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‘Tesla killers’ are celebrating 7-year anniversary since Model S debut

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In just a few weeks, Tesla’s first mass-produced vehicle (Model S) will be celebrating 7 years on the road. Back in June 2012, people would scoff when you would mention Tesla, “Who’s going to buy an electric car, let alone a luxury electric car??” 

A lot has changed since then. The company has sold over 260,000 Model S’ globally since its debut and it has yet to be dethroned as the longest-range electric vehicle on the road. After analysts and naysayers starting paying attention to Tesla in late 2012 (hint: Model S was Motor Trend Car of the Year in 2012), another narrative took shape, The Germans will squash these California guys, just wait a few years.

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So here we are, 7 years later. Audi has just released its first real EV, the e-tron, and Mercedes is in the process of launching their counterpart, the EQC, BMW is nowhere to be found. While the e-tron and the EQC are meaningful ploys to keep Audi and Mercedes customers from fleeing to Tesla, they seem underwhelming and late. The e-tron is equipped with a massive 95 kWh battery, but only erks out 204-miles of EPA range, and the EQC is estimated to land somewhere in between 200-220 miles with an 80 kWh battery.

Elon Musk at the Model S delivery ceremony, June 22, 2012. (AP Photo/Paul Sakuma, File)

Let’s be clear, no one is a bigger fan of automakers entering the EV space. Audi’s e-tron should be considered an overture for the upcoming Audi and Porsche co-developed electric vehicles, which will sport one of the first 800V systems, longer range, and more efficient motors. But one thing is clear here, Tesla is still miles and years ahead of the Germans. Porsche’s upcoming Taycan would have been quite competitive with the 2018 Model S, but with the Model S’s latest platform update sporting 370-miles out of a 100 kWh battery, Tesla’s lead becomes more and more apparent. Things haven’t panned out as 2013 wall street envisioned.

Batteries, Motors, Capacity, and more!

Tesla’s latest range increases are certainly impressive, but it’s important to know where these increases are coming from: motor technology. Tesla has been developing their own motors for 15 years and has a massive lead on existing OEMs and suppliers. From the outside, Tesla’s famed Gigafactory with Panasonic makes it appear as though their battery-cells are the secret sauce, but battery suppliers have been working on lithium-ion technology far longer than Tesla. To find where Tesla is truly leading with battery technology turn to the company’s thermal management systems and packaging of the cells. While Tesla’s cells aren’t the most exciting things on earth (modified-2170 cells), their early investment into production capabilities has allowed them to lower costs and scale battery production in conjunction with vehicle demand.

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Tesla’s been ahead of the game since the start and is positioned to stay ahead for many years. Do you think the German automakers or others will ever catch up to Tesla? If so, when and who? Let me know in the comments.

Christian Prenzler is currently the VP of Business Development at Teslarati, leading strategic partnerships, content development, email newsletters, and subscription programs. Additionally, Christian thoroughly enjoys investigating pivotal moments in the emerging mobility sector and sharing these stories with Teslarati's readers. He has been closely following and writing on Tesla and disruptive technology for over seven years. You can contact Christian here: christian@teslarati.com

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Tesla CEO Elon Musk announces major update with texting and driving on FSD

“Depending on context of surrounding traffic, yes,” Musk said in regards to FSD v14.2.1 allowing texting and driving.

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Credit: carwow/YouTube

Tesla CEO Elon Musk has announced a major update with texting and driving capabilities on Full Self-Driving v14.2.1, the company’s latest version of the FSD suite.

Tesla Full Self-Driving, even in its most mature and capable versions, is still a Level 2 autonomous driving suite, meaning it requires attention from the vehicle operator.

You cannot sleep, and you should not take attention away from driving; ultimately, you are still solely responsible for what happens with the car.

The vehicles utilize a cabin-facing camera to enable attention monitoring, and if you take your eyes off the road for too long, you will be admonished and advised to pay attention. After five strikes, FSD and Autopilot will be disabled.

However, Musk announced at the Annual Shareholder Meeting in early November that the company would look at the statistics, but it aimed to allow people to text and drive “within the next month or two.”

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He said:

“I am confident that, within the next month or two, we’re gonna look at the safety statistics, but we will allow you to text and drive.”

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Today, Musk confirmed that the current version of Full Self-Driving, which is FSD v14.2.1, does allow for texting and driving “depending on context of surrounding traffic.”

There are some legitimate questions with this capability, especially as laws in all 50 U.S. states specifically prohibit texting and driving. It will be interesting to see the legality of it, because if a police officer sees you texting, they won’t know that you’re on Full Self-Driving, and you’ll likely be pulled over.

Some states prohibit drivers from even holding a phone when the car is in motion.

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It is certainly a move toward unsupervised Full Self-Driving operation, but it is worth noting that Musk’s words state it will only allow the vehicle operator to do it depending on the context of surrounding traffic.

He did not outline any specific conditions that FSD would allow a driver to text and drive.

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Tesla Semi just got a huge vote of confidence from 300-truck fleet

The confidential meeting marks a major step for the mid-sized carrier in evaluating the electric truck for its regional routes.

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Credit: Tesla

The Tesla Semi is moving closer to broader fleet adoption, with Keller Logistics Group wrapping up a key pre-production planning session with the electric vehicle maker’s team this week. 

The confidential meeting marks a major step for the mid-sized carrier in evaluating the electric truck for its regional routes.

Keller’s pre-production Tesla Semi sessions

Keller Logistics Group, a family-owned carrier with over 300 tractors and 1,000 trailers operating in the Midwest and Southeast, completed the session to assess the Tesla Semi’s fit for its operations. The company’s routes typically span 500-600 miles per day, positioning it as an ideal tester for the Semi’s day cab configuration in standard logistics scenarios. 

Details remain under mutual NDA, but the meeting reportedly focused on matching the truck to yard, shuttle and regional applications while scrutinizing economics like infrastructure, maintenance and incentives.

What Keller’s executives are saying

CEO Bryan Keller described the approach as methodical. “For us, staying ahead isn’t a headline, it’s a habit. From electrification and yard automation to digital visibility and warehouse technology, our teams are continually pressure-testing what’s next. The Tesla Semi discussion is one more way we evaluate new tools against our standards for safety, uptime, and customer ROI. We don’t chase trends, we pressure-test what works,” Keller said. 

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Benjamin Pierce, Chief Strategy Officer, echoed these sentiments. “Electrification and next-generation powertrains are part of a much broader transformation. Whether it’s proprietary yard systems like YardLink™, solar and renewable logistics solutions, or real-time vehicle intelligence, Keller’s approach stays the same, test it, prove it, and deploy it only when it strengthens service and total cost for our customers,” Pierce said. 

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Tesla extends FSD Supervised ride-alongs in Europe by three months

Needless to say, it does appear that FSD fever is starting to catch in Europe. 

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Credit: Grok Imagine

Tesla appears to be doubling down on its European Full Self-Driving (Supervised) push, with the company extending its demo ride-along program by three months until the end of March 2026. The update seems to have been implemented due to overwhelming demand. 

Needless to say, it does appear that FSD fever is starting to catch in Europe. 

Extended FSD demonstrations

Tesla EU Policy and Business Development Manager Ivan Komušanac shared on LinkedIn that the company is offering ride-along experiences in Germany, France and Italy while working toward FSD (Supervised) approval in Europe.

He noted that this provides a great feedback opportunity from the general public, encouraging participants to record and share their experiences. For those unable to book in December, Komušanac teased more slots as “Christmas presents.”

Tesla watcher Sawyer Merritt highlighted the extension on X, stating that dates now run from December 1, 2025, to March 31, 2026, in multiple cities including Stuttgart-Weinstadt, Frankfurt and Düsseldorf in Germany. This suggests that the FSD ride-along program in Europe has officially been extended until the end of the first quarter of 2026. 

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Building momentum for European approval

Replies to Merritt’s posts buzzed with excitement, with users like @AuzyMale noting that Cologne and Düsseldorf are already fully booked. This sentiment was echoed by numerous other Tesla enthusiasts on social media. Calls for the program’s expansion to other European territories have also started gaining steam, with some X users suggesting Switzerland and Finland as the next locations for FSD ride-alongs.

Ultimately, the Tesla EU Policy and Business Development Manager’s post aligns with the company’s broader FSD efforts in Europe. As per recent reports, Tesla recently demonstrated FSD’s capabilities for Rome officials. Reporters from media outlets in France and Germany have also published positive reviews of FSD’s capabilities on real-world roads. 

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