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Is Tesla Motors Changing Its Name? Becoming a #TeslaEnergy Company?

Is Tesla Motors changing its name? It has dropped the word “Motors” from its e-mail signature ever since the Model S 70D was announced a few weeks ago. It also owns the domain name “teslaenergy.com”. We may know more after tomorrow’s announcement.

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Tesla LogoIs Tesla Motors changing its name? Sharp eyed observers have noticed that, ever since the Model S 70D was unveiled, all e-mails from the company including the invitation to Thursday’s event read “Tesla”, not Tesla Motors. Adding a spark to the speculation, the domain name “teslaenergy.com” was purchased by the company way back in 2004 further validating that the company has always seen itself as more than just a maker of electric vehicles. As of today that domain redirects back to the Tesla Motors website but we wouldn’t be surprised if this one day becomes the primary domain for the company as it continues to transition its image into becoming an energy company.

Tesla motors changing its name?

Image of what appears to be a cover plate to a home battery system from Tesla. Tweet using #TeslaEnergy to join in on the fun!

Tesla (or Tesla  Motors, if you prefer) is scheduled to reveal that it is getting into the energy storage business in a big way at Thursday’s event. We know it has had prototype batteries in some 300 homes around the country for the last two years. We also know that 11 Walmart stores have #TeslaEnergy storage batteries as part of their electrical systems. Feedback from all those residential and commercial batteries has no doubt helped Tesla refine and perfect both its energy storage hardware and the software that controls it.

Technology journalist and Tesla owner Daniel Sparks says:

Given the scale and importance of Tesla’s new venture into battery storage, it may make sense to launch its new business under a new name in order to drive home how seriously the company is taking it. Whether the exact change will be a move to drop “Motors” from the corporate name or simply to introduce a new division, perhaps called “Tesla Energy,” is unclear. Indeed, no change is certain. But it certainly wouldn’t be surprising to see a new name pop at some point in the near future.

Sparks notes that Apple did something similar when it dropped the word “Computer” from its corporate name. He speculates that Tesla may become the new official corporate name with two divisions under its umbrella — Tesla Motors and Tesla Energy. Or it may just use the name “Tesla” for all its business activities. You can tweet Daniel Sparks at .

For the record, this is how Tesla Motors describes itself officially when a person does a Google search for that name: Tesla Motors, Inc. is an American company that designs, manufactures, and sells electric cars and electric vehicle powertrain components. No mention of storage batteries anywhere in that description.

We can’t say for sure that a corporate name change is imminent. Perhaps we will know more after tomorrow’s announcement. Follow us Teslarati.com Leaf Logo@Teslarati to see real-time updates from the event! #TeslaEnergy


// Image Credit: Tesla Motor

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Tesla launches its new branded Supercharger for Business with first active station

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Credit: Tesla

Tesla has officially launched its first branded Supercharger just months after initiating a new program that allows third-party companies to brand their own charging piles.

The site opened in Land O’ Lakes, Florida, and features eight V4 Supercharging stalls offering up to 325 kW of charging speed. It appears it was purchased by a company called Suncoast Credit Union. This particular branch is located Northeast of Tampa, which is on the Gulf of Mexico.

It features graphics of Florida animals, like alligators:

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Tesla launched this program back in September, and it basically was a way to expand its Supercharger presence and also allow companies to pay for the infrastructure. Tesla maintains it. When it announced the “Supercharger for Business,” it said:

“Purchase and install Superchargers at your business. Superchargers are compatible with all electric vehicles, bringing EV drivers to your business by offering convenient, reliable charging.”

The program does a few things. Initially, it expands EV charging infrastructure and makes charging solutions more readily available for drivers. It can also attract people to those businesses specifically.

Tesla launches new Supercharger program that business owners will love

The chargers can also be branded with any logo that the business chooses, which makes them more personalized and also acts as an advertisement.

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The best part is that the customers do not have to maintain anything about the Supercharger. Tesla still takes care of it and resolves any issues:

“We treat your site like we treat our sites. By providing you with a full-service package that includes network operations, preventative maintenance, and driver support, we’re able to guarantee 97% uptime–the highest in the industry.”

It appears the Superchargers will also appear within the in-car nav during routing, so they’ll be publicly available to anyone who needs to use them. They are still available to all EVs that have worked with Tesla to utilize its infrastructure, and they are not restricted to people who are only visiting the business.

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Tesla reveals its Cybertruck light bar installation fix

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u/Kruzat, see page for license, via Wikimedia Commons

Tesla has revealed its Cybertruck light bar installation fix after a recall exposed a serious issue with the accessory.

Tesla and the National Highway Traffic Safety Administration (NHTSA) initiated a recall of 6,197 Cybertrucks back in October to resolve an issue with the Cybertruck light bar accessory. It was an issue with the adhesive that was provided by a Romanian company called Hella Romania S.R.L.

Tesla recalls 6,197 Cybertrucks for light bar adhesive issue

The issue was with the primer quality, as the recall report from the NHTSA had stated the light bar had “inadvertently attached to the windshield using the incorrect surface primer.”

Instead of trying to adhere the light bar to the Cybertruck with an adhesive, Tesla is now going to attach it with a bracketing system, which will physically mount it to the vehicle instead of relying on adhesive strips or glue.

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Tesla outlines this in its new Service Bulletin, labeled SB-25-90-001, (spotted by Not a Tesla App) where it shows the light bar will be remounted more securely:

The entire process will take a few hours, but it can be completed by the Mobile Service techs, so if you have a Cybertruck that needs a light bar adjustment, it can be done without taking the vehicle to the Service Center for repair.

However, the repair will only happen if there is no delamination or damage present; then Tesla could “retrofit the service-installed optional off-road light bar accessory with a positive mechanical attachment.”

The company said it would repair the light bar at no charge to customers. The light bar issue was one that did not result in any accidents or injuries, according to the NHTSA’s report.

This was the third recall on Cybertruck this year, as one was highlighted in March for exterior trim panels detaching during operation. Another had to do with front parking lights being too bright, which was fixed with an Over-the-Air update last month.

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Tesla is already expanding its Rental program aggressively

The program has already launched in a handful of locations, specifically, it has been confined to California for now. However, it does not seem like Tesla has any interest in keeping it restricted to the Golden State.

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Credit: Grok

Tesla is looking to expand its Rental Program aggressively, just weeks after the program was first spotted on its Careers website.

Earlier this month, we reported on Tesla’s intention to launch a crazy new Rental program with cheap daily rates, which would give people in various locations the opportunity to borrow a vehicle in the company’s lineup with some outrageous perks.

Along with the cheap rates that start at about $60 per day, Tesla also provides free Full Self-Driving operation and free Supercharging for the duration of the rental. There are also no limits on mileage or charging, but the terms do not allow the renter to leave the state from which they are renting.

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The program has already launched in a handful of locations, specifically, it has been confined to California for now. However, it does not seem like Tesla has any interest in keeping it restricted to the Golden State.

Job postings from Tesla now show it is planning to launch the Rental program in at least three new states: Texas, Tennessee, and Massachusetts.

The jobs specifically are listed as a Rental Readiness Specialist, which lists the following job description:

“The Tesla Rental Program is looking for a Rental Readiness Specialist to work on one of the most progressive vehicle brands in the world. The Rental Readiness Specialist is a key contributor to the Tesla experience by coordinating the receipt of incoming new and used vehicle inventory. This position is responsible for fleet/lot management, movement of vehicles, vehicle readiness, rental invoicing, and customer hand-off. Candidates must have a high level of accountability, and personal satisfaction in doing a great job.”

It also says that those who take the position will have to charge and clean the cars, work with clients on scheduling pickups and drop-offs, and prepare the paperwork necessary to initiate the rental.

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The establishment of a Rental program is big for Tesla because it not only gives people the opportunity to experience the vehicles, but it is also a new way to rent a car.

Just as the Tesla purchasing process is more streamlined and more efficient than the traditional car-buying experience, it seems this could be less painful and a new way to borrow a car for a trip instead of using your own.

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