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Tesla could benefit as South Korea pushes to update EV incentives
South Korea is the world’s 11th largest car market according to IHS Automotive but 5th in sales of luxury cars like the Mercedes S Class and BMW 7 Series. That means it could be an important market for Tesla’s Model S and Model X. The country ranks in the top six in terms of the number of reservations for the upcoming Tesla Model 3 midsize sedan.
South Korea offers buyers of electric cars a subsidy equivalent to 22 million won or approximately $18,000 dollars but the incentive only applies to cars that can be recharged in 10 hours or less using 220 volt household current.The rule was enacted in 2012 and was intended to encourage manufacturers to limit the charging time required for electric cars. But electric cars today have much larger batteries than they did then. Those larger batteries may take more than 10 hours to recharge on household current, making them ineligible for the subsidy.
Minister of Environment Cho Kyeung-kyu says it may be time for his country to revisit that rule. A ministry official tells Reuters that a government appointed panel will submit recommendations “by June, but it could be much earlier. We haven’t decided whether to keep the rule alive, or kill it, or come up with complementary rules.”
Last month, opposition lawmaker Lee Sang-don called the rule an “unreasonable non-tariff barrier” that discourages drivers from considering long range EVs. “The rule is meaningless,” Kim Pil-soo, president of the Korean Electric Vehicle Association, told Reuters. “We have kept telling the government they should remove it.” In October, Tesla Vice President of North Asia and SEA Nicolas Villeger said the company is working with the government to change a “unique rule” that does not reflect advances in battery technology.
Tesla is about to open its first showroom in the upscale Starfield shopping district east of Seoul. In fact, it was supposed to be open before the end of 2016, but a sign in the window saying “Opening Soon” was still in the window as of last week. A delay in obtaining the permits required to begin sales has pushed the opening to early next year, a person familiar with the matter told Reuters.
Tesla has been accepting orders from Korean customers since August for its Model S and Model X as well as reservations for the Model 3. With the present rule in place, a car that the company expects to sell strongly in the South Korean luxury car market — the Model S 90D — will not be eligible for the electric car incentive because its battery is too large to recharge in less than 10 hours on household current.
Chinese automaker BYD also intends to offer its long range electric car, the e6, for sale in Korea but has delayed starting sales until the incentive rule is amended. The e6 also will require more than 10 hours to fully recharge on household current.
Sales of electric cars in South Korea have been weak so far. To date, there are only about 4,000 EVs registered in the entire country despite the generous subsidy. South Korea has been proactive when it comes to building charging infrastructure. There are 750 fast chargers available to Korean EV drivers at present and the government plans to increase that number to 3,000 by 2020. Tesla is also planning to construct Supercharger locations in Seoul, Busan and Pyeongchang.
Investor's Corner
SpaceX is launching a secret spacecraft that could change how things are made in space
SpaceX’s secret disk-shaped Starfall capsule is targeting a market no reentry vehicle has cracked.
SpaceX is targeting Tuesday, June 23 for the first flight of Starfall, a reentry capsule the company has developed almost entirely in private. The Falcon 9 launch window opens at 6:43 a.m. ET from Space Launch Complex 40 at Cape Canaveral Space Force Station, with a backup window available the same time on June 24. SpaceX has made no public announcement about the vehicle, only providing launch details. Everything known about it has come through FAA and FCC regulatory filings.
What makes Starfall different starts with its shape. Rather than the traditional cone used by Dragon and every other cargo return capsule in operation, Starfall is a flat disk that measures roughly 10.2 feet (3.1 meters) wide and just 2.5 feet (0.75 meters) tall, and weighing 4,630 pounds (2,100 kg) and capable of returning up to 2,200 pounds (1,000 kilograms) of payload from orbit. The disk geometry maximizes structural efficiency and payload volume relative to mass, and the heat shield mechanically jettisons just before splashdown, allowing recovery teams to retrieve both the capsule and the shield separately from the Pacific Ocean.
The difference with Starfall from existing competitors, such as Varda Space Industries, which has largely built the orbital manufacturing market and returns heavy payloads per flight is that Starfall’s specification is roughly 30 times more per mission, and is designed to be mass-produced and launched on either Falcon 9 or Starship. That combination of volume and launch access is something no standalone startup can replicate, and it puts SpaceX in direct competition with the companies that currently pay it to reach orbit.
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The intended market is orbital manufacturing: pharmaceuticals, protein crystals, semiconductors, and advanced optical fiber that physically cannot be produced in the presence of gravity. FAA documents describe Starfall’s long-term purpose as building a “self-sustaining commercial in-space manufacturing market” and as a potential successor to the industrial capabilities of the International Space Station, which is set to retire in the late 2020s. Military rapid global cargo delivery is a parallel application under active discussion with the Pentagon.
The reason some industries seek manufacturing in space comes down to gravity. On Earth, gravity causes materials to settle, separate, and deform during production. In microgravity, those constraints disappear.
SpaceX’s already controls launch access, which means it currently functions as the landlord for every competitor in the orbital manufacturing return space. Starfall converts that landlord position into vertical ownership, and it would no longer just carry other companies’ capsules to orbit, but rather operate the capsule, own the return logistics, and capture the service revenue directly. Viewed alongside Starlink, Colossus, and the xAI merger, Starfall fits a consistent pattern: SpaceX identifying infrastructure layers that others depend on and moving to own them outright. Orbital manufacturing return is the next layer on that list.
If Tuesday’s reentry, parachute sequence, and recovery demonstration goes as planned, the second FAA-approved test flight follows. A successful pair of demos would position SpaceX to begin offering Starfall as a commercial service, likely first to pharmaceutical and materials science customers before scaling toward the military and broader manufacturing segments.
The Tesla Semi was spotted mounted with ground truth validation equipment as the company nears its looming launch. The Semi is Tesla’s Class 8 all-electric truck, and has been utilized in its earlier stages by many companies like PepsiCo. and Frito-Lay, who have been using it in a pilot program.
The Semi was spotted in Sunnyvale, California, and sports a typical ground truth validation unit that Tesla routinely uses on its vehicles. Ground truth validation is essentially the process of training supervised algorithms to ensure they can perform reliably. Tesla typically performs this on vehicles that are being released soon:
Spotted the new semi adorned with ground truthing equipment. Haven’t seen anyone post this so figured I’d share.
The future is autonomous!!@SawyerMerritt @wholemars pic.twitter.com/qkPDHPUQZ6
— Danny (@dannywinner1) June 21, 2026
The Semi being spotted with this type of validation rig is important because it means the company is working on solidifying a Full Self-Driving model for its commercial vehicle offering. This would be a massive development for not only Tesla but also the logistics industry as a whole.
There are strict regulations on driving hours for commercial truck drivers, and autonomy is a way to potentially combat these issues. FSD is already a widely effective way that owners of typical passenger vehicles take stress out of travel. Even launching a semi-autonomous platform for truck drivers to use to increase safety, reduce fatigue, and increase productivity would be a huge development.
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The Semi has already proven to be an ideal solution for companies that use commercial logistics. It has increased efficiency and reduced operating costs for many companies that have been able to use it in pilot programs.
There are expected to be some bumps along the way. Tesla saw some challenges with FSD on the Cybertruck, as it had never had a vehicle with cameras at that height, so some of the features with FSD were not immediately available. Just a week ago, Tesla launched Actually Smart Summon (ASS) for Cybertruck, nearly three years after the vehicle was first delivered to customers.
President Donald Trump unveiled an upgraded Boeing 747-8 at Joint Base Andrews on June 19, 2026, describing the Qatar-gifted aircraft as an interim Air Force One equipped with advanced communications systems, including Starlink, Elon Musk’s SpaceX satellite internet service.
The plane, valued at around $400 million and modified for presidential use, serves as a bridge until the delayed VC-25B replacements arrive. Trump highlighted its luxury features and new technology during remarks to service members.
Trump stated:
“We have communication equipment up there that nobody’s ever seen before. It’s the highest level and, uh, including Starlink. My friend Elon is going to be very happy, but, uh, Starlink and we have, uh, four or five different sets of double and triple communications like people haven’t seen.”
He added:
“And it represents what can happen with hard work, innovation, and aggressive timelines because we did this quickly and yet there’s never been communication like is on this plane.”
🚨 President Trump confirmed today that the new Air Force One is equipped with Starlink:
“We have communication equipment up there that nobody’s ever seen before, it’s the highest level and including Starlink…my friend Elon is going to be very happy.” pic.twitter.com/IhkDmtr5hL
— TESLARATI (@Teslarati) June 20, 2026
The aircraft features a redesigned red, white, and blue livery and has been outfitted with Starlink satellite connectivity alongside other secure systems.
Trump praised the plane’s uniqueness, calling it among the world’s most luxurious. The gift from Qatar and subsequent modifications have drawn attention, with the jet positioned as a solution for presidential travel. It is expected to support operations, including potential ceremonial roles such as Fourth of July flyovers.
The event marked the formal introduction of the converted jet, which will help maintain capabilities while the primary Air Force One fleet undergoes modernization. Defense observers note the inclusion of commercial satellite technology like Starlink as part of efforts to ensure resilient communications, crucial to keep the country running as the President is in the sky.
President Trump’s comments underscored appreciation for rapid upgrades and innovation in equipping the aircraft. The plane remains a U.S. government asset and is slated for eventual transfer related to presidential library purposes after its service.
SpaceX is launching a secret spacecraft that could change how things are made in space
Tesla Semi spotted with ground truth validation equipment as launch looms
