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Tesla Model S vs. Lucid Air: comparison of range, performance and price
Silicon Valley-based electric car startup Lucid Motors continues to make a name for itself as a real contender to Tesla, having recently debuted its long range Lucid Air ultra-luxury sedan across a series of meet-and-greet and test ride events in Southern California. Renowned tech reviewer MKBHD billed the Air as possibly being the Future of Luxury. But how does Lucid’s “private jet on wheels” stack up against Tesla’s Model S?
Ben Sullins of YouTube channel Telsanomics takes a deep dive into known published stats for each vehicle, and compares the two on range, performance, price, technology, and interior trim.
First, a disclaimer. Ben’s video was made before Tesla announced that the Model S 60 would no longer be available after April 17. Ben notes in the video description “In this video, I look at how this new base model Lucid Air stacks up against a Tesla Model S 60. Of course, since recording this Tesla has announced they no longer will be offering the 60 but the comparison is still relevant considering the primary variable is the range of the Model S.”
Range, Performance and Price
The base Lucid Air will offer 240 miles of range, rear wheel drive and have 400 horsepower through a single electric motor. Tesla’s base Model S 60 is rated at 210 miles of range with 320 horsepower, and also rear wheel drive.
Both vehicles will also be comparable in price. Lucid says its base model will start at $52,500 after deducting the $7,500 federal tax credit. By comparison, Tesla’s Model S 60 will be priced at $53,700 before incentives. If we are to factor in Tesla’s soon-to-be base Model S 75 into the equation, the price difference increases to a more dramatic $14,500.
Technology
The Lucid Air has 3 touch screens within the driver’s line of sight. The one located in the center of the car that displays less critical information can retracted into the dashboard when not in use. The other two flank the central instrument panel. There is another touchscreen available for rear seat passengers to adjust heating and cooling as well as sound system settings.
Both the Model S and the Lucid Air will be equipped with hardware that can facilitate fully autonomous driving. Feature updates will come via over-the-air software updates.
Interior
As pointed out by MKBHD in his review video of Lucid Air, the interior appointments of Lucid’s vehicle appear to be aimed more toward the luxury car buyer than those in the Model S. Some Tesla buyers who have purchased a Model S have critiqued Tesla for not matching their expectations when it comes to the quality of the interior materials used. MKBHD commented that the Lucid Air interior seems to have higher quality interior appointments, at least to his eye.
One thing that has impressed those who have ridden in the Lucid Air is the expansive front windshield. Like the Model X, it flows back over the heads of front seat passengers in one unbroken sweep of glass. In fact, the Air name was suggested by the light, airy feel created by all that glass. But that enormous front windshield will not be available on the entry level Air. The company says it will have an aluminum roof, 19″ wheels, and a 10-speaker audio system.
Availability
Tesla Model S and Lucid Air match up quite closely in terms of power, performance, and technology. Tesla CEO Elon Musk is always encouraging other manufacturers to build “compelling electric cars” and Lucid Motors is poised to be that manufacturer that has truly stepped up to the challenge.
Lucid, for the moment, has big plans. The company has identified a site for its factory in Casa Grande, Arizona and aiming for production beginning in late 2018 to early 2019.
Though Tesla has a 5-year head start on the buildout of its factory, distribution channel and charging network, is that enough to hold back Lucid from becoming a major force in the premium electric vehicle market? One that’s had time to learn, adapt and move arguably more efficiently than Tesla?
Lucid is a serious contender.
Here’s Teslanomics’ comparison of the Tesla Model S vs. Lucid Air. What are your thoughts?
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
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Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
