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Tesla Motors is no longer a startup, reassures shareholders

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tesla elon musk happy june 2012

Tesla-Model-S-Sunset-MarinaCovering the news with Tesla Motors is always an interesting exercise, to put it mildly. The electric lifestyle Californian startup releases a steady flow of news covering the automotive industry, making incursions in the energy world, ruffling feathers with automotive lobby groups, and showing weary companies the ways of things to come. The last shareholder meeting gives us a rundown on what is happening at Tesla.

A lot of electric miles

Congratulations to the Teslarati, you have driven more than 344 million miles with no fatalities. The accidents, which the press was more than willing to spin a negative twist on, were not Tesla’s direct fault. But more to the point, this moves the status of our beloved trendsetter from startup to a fully fledged established company. In many ways, Tesla Motors is giving us a glimpse of how future companies will operate. They will require strong and far-reaching visions, answer real needs, with a business model that goes beyond the simplistic bottom line philosophy we’ve endured until now.

More than one Gigafactory

The gigafactory story we wrote a few months ago was picked up by mainstream news and shed evidence that Tesla was always much more than a carmaker. If one gigafactory is good, many are even better. With the company’s current production capacity constraints, due to its low supply of lithium-ion battery cells, Elon Musk hinted at more than one Gigafactory. Can you see utilities fretting over this one? Not only will Tesla Motors worry battery makers worldwide, but will give utilities more gray hair than they anticipated with more battery factories tied to the grid with alternative energy.

As far as Panasonic’s jitters, Tesla still believes it can bring down the costs of its lithium-ion cells by 30-percent cost, which Musk said Panasonic agrees with. The target is still 500,000 electric vehicles (EV) by 2020.

Did anyone catch the real news? Elon Musk said Tesla would able to change anode and cathode material quickly in the Gigafactory, instead of continuing the same lithium-ion chemistry.

Model S price… decrease

Now don’t get your hopes too high, the price decrease won’t be much, about $5,000, but enough to bring the Model S below $100,000. Still, this warrant kudos from a company who has only been producing its first ever designed car from the grounds up for a few short years, outselling any other cars in its category.

Roadster gets an upgrade!

Tesla Roadster RedBy far my favorite news, my favorite car, the Roadster will get an upgrade this year. Unfortunately, its replacement is still uncertain, but would nonetheless be based on the next-generation III platform

Musk stays at the helm, for now

We’ve always felt Elon Musk would stay a few more years at the helm of Tesla Motors before retiring as Chairman and focusing on SpaceX. It makes the most sense, as Tesla is now a well establish company, spanning many industries. The next challenge is Space X. He said he would continue as CEO for at least four or five more years, at least through a volume production of the third-generation car.

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Model X, mid-2015, third generation following

As far as the company’s third car, the Model X will be available during the second quarter of 2015. The other good news is that the third generation is still targeted at around $35,000 with a 200-mile range. We can expect it to be available around the late 2016.

Toyota needs Tesla, not the other way around

One of the debates I’ve enjoyed over the years was whether Toyota needs Tesla or the other way around. Even though Tesla reached the end of its business venture with the Toyota RAV4 EV drivetrain, Musk revealed Toyota was coming back for more. Even though Toyota insists on hydrogen fuel cell technology, the company is still interested in using Tesla’s electric powertrain for a high volume deal . Don’t bet on this happening any time time soon. Tesla has a hard time keeping up with production . He did mention we should hear more in about two years, once production constraints had eased.

Model E?

So long Model E. Despite Ford’s public recognition, Tesla Motors feels the company would sue for using it. The company is looking at other names and Musk said: “I think we’ve got something that might be…good, might work out pretty well”.

We wanted to offer Model T, for the Teslarati, but we feel Ford again might not like this… So how about Model Cev for cool EV, or Model B, simply for Beautiful?

 

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Elon Musk

Tesla CEO Elon Musk denies ridiculous Gigafactory Shanghai rumor

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(Credit: Tesla)

Tesla CEO Elon Musk took to his social media platform X on Thursday night to deny a ridiculous rumor regarding the sale of the company’s Chinese vehicle production plant, Gigafactory Shanghai.

On Thursday, the Wall Street Journal, citing sources familiar with the matter, claimed in a scathing new report that Tesla was exploring a potential sale of the entire China business in an effort to help bolster a potential merger between SpaceX and Tesla.

Musk immediately denied the rumor not once but twice, initially calling it “fake news,” and then calling it “absurdly fake news” in a separate post just a few moments later:

The original poster of the Wall Street Journal article that Musk saw deleted the initial post sharing the headline and the rumored sale of Tesla’s China business.

The report seemed absolutely and unequivocally false to begin with; Tesla’s business in China is among the most important pieces of the company’s business. Not only does the factory supply vehicles for the domestic market, but also for various other markets in Asia and Europe.

China is also one of the largest automotive markets in the world, and Tesla has performed well there despite the robust competition.

The speculation regarding a Tesla and SpaceX merger has started to gain steam this year as the space exploration company went public just a month ago. There has been speculation that Musk will bridge all of his companies under one “umbrella company,” and analysts believe this could happen before the end of the decade.

The Tesla and SpaceX merger everyone is talking about is quietly building

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This is the latest iteration of Musk’s very evident war on mainstream media. Reports regarding any of Musk’s companies are quick to get the dreaded “false” or “fake news” response from the CEO when they are unfounded.

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Tesla AI boss reveals how big Optimus is going to get

Tesla’s Optimus chief corrected himself on X, confirming a staggering 10 million robot production target.

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Tesla Optimus Gen 3 [Credit: Tesla]

Tesla’s Optimus program has a new number attached to it, after Ashok Elluswamy, the executive who has run the humanoid robot program since June 2025, posted a three word correction on X Thursday, “Correction, 10 million robots.”

The line clarifies the long term annual capacity Tesla is building toward its planned second Optimus production line at Gigafactory Texas, a figure Musk has cited repeatedly since last year’s shareholder meeting.

The scale is worth noting, because ten million robots a year would mean Tesla building more units annually than most countries sell in new cars. Tesla has framed this as a second line, not the first. The buildout is happening in two phases: a roughly one million unit per year line inside Tesla’s Fremont factory, installed on the floor space vacated when Model S and Model X production ended earlier this year, and a much larger dedicated facility under construction at Giga Texas that broke ground on its first steel structure in May. That Texas facility is the one Elluswamy’s correction refers to, and is expected to reach volume production sometime in 2027.

Tesla Optimus project fires up as Musk sees production line progress

Elluswamy took over Optimus from Milan Kovac last summer and has spent the months since talking up the program’s trajectory. Elon Musk has also floated the ten million figure at Tesla’s 2025 shareholder meeting.

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Ending Model S and Model X production to make room for the first Optimus line was one of the more consequential manufacturing decisions in the company’s recent history, retiring two flagship vehicles in favor of a robot that has yet to enter mass production. Musk has previously estimated per unit production costs at $20,000 to $25,000 once Tesla reaches a million units a year, though he hasn’t said what that cost looks like at ten times the volume.

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Autonomous vehicle red tape gets slashed by Trump Administration

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Credit: Zoox

The Trump Administration today made several key moves to help with the deployment of autonomous vehicles by cutting overreaching red tape that has stifled growth and innovation for years.

The moves, which were put forth by the National Highway Traffic Safety Administration (NHTSA), aim to grant temporary exemptions to at least one company currently, although that could expand in the coming months. Additionally, it will work with organizations to develop standards and a sound but efficient regulatory landscape.

Zoox is the only company mentioned explicitly by the Trump Administration in its press release announcing the new terms today. They will receive a temporary two-year exemption that will allow the commercial deployment of up to 2,500 vehicles annually for two years.

There is a potential exemption for Robomart, Inc., which “requests a temporary exemption from certain FMVSS No. 500 requirements for a low-speed vehicle operated by an ADS without a human driver onboard. NHTSA will publish a separate notice seeking public comment on its merits once the initial evaluation is complete,” the agency said.

Here are the five new terms that Secretary Sean Duffy has implemented through the NHTSA today:

  1. Allow Zoox to commercially deploy its robotaxis through a temporary exemption.
    This temporary exemption will allow the commercial deployment of up to 2,500 vehicles annually for two years, subject to an enhanced, adaptable oversight structure that can evolve as Zoox’s technology advances.
  2. Accelerate development of first-ever AV performance standards through a partnership with SAE Industry Technologies Consortia (ITC).
    This partnership will fund a three-year, $5 million “A2SCEND” consortium, bringing together experts to gather data and accelerate creation of the first-ever AV performance standards. This project will inform a single national standard for AV safety to eliminate the patchwork regulatory landscape that has stifled innovation for years.
  3. Publish an interim final rule that allows vehicles manufactured prior to an exemption to be eligible for a commercial deployment exemption.
    This rule will modernize the application process and improve access to exemptions for innovators, including AV developers, by granting the NHTSA Administrator the discretion to apply temporary exemptions to vehicles manufactured prior to the effective date of an exemption grant.
  4. Streamline the application process for Part 555 exemptions by updating guidance and soliciting feedback from the public.
    By updating the Part 555 exemption process—which allows automakers to temporarily sell a limited number of non-compliant vehicles, primarily to test new technologies—NHTSA is aiming to create a more flexible oversight structure for exemptions and summarize recent AV framework activities, including expanded exemption pathways, streamlined crash reporting, and ongoing efforts to modernize Federal Motor Vehicle Safety Standards (FMVSS).
  5. Establish a new Federal Docket for public feedback on NHTSA’s updated safe AV development and deployment guidance.
    NHTSA is updating its technical guidance for AVs for the first time since 2017—focusing on key safety areas like emergency responder interactions, safety management systems, remote assistance, and post-crash behavior to help the industry scale up driverless deployments safely.

Additionally, the NHTSA said it has modernized some safety standards by proposing updates to:

  • FMVSS 102 – Transmission shifting
  • FMVSS 103/104 – Windshield defrosting and wiping
  • FMVSS 110 – Tire placards
  • FMVSS 135 – Braking systems
  • FMVSS 101 – Controls and displays
  • FMVSS 108 – Vehicle lighting
  • FMVSS 111 – Mirrors and rearview display
  • FMVSS 126 – Electronic stability control systems
  • FMVSS 201/208 – Sun visors and warning labels

These changes aim to make the regulatory process for autonomous vehicles more streamlined and efficient, which could help the U.S. gain dominance over autonomous vehicle systems moving forward.

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