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Is Tesla Motors Changing Its Name? Becoming a #TeslaEnergy Company?
Is Tesla Motors changing its name? It has dropped the word “Motors” from its e-mail signature ever since the Model S 70D was announced a few weeks ago. It also owns the domain name “teslaenergy.com”. We may know more after tomorrow’s announcement.
Is Tesla Motors changing its name? Sharp eyed observers have noticed that, ever since the Model S 70D was unveiled, all e-mails from the company including the invitation to Thursday’s event read “Tesla”, not Tesla Motors. Adding a spark to the speculation, the domain name “teslaenergy.com” was purchased by the company way back in 2004 further validating that the company has always seen itself as more than just a maker of electric vehicles. As of today that domain redirects back to the Tesla Motors website but we wouldn’t be surprised if this one day becomes the primary domain for the company as it continues to transition its image into becoming an energy company.
Image of what appears to be a cover plate to a home battery system from Tesla. Tweet using #TeslaEnergy to join in on the fun!
Tesla (or Tesla Motors, if you prefer) is scheduled to reveal that it is getting into the energy storage business in a big way at Thursday’s event. We know it has had prototype batteries in some 300 homes around the country for the last two years. We also know that 11 Walmart stores have #TeslaEnergy storage batteries as part of their electrical systems. Feedback from all those residential and commercial batteries has no doubt helped Tesla refine and perfect both its energy storage hardware and the software that controls it.
Technology journalist and Tesla owner Daniel Sparks says:
Given the scale and importance of Tesla’s new venture into battery storage, it may make sense to launch its new business under a new name in order to drive home how seriously the company is taking it. Whether the exact change will be a move to drop “Motors” from the corporate name or simply to introduce a new division, perhaps called “Tesla Energy,” is unclear. Indeed, no change is certain. But it certainly wouldn’t be surprising to see a new name pop at some point in the near future.
Sparks notes that Apple did something similar when it dropped the word “Computer” from its corporate name. He speculates that Tesla may become the new official corporate name with two divisions under its umbrella — Tesla Motors and Tesla Energy. Or it may just use the name “Tesla” for all its business activities. You can tweet Daniel Sparks at @danielsparks.
For the record, this is how Tesla Motors describes itself officially when a person does a Google search for that name: Tesla Motors, Inc. is an American company that designs, manufactures, and sells electric cars and electric vehicle powertrain components. No mention of storage batteries anywhere in that description.
We can’t say for sure that a corporate name change is imminent. Perhaps we will know more after tomorrow’s announcement. Follow us 
@Teslarati to see real-time updates from the event! #TeslaEnergy
Tweets by @Teslarati
// Image Credit: Tesla Motor
Elon Musk has updated his timeline for when humans will walk on Mars and for when ships will simply get there.
The objective of getting to Mars has been one of Musk’s biggest goals since becoming a serial entrepreneur and realizing that time on Earth is limited. Musk has said several times he hopes to die on Mars, and not by impact.
Musk now believes that people will be on Mars in “roughly 5 to 7 years.” He said that a Mars lander will get there “a few years sooner.”
People on Mars in roughly 5 to 7 years.
Mars lander a few years sooner.
— Elon Musk (@elonmusk) July 29, 2026
The response from Musk comes after NASA Administrator Jared Isaacman said that SpaceX’s biggest priority is the Moon and not Mars. Because of this, Isaacman conceded that he believes nuclear power and propulsion investments will provide “potentially the pathway with the fewest miracles required to put four people on Mars in the next 10 to 15 years.”
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Of course, this is what NASA can do through taxpayer funding and nuclear investments, he added.
Musk’s grand ambitions are much more optimistic than most, and it is certainly a double-edged sword. This is not the first time timelines for Mars have been somewhat lofty, especially to those normal thinkers like you and me, not super geniuses like Musk.
In fact, the SpaceX and Tesla frontman has said on at least a dozen occasions that we could be on Mars in the coming years. Musk said 2020 would be the big year as early as 2009. In 2020, he was “highly confident” of a landing in 2026, and had even said 2024 in a best-case scenario.
The point is, the range has varied, and it’s anyone’s guess when we’ll get there. This latest adjustment to the timeline is typical of Musk, and while the Moon has seemingly taken priority over Mars, it is still worth mentioning that the ultimate goal is to make life multiplanetary, and it starts potentially with the Red Planet.
SpaceX (NASDAQ: SPCX) got an absolutely crazy price target rating from Raymond James after the company experienced a tough first few weeks following its Initial Public Offering (IPO).
Despite the tumultuous start, SpaceX has plenty of believers, and the company’s massively successful Starship launch last Friday, its 13th test flight of the massive rocket, went so smoothly that Raymond James analysts pushed its price target on the company to roughly 7 times its current trading level.
SpaceX Starship just nailed something it’s never done before
The firm officially put a “Strong Buy” rating and an $800 price target on the stock. It currently trades at around $113. Its all-time high is $225.64, reaching this trading level shortly after shares first went public.
Raymond James’ price target is tied to the firm’s confidence after Starship’s 13th test flight. Analysts at the firm said it was an incremental step that reduces engineering risks, citing the widely successful heat shield test that CEO Elon Musk recently detailed, the smooth deployment of Starlink V3 satellites, and a successful in-space engine relight.
SpaceX also managed to see Starship splash down safely in the Indian Ocean, while the Super Heavy Booster fell down to the Gulf of America with no incidents.
It is interesting to see these launches have such a tremendous impact on the stock and what investors think of it. After SpaceX initially delayed the Starship launch last week, shares fell tremendously. Most probably did not realize that the stand-down is a standard practice, especially if everything is not perfect.
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The mission was initially aborted due to an issue with Raptor engines. This was resolved, and Starship launched last Friday after another delay on Thursday, which was caused by weather.
Now that analysts have seen what SpaceX launches are capable of and how impressive the feat is, firms are adjusting their price targets accordingly, making it known that they have high expectations for the space exploration company.
Tesla CEO Elon Musk has responded to reports that Volvo is officially discontinuing the LiDAR sensor on two of its cars.
Volvo announced that it would officially scrap LiDAR systems on its EX90 and ES90 vehicles in various markets. In Norway, owners will get a €1,800 compensation for features that will never arrive due to this decision. There will be no option to remove the unit from vehicles, either.
The issue stems from Volvo’s supplier, Luminar, and its bankruptcy filing. Luminar will no longer be able to supply LiDAR units to Volvo for the EX90 and ES90, effectively axing any use the unit has on vehicles. Volvo will phase out the data collection processes via the LiDAR system, and it will not be utilized whatsoever.
Musk saw the story on X and responded, stating:
“I did try to warn them. Humans drive using neural nets and optical sensors. Same is true for robot cars.”
I did try to warn them.
Humans drive using neural nets and optical sensors. Same is true for robot cars.
— Elon Musk (@elonmusk) July 29, 2026
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Musk has been publicly vocal about his disdain for LiDAR systems, once calling them “a fool’s errand,” as he has consistently kept the outlook that they are not needed for effective self-driving.
The typical example used as evidence for this by Musk is humans themselves: made with only eyes and memories, humans are capable of navigating a car by using what they can see and what they’ve personally experienced on the road.
Elon Musk argues lidar and radar make self driving cars more dangerous
“Same is true for robot cars,” Musk says, as Teslas have eight exterior cameras that help see everything surrounding the vehicle, and a neural network that analyzes behavior and tendencies with every mile driven.
Tesla is a vision-only self-driving company that ditched sensors and radar several years ago in favor of cameras. Behind this effort, the company has established a reputation for having one of the most robust self-driving platforms in the world.
Musk’s big bet with Tesla on its self-driving program’s strategy has widely paid off. Other companies continue to utilize things like LiDAR, radar, and sensors for effective self-driving, but Tesla has shown that there is more than one way to give consumers a strong and accurate driver assistance suite.
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The real question is: who will be the first company to take Musk’s advice and attempt a self-driving platform based on cameras only, or even license FSD for themselves?
Elon Musk updates the SpaceX timeline for Mars
SpaceX gets an absolutely crazy price target after rough IPO
