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VW ID.3 software failures have cost Tesla and Elon Musk a key ally in the EV transition
The automotive sector’s transition to electric mobility is undeniable at this point, but the pace of the transition itself depends largely on the number of automakers that dedicate themselves seriously to EVs. While Tesla is at the forefront of this change with the Model S,3,X, and Y, the company needs all the help it can get from veteran automakers to foster the adoption of sustainable transportation as quickly as possible.
For some time now, one of Tesla and CEO Elon Musk’s key ally in the emerging electric vehicle sector is Herbert Diess, a huge proponent of EVs. Musk and Diess have expressed their support for each other openly, both on Twitter and in previous interviews. This was particularly evident during the 2019 Golden Steering Wheel Awards in Berlin, when both executives traded compliments as they showed their optimism about the electric vehicle sector.
Unfortunately, circumstances surrounding the Volkswagen ID.3, the first of the German automaker’s flagship line of all-electric vehicles, may have resulted in Diess being stripped of his role as the chairman of the Volkswagen brand. According to a Wall Street Journal report, part of the reason behind Diess’ removal had to do with the ID.3’s delays, particularly regarding the vehicles’ in-car software.
The Volkswagen ID.3 was poised to be the German automaker’s answer to the Tesla Model 3, a vehicle that may even be considered as the second coming of the ubiquitous Beetle. The vehicle has been in the works for years now, and much progress has been made towards its release. The ID.3 actually entered production, but there was one glaring issue — its software had numerous issues, preventing the car from bring cleared for deliveries.
These software issues were severe, with previous reports pointing to dozens of bugs being posted by test drivers practically every day. Reports also pointed to release dates for the vehicle being pushed back, and in the Wall Street Journal’s recent report, the publication noted that the ID.3 had actually been delayed a second time. Some versions of the car are reportedly poised to be delivered this September, but cloud-connected units are not due to come out until the end of this year.
Cloud connectivity is a key aspect of the Volkswagen ID.3, as it would allow the German automaker to provide a user experience not unlike the one offered by Tesla and its constant over-the-air software updates. Reports have indicated that Volkswagen’s software engineers have not been able to accomplish this, despite the company’s cloud-based applications being developed with Microsoft.
A report from Germany’s Auto Motor und Sport has noted that Diess’ replacement would likely be Oliver Blume, who is Porsche’s CEO. Blume, while not openly friendly to Tesla and Elon Musk as Diess, has something tangible under his belt: the Taycan, an all-electric car that is actually being delivered to customers today. But it should be noted that the Taycan is more of a true driver’s car that just happens to be electric, instead of a Model 3 rival that is reasonably priced and bleeding with tech.
Hopefully, the loss of Diess at Volkswagen’s helm will not become a roadblock to the established automaker’s transition to electric cars. The era of electric vehicles seems to be at hand, after all, with the emergence of technologies such as a million-mile battery and vehicles that near price parity with internal combustion cars.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
There are a lot of Tesla bulls out there who have astronomical expectations for the company, especially as its arm of reach has gone well past automotive and energy and entered artificial intelligence and robotics.
However, some of the most bullish Tesla investors believe the company could become worth $100 trillion, and CEO Elon Musk does not believe that number is completely out of the question, even if it sounds almost ridiculous.
To put that number into perspective, the top ten most valuable companies in the world — NVIDIA, Apple, Alphabet, Microsoft, Amazon, TSMC, Meta, Saudi Aramco, Broadcom, and Tesla — are worth roughly $26 trillion.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Cathie Wood of ARK Invest believes the number is reasonable considering Tesla’s long-reaching industry ambitions:
“…in the world of AI, what do you have to have to win? You have to have proprietary data, and think about all the proprietary data he has, different kinds of proprietary data. Tesla, the language of the road; Neuralink, multiomics data; nobody else has that data. X, nobody else has that data either. I could see $100 trillion. I think it’s going to happen because of convergence. I think Tesla is the leading candidate [for $100 trillion] for the reason I just said.”
Musk said late last year that all of his companies seem to be “heading toward convergence,” and it’s started to come to fruition. Tesla invested in xAI, as revealed in its Q4 Earnings Shareholder Deck, and SpaceX recently acquired xAI, marking the first step in the potential for a massive umbrella of companies under Musk’s watch.
SpaceX officially acquires xAI, merging rockets with AI expertise
Now that it is happening, it seems Musk is even more enthusiastic about a massive valuation that would swell to nearly four-times the value of the top ten most valuable companies in the world currently, as he said on X, the idea of a $100 trillion valuation is “not impossible.”
It’s not impossible
— Elon Musk (@elonmusk) February 6, 2026
Tesla is not just a car company. With its many projects, including the launch of Robotaxi, the progress of the Optimus robot, and its AI ambitions, it has the potential to continue gaining value at an accelerating rate.
Musk’s comments show his confidence in Tesla’s numerous projects, especially as some begin to mature and some head toward their initial stages.
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
Tesla engineers deflected calls from this tech giant’s now-defunct EV project
