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Is Tesla chipping away at dealership resistance?

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Tesla-Cross-Country-Rally-Event-20After Arizona, then Texas, and finally New Jersey forbidding Tesla Motors from selling its electric vehicle (EV) Model S directly to consumers, was it one too many that will push the company to bulldoze over discarded business models standing in its way?

Tesla we love you, let us count the ways…

There are many reasons why people love Tesla Motors, and particularly Elon Musk’s business strategy acumen. There are also many reasons why many hate it. It is both disruptive and paves the way to a future that frightens those reluctant to change their old business models. Tesla Motors has strong entrepreneuralship DNA, and what entrepreneurs do best is to ask simple questions: “What do we need” or what is needed now. Unfortunately, established corporations don’t do that because their products, or services, aren’t really that needed anymore and people still flock to them. Entrepreneurs and startups are not encumbered by this. They see the bigger picture, and the bigger picture is you, consumer. So what is it you need, and why is Tesla so darn appealing?

One, two, but three is enough!

Elon Musk knows how to work with a company up until the point where it either doesn’t deliver, or asks for too much. At that point, he uses Tesla to make it better. If the first setbacks in Arizona and Texas were a learning curve, was New Jersey the endurance limit for trail blazing Tesla and its mission? The latest Ohio Automobile Dealers Association compromise to allow the electric-car company to operate three stores in the state seem to show that it is. Get the trend here?

The Ohio deal sheds a little more light as to how Tesla will handle the farcical opposition to something everyone wants, choice in how you buy your car. The Ohio deal was negotiated quickly yesterday, voted by an Ohio Senate panel with little to no opposition. What’s next? Elon Musk and Tesla won’t stand idly waiting for the Dealership association to make up its mind how to play with this very disruptive incumbent. It knows it needs to boost its sagging image. Tesla is showing the way, and the problem is that it cuts into its revenue model. The Ohio turn of event shows that politicians and the dealership association are finally taking Tesla seriously, enough to invite them to the table. And that is only the beginning of the precipitation.

Tesla can have its stores at Easton and Cincinnati, and can open a store in Cleveland. However, it cannot open any additional stores. According to Diarmuid O’Connell, Tesla’s vice president for business development: “This is a very good compromise,”… for now.

Does this mean Tesla is softening its approach and becoming diplomatic, or that the Dealership association sees the painting on the wall? Watch out how the next states decide whether a carmaker can sell its cars directly, or not. Make no mistakes, politicians and carmakers are now taking the Tesla Motors’ business models very seriously, at last. NY Gov. Andrew Cuomo and the state’s car dealers show that by bringing Tesla to the table. No matter what, Tesla Motors and Elon Musk will always be the person and company that forced dealerships to review their business models. This serves as a reminder how any startup, in our case Tesla, can remind what America was once associated with, entrepreneurship that answers a dire need.

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Tesla launches V2L Outlet Adapter for Premium Model Y in the U.S.

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Credit: Tesla

Tesla has launched a new Vehicle-to-Load (V2L) Outlet Adapter for Premium Model Y vehicles in the United States, meaning you can now power devices like laptops or light strings with your vehicle’s battery.

It appears the capability will be available for any Model Y Premium trim, including those that were purchased prior to the Adapter being launched. It will also only impact Juniper Model Y vehicles, so the first-gen owners will unfortunately not have access to this capability.

If your Model Y was purchased before Tesla renamed the trim levels to “Premium” and “Standard,” it does not seem to be compatible. My Model Y is technically a Premium build, as it is the Long Range All-Wheel-Drive. However, Tesla says it is not compatible with my vehicle.

For $80, you can now utilize your car as a portable charger for small appliances or devices. This is perfect for things like tailgates, concerts, or camping, as you can now plug in devices that you might use. Those string lights for camping? That laptop for the other games that are on at the tailgate?

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They’ll both utilize energy from your Tesla’s battery to be powered. This is the first time Tesla has expanded the capability to vehicles outside of the Model Y Performance and Cybertruck. However, this feature has been highly requested by owners for an extended period of time.

Tesla launched the Outlet Adapter in China last year:

Tesla China rolls out Model Y L V2L adapter, and it’s free for early owners

You will need the Mobile Connector to operate the Outlet Adapter: the Outlet Adapter will plug into the main housing of the Mobile Connector, where the appropriate adapter to charge your vehicle will plug in.

It is rated for 120 volts and 20 amps, and has a max power rating of 2.4kW.

You can buy it here from Tesla for $80.

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Tesla Roadster unveiling nears, and it will fly: The Information

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(Credit: Dami Kolz/Twitter)

Tesla is nearing its long-awaited unveiling of the all-electric Tesla Roadster, a new report from The Information claims, as the company has said several times this year that the event would take place “soon.”

Now, it appears there is movement on Tesla’s end regarding when it will happen.

The report says that Tesla will unveil the Roadster as soon as this month with a SpaceX version that will utilize cold-gas thrusters to help the vehicle float for a short period of time. This is something CEO Elon Musk has talked about with the Roadster for years.

Additionally, due to the delays, Tesla explored “a variety of designs” for the Roadster, potentially planning to abandon the design it showed off for the first time in 2017 and adopting an entirely new aesthetic.

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According to The Information, Tesla considered utilizing a repurposed Model S Plaid and even wanted to upgrade the look to something like a Lamborghini Countach.

Elon Musk teases Tesla Roadster unveiling once again

We’ve heard all of these things before, including teases about the date and how “soon” the Roadster will finally be ready to be shown off to the world (for the second time). Musk said that the event would occur in April, then May, then Chief Designer Franz von Holzhausen continued to say it would be coming “soon.”

We do expect to see the Roadster by the end of the year, and now with this new report swirling, it appears it could be sooner rather than later.

The wait has been incredibly long, but there is likely a good reason for it. Tesla’s desire to make the Roadster the craziest vehicle on the road was non-negotiable, and it likely took a lot of time and resources to develop and perfect into something that was safe and suitable for a vehicle like this.

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Tesla finally got its Nevada Robotaxi Permit but with a few catches hard to miss

Nevada granted Tesla’s robotaxi permit, but capped the fleet at just ten vehicles for now.

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Concept art of a Tesla Cybercab in Las Vegas Strip as rendered via Grok

Tesla has received its robotaxi permit in Nevada, more than two months after regulators closed the public comment period on the company’s application. News of the approval surfaced Wednesday night when Tesla investor and longtime company watcher Sawyer Merritt posted a copy of the interim order, and the Nevada Transportation Authority’s own carrier registry now lists the permit, AVNC Permit 002 under Docket 26-05015, as active for Tesla Robotaxi, LLC.

Tesla asked Nevada in June for authority to run up to 5,000 vehicles in Clark County within a year, however the permit the NTA issued is initially capping Tesla at ten fully autonomous vehicles and confines them to a defined geofence along the Las Vegas Strip corridor. Any expansion of that operating area, or any increase to the fleet size, requires the NTA’s approval first.

The order also sets rules that look more restrictive than what Tesla runs in Austin. Rides are barred on roads with posted speed limits above 45 miles per hour, pickups are off limits within a quarter mile of Harry Reid International Airport without separate authorization, and every vehicle has to carry visible “Robotaxi” markings while notifying riders before each trip that no one is driving. The order also requires “appropriate human supervision”, language that suggests Nevada isn’t ready to let Tesla offer the rides without a safety monitor that it has run in parts of Austin since January. As with standard protocol with robotaxi services, Tesla must report any accident, system failure, or vehicle that becomes stranded on a Nevada road within five business days.

Tesla is entering a market Nevada already knows well. Zoox, the Amazon owned robotaxi company, has run its own autonomous vehicle permit in the state since last year, building up to roughly 100 vehicles and 350,000 rides along the Strip. That history likely explains why the NTA started Tesla at ten cars rather than the fleet size the company asked for. The agency has a template for scaling a permit up once a company proves out its safety record.

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Tesla’s Nevada application first surfaced in June, when the company filed for the permit alongside plans for a maintenance hub in southwest Las Vegas. The company has said it won’t meaningfully scale its robotaxi fleet anywhere until FSD v15 ships, expected in late 2026 or early 2027, which makes the ten vehicle cap less of a constraint today than it might look on paper. For now, Tesla has the legal right to start Nevada rides. Whether it starts before FSD v15 arrives is a separate question the permit doesn’t answer.

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