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Tesla hailed as brand that ‘defines American luxury’ by noted auto magazine

Published

7 years ago

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Veteran auto publication Motor Trend has boldly hailed Tesla as the brand that defines American luxury today, overtaking brands like Cadillac and Lincoln in the process. The California-based electric car maker was able to accomplish this simply because among the automakers in the US today, it is the one that is looking forward, not simply looking at what rivals are doing.

During its heyday, Cadillac was esteemed as an American company that stood true to its slogan: “Standard of the World,” as shown in its iconic tailfin designs that ran parallel with the advent of the jet age in the late 1940s. Lincoln, on the other hand, pretty much epitomized the American way of building cars, with big engines, big bodies, and imaginative designs. During these times, Cadillac and Lincoln blazed the trail for American luxury automobiles, and their vehicles were amazing.

That is, until the two brands started emulating European luxury automakers. Over the past three decades, Cadillac’s vehicles pretty much turned into cars that were heavily inspired by companies like BMW. Lincoln ended up building rebadged versions of vehicles from Ford and Mercury. According to the 69-year-old publication, it was at this point that the “soul of American luxury escaped Detroit.” That soul has now settled in California, where electric car maker Tesla produces its vehicles.

Motor Trend notes that similar to Cadillac and Lincoln in their prime, Tesla is an American automaker that foreign rivals are trying to emulate. The publication cited several examples of this, including the Porsche Taycan, the Polestar 2, the Audi e-tron, and the Mercedes EQC. With technology being “the new luxury,” it is difficult to argue against Tesla, which leads the auto industry with tech as shown in its over-the-air software updates.

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One thing that truly separates Tesla from the pack is its boldness in turning its back from convention. This is evident in the company’s designs for its vehicles, which were created from a clean sheet of paper, as well as from CEO Elon Musk’s vision of a hyper-automated car factory. Granted, some of these plans have resulted in trouble for the company (the Model 3’s “production hell” comes to mind), but Tesla has nonetheless managed to grow as a carmaker that makes some of the best, no-compromise electric vehicles in the market.

Daring, bold, and unapologetically different, Tesla presents the American auto industry with a company that has every characteristic of a trailblazer. It has earned its own set of scars over the years, and there are bound to be more in the future. But with every vehicle it launches, with every Gigafactory that is built, the company becomes just a bit more experienced, just a bit more refined. It has already forced larger automakers to take electric cars seriously, and if it continues at its current pace, it will likely disrupt other markets like the trucking and ride-sharing industry as well.

Motor Trend has acknowledged Tesla’s electric cars in the past. Back in December 2012, the publication awarded its prestigious Car of the Year Award to the Tesla Model S, noting that the all-electric car (which did not even have features like Autopilot then) was “proof positive that America can still make (great) things. Motor Trend racecar driver Randy Pobst was also instrumental in fine-tuning the capabilities of the “release version” of the Model 3 Performance’s Track Mode. After being tuned by Pobst, the Model 3 Performance was able to beat the track time of the 2011 Ferrari 458 Italia around the “Streets” of Willow Springs International Raceway in CA.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Elon Musk

Tesla Full Self-Driving set to get an awesome new feature, Elon Musk says

Published

19 hours ago

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February 21, 2026

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Credit: Teslarati

Tesla Full Self-Driving is set to get an awesome new feature in the near future, CEO Elon Musk confirmed on X.

Full Self-Driving is the company’s semi-autonomous driving program, which is among the best available to the general public. It still relies on the driver to ultimately remain in control and pay attention, but it truly does make traveling less stressful and easier.

However, Tesla still continuously refines the software through Over-the-Air updates, which are meant to resolve shortcomings in the performance of the FSD suite. Generally, Tesla does a great job of this, but some updates are definitely regressions, at least with some of the features.

Tesla Cybertruck owner credits FSD for saving life after freeway medical emergency

Tesla and Musk are always trying to improve the suite’s performance by fixing features that are presently available, but they also try to add new things that would be beneficial to owners. One of those things, which is coming soon, is giving the driver the ability to prompt FSD with voice demands.

For example, asking the car to park close to the front door of your destination, or further away in an empty portion of the parking lot, would be an extremely beneficial feature. Adjusting navigation is possible through Grok integration, but it is not always effective.

Musk confirmed that voice prompts for FSD would be possible:

Tesla Full Self-Driving is a really great thing, but it definitely has its shortcomings. Navigation is among the biggest complaints that owners have, and it is easily my biggest frustration with using it. Some of the routes it chooses to take are truly mind-boggling.

Another thing it has had issues with is being situated in the correct lane at confusing intersections or even managing to properly navigate through local traffic signs. For example, in Pennsylvania, there are a lot of stop signs with “Except Right Turn” signs directly under.

This gives those turning right at a stop sign the opportunity to travel through it. FSD has had issues with this on several occasions.

Parking preferences would be highly beneficial and something that could be resolved with this voice prompt program. Grocery stores are full of carts not taken back by customers, and many people choose to park far away. Advising FSD of this preference would be a great advantage to owners.

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Cybertruck

Elon Musk clarifies Tesla Cybertruck ’10 day’ comment, fans respond

Some are arguing that the decision to confirm a price hike in ten days is sort of counterproductive, especially considering it is based on demand. Giving consumers a timeline of just ten days to make a big purchase like a pickup truck for $60,000, and basically stating the price will go up, will only push people to make a reservation.

Published

20 hours ago

on

February 21, 2026

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Credit: Tesla

Elon Musk has clarified what he meant by his comment on X yesterday that seemed to indicate that Tesla would either do away with the new All-Wheel-Drive configuration of the Cybertruck or adjust the price.

The response was cryptic as nobody truly knew what Musk’s plans were for the newest Tesla Cybertruck trim level. We now have that answer, and fans of the company are responding in a polarizing fashion.

On Thursday night, Tesla launched the Cybertruck All-Wheel-Drive, priced competitively at $59,990. It was a vast improvement from the Rear-Wheel-Drive configuration Tesla launched last year at a similar price point, which was eventually cancelled just a few months later due to low demand.

Tesla launches new Cybertruck trim with more features than ever for a low price

However, Musk said early on Friday, “just for 10 days,” the truck would either be available or priced at $59,990. We can now confirm Tesla will adjust the price based on more recent comments from the CEO.

Musk said the price will fluctuate, but it “depends on how much demand we see at this price level.”

Some are defending the decision, stating that it is simply logical to see how the Cybertruck sells at this price and adjust accordingly.

Others, not so much.

Some are arguing that the decision to confirm a price hike in ten days is sort of counterproductive, especially considering it is based on demand. Giving consumers a timeline of just ten days to make a big purchase like a pickup truck for $60,000, and basically stating the price will go up, will only push people to make a reservation.

Demand will look strong because people want to lock in this price. The price will inevitably go up, and demand for the trim will likely fall a bit because of the increased cost.

Many are arguing Musk should have kept this detail internal, but transparency is a good policy to have. It is a polarizing move to confirm a price increase in just a week-and-a-half, but the community is obviously split on how to feel.

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Cybertruck

Tesla Cybertruck’s newest trim will undergo massive change in ten days, Musk says

It appears as if the new All-Wheel-Drive trim of Cybertruck won’t be around for too long, however. Elon Musk revealed this morning that it will be around “only for the next 10 days.”

Published

2 days ago

on

February 20, 2026

By

(Credit: Tesla)

Tesla’s new Cybertruck trim has already gotten the axe from CEO Elon Musk, who said the All-Wheel-Drive configuration of the all-electric pickup will only be available “for the next ten days.”

Musk could mean the price, which is $59,990, or the availability of the trim altogether.

Last night, Tesla launched the All-Wheel-Drive configuration of the Cybertruck, a pickup that comes in at less than $60,000 and features a competitive range and features that are not far off from the offerings of the premium trim.

Tesla launches new Cybertruck trim with more features than ever for a low price

It was a nice surprise from Tesla, considering that last year, it offered a Rear-Wheel-Drive trim of the Cybertruck that only lasted a few months. It had extremely underwhelming demand because it was only $10,000 cheaper than the next trim level up, and it was missing a significant number of premium features.

Simply put, it was not worth the money. Tesla killed the RWD Cybertruck just a few months after offering it.

With the news that Tesla was offering this All-Wheel-Drive configuration of the Cybertruck, many fans and consumers were encouraged. The Cybertruck has been an underwhelming seller, and this seemed to be a lot of truck for the price when looking at its features:

  • Dual Motor AWD w/ est. 325 mi of range
  • Powered tonneau cover
  • Bed outlets (2x 120V + 1x 240V) & Powershare capability
  • Coil springs w/ adaptive damping
  • Heated first-row seats w/ textile material that is easy to clean
  • Steer-by-wire & Four Wheel Steering
  • 6’ x 4’ composite bed
  • Towing capacity of up to 7,500 lbs
  • Powered frunk

It appears as if this trim of Cybertruck won’t be around for too long, however. Musk revealed this morning that it will be around “only for the next 10 days.”

Musk could mean the price of the truck and not necessarily the ability to order it. However, most are taking it as a cancellation.

If it is, in fact, a short-term availability decision, it is baffling, especially as Tesla fans and analysts claim that metrics like quarterly deliveries are no longer important. This seems like a way to boost sales short-term, and if so many people are encouraged about this offering, why would it be kept around for such a short period of time?

Some are even considering the potential that Tesla axes the Cybertruck program as a whole. Although Musk said during the recent Q4 Earnings Call that Cybertruck would still be produced, the end of the Model S and Model X programs indicates Tesla might be prepared to do away with any low-volume vehicles that do not contribute to the company’s future visions of autonomy.

The decision to axe the car just ten days after making it available seems like a true head-scratcher.

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