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Tesla makes Consumer Reports’ Top 10 Car Brands as lone US carmaker
Tesla has been ranked 8th in Consumer Reports’ 2018 Brand Report Card, making it the sole American automaker that earned a spot in the magazine’s Top 10 rankings. The high rank of the Silicon Valley-based electric car maker was largely influenced by the stellar scores of its Model S luxury sedan, which earned high marks for predicted reliability, owner satisfaction, and road performance.
For its 2018 Brand Report Card, Consumer Reports ranked the average scores of the Model S and the Model X. The Model 3, Tesla’s latest and most disruptive vehicle to date, was not included in the magazine’s scores for the Elon Musk-led firm. Reminiscent of prior year’s reports, CR was particularly impressed with the Model S, while it had some reservations about the Model X.
According to the Brand Report Card, the Model S scored higher than any other car in the magazine’s test, with a 4/5 predicted reliability score, a perfect 5/5 for predicted owner satisfaction, and a perfect 100 rating on the road test. The Model X scored a perfect 5/5 for predicted owner satisfaction and a decent 77 rating on the road test, but the luxury electric SUV’s average scores were pulled down by its low 1/5 predicted reliability score.
Considering the low scores of the Model X’s predicted reliability, Tesla’s place in the magazine’s Top 10 list is quite noteworthy. Being 8th in the list, after all, just emphasized how much dominance the Model S holds over the other vehicles in Consumer Reports’ rankings.
Overall, Consumer Reports’ Top 10 car brands in its 2018 Brand Report Card was a mixture of Asian and European companies, with Hyundai-owned Genesis Motors topping the magazine’s list. Kia, another South Korean car maker, ranked 6th. European automakers Audi, BMW, and Porsche, ranked 2nd, 3rd, and 5th, respectively, while Japanese brands Lexus, Subaru, Honda, and Toyota ranked 4th, 7th, 9th, and 10th. Tesla, being the only American car maker in Consumer Reports’ Top 10, was ranked 8th, though Chrysler, another US-based auto firm, was in 11th place.
Consumer Reports’ Top 10 car brands were evaluated on the merits of the entire lineup of a company’s vehicle offerings. Thus, according to the magazine, even if an individual vehicle is highly rated, it is not an assurance that its maker would have a spot on the Top 10 list.
“Most brands manage to make at least one great car, but not many have what it takes to deliver consistent quality across several models. Our annual brand rankings recognize the ones that do.”
As we noted in a previous report, Consumer Reports and Tesla recently ended up in disagreement, after the magazine released an “average” rating for the Model 3, despite not having tested the mass market electric compact sedan. The magazine, however, maintained that the Model 3’s average rating was decided based on the scores of the company’s other offerings.
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Tesla ramps production of its ‘new’ models at Giga Texas
The vehicles are being built at Tesla Gigafactory Texas in Austin, and there are plenty of units being built at the factory, based on a recent flyover by drone operator and plant observer Joe Tegtmeyer.

Tesla is ramping up production of its ‘new’ Model Y Standard at Gigafactory Texas just over a week after it first announced the vehicle on October 7.
Earlier this month, Tesla launched the Tesla Model 3 and Model Y “Standard,” their release of what it calls its affordable models. They are priced under $40,000, and although there was some noise surrounding the skepticism that they’re actually “affordable,” it appears things have been moving in the right direction.
The vehicles are being built at Tesla Gigafactory Texas in Austin, and there are plenty of units being built at the factory, based on a recent flyover by drone operator and plant observer Joe Tegtmeyer:
News: the @Tesla Model Y Standard production is well underway at Giga Texas today!
This consistent with what I was told to expect during the unveiling day last week!
The outbound lot had many Premium Model Y’s and @cybertruck too!
More coming soon! pic.twitter.com/WU489QKPLB
— Joe Tegtmeyer 🚀 🤠🛸😎 (@JoeTegtmeyer) October 16, 2025
The new Standard Tesla models are technically the company’s response to losing the $7,500 EV tax credit, which significantly impacts any company manufacturing electric vehicles.
However, it seems the loss of the credit is impacting others much more than it is Tesla.
As General Motors and Ford are scaling back their EV efforts because it is beginning to hurt their checkbooks, Tesla is moving forward with its roadmap to catalyze annual growth from a delivery perspective. While GM, Ford, and Stellantis are all known for their vehicles, Tesla is known for its prowess as a car company, an AI company, and a Robotics entity.
Elon Musk was right all along about Tesla’s rivals and EV subsidies
Tesla should have other vehicles coming in the next few years, especially as the Cybercab is evidently moving along with its preliminary processes, like crash testing and overall operational assessment.
It has been spotted at the Fremont Factory several times over the past couple of weeks, hinting that the vehicle could begin production sometime next year.
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Tesla set to be impacted greatly in one of its strongest markets

Tesla could be greatly impacted in one of its strongest markets as the government is ready to eliminate a main subsidy for electric vehicles over the next two years.
In Norway, EV concentrations are among the strongest in the world, with over 98 percent of all new cars sold in September being electric powertrains. This has been a long-standing trend in the Nordic region, as countries like Iceland and Sweden are also highly inclined to buy EVs.
However, the Norwegian government is ready to abandon a subsidy program it has in place, as it has effectively achieved what it set out to do: turn consumers to sustainability.
This week, Norway’s Finance Minister, Jens Stoltenberg, said it is time to consider phasing out the benefits that are given to those consumers who choose to buy an EV.
Stoltenberg said this week (via Reuters):
“We have had a goal that all new passenger cars should be electric by 2025, and … we can say that the goal has been achieved. Therefore, the time is ripe to phase out the benefits.”
EV subsidies in Norway include reduced value-added tax (VAT) on cheaper models, lower road and toll fees, and even free parking in some areas.
The government also launched programs that would reduce taxes for companies and fleets. Individuals are also exempt from the annual circulation tax and fuel-related taxes.
In 2026, changes will already be made. Norway will lower its EV tax exemption to any vehicle priced at over 300,000 crowns ($29,789.40), down from the current 500,000, which equates to about $49,500.
This would eliminate each of the Tesla Model Y’s trim levels from tax exemption status. In 2027, the VAT exemptions will be completely removed. Not a single EV on the market will be able to help owners escape from tax-exempt status.
There is some pushback on the potential loss of subsidies and benefits, and some groups believe that the loss of the programs will regress the progress EVs have made.
Christina Bu, head of the Norwegian EV Association, said:
“I worry that sudden and major changes will make more people choose fossil-fuel cars again, and I think everyone agrees that we don’t want to go back there.”
Elon Musk
Elon Musk was right all along about Tesla’s rivals and EV subsidies

With the loss of the $7,500 Electric Vehicle Tax Credit, it looks as if Tesla CEO Elon Musk was right all along.
As the tax credit’s loss starts to take effect, car companies that have long relied on the $7,500 credit to create sales for themselves are starting to adjust their strategies for sales and their overall transition to electrification.
On Tuesday, General Motors announced it would include a $1.6 billion charge in its upcoming quarterly earnings results from its EV investments.
Ford said in late September that it expects demand for its EVs to be cut in half. Stellantis is abandoning its plan to have only EVs being produced in Europe by 2030, and Chrysler, a brand under the Stellantis umbrella, is bailing on lofty EV sales targets here in the U.S.
How Tesla could benefit from the ‘Big Beautiful Bill’ that axes EV subsidies
The tax credit and EV subsidies have achieved what many of us believed they were doing: masking car companies from the truth about their EV demand. Simply put, their products are not priced attractively enough for what they offer, and there is no true advantage to buying EVs developed by legacy companies.
These tax credits have helped companies simply compete with Tesla, nothing more and nothing less. Without them, their products likely would not have done as well as they have. That’s why these companies are now suddenly backtracking.
It’s something Elon Musk has said all along.
Back in January, during the Q4 and Full Year 2024 Earnings Call, Musk said:
“I think it would be devastating for our competitors and for Tesla slightly. But, long term, it probably actually helps Tesla, that would be my guess.”
In July of last year, Musk said on X:
“Take away all the subsidies. It will only help Tesla.”
Take away the subsidies. It will only help Tesla.
Also, remove subsidies from all industries!
— Elon Musk (@elonmusk) July 16, 2024
Over the past few years, Tesla has started to lose its market share in the U.S., mostly because more companies have entered the EV manufacturing market and more models are being offered.
Nobody has been able to make a sizeable dent in what Tesla has done, and although its market share has gotten smaller, it still holds nearly half of all EV sales in the U.S.
Tesla’s EV Market Share in the U.S. By Year
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- 2020 – 79%
- 2021 – 72%
- 2022 – 62%
- 2023 – 55%
- 2024 – 49%
As others are adjusting to what they believe will be tempered demand for their EVs, Tesla has just reported its strongest quarter in company history, with just shy of half a million deliveries.
Will Tesla thrive without the EV tax credit? Five reasons why they might
Although Tesla benefited from the EV tax credit, particularly last quarter, some believe it will have a small impact since it has been lost. The company has many other focuses, with its main priority appearing to be autonomy and AI.
One thing is for sure: Musk was right.
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