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Tesla Motors is no longer a startup, reassures shareholders

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tesla elon musk happy june 2012

Tesla-Model-S-Sunset-MarinaCovering the news with Tesla Motors is always an interesting exercise, to put it mildly. The electric lifestyle Californian startup releases a steady flow of news covering the automotive industry, making incursions in the energy world, ruffling feathers with automotive lobby groups, and showing weary companies the ways of things to come. The last shareholder meeting gives us a rundown on what is happening at Tesla.

A lot of electric miles

Congratulations to the Teslarati, you have driven more than 344 million miles with no fatalities. The accidents, which the press was more than willing to spin a negative twist on, were not Tesla’s direct fault. But more to the point, this moves the status of our beloved trendsetter from startup to a fully fledged established company. In many ways, Tesla Motors is giving us a glimpse of how future companies will operate. They will require strong and far-reaching visions, answer real needs, with a business model that goes beyond the simplistic bottom line philosophy we’ve endured until now.

More than one Gigafactory

The gigafactory story we wrote a few months ago was picked up by mainstream news and shed evidence that Tesla was always much more than a carmaker. If one gigafactory is good, many are even better. With the company’s current production capacity constraints, due to its low supply of lithium-ion battery cells, Elon Musk hinted at more than one Gigafactory. Can you see utilities fretting over this one? Not only will Tesla Motors worry battery makers worldwide, but will give utilities more gray hair than they anticipated with more battery factories tied to the grid with alternative energy.

As far as Panasonic’s jitters, Tesla still believes it can bring down the costs of its lithium-ion cells by 30-percent cost, which Musk said Panasonic agrees with. The target is still 500,000 electric vehicles (EV) by 2020.

Did anyone catch the real news? Elon Musk said Tesla would able to change anode and cathode material quickly in the Gigafactory, instead of continuing the same lithium-ion chemistry.

Model S price… decrease

Now don’t get your hopes too high, the price decrease won’t be much, about $5,000, but enough to bring the Model S below $100,000. Still, this warrant kudos from a company who has only been producing its first ever designed car from the grounds up for a few short years, outselling any other cars in its category.

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Roadster gets an upgrade!

Tesla Roadster RedBy far my favorite news, my favorite car, the Roadster will get an upgrade this year. Unfortunately, its replacement is still uncertain, but would nonetheless be based on the next-generation III platform

Musk stays at the helm, for now

We’ve always felt Elon Musk would stay a few more years at the helm of Tesla Motors before retiring as Chairman and focusing on SpaceX. It makes the most sense, as Tesla is now a well establish company, spanning many industries. The next challenge is Space X. He said he would continue as CEO for at least four or five more years, at least through a volume production of the third-generation car.

Model X, mid-2015, third generation following

As far as the company’s third car, the Model X will be available during the second quarter of 2015. The other good news is that the third generation is still targeted at around $35,000 with a 200-mile range. We can expect it to be available around the late 2016.

Toyota needs Tesla, not the other way around

One of the debates I’ve enjoyed over the years was whether Toyota needs Tesla or the other way around. Even though Tesla reached the end of its business venture with the Toyota RAV4 EV drivetrain, Musk revealed Toyota was coming back for more. Even though Toyota insists on hydrogen fuel cell technology, the company is still interested in using Tesla’s electric powertrain for a high volume deal . Don’t bet on this happening any time time soon. Tesla has a hard time keeping up with production . He did mention we should hear more in about two years, once production constraints had eased.

Model E?

So long Model E. Despite Ford’s public recognition, Tesla Motors feels the company would sue for using it. The company is looking at other names and Musk said: “I think we’ve got something that might be…good, might work out pretty well”.

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We wanted to offer Model T, for the Teslarati, but we feel Ford again might not like this… So how about Model Cev for cool EV, or Model B, simply for Beautiful?

 

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Tesla Giga Berlin draws “red line” over IG Metall union’s 35-hour week demands

Factory manager André Thierig has drawn a “red line” against reducing Giga Berlin’s workweek to 35 hours, while highlighting that Tesla has actually increased its workers’ salaries more substantially than other carmakers in the country.

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(Credit: Tesla)

Tesla Giga Berlin has found itself in a new labor dispute in Germany, where union IG Metall is pushing for adoption of a collective agreement to boost wages and implement changes, such as a 35-hour workweek. 

In a comment, Giga Berlin manager André Thierig drew a “red line” against reducing Giga Berlin’s workweek to 35 hours, while highlighting that Tesla has actually increased its workers’ salaries more substantially than other carmakers in the country.

Tesla factory manager’s “red line”

Tesla Germany is expected to hold a works council election in 2026, which André Thierig considers very important. As per the Giga Berlin plant manager, Giga Berlin’s plant expansion plans might be put on hold if the election favors the union. He also spoke against some of the changes that IG Metall is seeking to implement in the factory, like a 35-hour week, as noted in an rbb24 report. 

“The discussion about a 35-hour week is a red line for me. We will not cross it,” Theirig said.  

“(The election) will determine whether we can continue our successful path in the future in an independent, flexible, and unbureaucratic manner. Personally, I cannot imagine that the decision-makers in the USA will continue to push ahead with the factory expansion if the election results favor IG Metall.”

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Giga Berlin’s wage increase

IG Metall district manager Jan Otto told the German news agency DPA that without a collective agreement, Tesla’s wages remain significantly below levels at other German car factories. He noted the company excuses this by referencing its lowest pay grade, but added: “The two lowest pay grades are not even used in car factories.”

In response, Tesla noted that it has raised the wages of Gigafactory Berlin’s workers more than their German competitors. Thierig noted that with a collective agreement, Giga Berlin’s workers would have seen a 2% wage increase this year. But thanks to Tesla not being unionized, Gigafactory Berlin workers were able to receive a 4% increase, as noted in a CarUp report. 

“There was a wage increase of 2% this year in the current collective agreement. Because we are in a different economic situation than the industry as a whole, we were able to double the wages – by 4%. Since production started, this corresponds to a wage increase of more than 25% in less than four years,” Thierig stated. 

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Tesla is seeing a lot of momentum from young Koreans in their 20s-30s: report

From January to November, young buyers purchased over 21,000 Teslas, putting it far ahead of fellow imported rivals like BMW and Mercedes-Benz.

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Tesla has captured the hearts of South Korea’s 20s-30s demographic, emerging as the group’s top-selling imported car brand in 2025. From January to November, young buyers purchased over 21,000 Teslas, putting it far ahead of fellow imported rivals like BMW and Mercedes-Benz. 

Industry experts cited by The Economist attributed this “Tesla frenzy” to fandom culture, where buyers prioritize the brand over traditional car attributes, similar to snapping up the latest iPhone.

Model Y dominates among young buyers

Data from the Korea Imported Automobile Association showed that Tesla sold 21,757 vehicles to the 20s-30s demographic through November, compared to BMW’s 13,666 and Mercedes-Benz’s 6,983. The Model Y led the list overwhelmingly, with variants like the standard and Long Range models topping purchases for both young men and women.

Young men bought around 16,000 Teslas, mostly Model Y (over 15,000 units), followed by Model 3. Young women followed a similar pattern, favoring Model Y (3,888 units) and Model 3 (1,083 units). The Cybertruck saw minimal sales in this group.

The Model Y’s appeal lies in its family-friendly SUV design, 400-500 km range, quick acceleration, and spacious cargo, which is ideal for commuting and leisure. The Model 3, on the other hand, serves as an accessible entry point with lower pricing, which is valuable considering the country’s EV subsidies.

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The Tesla boom

Experts described Tesla’s popularity as “fandom culture,” where young buyers embrace the brand despite criticisms from skeptics. Professor Lee Ho-geun called Tesla a “typical early adopter brand,” comparing purchases to iPhones.

Professor Kim Pil-soo noted that young people view Tesla more as a gadget than a car, and they are likely drawn by marketing, subsidies, and perceived value. They also tend to overlook news of numerous recalls, which are mostly over-the-air software updates, and controversies tied to the company.

Tesla’s position as Korea’s top import for 2025 seems secured. As noted by the publication, Tesla’s December sales figures have not been reported yet, but market analysts have suggested that Tesla has all but secured the top spot among the country’s imported cars this year. 

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Tesla FSD fleet is nearing 7 billion total miles, including 2.5 billion city miles

As can be seen on Tesla’s official FSD webpage, vehicles equipped with the system have now navigated over 6.99 billion miles.

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Tesla’s Full Self-Driving (Supervised) fleet is closing in on almost 7 billion total miles driven, as per data posted by the company on its official FSD webpage. 

These figures hint at the massive scale of data fueling Tesla’s rapid FSD improvements, which have been quite notable as of late.

FSD mileage milestones

As can be seen on Tesla’s official FSD webpage, vehicles equipped with the system have now navigated over 6.99 billion miles. Tesla owner and avid FSD tester Whole Mars Catalog also shared a screenshot indicating that from the nearly 7 billion miles traveled by the FSD fleet, more than 2.5 billion miles were driven inside cities. 

City miles are particularly valuable for complex urban scenarios like unprotected turns, pedestrian interactions, and traffic lights. This is also the difference-maker for FSD, as only complex solutions, such as Waymo’s self-driving taxis, operate similarly on inner-city streets. And even then, incidents such as the San Francisco blackouts have proven challenging for sensor-rich vehicles like Waymos. 

Tesla’s data edge

Tesla has a number of advantages in the autonomous vehicle sector, one of which is the size of its fleet and the number of vehicles training FSD on real-world roads. Tesla’s nearly 7 billion FSD miles then allow the company to roll out updates that make its vehicles behave like they are being driven by experienced drivers, even if they are operating on their own. 

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So notable are Tesla’s improvements to FSD that NVIDIA Director of Robotics Jim Fan, after experiencing FSD v14, noted that the system is the first AI that passes what he described as a “Physical Turing Test.” 

“Despite knowing exactly how robot learning works, I still find it magical watching the steering wheel turn by itself. First it feels surreal, next it becomes routine. Then, like the smartphone, taking it away actively hurts. This is how humanity gets rewired and glued to god-like technologies,” Fan wrote in a post on X. 

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