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Tesla Cybertruck not a “real truck?” What Musk’s “Blade Runner” pickup must do to get truckers’ acceptance

Credit: Nattanan Sirivadhanabhakdi/Facebook

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Late last month, a study conducted by AmericanTrucks revealed that about 6 out of 10 truck owners did not consider the Tesla Cybertruck a “real truck.” This was unfortunate, but it is also not surprising. The Cybertruck, after all, is so different compared to other pickups in the market, and much of its real-world capabilities are yet to be proven. 

While electric sedans and SUVs have become a common sight on American roads thanks to the popularity of vehicles like the Tesla Model 3 and Model Y, the electric pickup truck market is still pretty much in its infancy. Today, there are only a few electric trucks available, such as the Rivian R1T, the Ford F-150 Lightning, and the GMC Hummer EV. The Cybertruck, provided that Tesla’s initial production plans are followed, is likely next in line. 

Perhaps one of the reasons behind the results of the survey is the fact that the Cybertruck has not been released just yet. The truck has attracted a lot of attention over the years, but most of it has been online, where Tesla already has a strong presence. In real-world roads and among those who really use pickup trucks for their utility, the Cybertruck is still a big question mark. 

Once Tesla actually ramps the Cybertruck’s production and American streets are populated by the vehicle, the situation would likely change. This was why Paul Knoll, Marketing Director at Turn5, the operating firm behind AmericanTrucks, told Teslarati that the Cybertruck could eventually be accepted by truckers as a legitimate truck. It just needs to prove that it could stand toe-to-toe, or perhaps even exceed, comparable trucks that are in the market today. 

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“We all have style preferences when looking for a new vehicle, and the Cybertruck has an interesting aesthetic. With the unconventional shape and interesting truck bed, some drivers may not feel like it looks like a traditional truck. Truck drivers are used to the traditional truck body, and now that Tesla is making something completely different from what they are used to, it might just take some time to adjust. What will really matter to truck owners is how it performs.”

“With truck drivers used to a certain body type for their trucks, Tesla may have to just let the product speak for itself. If the Cybertruck blows away expectations during testing, that will help convince those who are unsure about it. But the Cybertruck isn’t just for truck drivers. It’s also for people who care about the environment and want to help protect it,” Knoll said. 

At least on paper, the Cybertruck will definitely have what it takes to make an impact in the United States’ pickup truck market. Tesla just has to ensure that the vehicle is compelling enough that it could persuade enough people to try it out. This way, even those who are on the fence would be willing to give it a chance. That was pretty much what happened with Tesla’s breakthrough vehicles like the Model S and Model 3. Both vehicles were made to be the best in their segment, electric or otherwise, and it paid off in spades.  

Tesla has not released the final specs of the Cybertruck, but during its unveiling, it was listed with a number of impressive stats. These include a 500-mile range, 14,000 pounds of towing capacity, and the capability to carry 3,500 pounds of payload. It would be fitted with notable features such as a “vault” storage at the rear and a generous frunk as well. Rear wheel steering will also be standard on the Cybertruck, as per reports following the company’s Investor Day event. 

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Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla Cybertruck’s newest trim will undergo massive change in ten days, Musk says

It appears as if the new All-Wheel-Drive trim of Cybertruck won’t be around for too long, however. Elon Musk revealed this morning that it will be around “only for the next 10 days.”

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(Credit: Tesla)

Tesla’s new Cybertruck trim has already gotten the axe from CEO Elon Musk, who said the All-Wheel-Drive configuration of the all-electric pickup will only be available “for the next ten days.”

Musk could mean the price, which is $59,990, or the availability of the trim altogether.

Last night, Tesla launched the All-Wheel-Drive configuration of the Cybertruck, a pickup that comes in at less than $60,000 and features a competitive range and features that are not far off from the offerings of the premium trim.

Tesla launches new Cybertruck trim with more features than ever for a low price

It was a nice surprise from Tesla, considering that last year, it offered a Rear-Wheel-Drive trim of the Cybertruck that only lasted a few months. It had extremely underwhelming demand because it was only $10,000 cheaper than the next trim level up, and it was missing a significant number of premium features.

Simply put, it was not worth the money. Tesla killed the RWD Cybertruck just a few months after offering it.

With the news that Tesla was offering this All-Wheel-Drive configuration of the Cybertruck, many fans and consumers were encouraged. The Cybertruck has been an underwhelming seller, and this seemed to be a lot of truck for the price when looking at its features:

  • Dual Motor AWD w/ est. 325 mi of range
  • Powered tonneau cover
  • Bed outlets (2x 120V + 1x 240V) & Powershare capability
  • Coil springs w/ adaptive damping
  • Heated first-row seats w/ textile material that is easy to clean
  • Steer-by-wire & Four Wheel Steering
  • 6’ x 4’ composite bed
  • Towing capacity of up to 7,500 lbs
  • Powered frunk

It appears as if this trim of Cybertruck won’t be around for too long, however. Musk revealed this morning that it will be around “only for the next 10 days.”

Musk could mean the price of the truck and not necessarily the ability to order it. However, most are taking it as a cancellation.

If it is, in fact, a short-term availability decision, it is baffling, especially as Tesla fans and analysts claim that metrics like quarterly deliveries are no longer important. This seems like a way to boost sales short-term, and if so many people are encouraged about this offering, why would it be kept around for such a short period of time?

Some are even considering the potential that Tesla axes the Cybertruck program as a whole. Although Musk said during the recent Q4 Earnings Call that Cybertruck would still be produced, the end of the Model S and Model X programs indicates Tesla might be prepared to do away with any low-volume vehicles that do not contribute to the company’s future visions of autonomy.

The decision to axe the car just ten days after making it available seems like a true head-scratcher.

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Elon Musk’s Neuralink sparks BCI race in China

One of the most prominent is NeuroXess, which launched in 2021 and is already testing implants in patients.

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Credit: Neuralink

Neuralink, founded by Elon Musk, is helping spark a surge of brain-computer interface (BCI) development in China, where startups are moving quickly into human trials with strong state backing. 

One of the most prominent is NeuroXess, which launched in 2021 and is already testing implants in patients.

Neuralink’s clinical work and public demonstrations have drawn worldwide attention to invasive brain implants that allow patients to control digital devices using their minds. The company is currently running a global clinical trial and is also busy preparing for its next product, Blindsight, which would restore vision to people with visual impairments.

Neuralink’s visibility has helped accelerate similar efforts in China. Beijing last year classified brain-computer interfaces as a strategic sector and issued a roadmap calling for two or three globally competitive companies by 2030, as per the Financial Times. Since February last year, at least 10 clinical trials for invasive brain chips have launched in the country.

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NeuroXess recently reported that a paralyzed patient was able to control a computer cursor within five days of implantation. Founder Tiger Tao credited government support for helping shorten the path from research to trials.

Investment activity has followed the policy push. Industry data show dozens of financing rounds for Chinese BCI startups over the past year, reflecting rising capital interest in the field. Ultimately, while Neuralink remains one of the most closely watched players globally, its momentum has clearly energized competitors abroad.

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Tesla Supercharger vandalized with frozen cables and anti-Musk imagery amid Sweden union dispute

The incident comes amid Tesla’s ongoing labor dispute with IF Metall.

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Credit: Tesla Charging/X

Tesla’s Supercharger site in Vansbro, Sweden, was vandalized during peak winter travel weeks. Images shared to local media showed frozen charging cables and a banner reading “Go home Elon,” which was complete with a graphic of Musk’s controversial gesture. 

The incident comes amid Tesla’s ongoing labor dispute with IF Metall, which has been striking against the company for more than two years over collective bargaining agreements, as noted in a report from Expressen.

Local resident Stefan Jakobsson said he arrived at the Vansbro charging station to find a board criticizing Elon Musk and accusing Tesla of strikebreaking. He also found the charging cables frozen after someone seemingly poured water over them.

“I laughed a little and it was pretty nicely drawn. But it was a bit unnecessary,” Jakobsson said. “They don’t have to do vandalism because they’re angry at Elon Musk.”

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The site has seen heavy traffic during Sweden’s winter sports holidays, with travelers heading toward Sälen and other mountain destinations. Jakobsson said long lines formed last weekend, with roughly 50 Teslas and other EVs waiting to charge.

Tesla Superchargers in Sweden are typically open to other electric vehicle brands, making them a reliable option for all EV owners. 

Tesla installed a generator at the location after sympathy strikes from other unions disrupted power supply to some stations. The generator itself was reportedly not working on the morning of the incident, though it is unclear whether that was connected to the protest.

The dispute between Tesla and IF Metall centers on the company’s refusal to sign a collective agreement covering Swedish workers. The strike has drawn support from other unions, including Seko, which has taken steps affecting electricity supply to certain Tesla facilities. Tesla Sweden, for its part, has insisted that its workers are already fairly compensated and it does not need a collective agreement,

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Jesper Pettersson, press spokesperson for IF Metall, criticized Tesla’s use of generators to keep charging stations running. Still, IF Metall emphasized that it strongly distances itself from the vandalism incident at the Vansbro Supercharger.

“We think it is remarkable that instead of taking the easy route and signing a collective agreement for our members, they are choosing to use every possible means to get around the strike,” Pettersson said.

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