It’s always interesting reading comments and editorial commentaries on what makes Tesla Motors success so outrageous. After all, the company posts a loss, but manages to gain credibility, as well as the almighty investment dollar. The secret to the Tesla Motors success is simple.
In her excellent post on Seeking Alpha, Mira Inbar points to the three main reasons that explains Tesla Motors success. What is interesting to see is, why have others failed where a Californian startup didn’t? It all boils down to a simple and rational recipe a few other successful companies used in the past. You might remember them, Apple and Google?
Tesla Motors success recipe: Own the most expensive part of your business
The first part of the Tesla Motors success is that early on, Tesla decided to own its technology by assembling its own battery packs. Unlike other carmakers who chose to delegate this crucial part of an electric vehicle (EV) to battery maker, Tesla’s success is classroom 101 and its security track is exemplar. But to a traditional carmaker, the idea of assembling the battery pack of an EV is alien and foreign. They are geared toward building engines and slapping a body on top of. But a startup is unencumbered by this tradition. It sees a developing technology, senses the unspoken demand and finds solutions around the obstacles.
Tesla buys its 18650 cylindrical battery cells directly from Panasonic, but it develops the thermal management system, software, electronics, and mechanics around its pack in-house. The result is that no Model S has gone up in smoke on its own. Any accidents were caused by a third party. Unfortunately, the same can’t be said about traditional carmakers making modern EVs. Since you can’t own the manufacturing of gasoline, how about giving electricity to your clients for a measly extra $2,000 at purchase time?
Tesla Motors success recipe: Use available and proven technology
As mentioned above, Tesla Motors buys its commodity lithium-ion battery directly from Panasonic. This is the other ingredient to the Tesla Motors success. Certain carmakers decided to use different types of lithium batteries and left it up to the battery makers to design the thermal management and pack casing. Tesla rightfully felt this was more a carmaker’s responsibility. The result is that Tesla now has one of the best energy dense lithium-ion battery on the market that is always kept at a maximum operating temperature and its longevity speaks for itself.
ALSO SEE: Panasonic Tesla Sign off on Gigafactory
Tesla’s second-generation cell designed in conjunction with Panasonic will catapult the company a few years ahead of the competition. In order to ensure the momentum, Musk simply plans to build a giant battery factory to continue owning the build process. The Gigafactory will assure success for the upcoming Tesla Model III and its new generation of cells.
Tesla Motors success recipe: Secure patient capital with a long-term view
News
Tesla rolls out new Supercharging safety feature in the U.S.
Tesla has rolled out a new Supercharging safety feature in the United States, one that will answer concerns that some owners may have if they need to leave in a pinch.
It is also a suitable alternative for non-Tesla chargers, like third-party options that feature J1772 or CCS to NACS adapters.
The feature has been available in Europe for some time, but it is now rolling out to Model 3 and Model Y owners in the U.S.
With Software Update 2026.2.3, Tesla is launching the Unlatching Charge Cable function, which will now utilize the left rear door handle to release the charging cable from the port. The release notes state:
“Charging can now be stopped and the charge cable released by pulling and holding the rear left door handle for three seconds, provided the vehicle is unlocked, and a recognized key is nearby. This is especially useful when the charge cable doesn’t have an unlatch button. You can still release the cable using the vehicle touchscreen or the Tesla app.”
The feature was first spotted by Not a Tesla App.
This is an especially nice feature for those who commonly charge at third-party locations that utilize plugs that are not NACS, which is the Tesla standard.
For example, after plugging into a J1772 charger, you will still be required to unlock the port through the touchscreen, which is a minor inconvenience, but an inconvenience nonetheless.
Additionally, it could be viewed as a safety feature, especially if you’re in need of unlocking the charger from your car in a pinch. Simply holding open the handle on the rear driver’s door will now unhatch the port from the car, allowing you to pull it out and place it back in its housing.
This feature is currently only available on the Model 3 and Model Y, so Model S, Model X, and Cybertruck owners will have to wait for a different solution to this particular feature.
News
LG Energy Solution pursuing battery deal for Tesla Optimus, other humanoid robots: report
Optimus is expected to be one of Tesla’s most ambitious projects, with Elon Musk estimating that the humanoid robot could be the company’s most important product.
A recent report has suggested that LG Energy Solution is in discussions to supply batteries for Tesla’s Optimus humanoid robot.
Optimus is expected to be one of Tesla’s most ambitious projects, with Elon Musk estimating that the humanoid robot could be the company’s most important product.
Humanoid robot battery deals
LG Energy Solution shares jumped more than 11% on the 28th after a report from the Korea Economic Daily claimed that the company is pursuing battery supply and joint development agreements with several humanoid robot makers. These reportedly include Tesla, which is developing Optimus, as well as multiple Chinese robotics companies.
China is already home to several leading battery manufacturers, such as CATL and BYD, making the robot makers’ reported interest in LG Energy Solution quite interesting. Market participants interpreted the reported outreach as a signal that performance requirements for humanoid robots may favor battery chemistries developed by companies like LG.
LF Energy Solution vs rivals
According to the report, energy density is believed to be the primary reason humanoid robot developers are evaluating LG Energy Solution’s batteries. Unlike electric vehicles, humanoid robots have significantly less space available for battery packs while requiring substantial power to operate dozens of joint motors and onboard artificial intelligence processors.
LG Energy Solution’s ternary lithium batteries offer higher energy density compared with rivals’ lithium iron phosphate (LFP) batteries, which are widely used by Chinese EV manufacturers. That advantage could prove critical for humanoid robots, where runtime, weight, and compact packaging are key design constraints.
News
Tesla receives approval for FSD Supervised tests in Sweden
Tesla confirmed that it has been granted permission to test FSD Supervised vehicles across Sweden in a press release.
Tesla has received regulatory approval to begin tests of its Full Self-Driving Supervised system on public roads in Sweden, a notable step in the company’s efforts to secure FSD approval for the wider European market.
FSD Supervised testing in Sweden
Tesla confirmed that it has been granted permission to test FSD Supervised vehicles across Sweden following cooperation with national authorities and local municipalities. The approval covers the Swedish Transport Administration’s entire road network, as well as urban and highways in the Municipality of Nacka.
Tesla shared some insights into its recent FSD approvals in a press release. “The approval shows that cooperation between authorities, municipalities and businesses enables technological leaps and Nacka Municipality is the first to become part of the transport system of the future. The fact that the driving of the future is also being tested on Swedish roads is an important step in the development towards autonomy in real everyday traffic,” the company noted.
With approval secured for FSD tests, Tesla can now evaluate the system’s performance in diverse environments, including dense urban areas and high-speed roadways across Sweden, as noted in a report from Allt Om Elbil. Tesla highlighted that the continued development of advanced driver assistance systems is expected to pave the way for improved traffic safety, increased accessibility, and lower emissions, particularly in populated city centers.
Tesla FSD Supervised Europe rollout
FSD Supervised is already available to drivers in several global markets, including Australia, Canada, China, Mexico, New Zealand, and the United States. The system is capable of handling city and highway driving tasks such as steering, acceleration, braking, and lane changes, though it still requires drivers to supervise the vehicle’s operations.
Tesla has stated that FSD Supervised has accumulated extensive driving data from its existing markets. In Europe, however, deployment remains subject to regulatory approval, with Tesla currently awaiting clearance from relevant authorities.
The company reiterated that it expects to start rolling out FSD Supervised to European customers in early 2026, pending approvals. It would then be unsurprising if the company secures approvals for FSD tests in other European territories in the coming months.

