smallsat Program over the last several months.
While Exolaunch declined to confirm the mass of the payload or the number of satellites it manifested on a SpaceX Smallsat Program launch, the German company has likely arranged for 5-10 customer satellites to travel to orbit on Falcon 9. Known as a launch services provider, Exolaunch is effectively a middleman company tasked with connecting small satellites – typically cubesats in the 1-50 kg (1-125 lb) range – to rideshare launch opportunities on much larger rockets.
At face value, SpaceX’s Smallsat Program offers an extremely poor deal for individual cubesat owners on the market for launch services. However, through a growing number of flight-proven organizers like Exolaunch, Nanoracks, and others, markets and actual hardware are being developed to give the many hundreds or thousands of potential customers a cheap and reliable way to space. Uncertainties undoubtedly remain but SpaceX appears to be well on its way to securing a range of relatively valuable keystone customers, potentially becoming the go-to option for smallsat launches.
While it sounds deceptively simple, it’s looking more and more like SpaceX’s Smallsat Program has been an extremely strategic and forward-looking play, setting the company up to be a bit like the spaceflight equivalent of an ocean freight provider. Effectively the invisible backbone of the global economy, modern shipping is incredibly efficient and effective in large part because of the adoption of standardized shipping containers.
Just like oceanic shipping, the cost of transporting an entire shipping container is uneconomical for the vast majority of customers in search of logistics services. Instead, 3rd parties typically acquire space and then sell portions of each container’s volume inside to smaller customers. Companies like Exolaunch, Nanoracks, and more are essentially trying to become those third parties, albeit in a world where the standard shipping container has yet to be developed.
Exolaunch’s ‘Exopod’ is one of several such orbital-shipping-crates-in-waiting and will fly on SpaceX’s first dedicated rideshare mission, scheduled to launch no earlier than (NET) December 2020. Critically, providers like Exolaunch – tasked with deploying multiple customer satellites in orbit – can require an overall payload heavy enough for SpaceX’s pricing to be spectacularly competitive. Assuming an Exopod is ~50 kg and can store four 3U cubesats weighing ~10 kg each, Exolaunch would have to pay SpaceX just ~$1M to launch a full pod.
Add a 25% overhead for Exolaunch’s own costs and those four satellites could reach orbit for something like ~$300,000 apiece. In reality, it’s likely possibly for costs to be even lower, but it serves to show how 3rd-party service providers can offer prices lower than the launch company’s own catalog.
Aside from Exolaunch, SpaceX has won several smallsat launch contracts from Nanoracks (partially a services provider like Exolaunch), Momentus (a space tug company with more than a dozen of its own satellite customers), Kepler (an Internet of Things satellite constellation company), as well as several smaller orders. SpaceX’s growing relationship with Momentus is particularly interesting as the latter company’s goal is to develop cheap orbital tugs, deploying satellites at the exact orbits they want even if launched as part of a rideshare. Momentus has already bought slots for its Vigoride space tugs on five SpaceX rideshare launches, beginning as early as December 2020.
Ultimately, while the economics of rideshare launches on vehicles as large as Falcon 9 remain extremely unforgiving, SpaceX appears to be in it for the long haul and has certainly won an impressive number of launch contracts in just the last few months. SpaceX’s first Smallsat Program rideshare could happen as early as June 2020, hitching a ride on one of the two-dozen internal Starlink missions planned this year. The first dedicated rideshare is working towards its own December 2020 launch debut.
Tesla made a dramatic change to the Online Design Studio to show its plans for Full Self-Driving, a major part of the company’s plans moving forward, as CEO Elon Musk has been extremely clear on the direction moving forward.
With Tesla taking a stand and removing the ability to purchase Full Self-Driving outright next month, it is already taking steps to initiate that with owners and potential buyers.
On Thursday night, the company updated its Online Design Studio to reflect that in a new move that now lists the three purchase options that are currently available: Monthly Subscription, One-Time Purchase, or Add Later:
🚨 Check out the change Tesla made to its Online Design Studio:
It now lists the Monthly Subscription as an option for Full Self-Driving
It also shows the outright purchase option as expiring on February 14 pic.twitter.com/pM6Svmyy8d
— TESLARATI (@Teslarati) January 23, 2026
This change replaces the former option for purchasing Full Self-Driving at the time of purchase, which was a simple and single box to purchase the suite outright. Subscriptions were activated through the vehicle exclusively.
However, with Musk announcing that Tesla would soon remove the outright purchase option, it is clearer than ever that the Subscription plan is where the company is headed.
The removal of the outright purchase option has been a polarizing topic among the Tesla community, especially considering that there are many people who are concerned about potential price increases or have been saving to purchase it for $8,000.
This would bring an end to the ability to pay for it once and never have to pay for it again. With the Subscription strategy, things are definitely going to change, and if people are paying for their cars monthly, it will essentially add $100 per month to their payment, pricing some people out. The price will increase as well, as Musk said on Thursday, as it improves in functionality.
I should also mention that the $99/month for supervised FSD will rise as FSD’s capabilities improve.
The massive value jump is when you can be on your phone or sleeping for the entire ride (unsupervised FSD). https://t.co/YDKhXN3aaG
— Elon Musk (@elonmusk) January 23, 2026
Those skeptics have grown concerned that this will actually lower the take rate of Full Self-Driving. While it is understandable that FSD would increase in price as the capabilities improve, there are arguments for a tiered system that would allow owners to pay for features that they appreciate and can afford, which would help with data accumulation for the company.
Musk’s new compensation package also would require Tesla to have 10 million active FSD subscriptions, but people are not sure if this will move the needle in the correct direction. If Tesla can potentially offer a cheaper alternative that is not quite unsupervised, things could improve in terms of the number of owners who pay for it.
News
Tesla Model S completes first ever FSD Cannonball Run with zero interventions
The coast-to-coast drive marked the first time Tesla’s FSD system completed the iconic, 3,000-mile route end to end with no interventions.
A Tesla Model S has completed the first-ever full Cannonball Run using Full Self-Driving (FSD), traveling from Los Angeles to New York with zero interventions. The coast-to-coast drive marked the first time Tesla’s FSD system completed the iconic, 3,000-mile route end to end, fulfilling a long-discussed benchmark for autonomy.
A full FSD Cannonball Run
As per a report from The Drive, a 2024 Tesla Model S with AI4 and FSD v14.2.2.3 completed the 3,081-mile trip from Redondo Beach in Los Angeles to midtown Manhattan in New York City. The drive was completed by Alex Roy, a former automotive journalist and investor, along with a small team of autonomy experts.
Roy said FSD handled all driving tasks for the entirety of the route, including highway cruising, lane changes, navigation, and adverse weather conditions. The trip took a total of 58 hours and 22 minutes at an average speed of 64 mph, and about 10 hours were spent charging the vehicle. In later comments, Roy noted that he and his team cleaned out the Model S’ cameras during their stops to keep FSD’s performance optimal.Â
History made
The historic trip was quite impressive, considering that the journey was in the middle of winter. This meant that FSD didn’t just deal with other cars on the road. The vehicle also had to handle extreme cold, snow, ice, slush, and rain.
As per Roy in a post on X, FSD performed so well during the trip that the journey would have been completed faster if the Model S did not have people onboard. “Elon Musk was right. Once an autonomous vehicle is mature, most human input is error. A comedy of human errors added hours and hundreds of miles, but FSD stunned us with its consistent and comfortable behavior,” Roy wrote in a post on X.
Roy’s comments are quite notable as he has previously attempted Cannonball Runs using FSD on December 2024 and February 2025. Neither were zero intervention drives.
Elon Musk
Tesla removes Autopilot as standard, receives criticism online
The move leaves only Traffic Aware Cruise Control as standard equipment on new Tesla orders.
Tesla removed its basic Autopilot package as a standard feature in the United States. The move leaves only Traffic Aware Cruise Control as standard equipment on new Tesla orders, and shifts the company’s strategy towards paid Full Self-Driving subscriptions.
Tesla removes Autopilot
As per observations from the electric vehicle community on social media, Tesla no longer lists Autopilot as standard in its vehicles in the U.S. This suggests that features such as lane-centering and Autosteer have been removed as standard equipment. Previously, most Tesla vehicles came with Autopilot by default, which offers Traffic-Aware Cruise Control and Autosteer.
The change resulted in backlash from some Tesla owners and EV observers, particularly as competing automakers, including mainstream players like Toyota, offer features like lane-centering as standard on many models, including budget vehicles.
That being said, the removal of Autopilot suggests that Tesla is concentrating its autonomy roadmap around FSD subscriptions rather than bundled driver-assistance features. It would be interesting to see how Tesla manages its vehicles’ standard safety features, as it seems out of character for Tesla to make its cars less safe over time.
Musk announces FSD price increases
Following the Autopilot changes, Elon Musk stated on X that Tesla is planning to raise subscription prices for FSD as its capabilities improve. In a post on X, Musk stated that the current $99-per-month price for supervised FSD would increase over time, especially as the system itself becomes more robust.
“I should also mention that the $99/month for supervised FSD will rise as FSD’s capabilities improve. The massive value jump is when you can be on your phone or sleeping for the entire ride (Unsupervised FSD),” Musk wrote.
At the time of his recent post, Tesla still offers FSD as a one-time purchase for $8,000, but Elon Musk has confirmed that this option will be discontinued on February 14, leaving subscriptions as the only way to access the system.
Tesla makes big Full Self-Driving change to reflect future plans
Tesla Model S completes first ever FSD Cannonball Run with zero interventions
