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Tesla’s nearly 300k Model 3 VIN registrations hint at healthy US demand
Tesla appears to be on track to break the 300k barrier in its Model 3 VIN registrations this quarter, filing more than 74,000 vehicles on January and more than 24,000 cars this month. While these numbers are undoubtedly impressive, the recent batch of VINs registered by the company also hints at something notable — a steady demand for the Model 3 in the United States.
Based on the data gathered by Model 3 VIN registration tracking group @Model3VINs, Tesla had registered more than 44,000 vehicles this quarter for North America, comprised of both AWD and RWD units. This past Saturday alone, Tesla registered a large batch of 13,225 Model 3 VINs, and more than 95% were RWD units designated for the region, where the car has been available since it entered production in mid-2017 (Canada is the first country outside the United States that received the electric sedan). With this in mind, this recent batch of VIN filings hints at more than 12,000 RWD vehicles intended for the US and Canada.
#Tesla registered 13,225 new #Model3 VINs. ~3% estimated to be dual motor. ~6% estimated to be International. Highest VIN is 292118. https://t.co/mh2PsfwYsB
— Model 3 VINs (@Model3VINs) February 16, 2019
Following the fourth quarter’s results, a TSLA bear thesis has emerged claiming that Tesla has exhausted the demand for the Model 3 in the United States. Nevertheless, the most recent registration for North American vehicles suggest that even Tesla’s most affordable Model 3 variant to date — the Mid Range RWD — continues to see some healthy demand in the region. It should also be noted that Tesla still has more than a month to register and produce more Model 3 units for the US. Overall, this all but highlights Elon Musk’s words during the Q4 2018 earnings call, when he stated that Tesla is not facing a demand problem.
“I feel very confident about Model 3 demand. The customer happiness level with the car is incredible, and I think probably the highest of any car in the world right now, I think. And so you can tell like; basically, nobody wants to sell (their) car,” Musk said.
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- Tesla has registered more than 40,000 Model 3 VINs for North America so far this first quarter. (Credit: Model3VINs.com)
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- Tesla’s Model 3 VIN registrations this Q1 2019 features a combination of AWD and RWD vehicles.(Credit: Model3VINs.com)
Tesla’s Model 3 VIN registrations every quarter.(Credit: Model3VINs.com)
Granted, VIN filings do not directly correspond with Tesla’s actual production numbers, but the registrations themselves have been quite effective at estimating the company’s manufacturing trends every quarter, as seen in the increasing accuracy of Bloomberg‘s Model 3 VIN tracker.
While the Model 3 is already making waves in the United States (and seems poised to do the same for Europe and China), it should be noted that Tesla is not starting its attack on the lower end of the market yet. For Tesla to compete in this segment, the company would have to successfully produce the elusive base Model 3, which is priced at $35,000 before incentives and savings. So far, Tesla appears to be taking steps towards the production of the vehicle, with the Mid Range Model 3 RWD now priced at a reasonable $42,900. With this in mind, it could only be a matter of time before the company starts making its most disruptive Model 3 yet.
Tesla is shipping a new feature that silences neighborhood Supercharger complaints, prompting drivers to be aware of those who might be impacted by excessive noise nearby.
Tesla is now rolling out a new location-specific “Quiet Charging Zone” that prompts drivers to lower their vehicle’s audio volume in an effort to make things comfortable for everyone, even those who are not Tesla owners.
Another beautiful example of Tesla’s vertical integration.
Neighbors were complaining about noise and commotion at this new Supercharger in San Francisco.
So Tesla pushed a software update that asks people to turn their volume down, with a button to do it in 1 tap. Smart. pic.twitter.com/8esuliuzwr
— Whole Mars Catalog (@wholemars) May 20, 2026
This is an impactful feature that will resolve many complaints from those who are living nearby.
When a Tesla plugs into this Supercharger and its media volume exceeds a certain level, the vehicle’s central touchscreen displays a polite notification: “Could you turn the volume down? Please be mindful of our neighbors.”
Accompanying the message is a prominent “Lower” button. One tap automatically reduces the audio to a more considerate level. Physical “Quiet Charging Zone” signs posted at the station reinforce the request, creating a cohesive experience that blends digital nudges with on-site reminders.
This feature highlights Tesla’s unique advantages. Unlike traditional automakers, Tesla owns both the vehicle software and the charging infrastructure.
Engineers can detect the precise location via GPS, trigger context-aware prompts, and deploy changes fleet-wide in hours or days without recalls or dealer visits. No public release notes highlighted the change, suggesting it was a quiet, site-specific rollout designed to test effectiveness before potential expansion.
These are usually referred to as “Undocumented Changes.”
Beyond immediate noise reduction, the initiative underscores Tesla’s customer- and community-focused ethos. While EVs are inherently quieter than combustion-engine vehicles, auxiliary behaviors like loud infotainment can still create friction in dense cities. Tesla’s rapid response turns potential conflict into an opportunity to demonstrate thoughtful engineering.
As Tesla expands its Supercharger network, which is now open to other EVs in many places, features like location-based quiet modes could become standard tools for harmonious integration into neighborhoods.
Ferrari unveiled its Luce EV over the weekend, and so far, its reception has been an absolute disaster, gathering negative reactions from a wide variety of people, including former executives.
The stock even took a hit on its first day of trading following the unveiling, dropping over 7 percent at one point.
Ferrari moving to EVs from its traditional V12s and mid-engine sports cars is a massive move. It was designed by Sir Jony Ive and Marc Newsom’s LoveFrom studio, which is known for design work for tech giant Apple. “Luce” means “light” in Italian, so Ferrari drew inspiration for its name from its sleek design, characterized by a smooth, sculpted body with rounded edges.
But its reception has been far from what Ferrari expected. The overall design has drawn some harsh criticism since its reveal, and it is simply stunning that such a storied company, with a rich history of beautiful, powerful cars has revealed a design that many are not a fan of.
Ferrari unveiled its all-electric Luce over the weekend, and it has truly gotten some attention…not for the right reasons.
From an Italian legend that has built some beautiful cars in its history, this almost feels like a ploy to inevitably cancel its electric program. pic.twitter.com/rczSSb3pJx
— TESLARATI (@Teslarati) May 26, 2026
Responses to the design were widely negative, with some saying, “Enzo is rolling in his grave,” and “This looks like a Nissan LEAF with a bad body kit.”
Former Ferrari Chairman Luca di Montezemolo said:
“If I said what I really think, I’d harm Ferrari. We’re risking the destruction of a myth, I’m very sorry about that. I hope they at least remove the Prancing Horse from that car.”
🚨 Luca di Montezemolo former Ferrari chairman reacts to the new electric Ferrari Luce:
“I’ve seen the project has already been delayed more than two years. I don’t like commenting from the stands—when I was in the game, it annoyed me when people did that. I think for now the… https://t.co/TzIDxFzHso
— TESLARATI (@Teslarati) May 26, 2026
Ferrari has scaled back EV commitments in the past, primarily in response to weaker-than-expected demand for its electric powertrains.
Priced at roughly $640,000 in the U.S., it is tough to see how this car will ever truly live up to the massive expectations many had for it. It almost feels like, to a certain extent, Ferrari is looking for a way to get out of building EVs.
Tesla unveiled a juicy new detail on the Roadster, its long-delayed supercar project, and additionally hinted at a new unveiling timeline, as it appears yet another month will pass without seeing the capabilities of the vehicle.
Vice President of Vehicle Engineering at Tesla, Lars Moravy, revealed on the Ride the Lightning podcast that the Roadster will be built at Gigafactory Texas, adding that “you’ll start to see a lot of things unfold in the next months.”
While we get a good detail on the plant of manufacture, we also get another letdown, as it appears the unveiling event will not take place in May, as CEO Elon Musk hinted during the Earnings Call.
Franz von Holzhausen revealed in the Ride the Lightning podcast that the Tesla Roadster will be built at Gigafactory Texas https://t.co/t9Bu9k824Q pic.twitter.com/TT01IWJaFD
— TESLARATI (@Teslarati) May 24, 2026
The Roadster was first unveiled back in 2017, alongside the Semi, which entered production earlier this year. It was Tesla’s attempt at a true supercar; it would be rare, expensive, and lightning quick, among other incredible capabilities, like potentially hovering for a short period thanks to a collaboration project with SpaceX.
However, the vehicle was set to be delivered in 2020. Parts and supply chain issues due to the COVID-19 pandemic started these delays, and since then, Tesla, and specifically Musk, have wanted to push the capabilities of the Roadster to somewhere the human mind may not be able to currently comprehend.
Both Chief Designer Franz von Holzhausen and Moravy have said many things about the Roadster over the past few years, hinting that the car truly could be worth the wait. However, the continuous delays we’ve seen have undoubtedly been discouraging.
With that being said, it’s not like Tesla has been doing nothing. Instead, the company has been focusing on revamping current models, phasing out others, and working on developing the cars of the future, specifically, the Cybercab, which entered production at Giga Texas in April.
Despite the Roadster’s delays, there is still a ton of anticipation for the vehicle to be released. It will have a steering wheel, as Musk said it will be “the best of the last of the human-driven cars.”
Tesla ships new feature that silences neighborhood Supercharger complaints
Ferrari unveils its Luce EV, and its reception has been a disaster
