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Tesla’s aggressive price cuts are affecting BYD reservations in China: report
Tesla China recently adopted a series of aggressive price cuts for the Model 3 sedan and the Model Y crossover. The move is believed to be a way for Tesla to mount a counterattack against its rivals in the domestic market, such as BYD. However, recent statements from VP Grace Tao have suggested that the price adjustments were not really due to pressure from competition.
That being said, the Model 3 and Model Y built in Gigafactory Shanghai is significantly more affordable now, and thus, they are more attainable for mainstream consumers. And according to a recent report from a state-affiliated news publication in China, the recent price adjustments from Tesla have started putting pressure on other automakers in the country.
Following visits to numerous stores, interviews, and telephone surveys, a Yicai report has claimed that the number of orders in Tesla’s urban stores have increased by 500% compared to December. And this was despite the fact that some customers who are looking to purchase Teslas are still holding out due to the possibility of the company lowering their vehicle prices again in the near future.
Citing a Tesla salesperson, the state-affiliated news network noted that the interest in the company’s vehicles has gotten notably higher since the price adjustments. “The people who come to see the car have basically never stopped. The Model 3 of 229,900 yuan and the Model Y of 259,900 yuan have received relatively high attention,” the salesperson from a Tesla showroom situated in a “superstore” reportedly said. The salesperson also noted that the Model Y, in particular, is getting a lot of attention from customers.
This has also resulted in some of Tesla’s rivals in the domestic Chinese auto market feeling some pressure. In the same “superstore” where the Tesla showroom was located, other automakers such as Xpeng, Weilai, Smart, Volkswagen ID, BYD, and Feifan have also set up their respective outlets. But as of late, the number of customers visiting the automakers’ stores have reportedly declined by a notable margin — save for BYD.
Despite the traffic on BYD stores not declining as much as Tesla’s other rivals, a BYD salesperson reportedly stated that over the weekend, “many reservation users have come to cancel their orders and transfer to Tesla.” The models involved in these reported cancellations were the BYD Seal and the BYD Han, which are competitors to the Tesla Model 3.
As per Tesla VP Grace Tao, the Model 3 and Model Y’s prices may actually stabilize at their current levels. This should make the Model Y and Model 3 very competitive in the local auto market.
“In the past, Tesla has made several larger price adjustments due to external factors that have had an impact on costs. For example, when we became a domestic car(maker), the price naturally decreased compared to a pure import, at least the tariff was saved by 15%. For example, after our supply chain stabilized, it would definitely be lower than before when it was shipped from abroad. Tesla’s supply chain localization rate is now 95%, so theoretically, there is not much room for improvement. Therefore, I think after this price adjustment, the price should be relatively stable,” she said.
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A newly published Tesla patent could offer one of the clearest signals yet that the long-awaited next-generation Roadster is nearly ready for its public debut.
Patent No. US 20260061898 A1, published on March 5, 2026, describes a “vehicle seat system” built around a single continuous composite frame – a dramatic departure from the dozens of metal brackets, recliner mechanisms, and rivets that make up a traditional car seat. Tesla is calling it a monolithic structure, with the seat portion, backrest, headrest, and bolsters all thermoformed as one unified piece.
The approach mirrors Tesla’s broader manufacturing philosophy. The same company that pioneered massive aluminum castings to eliminate hundreds of body components is now applying that logic to the cabin. Fewer parts means fewer potential failure points, less weight, and a cleaner assembly process overall.
Tesla Roadster Seat Concept Image by TESLARATI
Tesla ramps hiring for Roadster as latest unveiling approaches
The timing of the filing is difficult to ignore. Elon Musk has publicly targeted April 1, 2026 as the date for an “unforgettable” Roadster design reveal, and two new Roadster trademarks were filed just last month. A patent describing a seat architecture suited for a hypercar, and one that Tesla has promised will hit 60 mph in under two seconds.
The Roadster, originally unveiled in 2017, has been one of Tesla’s most anticipated yet most delayed products. With a target price around $200,000 and engineering ambitions to match, it is being positioned as the ultimate showcase for what Tesla’s technology can do.
The patent was first flagged by @seti_park on X.
Tesla Roadster Monolithic Seat: Feature Highlights via US Patent 20260061898 A1
- Single Continuous Frame (Monolithic Construction). The core invention is a seat assembly built from one continuous frame that integrates the seat portion, backrest portion, and hinge into a single component — eliminating the need for separate structural parts and mechanical joints typical in conventional seats.
- Integrated Flexible Hinge. Rather than a traditional mechanical recliner, the hinge is built directly into the continuous frame and is designed to flex, and allowing the backrest to move relative to the seat portion. The hinge can be implemented as a fiber composite leaf spring or an assembly of rigid linkages.
- Thermoformed Anisotropic Composite Material. The continuous frame is manufactured via thermoforming from anisotropic composite materials, including fiberglass-nylon, fiberglass-polymer, nylon carbon composite, Kevlar-nylon, or Kevlar-polymer composites, enabling a molded-to-shape monolithic structure.
- Regionally Tuned Stiffness Zones. The frame is engineered with up to six distinct stiffness regions (R1–R6) across the seat, backrest, hinge, headrest, and bolsters. Each zone can have a different stiffness, allowing precise ergonomic and structural tuning without adding separate components.
- Linkage Assembly Hinge Mechanism. The hinge incorporates one or more linkage assemblies consisting of multiple interlocking links with gears, connected by rods. When driven by motors or actuators, these linkages act as a flexible member to control backrest movement along a precise, ergonomically optimized trajectory.
- Multi-Actuator Six-Degree-of-Freedom Positioning System. The seat uses four distinct actuator pairs, all controlled by a central controller. These actuators work in coordinated combinations to achieve fore/aft, height, cushion tilt, and backrest rotation adjustments simultaneously.
- ECU-Based Controller Architecture. An Electronic Control Unit (ECU) and programmable controller manage all seat actuators, receive user input via a user interface (touchscreen, buttons, or switches), and incorporate sensor feedback to confirm and maintain desired seat positions, essentially making this a software-driven seat system.
- Airbag-Integrated Bolster Deployment System. The backrest bolsters (216) are geometrically shaped and sized to guide airbag deployment along a specific, pre-configured trajectory. Left and right bolsters can have different shapes so that each guides its respective airbag along a distinct trajectory, improving occupant protection.
- Ventilation Holes Formed into the Backrest. The continuous frame includes one or more ventilation holes formed directly into the backrest portion, configured to either receive airflow into or deliver airflow from the seat frame — enabling passive or active thermal comfort without requiring separate ventilation components.
- Soft Trim Recess for Tool-Free Integration. The headrest and backrest portions together define a molded recess, specifically designed to receive and secure a soft trim component (foam, fabric, or cushioning) directly into the continuous frame, eliminating the need for separate attachment hardware and simplifying final assembly.
Elon Musk
Elon Musk’s xAI plans $659M expansion at Memphis supercomputer site
The new building is planned for a 79-acre parcel located at 5414 Tulane Road, next to xAI’s Colossus 2 data center site.
Elon Musk’s artificial intelligence company xAI has filed a permit to construct a new building at its growing data center complex outside Memphis, Tennessee.
As per a report from Data Center Dynamics, xAI plans to spend about $659 million on a new facility adjacent to its Colossus 2 data center. Permit documents submitted to the Memphis and Shelby County Division of Planning and Development show the proposed structure would be a four-story building totaling about 312,000 square feet.
The new building is planned for a 79-acre parcel located at 5414 Tulane Road, next to xAI’s Colossus 2 data center site. Permit filings indicate the structure would reach roughly 75 feet high, though the specific function of the building has not been disclosed.
The filing was first reported by the Memphis Business Journal.
xAI uses its Memphis data centers to power Grok, the company’s flagship large language model. The company entered the Memphis area in 2024, launching its Colossus supercomputer in a repurposed Electrolux factory located in the Boxtown district.
The company later acquired land for the Colossus 2 data center in March last year. That facility came online in January.
A third data center is also planned for the cluster across the Tennessee–Mississippi border. Musk has stated that the broader campus could eventually provide access to about 2 gigawatts of compute power.
The Memphis cluster is also tied to new power infrastructure commitments announced by SpaceX President Gwynne Shotwell. During a White House event with United States President Donald Trump, Shotwell stated that xAI would develop 1.2 gigawatts of power for its supercomputer facility as part of the administration’s “Ratepayer Protection Pledge.”
“As you know, xAI builds huge supercomputers and data centers and we build them fast. Currently, we’re building one on the Tennessee-Mississippi state line… xAI will therefore commit to develop 1.2 GW of power as our supercomputer’s primary power source. That will be for every additional data center as well…
“The installation will provide enough backup power to power the city of Memphis, and more than sufficient energy to power the town of Southaven, Mississippi where the data center resides. We will build new substations and invest in electrical infrastructure to provide stability to the area’s grid,” Shotwell said.
Shotwell also stated that xAI plans to support the region’s water supply through new infrastructure tied to the project. “We will build state-of-the-art water recycling plants that will protect approximately 4.7 billion gallons of water from the Memphis aquifer each year. And we will employ thousands of American workers from around the city of Memphis on both sides of the TN-MS border,” she said.
News
Tesla wins another award critics will absolutely despise
Tesla earned an overall score of 49 percent, up 6 percentage points from the previous year, widening its lead over second-place Ford (45 percent, up 2 points) to a commanding 4-percentage-point gap. The company also excelled in the Fossil Free & Environment category with a 50 percent score, reflecting strong progress in reducing emissions and decarbonizing operations.
Tesla just won another award that critics will absolutely despise, as it has been recognized once again as the company with the most sustainable supply chain.
Tesla has once again proven its critics wrong, securing the number one spot on the 2026 Lead the Charge Auto Supply Chain Leaderboard for the second consecutive year, Lead the Charge rankings show.
NEWS: Tesla ranked 1st on supply chain sustainability in the 2026 Lead the Charge auto/EV supply chain scorecard.
“@Tesla remains the top performing automaker of the Leaderboard for the second year running, and increased its overall score by 6 percentage points, while Ford only… pic.twitter.com/nAgGOIrGFS
— Sawyer Merritt (@SawyerMerritt) March 4, 2026
This independent ranking, produced by a coalition of environmental, human rights, and investor groups including the Sierra Club, Transport & Environment, and others, evaluates 18 major automakers on their efforts to build equitable, sustainable, and fossil-free supply chains for electric vehicles.
Tesla earned an overall score of 49 percent, up 6 percentage points from the previous year, widening its lead over second-place Ford (45 percent, up 2 points) to a commanding 4-percentage-point gap. The company also excelled in the Fossil Free & Environment category with a 50 percent score, reflecting strong progress in reducing emissions and decarbonizing operations.
Perhaps the most impressive achievement came in the batteries subsection, where Tesla posted a massive +20-point jump to reach 51 percent, becoming the first automaker ever to surpass 50 percent in this critical area.
Tesla achieved this milestone through transparency, fully disclosing Scope 3 emissions breakdowns for battery cell production and key materials like lithium, nickel, cobalt, and graphite.
The company also requires suppliers to conduct due diligence aligned with OECD guidelines on responsible sourcing, which it has mentioned in past Impact Reports.
While Tesla leads comfortably in climate and environmental performance, it scores 48 percent in human rights and responsible sourcing, slightly behind Ford’s 49 percent.
The company made notable gains in workers’ rights remedies, but has room to improve on issues like Indigenous Peoples’ rights.
Overall, the leaderboard highlights that a core group of leaders, Tesla, Ford, Volvo, Mercedes, and Volkswagen, are advancing twice as fast as their peers, proving that cleaner, more ethical EV supply chains are not just possible but already underway.
For Tesla detractors who claim EVs aren’t truly green or that the company cuts corners, this recognition from sustainability-focused NGOs delivers a powerful rebuttal.
Tesla’s vertical integration, direct supplier contracts, low-carbon material agreements (like its North American aluminum deal with emissions under 2kg CO₂e per kg), and raw materials reporting continue to set the industry standard.
As the world races toward electrification, Tesla isn’t just building cars; it’s building a more responsible future.
Tesla Roadster patent hints at radical seat redesign ahead of reveal
Elon Musk’s xAI plans $659M expansion at Memphis supercomputer site
