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Tesla showroom in Century City mall, Los Angeles (Credit: Teslarati) Tesla showroom in Century City mall, Los Angeles (Credit: Teslarati)

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Tesla makes Consumer Reports’ Top 10 Car Brands as lone US carmaker

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Tesla has been ranked 8th in Consumer Reports’ 2018 Brand Report Card, making it the sole American automaker that earned a spot in the magazine’s Top 10 rankings. The high rank of the Silicon Valley-based electric car maker was largely influenced by the stellar scores of its Model S luxury sedan, which earned high marks for predicted reliability, owner satisfaction, and road performance.

For its 2018 Brand Report Card, Consumer Reports ranked the average scores of the Model S and the Model X. The Model 3, Tesla’s latest and most disruptive vehicle to date, was not included in the magazine’s scores for the Elon Musk-led firm. Reminiscent of prior year’s reports, CR was particularly impressed with the Model S, while it had some reservations about the Model X.

According to the Brand Report Card, the Model S scored higher than any other car in the magazine’s test, with a 4/5 predicted reliability score, a perfect 5/5 for predicted owner satisfaction, and a perfect 100 rating on the road test. The Model X scored a perfect 5/5 for predicted owner satisfaction and a decent 77 rating on the road test, but the luxury electric SUV’s average scores were pulled down by its low 1/5 predicted reliability score.

Considering the low scores of the Model X’s predicted reliability, Tesla’s place in the magazine’s Top 10 list is quite noteworthy. Being 8th in the list, after all, just emphasized how much dominance the Model S holds over the other vehicles in Consumer Reports’ rankings.

Overall, Consumer Reports’ Top 10 car brands in its 2018 Brand Report Card was a mixture of Asian and European companies, with Hyundai-owned Genesis Motors topping the magazine’s list. Kia, another South Korean car maker, ranked 6th. European automakers Audi, BMW, and Porsche, ranked 2nd, 3rd, and 5th, respectively, while Japanese brands Lexus, Subaru, Honda, and Toyota ranked 4th, 7th, 9th, and 10th. Tesla, being the only American car maker in Consumer Reports’ Top 10, was ranked 8th, though Chrysler, another US-based auto firm, was in 11th place.

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Consumer Reports’ Top 10 car brands were evaluated on the merits of the entire lineup of a company’s vehicle offerings. Thus, according to the magazine, even if an individual vehicle is highly rated, it is not an assurance that its maker would have a spot on the Top 10 list.

“Most brands manage to make at least one great car, but not many have what it takes to deliver consistent quality across several models. Our annual brand rankings recognize the ones that do.”

As we noted in a previous report, Consumer Reports and Tesla recently ended up in disagreement, after the magazine released an “average” rating for the Model 3, despite not having tested the mass market electric compact sedan. The magazine, however, maintained that the Model 3’s average rating was decided based on the scores of the company’s other offerings.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla CEO Elon Musk sends final warning to Bill Gates over short position

“If Gates hasn’t fully closed out the crazy short position he has held against Tesla for ~8 years, he had better do so soon,” Musk said.

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Tesla CEO Elon Musk sent a final warning to former Microsoft CEO Bill Gates over his short position, which he confirmed he held to Musk directly several years ago.

Gates has been a skeptic of Tesla for some time, but he has also tried to work with Musk on philanthropic opportunities several years ago, which was coincidentally when he admitted to the company’s frontman that he held a short position.

Musk was, in turn, “super mean” to Gates, according to Walter Isaacson’s biography about the Tesla CEO. Gates had put $500 million against Tesla, shorting the stock and hoping to profit from its failure.

Elon Musk explains Bill Gates beef: He ‘placed a massive bet on Tesla dying’

A short position essentially means Gates is betting Tesla shares will go down, which would make him money. However, shares have gone up over six percent this year and increased nearly 150 percent over the past five years.

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At the recent Annual Shareholder Meeting, Musk made many claims about Tesla’s future projects and how they could manage to disrupt various industries. He also recently had a massive $1 trillion compensation package approved, which will be awarded in twelve tranches, all of which combine a company valuation goal and an individual goal related to a product.

Musk was able to complete his last approved pay package, but it was not awarded due to a ruling by a Delaware Chancery Court. Nevertheless, his track record of proving growth for Tesla shareholders is excellent, and investors are obviously very encouraged by his capabilities as a CEO, considering 76.6 percent of shareholders voted to approve his new compensation.

After it was revealed that the Gates Foundation dumped 65 percent of its Microsoft position for nearly $9 billion, Musk had one final message for him: drop your Tesla short position soon, or else.

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Musk’s rivalry with Gates is mostly founded on the Tesla CEO’s discontent with the former Microsoft frontman’s short position. However, Musk might have a bit of a soft spot for Gates, considering he is giving him a warning of what is potentially to come. If he really wanted to do some damage to Gates, he would not give him any heads-up at all.

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Tesla rolls out most aggressive Model Y lease deal in the US yet

With the promotion in place, customers would be able to take home a Model Y at a very low cost.

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(Credit: Tesla)

Tesla has rolled out what could very well be its most aggressive promotion for Model Y leases in the United States yet. With the promotion in place, customers would be able to take home a Model Y at a very low cost.

Zero downpayment leases

The new Model Y lease promotion was initially reported on X, with industry watcher Sawyer Merritt stating that while the vehicles’ monthly payments are still similar to before, the cars can now be ordered with a $0 downpayment. 

Tesla community members noted that this promotion would cut the full payment cost of Model Y leases by several thousand dollars, though prices were still a bit better when the $7,500 federal tax credit was still in effect. Despite this, a $0 downpayment would likely be appreciated by customers, as it lowers the entry point to the Tesla ecosystem by a notable margin.

Premium freebies included

Apart from a $0 downpayment, customers of Model Y leases are also provided one free upgrade for their vehicles. These upgrades could be premium paint, such as Pearl White Multi-Coat, Deep Blue Metallic, Diamond Black, Quicksilver or Ultra Red, or 20″ Helix 2.0 Wheels. Customers could also opt for a White Interior or a Tow Hitch free of charge.

A look at Tesla’s Model Y order page shows that the promotion is available for all the Model Y Premium Rear-Wheel Drive and the Model Y Premium All-Wheel Drive. The Model Y Standard and the Model Y Performance are not eligible for the $0 downpayment or free premium upgrade promotion as of writing. 

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🚨 Tesla Full Self-Driving v14.1.7 is here and here’s some things it did extremely well! #tesla #teslafsd #fullselfdriving ♬ You Have It – Marscott

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Tesla is looking to phase out China-made parts at US factories: report

Tesla has reportedly swapped out several China-made components already, aiming to complete the transition within the next two years.

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(Source: Tesla)

Tesla has reportedly started directing its suppliers to eliminate China-made components from vehicles built in the United States. This would make Tesla’s US-produced vehicles even more American-made.

The update was initially reported by The Wall Street Journal.

Accelerating North American sourcing

As per the WSJ report, the shift reportedly came amidst escalating tariff uncertainties between Washington and Beijing. Citing people reportedly familiar with the matter, the publication claimed that Tesla has already swapped out several China-made components, aiming to complete the transition within the next two years. The publication also claimed that Tesla has been reducing its reliance on China-based suppliers since the pandemic disrupted supply chains.

The company has quietly increased North American sourcing over the past two years as tariff concerns have intensified. If accurate, Tesla would likely end up with vehicles that are even more locally sourced than they are today. It would remain to be seen, however, if a change in suppliers for its US-made vehicles would result in price adjustments for cars like the Model 3 and Model Y.

Industry-wide reassessments

Tesla is not alone in reevaluating its dependence on China. Auto executives across the automotive industry have been in rapid-response mode amid shifting trade policies, chip supply anxiety, and concerns over rare-earth materials. Fluctuating tariffs between the United States and China during President Donald Trump’s current term have made pricing strategies quite unpredictable as well, as noted in a Reuters report. 

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General Motors this week issued a similar directive to thousands of suppliers, instructing them to remove China-origin components from their supply chains. The same is true for Stellantis, which also announced earlier this year that it was implementing several strategies to avoid tariffs that were placed by the Trump administration. 

@teslarati 🚨 Tesla Full Self-Driving v14.1.7 is here and here’s some things it did extremely well! #tesla #teslafsd #fullselfdriving ♬ You Have It – Marscott
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