Connect with us

News

Tesla celebrates arrival in Spain with inspiring promotional video

Published

on

Spain has become the newest market for Tesla as the company officially opened its online Design Studio to customers within the country. New orders of Model S and Model X vehicles are expected to arrive as early as the end of the first quarter 2017.

The formal announcement, which also confirmed both Barcelona and Madrid as locations for future Tesla stores and service centers slated for the end of 2017, was supported by a 45-second promotional video circulating in Barcelona.

The video begins with the morning sun rising over the ocean through a partly cloudy sky. Spain. For ages, the caption reads, Spain has followed the sun, using nothing more than the wind. Slow Spanish guitar notes punctuate the scene, which switches to the famous 198 ft. tall statue of Christopher Columbus, who points over the Barcelona city center. And discovered a new world.

The new world that is here. With the metaphor of old and new coalescing, the imagery focuses on several views of wind turbines, which serve as a reminder of the corruption and moratorium on wind power that the Spanish national wind association AEE had declared in January, 2016 following scandal-filled elections. And now. We are on street level, walking along with pedestrians through their typical days that include cell phones, cafes, and city buses. Clean. Calm. We glimpse a Tesla Model X partially in each scene: shiny, natural, alluring. Powerful and potent. A full shot of the Model X is next, set against the famous W hotel, which resembles a giant sail. 613 kilometers range. 

The Tesla logo appears in a diffused background. 100% electric. The Model X cruises down a gray brick city street next to the nationally ranked Quadra Panis. 0-100 km. in only 2.7 seconds. The Model X flashes among various Barcelona city spaces. A growing network caption is superimposed beside the Model X and a Tesla Supercharger station. As the promotional video reaches its crescendo, the Model X becomes part of a wide array of city spaces, including the cathedral La Sagrada Família with its magnificent flying buttresses, ancient arches, private side streets, tropical palms, empty beaches, parking garages, and town squares.

Advertisement
-->

Order now at Tesla.com glides across the screen as the Spanish guitar’s final notes dissipate. We are left with a black background and the white Tesla logo.

Stunning. And very effective.

In October, Tesla advertised for openings in its upcoming store and service locations in Spain as precursor to accepting orders for Model S and Model X in the Spanish territory. The Model S is being offered at a price range of €80,100-154,500 ($85,300-165,500), which includes value-added tax and documentation costs. The base price of the Model X is €103,100; Spanish customers may end up paying €158,400 for its fully accessorized options.

Spanish customers can also reserve the Model 3 for €1,000, with deliveries anticipated by mid-2018.

Advertisement
-->

Carolyn Fortuna is a writer and researcher with a Ph.D. in education from the University of Rhode Island. She brings a social justice perspective to environmental issues. Please follow me on Twitter and Facebook and Google+

Advertisement
Comments

News

Tesla ramps hiring for Roadster as latest unveiling approaches

Tesla published three new positions for the Roadster this week, relating to Battery Manufacturing, General Manufacturing, and Vision Engineering.

Published

on

Tesla Roadster at Tesla Battery Day 2020 Credit: @BLKMDL3 | Twitter

Tesla is ramping up hiring for positions related to the Roadster program, the company’s ultra-fast supercar that has been teased to potentially hover by CEO Elon Musk.

The company seems to be crossing off its last handful of things before it plans to unveil the vehicle on April Fool’s Day, just about four months away.

Tesla published three new positions for the Roadster this week, relating to Battery Manufacturing, General Manufacturing, and Vision Engineering. All three are located in Northern California, with two being at the Fremont Factory and the other at the company’s Engineering HQ in Palo Alto.

Technical Program Manager, Battery Manufacturing

Located in Fremont, this role specifically caters to the design of the Roadster to factory operations. It appears this role will mostly have to do with developing and engineering the Roadster’s battery pack and establishing the production processes for it:

“You will foster collaboration across design engineering, manufacturing, quality, facilities, and production to align with company priorities. Additionally, you will understand project opportunities, challenges, and dependencies; translate scattered information into concise, complete messages; and communicate them to every team member. As the business process development lead, you will develop, maintain, and implement tools and processes to accelerate battery manufacturing execution, achieve cross-functional alignment, and deliver highly efficient systems.”

Advertisement
-->

Manufacturing Engineer, Roadster

Also located in Fremont, this role also has to deal with the concept development and launch of battery manufacturing equipment. Tesla says:

“In this role, you will take large-scale manufacturing systems for new battery products and architectures from the early concept development stage through equipment launch, optimization, and handover to local operations teams.”

Manufacturing Vision Engineer, Battery Vision

This position is in Palo Alto at Tesla’s Engineering Headquarters, and requires the design and scale of advanced inspection and control systems to next-generation battery products:

“You’ll work on automation processes that directly improve battery performance, quality, and cost, collaborating with world-class engineers in a fast-paced, hands-on environment.”

Developing and deploying 2D and 3D vision and measurement systems from proof-of-concept to deployment on high-volume battery manufacturing lines is part of the job description.

Advertisement
-->

Roadster Unveiling

Tesla plans to unveil the Roadster on April 1, and although it was planned for late this year, it is nice to see the company put out a definitive date.

Musk said on the Joe Rogan Experience Podcast in late October:

“Whether it’s good or bad, it will be unforgettable. My friend Peter Thiel once reflected that the future was supposed to have flying cars, but we don’t have flying cars. I think if Peter wants a flying car, he should be able to buy one…I think it has a shot at being the most memorable product unveil ever.”

Production should begin between 12 to 18 months after unveiling, so we could see it sometime in 2027.

Advertisement
-->
Continue Reading

Investor's Corner

Tesla Full Self-Driving statistic impresses Wall Street firm: ‘Very close to unsupervised’

The data shows there was a significant jump in miles traveled between interventions as Tesla transitioned drivers to v14.1 back in October. The FSD Community Tracker saw a jump from 441 miles to over 9,200 miles, the most significant improvement in four years.

Published

on

Credit: Tesla

Tesla Full Self-Driving performance and statistics continue to impress everyone, from retail investors to Wall Street firms. However, one analyst believes Tesla’s driving suite is “very close” to achieving unsupervised self-driving.

On Tuesday, Piper Sandler analyst Alexander Potter said that Tesla’s recent launch of Full Self-Driving version 14 increased the number of miles traveled between interventions by a drastic margin, based on data compiled by a Full Self-Driving Community Tracker.

Advertisement
-->

The data shows there was a significant jump in miles traveled between interventions as Tesla transitioned drivers to v14.1 back in October. The FSD Community Tracker saw a jump from 441 miles to over 9,200 miles, the most significant improvement in four years.

Interestingly, there was a slight dip in the miles traveled between interventions with the release of v14.2. Piper Sandler said investor interest in FSD has increased.

Full Self-Driving has displayed several improvements with v14, including the introduction of Arrival Options that allow specific parking situations to be chosen by the driver prior to arriving at the destination. Owners can choose from Street Parking, Parking Garages, Parking Lots, Chargers, and Driveways.

Additionally, the overall improvements in performance from v13 have been evident through smoother operation, fewer mistakes during routine operation, and a more refined decision-making process.

Early versions of v14 exhibited stuttering and brake stabbing, but Tesla did a great job of confronting the issue and eliminating it altogether with the release of v14.2.

Advertisement
-->

Tesla CEO Elon Musk also recently stated that the current v14.2 FSD suite is also less restrictive with drivers looking at their phones, which has caused some controversy within the community.

Although we tested it and found there were fewer nudges by the driver monitoring system to push eyes back to the road, we still would not recommend it due to laws and regulations.

Tesla Full Self-Driving v14.2.1 texting and driving: we tested it

With that being said, FSD is improving significantly with each larger rollout, and Musk believes the final piece of the puzzle will be unveiled with FSD v14.3, which could come later this year or early in 2026.

Piper Sandler reaffirmed its $500 price target on Tesla shares, as well as its ‘Overweight’ rating.

Advertisement
-->

Continue Reading

News

Tesla begins Holiday Update rollout with some surprise features

On Monday, just a few days after Tesla first announced the Holiday Update, people started reporting that it was being deployed to owners.

Published

on

Credit: Grok

Tesla has started the rollout of the 2025 Holiday Update, as several owners reported it had arrived in their cars via a software update.

Tesla’s Holiday Update is rolling out as Software Version 2025.44.25.1, and includes several new features. We did an extensive breakdown of what was included in another article, but we’ll list the new additions below:

  • Grok with Navigation Commands (Beta) – Grok will now add and edit destinations.
  • Tesla Photobooth – Take pictures inside your car using the cabin-facing camera
  • Dog Mode Live Activity – Check on your four-legged friend on your phone through periodic snapshots taken of the cabin
  • Dashcam Viewer Update – Includes new metrics, like steering wheel angle, speed, and more
  • Santa Mode – New graphics, trees, and a lock chime
  • Light Show Update – Addition of Jingle Rush light show
  • Custom Wraps and License Plates – Colorizer now allows you to customize your vehicle even further, with custom patterns, license plates, and tint
  • Navigation Improvements – Easier layout and setup
  • Supercharger Site Map – Starting at 18 pilot locations, a 3D view of the Supercharger you’re visiting will be available
  • Automatic Carpool Lane Routing – Navigation will utilize carpool lanes if enabled
  • Phone Left Behind Chime – Your car will now tell you if you left a phone inside
  • Charge Limit Per Location – Set a charge limit for each location
  • ISS Docking Simulator –  New game
  • Additional Improvements – Turn off wireless charging pad, Spotify improvements, Rainbow Rave Cave, Lock Sound TRON addition

On Monday, just a few days after Tesla first announced the Holiday Update, people started reporting that it was being deployed to owners.

It seems the release is a bit of an apology to a particular group, as it has only made its way to Hardware 3 vehicles, particularly the ones using the AMD Ryzen chip.

Advertisement
-->

Tesla has excluded FSD-purchased and subscribed vehicles that are utilizing Hardware 3, so it seems there is a strategy to this limited rollout.

Two Surprise Additions

Tesla has added two additional features with the Holiday Update, which include a new Storage Space for Dashcam feature that shows how much space you have used and remaining on your USB drive.

Additionally, Tesla gamified Supercharging with a new “Charging Passport” feature, which we reported on earlier today.

Continue Reading