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The Tesla Blockade Coming from Legacy Automakers and Trump

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Look, as the great Hunter S. Thompson used to write, the “fat is in the fire.” The auto industry is ready to do what it does best, rest on its laurels and block any disruption on their March to Mediocrity. The recent picks, by the Trump transition team, show that Tesla is not getting invited to the “economic party” and will endure real obstacles in trying to sell its range of products.

GM’s Mary Barra, the ring-leader of mediocrity in the automotive universe, was invited last week to the exclusive, inner-circle by Mr. Trump to discuss job creation. As the New York Times reported, Elon Musk wasn’t there. The man that has lead to the creation of 30,000 manufacturing jobs in the last eight years between SpaceX, Tesla Motors and the newly acquired Solar City.

And, just think about how many more jobs could have been if Texas, Iowa, Utah, Connecticut and Michigan would just say yes to America.

I digress but Tesla is the only hope for a successful transition to sustainable transport, with an administration that doesn’t want anything to do with this disruptor. It’s “all or nothing” with these king-hell, greed freaks and the sooner Tesla nation understands this ugly truth, the better. And, most do.

Sustainable Transport Competition?

So, what about the upcoming Bolt versus Model 3 showdown? Green Car Reports just bestowed the 2017 green car of the year to the Bolt. So, how did GM parlay this prestigious award into a marketing tidal wave? They didn’t. Amazingly, there wasn’t one press release about the accolade since mid-November 2016.

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I also did a quick search for 2016 for other press releases on the Bolt and there’s only one. It’s about the Bolt’s plant and its green manufacturing credentials in Ontario.

Plus, GM will have a limited release of the Bolt in 2017 — for practical profit reasons — and on a recent Talking Tesla podcast; the fellas mentioned the scarcity of Volts currently in California. Yes, California.

However, there’s good news on the horizon for Tesla as I like the chances of the Model 3 arriving on time in 2017. In the most recent shareholder letter, financial analyst Daniel Sparks noted that Tesla seems keen on Model 3 volume manufacturing for the second half of 2017. From the Q3 shareholder letter in November:

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“Gigafactory construction and Model 3 development both remain on plan to support volume Model 3 production and deliveries in the second half of 2017.”

Plus, it seems the masses are waiting for the Model 3. A recent CleanTechnica article shows that the BMW 3 Series sales are declining. See figure below.

However, the Tesla squeeze is coming from these oil-based cretins, and it may come in the form of limited service centers as it’s the only way to knock out Tesla. My prediction is for states to stay in opposition to consumer rights groups and block Tesla out of states like Texas, Utah and, of course, Michigan.

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Some are pointing to Trump’s meeting with Silicon Valley tech leaders today as a way to extend an olive branch to Musk and others. I see it as Trump playing to the room and having Musk spill any information on the company’s plans. I doubt Musk will be too forthcoming and this meeting is probably all optics on some level.

With this mutant power structure in place and legacy automakers following, Tesla is the only hope for sustainable transport and Musk knows it.

"Grant Gerke wears his Model S on his sleeve and has been writing about Tesla for the last five years on numerous media sites. He has a bias towards plug-in vehicles and also writes about manufacturing software for Automation World magazine in Chicago. Find him at Teslarati

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Tesla gamifies Supercharging with new ‘Charging Passport’

It will also include things like badges for special charging spots, among other metrics that will show all of the different places people have traveled to plug in for range.

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Credit: MarcoRP | X

Tesla is gamifying its Supercharging experience by offering a new “Charging Passport,” hoping to add a new layer to the ownership experience.

While it is not part of the Holiday Update, it is rolling out around the same time and offers a handful of cool new features.

Tesla’s Charging Passport will be available within the smartphone app and will give a yearly summary of your charging experience, helping encapsulate your travel for that year.

It will also include things like badges for special charging spots, among other metrics that will show all of the different places people have traveled to plug in for range.

Tesla will include the following metrics within the new Charging Passport option within the Tesla app:

  • Charging badges: Iconic charging badges for visiting places like the Tesla Diner, Oasis Supercharger, etc., Explorer Badge, and more
  • Total Unique Superchargers Visited
  • Total Charging Sessions
  • Total Miles Added during Charging Sessions
  • Top Charging Day
  • Longest Trip
  • Favorite Charging Locations

This will give people a unique way to see their travels throughout the year, and although it is not necessarily something that is needed or adds any genuine value, it is something that many owners will like to look back on. After all, things like Spotify Wrapped and Apple Music Replay have been a great way for people to see what music they listened to throughout the year.

This is essentially Tesla’s version of that.

With a handful of unique Superchargers already active, Tesla is also building some new ones, like a UFO-inspired location in New Mexico, near Roswell.

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Tesla is building a new UFO-inspired Supercharger in the heart of Alien country

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Tesla launches its coolest gift idea ever just a few weeks after it was announced

“Gift one month of Full Self-Driving (Supervised), which allows the vehicle to drive itself almost anywhere with minimal intervention.”

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Credit: Tesla

Tesla has launched its coolest gift idea ever, just a few weeks after it was announced.

Tesla is now giving owners the opportunity to gift Full Self-Driving for one month to friends or family through a new gifting program that was suggested to the company last month.

The program will enable people to send a fellow Tesla owner one month of the company’s semi-autonomous driving software, helping them to experience the Full Self-Driving suite and potentially help Tesla gain them as a subscriber of the program, or even an outright purchase.

Tesla has officially launched the program on its Shop. Sending one month of Full Self-Driving costs $112:

“Gift one month of Full Self-Driving (Supervised), which allows the vehicle to drive itself almost anywhere with minimal intervention. All sales are final. Can only be purchased and redeemed in the U.S. This gift card is valued at $112.00 and is intended to cover the price of one month of FSD (Supervised), including up to 13% sales tax. It is not guaranteed to cover the full monthly price if pricing or tax rates change. This gift card can be stored in Tesla Wallet and redeemed toward FSD (Supervised) or any other Tesla product or service that accepts gift card payments.”

Tesla has done a great job of expanding Full Self-Driving access over the past few years, especially by offering things like the Subscription program, free trials through referrals, and now this gift card program.

Gifting Full Self-Driving is another iteration of Tesla’s “butts in seats” strategy, which is its belief that it can flip consumers to its vehicles and products by simply letting people experience them.

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There is also a reason behind pushing Full Self-Driving so hard, and it has to do with CEO Elon Musk’s compensation package. One tranche requires Musk to achieve a certain number of active paid Full Self-Driving subscriptions.

More people who try the suite are likely to pay for it over the long term.

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Tesla expands Robotaxi app access once again, this time on a global scale

Tesla said recently it plans to launch Robotaxi in Miami, Houston, Las Vegas, Phoenix, and Dallas.

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Credit: Grok

Tesla has expanded Robotaxi app access once again, but this time, it’s on a much broader scale as the company is offering the opportunity for those outside of North America to download the app.

Tesla Robotaxi is the company’s early-stage ride-hailing platform that is active in Texas, California, and Arizona, with more expansion within the United States planned for the near future.

Tesla said recently it plans to launch Robotaxi in Miami, Houston, Las Vegas, Phoenix, and Dallas.

The platform has massive potential, and Tesla is leaning on it to be a major contributor to even more disruption in the passenger transportation industry. So far, it has driven over 550,000 miles in total, with the vast majority of this coming from the Bay Area and Austin.

First Look at Tesla’s Robotaxi App: features, design, and more

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However, Tesla is focusing primarily on rapid expansion, but most of this is reliant on the company’s ability to gain regulatory permission to operate the platform in various regions. The expansion plans go well outside of the U.S., as the company expanded the ability to download the app to more regions this past weekend.

So far, these are the areas it is available to download in:

  • Japan
  • Thailand
  • Hong Kong
  • South Korea
  • Australia
  • Taiwan
  • Macau
  • New Zealand
  • Mexico
  • U.S.
  • Canada

Right now, while Tesla is focusing primarily on expansion, it is also working on other goals that have to do with making it more widely available to customers who want to grab a ride from a driverless vehicle.

One of the biggest goals it has is to eliminate safety monitors from its vehicles, which it currently utilizes in Austin in the passenger’s seat and in the driver’s seat in the Bay Area.

A few weeks ago, Tesla started implementing a new in-cabin data-sharing system, which will help support teams assist riders without anyone in the front of the car.

Tesla takes a step towards removal of Robotaxi service’s safety drivers

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As Robotaxi expands into more regions, Tesla stands to gain tremendously through the deployment of the Full Self-Driving suite for personal cars, as well as driverless Robotaxis for those who are just hailing rides.

Things have gone well for Tesla in the early stages of the Robotaxi program, but expansion will truly be the test of how things operate going forward. Navigating local traffic laws and gaining approval from a regulatory standpoint will be the biggest hurdle to jump.

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