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Tesla could benefit as South Korea pushes to update EV incentives
South Korea is the world’s 11th largest car market according to IHS Automotive but 5th in sales of luxury cars like the Mercedes S Class and BMW 7 Series. That means it could be an important market for Tesla’s Model S and Model X. The country ranks in the top six in terms of the number of reservations for the upcoming Tesla Model 3 midsize sedan.
South Korea offers buyers of electric cars a subsidy equivalent to 22 million won or approximately $18,000 dollars but the incentive only applies to cars that can be recharged in 10 hours or less using 220 volt household current.The rule was enacted in 2012 and was intended to encourage manufacturers to limit the charging time required for electric cars. But electric cars today have much larger batteries than they did then. Those larger batteries may take more than 10 hours to recharge on household current, making them ineligible for the subsidy.
Minister of Environment Cho Kyeung-kyu says it may be time for his country to revisit that rule. A ministry official tells Reuters that a government appointed panel will submit recommendations “by June, but it could be much earlier. We haven’t decided whether to keep the rule alive, or kill it, or come up with complementary rules.”
Last month, opposition lawmaker Lee Sang-don called the rule an “unreasonable non-tariff barrier” that discourages drivers from considering long range EVs. “The rule is meaningless,” Kim Pil-soo, president of the Korean Electric Vehicle Association, told Reuters. “We have kept telling the government they should remove it.” In October, Tesla Vice President of North Asia and SEA Nicolas Villeger said the company is working with the government to change a “unique rule” that does not reflect advances in battery technology.
Tesla is about to open its first showroom in the upscale Starfield shopping district east of Seoul. In fact, it was supposed to be open before the end of 2016, but a sign in the window saying “Opening Soon” was still in the window as of last week. A delay in obtaining the permits required to begin sales has pushed the opening to early next year, a person familiar with the matter told Reuters.
Tesla has been accepting orders from Korean customers since August for its Model S and Model X as well as reservations for the Model 3. With the present rule in place, a car that the company expects to sell strongly in the South Korean luxury car market — the Model S 90D — will not be eligible for the electric car incentive because its battery is too large to recharge in less than 10 hours on household current.
Chinese automaker BYD also intends to offer its long range electric car, the e6, for sale in Korea but has delayed starting sales until the incentive rule is amended. The e6 also will require more than 10 hours to fully recharge on household current.
Sales of electric cars in South Korea have been weak so far. To date, there are only about 4,000 EVs registered in the entire country despite the generous subsidy. South Korea has been proactive when it comes to building charging infrastructure. There are 750 fast chargers available to Korean EV drivers at present and the government plans to increase that number to 3,000 by 2020. Tesla is also planning to construct Supercharger locations in Seoul, Busan and Pyeongchang.
Elon Musk
SpaceX targets 150Mbps per user for upgraded Starlink Direct-to-Cell
If achieved, the 150Mbps goal would represent a significant jump from the current performance of Starlink Direct-to-Cell.
SpaceX is targeting peak download speeds of 150Mbps per user for its next-generation Direct-to-Cell Starlink service. The update was shared by SpaceX Spectrum & Regulatory Affairs Lead Udrivolf Pica during the International Telecommunication Union’s Space Connect conference.
“We are aiming at peak speeds of 150Mbps per user,” Pica said during the conference. “So something incredible if you think about the link budgets from space to the mobile phone.”
If achieved, the 150Mbps goal would represent a significant jump from the current performance of Starlink Direct-to-Cell.
Today, SpaceX’s cellular Starlink service, offered in partnership with T-Mobile under the T-Satellite brand, provides speeds of roughly 4Mbps per user. The service is designed primarily for texts, low-resolution video calls, and select apps in locations that traditionally have no cellular service.
By comparison, Ookla data shows median 5G download speeds of approximately 309Mbps for T-Mobile and 172Mbps for AT&T in the United States, as noted in a PCMag report. While 150Mbps would still trail the fastest terrestrial 5G networks, it would place satellite-to-phone broadband much closer to conventional carrier performance, even in remote areas.
Pica indicated that the upgraded system would support “video, voice, and data services, clearly,” moving beyond emergency connectivity and basic messaging use cases.
To reach that target, SpaceX plans to upgrade its existing Starlink Direct-to-Cell satellites and add significant new capacity. The company recently acquired access to radio spectrum from EchoStar, which Pica described as key to expanding throughput.
“More spectrum means a bigger pipeline, and this means that we can expand what we can do with partners. We can expand the quality of service. And again, we can do cellular broadband basically, cellular broadband use cases, like AI or daily connectivity needs,” he stated.
SpaceX has also requested regulatory approval to deploy 15,000 additional Direct-to-Cell satellites, beyond the roughly 650 currently supporting the system. The upgraded architecture is expected to begin rolling out in late 2027.
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Tesla seeks approval to test FSD Supervised in new Swedish city
Tesla has applied to conduct local Full Self-Driving (Supervised) testing in the city of Jönköping, Sweden.
Tesla has applied to conduct local Full Self-Driving (Supervised) testing in the city of Jönköping, Sweden.
As per local outlet Jönköpings-Posten, Tesla has contacted the municipality with a request to begin FSD (Supervised) tests in the city. The company has already received approval to test its Full Self-Driving (Supervised) software in several Swedish municipalities, as well as on the national road network.
Sofia Bennerstål, Tesla’s Head of Public Policy for Northern Europe, confirmed that an application has been submitted for FSD’s potential tests in Jönköping.
“I can confirm that we have submitted an application, but I cannot say much more about it,” Bennerstål told the news outlet. She also stated that Tesla is “satisfied with the tests” in the region so far.
The planned tests in Jönköping would involve a limited number of Tesla-owned vehicles. Trained Tesla safety drivers would remain behind the wheel and be prepared to intervene if necessary.
Tesla previously began testing in Nacka municipality after receiving local approval. At the time, the company stated that cooperation between authorities, municipalities, and industry enables technological progress and helps integrate future transport systems into real-world traffic conditions, as noted in an Allt Om Elbil report.
If approved, Jönköping would become the latest Swedish municipality to allow local Full Self-Driving (Supervised) testing.
Tesla’s Swedish testing program is part of the company’s efforts to validate its supervised autonomous driving software in everyday traffic environments. Municipal approvals allow Tesla to gather data in urban settings that include roundabouts, complex intersections, and mixed traffic conditions.
Sweden has become an increasingly active testing ground for Tesla’s driver-assistance software in Europe, with regulatory coordination between local authorities and national agencies enabling structured pilot programs.
Elon Musk
Microsoft partners with Starlink to expand rural internet access worldwide
The update was shared ahead of Mobile World Congress.
Microsoft has announced a new collaboration with Starlink as part of its expanding digital access strategy, following the company’s claim that it has extended internet connectivity coverage to more than 299 million people worldwide.
The update was shared ahead of Mobile World Congress, where Microsoft detailed how it surpassed its original goal of bringing internet access to 250 million people by the end of 2025.
In a blog post, Microsoft confirmed that it is now working with Starlink to expand connectivity in rural and hard-to-reach regions.
“Through our collaboration with Starlink, Microsoft is combining low-Earth orbit satellite connectivity with community-based deployment models and local ecosystem partnerships,” the company wrote.
The partnership is designed to complement Microsoft’s existing work with local internet providers and infrastructure companies across Africa, Latin America, and India, among other areas. Microsoft noted that traditional infrastructure alone cannot meet demand in some regions, making low-Earth orbit satellite connectivity an important addition.
Kenya was cited as an early example. Working with Starlink and local provider Mawingu Networks, Microsoft is supporting connectivity for 450 community hubs in rural and underserved areas. These hubs include farmer cooperatives, aggregation centers, and digital access facilities intended to support agricultural productivity and AI-enabled services.
Microsoft stated that 2.2 billion people globally remain offline, and that connectivity gaps risk widening as AI adoption accelerates.
Starlink’s expanding constellation, now numbering more than 9,700 satellites in orbit, provides near-global coverage, making it one of the few systems capable of delivering broadband to remote regions without relying on terrestrial infrastructure.
Starlink is expected to grow even more in the coming years as well, especially as SpaceX transitions its fleet to Starship, which is capable of carrying significantly larger payloads compared to its current workhorse, the Falcon 9.
SpaceX targets 150Mbps per user for upgraded Starlink Direct-to-Cell
Tesla seeks approval to test FSD Supervised in new Swedish city
