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Tesla’s nearly 300k Model 3 VIN registrations hint at healthy US demand
Tesla appears to be on track to break the 300k barrier in its Model 3 VIN registrations this quarter, filing more than 74,000 vehicles on January and more than 24,000 cars this month. While these numbers are undoubtedly impressive, the recent batch of VINs registered by the company also hints at something notable — a steady demand for the Model 3 in the United States.
Based on the data gathered by Model 3 VIN registration tracking group @Model3VINs, Tesla had registered more than 44,000 vehicles this quarter for North America, comprised of both AWD and RWD units. This past Saturday alone, Tesla registered a large batch of 13,225 Model 3 VINs, and more than 95% were RWD units designated for the region, where the car has been available since it entered production in mid-2017 (Canada is the first country outside the United States that received the electric sedan). With this in mind, this recent batch of VIN filings hints at more than 12,000 RWD vehicles intended for the US and Canada.
#Tesla registered 13,225 new #Model3 VINs. ~3% estimated to be dual motor. ~6% estimated to be International. Highest VIN is 292118. https://t.co/mh2PsfwYsB
— Model 3 VINs (@Model3VINs) February 16, 2019
Following the fourth quarter’s results, a TSLA bear thesis has emerged claiming that Tesla has exhausted the demand for the Model 3 in the United States. Nevertheless, the most recent registration for North American vehicles suggest that even Tesla’s most affordable Model 3 variant to date — the Mid Range RWD — continues to see some healthy demand in the region. It should also be noted that Tesla still has more than a month to register and produce more Model 3 units for the US. Overall, this all but highlights Elon Musk’s words during the Q4 2018 earnings call, when he stated that Tesla is not facing a demand problem.
“I feel very confident about Model 3 demand. The customer happiness level with the car is incredible, and I think probably the highest of any car in the world right now, I think. And so you can tell like; basically, nobody wants to sell (their) car,” Musk said.
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- Tesla has registered more than 40,000 Model 3 VINs for North America so far this first quarter. (Credit: Model3VINs.com)
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- Tesla’s Model 3 VIN registrations this Q1 2019 features a combination of AWD and RWD vehicles.(Credit: Model3VINs.com)
Tesla’s Model 3 VIN registrations every quarter.(Credit: Model3VINs.com)
Granted, VIN filings do not directly correspond with Tesla’s actual production numbers, but the registrations themselves have been quite effective at estimating the company’s manufacturing trends every quarter, as seen in the increasing accuracy of Bloomberg‘s Model 3 VIN tracker.
While the Model 3 is already making waves in the United States (and seems poised to do the same for Europe and China), it should be noted that Tesla is not starting its attack on the lower end of the market yet. For Tesla to compete in this segment, the company would have to successfully produce the elusive base Model 3, which is priced at $35,000 before incentives and savings. So far, Tesla appears to be taking steps towards the production of the vehicle, with the Mid Range Model 3 RWD now priced at a reasonable $42,900. With this in mind, it could only be a matter of time before the company starts making its most disruptive Model 3 yet.
Tesla has made two big interior changes to several Model Y vehicles in its lineup, and the changes come just as the new model year begins production.
Last year, Tesla launched the Model Y Standard, which separated the previous models into the “Premium” category. The Standard vehicles lack several features, including more premium interior materials, acoustic-lined glass, and storage.
@teslarati There are some BIG differences between the Tesla Model Y Standard and Tesla Model Y Premium #tesla #teslamodely ♬ Sia – Xeptemper
The Model Y “Premium” trims are now getting several new upgrades, which come after the company launched a seven-seat configuration of the vehicle last night in the North American market for an upcharge of $2,500.
The new Model Y seven-seat configuration did not come with just an additional row of seating; it also came with a slew of other goodies that now come standard and were previously only available on the Model Y Performance, which was launched late last year.
All Black Headliner
The new Tesla Model Y Premium trims will now come standard with a black headliner, something that many owners have been requesting for some time.
The previous grey headliner and trim within the vehicle is now gone; it will be all black on all of the Premium trims from here on out, a welcome change:
Credit: Tesla
Larger and Higher Resolution Center Touchscreen
The center touchscreen in the new Model Y Premium configuration is now larger and has a higher resolution than the previous version.
In last year’s Model Y configurations (apart from the Performance), the center touchscreen was 15.4″. Now, Tesla has decided to go with the 16″ version across all Premium trims, which is a nice step up. It was nice to see this in the Performance, but it is really great to see Tesla include this in the Model Y’s more Premium trim levels.
Tesla Model Y Seven Seater
Tesla launched the latest iteration of the seven-seater for the Model Y on Monday night. Traditionally, the Model Y seats five passengers in total, but there were calls for a more spacious version several years ago.
Tesla released it, but it was extremely tight in the back, basically reserving those back seats for only small people or children.
Credit: Tesla
The new configuration looks to be slightly more spacious in the third row, but not as much space as most would require or want. Instead,
Elon Musk
Lufthansa Group to equip Starlink on its 850-aircraft fleet
Under the collaboration, Lufthansa Group will install Starlink technology on both its existing fleet and all newly delivered aircraft, as noted by the group in a press release.
Lufthansa Group has announced a partnership with Starlink that will bring high-speed internet connectivity to every aircraft across all its carriers.
This means that aircraft across the group’s brands, from Lufthansa, SWISS, and Austrian Airlines to Brussels Airlines, would be able to enjoy high-speed internet access using the industry-leading satellite internet solution.
Starlink in-flight internet
Under the collaboration, Lufthansa Group will install Starlink technology on both its existing fleet and all newly delivered aircraft, as noted by the group in a press release.
Starlink’s low-Earth orbit satellites are expected to provide significantly higher bandwidth and lower latency than traditional in-flight Wi-Fi, which should enable streaming, online work, and other data-intensive applications for passengers during flights.
Starlink-powered internet is expected to be available on the first commercial flights as early as the second half of 2026. The rollout will continue through the decade, with the entire Lufthansa Group fleet scheduled to be fully equipped with Starlink by 2029. Once complete, no other European airline group will operate more Starlink-connected aircraft.
Free high-speed access
As part of the initiative, Lufthansa Group will offer the new high-speed internet free of charge to all status customers and Travel ID users, regardless of cabin class. Chief Commercial Officer Dieter Vranckx shared his expectations for the program.
“In our anniversary year, in which we are celebrating Lufthansa’s 100th birthday, we have decided to introduce a new high-speed internet solution from Starlink for all our airlines. The Lufthansa Group is taking the next step and setting an essential milestone for the premium travel experience of our customers.
“Connectivity on board plays an important role today, and with Starlink, we are not only investing in the best product on the market, but also in the satisfaction of our passengers,” Vranckx said.
Elon Musk
Tesla locks in Elon Musk’s top problem solver as it enters its most ambitious era
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla has granted Senior Vice President of Automotive Tom Zhu more than 520,000 stock options, tying a significant portion of his compensation to the company’s long-term performance.
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla secures top talent
According to a Form 4 filing with the U.S. Securities and Exchange Commission, Tom Zhu received 520,021 stock options with an exercise price of $435.80 per share. Since the award will not fully vest until March 5, 2031, Zhu must remain at Tesla for more than five years to realize the award’s full benefit.
Considering that Tesla shares are currently trading at around the $445 to $450 per share level, Zhu will really only see gains in his equity award if Tesla’s stock price sees a notable rise over the years, as noted in a Sina Finance report.
Still, even at today’s prices, Zhu’s stock award is already worth over $230 million. If Tesla reaches the market cap targets set forth in Elon Musk’s 2025 CEO Performance Award, Zhu would become a billionaire from this equity award alone.
Tesla’s problem solver
Zhu joined Tesla in April 2014 and initially led the company’s Supercharger rollout in China. Later that year, he assumed the leadership of Tesla’s China business, where he played a central role in Tesla’s localization efforts, including expanding retail and service networks, and later, overseeing the development of Gigafactory Shanghai.
Zhu’s efforts helped transform China into one of Tesla’s most important markets and production hubs. In 2023, Tesla promoted Zhu to Senior Vice President of Automotive, placing him among the company’s core global executives and expanding his influence beyond China. He has since garnered a reputation as the company’s problem solver, being tapped by Elon Musk to help ramp Giga Texas’s vehicle production.
With this in mind, Tesla’s recent filing seems to suggest that the company is locking in its top talent as it enters its newest, most ambitious era to date. As could be seen in the targets of Elon Musk’s 2025 pay package, Tesla is now aiming to be the world’s largest company by market cap, and it is aiming to achieve production levels that are unheard of. Zhu’s talents would definitely be of use in this stage of the company’s growth.
Tesla makes two big interior changes to several Model Y vehicles
Lufthansa Group to equip Starlink on its 850-aircraft fleet
