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Tesla ‘fighter’ Audi e-tron receives glowing first drive review from Consumer Reports
The Audi-e-tron, once dubbed by news outlets as a potential “Tesla Killer” or “Tesla Fighter” recently received its first impressions review from Consumer Reports. Reviewers from the organization proved impressed with the all-electric SUV, noting that the vehicle “takes charge among new EVs.”
Consumer Reports‘ reviewers were particularly impressed with the Audi e-tron’s luxurious amenities such as its high-quality interior and its quietness at highway speeds. This is quite notable, as cabin noise was a point of improvement given to the Tesla Model 3 during the electric sedan’s first impressions review back in February 2018.
The organization also praised the e-tron’s two-screen interface, particularly the SUV’s dedicated screen for its climate system. The displays’ haptic feedback, which simulates the feeling of pressing a physical button, also got the approval of CR‘s reviewers. Nevertheless, reviewers did point out that some of the technology in the e-tron was “needlessly complicated,” as shown in its gear selector, which was not intuitive at all.
Quite interestingly, the e-tron’s rather leisurely acceleration, which was less aggressive than other electric cars such as the Model 3, was dubbed as “appropriate” considering the SUV’s luxury segment. “Unlike some other EVs we’ve recently tested, the E-Tron doesn’t lunge off from a stop; it has a more leisurely rollout. That’s appropriate for a luxury vehicle… On the plus side, there is no spinning of wheels that we have experienced in some other EVs… Once the E-Tron is moving, drivers get smooth and effortless power on demand, at any speed,” Consumer Reports noted.
Considering that the organization has only conducted an initial review of the vehicle, the e-tron’s fast-charging capabilities were not tested. Nevertheless, the organization was optimistic about the vehicle overall, stating that the e-tron has an “air of maturity that exudes quality, and it’s likely because it comes from an established luxury automaker.” Until more tests are conducted, at least, it appears that CR perceives the Audi e-tron as a strong competitor in the growing premium EV segment.
While it is understandable for the organization to not include more details about the e-tron, it is quite interesting to see no mention of the challenges that Audi has and is reportedly facing in bringing the vehicle to market. Currently, reports from reservation holders in Norway have indicated that e-tron deliveries are still delayed, and all units that have been sold so far are presently being recalled due to a fire risk. These details were missing in Consumer Reports‘ initial review.
It should be noted that unlike the e-tron, Consumer Reports‘ first impressions review of the Model 3 included notable sections on the vehicle’s points for improvement, particularly in terms of references to Tesla’s then-ongoing production issues. “Hype has surrounded this car since Tesla CEO Elon Musk first announced it about two years ago, with hundreds of thousands of shoppers placing $1,000 deposits within days. But many of those prospective buyers have had their patience tried, since the Model 3 rollout has been plagued by Tesla’s production headaches and delays,” the organization wrote in its first impressions review last year.
Tesla and Consumer Reports have had a mixed relationship over the years. Take the Model 3, for instance. The organization initially opted to not give the vehicle a “Recommended” rating due to its braking distance, but after Tesla rolled out a software update to address the issue, CR updated its score for the electric car. This February, the organization changed its tone once more, removing the Model 3’s “Recommended” rating after it aggregated reports from owners that listed complaints about issues such as fit and finish. Tesla, for its part, noted that it had already addressed the customer complaints that were aggregated by the organization.
Tesla executive Sendil Palani confirmed in a post on social media platform X that Full Self-Driving, despite being the most robust driver assistance program in the United States, still isn’t garnering any interest from lagging competitors.
Tesla has said on several occasions in the past that it has had discussions with a competing carmaker to license its Full Self-Driving suite. While it never confirmed which company it was, many pointed toward Ford as the one Tesla was holding dialogue with.
At the time, Ford CEO Jim Farley and Tesla CEO Elon Musk had a very cordial relationship.
Despite Tesla’s confirmation, which occurred during both the Q2 2023 and Q1 2024 Earnings Calls, no deal was ever reached. Whichever “major OEM” Tesla had talked to did not see the benefit. Even now, Tesla has not found that dance partner, despite leading every company in the U.S. in self-driving efforts by a considerable margin.
Elon Musk says Tesla Robotaxi launch will force companies to license Full Self-Driving
Palani seemed to confirm that Tesla still has not found any company that is remotely interested in licensing FSD, as he said on X that “despite our best efforts to share the technology,” the company has found that it “has not been proven to be easy.”
Licensing FSD has not proven to be easy, despite our best efforts to share the technology. https://t.co/VGYBU7Aduw
— Sendil Palani (@sendilpalani) February 3, 2026
The question came just after one Tesla fan on X asked whether Tesla would continue manufacturing vehicles.
Because Tesla continues to expand its lineup of Model Y, it has plans to build the Cybercab, and there is still an immediate need for passenger vehicles, there is no question that the company plans to continue scaling its production.
However, Palani’s response is interesting, especially considering that it was in response to the question of whether Tesla would keep building cars.
Perhaps if Tesla could license Full Self-Driving to enough companies for the right price, it could simply sell the suite to car companies that are building vehicles, eliminating the need for Tesla to build its own.
While it seems like a reach because of Tesla’s considerable fan base, which is one of the most loyal in the automotive industry, the company could eventually bail on manufacturing and gain an incredible valuation by simply unlocking self-driving for other manufacturers.
The big question regarding why Tesla can’t find another company to license FSD is simply, “Why?”
Do they think they can solve it themselves? Do they not find FSD as valuable or effective? Many of these same companies didn’t bat an eye when Tesla started developing EVs, only to find themselves years behind. This could be a continuing trend.
Tesla executive Lars Moravy appeared today in front of the U.S. Senate Commerce Committee to highlight the importance of modernizing autonomy standards by establishing a federal framework that would reward innovation and keep the country on pace with foreign rivals.
Moravy, who is Tesla’s Vice President of Vehicle Engineering, strongly advocated for Congress to enact a national framework for autonomous vehicle development and deployment, replacing the current patchwork of state-by-state rules.
These rules have slowed progress and kept companies fighting tooth-and-nail with local legislators to operate self-driving projects in controlled areas.
Tesla already has a complete Robotaxi model, and it doesn’t depend on passenger count
Moravy said the new federal framework was essential for the U.S. to “maintain its position in global technological development and grow its advanced manufacturing capabilities.
He also said in a warning to the committee that outdated regulations and approval processes would “inhibit the industry’s ability to innovate,” which could potentially lead to falling behind China.
Being part of the company leading the charge in terms of autonomous vehicle development in the U.S., Moravy highlighted Tesla’s prowess through the development of the Full Self-Driving platform. Tesla vehicles with FSD engaged average 5.1 million miles before a major collision, which outpaces that of the human driver average of roughly 699,000 miles.
Moravy also highlighted the widely cited NHTSA statistic that states that roughly 94 percent of crashes stem from human error, positioning autonomous vehicles as a path to dramatically reduce fatalities and injuries.
🚨 Tesla VP of Vehicle Engineering, Lars Moravy, appeared today before the U.S. Senate Commerce Committee to discuss the importance of outlining an efficient framework for autonomous vehicles:
— TESLARATI (@Teslarati) February 4, 2026
Skeptics sometimes point to cybersecurity concerns within self-driving vehicles, which was something that was highlighted during the Senate Commerce Committee hearing, but Moravy said, “No one has ever been able to take over control of our vehicles.”
This level of security is thanks to a core-embedded central layer, which is inaccessible from external connections. Additionally, Tesla utilizes a dual cryptographic signature from two separate individuals, keeping security high.
Moravy also dove into Tesla’s commitment to inclusive mobility by stating, “We are committed with our future products and Robotaxis to provide accessible transportation to everyone.” This has been a major point of optimism for AVs because it could help the disabled, physically incapable, the elderly, and the blind have consistent transportation.
Overall, Moravy’s testimony blended urgency about geopolitical competition, especially China, with concrete safety statistics and a vision of the advantages autonomy could bring for everyone, not only in the U.S., but around the world, as well.
Tesla launched a new configuration of the Model Y this week, bringing more complexity to its lineup of the vehicle and adding a new, lower entry point for those who require an All-Wheel-Drive car.
However, the broadening of the Model Y lineup in the United States could signal a somewhat uncomfortable reality for Tesla fans and car buyers, who have been vocal about their desire for a larger, full-size SUV.
Tesla has essentially moved in the opposite direction through its closure of the Model X and its continuing expansion of a vehicle that fits the bill for many, but not all.
Tesla brings closure to Model Y moniker with launch of new trim level
While CEO Elon Musk has said that there is the potential for the Model Y L, a longer wheelbase configuration of the vehicle, to enter the U.S. market late this year, it is not a guarantee.
Instead, Tesla has prioritized the need to develop vehicles and trim levels that cater to the future rollout of the Robotaxi ride-hailing service and a fully autonomous future.
But the company could be missing out on a massive opportunity, as SUVs are a widely popular body style in the U.S., especially for families, as the tighter confines of compact SUVs do not support the needs of a large family.
Although there are other companies out there that manufacture this body style, many are interested in sticking with Tesla because of the excellent self-driving platform, expansive charging infrastructure, and software performance the vehicles offer.
Additionally, the lack of variety from an aesthetic and feature standpoint has caused a bit of monotony throughout the Model Y lineup. Although Premium options are available, those three configurations only differ in terms of range and performance, at least for the most part, and the differences are not substantial.
Minor Expansions of the Model Y Fail to Address Family Needs for Space
Offering similar trim levels with slight differences to cater to each consumer’s needs is important. However, these vehicles keep a constant: cargo space and seating capacity.
Larger families need something that would compete with vehicles like the Chevrolet Tahoe, Ford Expedition, or Cadillac Escalade, and while the Model X was its largest offering, that is going away.
Tesla could fix this issue partially with the rollout of the Model Y L in the U.S., but only if it plans to continue offering various Model Y vehicles and expanding on its offerings with that car specifically. There have been hints toward a Cyber-inspired SUV in the past, but those hints do not seem to be a drastic focus of the company, given its autonomy mission.
Model Y Expansion Doesn’t Boost Performance, Value, or Space
You can throw all the different badges, powertrains, and range ratings on the same vehicle, it does not mean it’s going to sell better. The Model Y was already the best-selling vehicle in the world on several occasions. Adding more configurations seems to be milking it.
The true need of people, especially now that the Model X is going away, is going to be space. What vehicle fits the bill of a growing family, or one that has already outgrown the Model Y?
Not Expanding the Lineup with a New Vehicle Could Be a Missed Opportunity
The U.S. is the world’s largest market for three-row SUVs, yet Tesla’s focus on tweaking the existing Model Y ignores this. This could potentially result in the Osborne Effect, as sales of current models without capturing new customers who need more seating and versatility.
Expansions of the current Model Y offerings risk adding production complexity without addressing core demands, and given that the Model Y L is already being produced in China, it seems like it would be a reasonable decision to build a similar line in Texas.
Listening to consumers means introducing either the Model Y L here, or bringing a new, modern design to the lineup in the form of a full-size SUV.
Tesla confirms Full Self-Driving still isn’t garnering interest from lagging competitors
Tesla exec pleads for federal framework of autonomy to U.S. Senate Committee
