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Tesla and NIO sales suffer in China as bumpy economic conditions continue
It’s no secret that the tensions between the US and China are high, but now it appears to be affecting the rapidly-growing country’s EV market. Don’t get me wrong, China’s EV sales still put the US to shame, more than 45,197 all-electric vehicles in sold April alone. But the more notable portion of that news? Pure EV sales fell 4% compared to the stellar 2018 sales (I’m excluding plug-in hybrids on purpose).
There are a couple of reasons for the speed bump in EV sales growth. First, are the massive changes happening to Chinese NEV (new energy vehicles, which includes plug-in hybrids) subsidies. Second, as mentioned above, the macroeconomic effects from US-Chinese relations. The system for Chinese NEV subsidies is incredibly complex, and I’m not going to pretend to know all the system’s ins and outs. But it’s worth pointing out a few differences from more traditional tax rebates or credits. Tesla doesn’t currently earn any subsidies from their sales in China, their future Chinese-built Model 3s would be eligible for subsidies.*
Only cars made in China are eligible for these subsidies. Tesla has never had access to them.
— Elon Musk (@elonmusk) June 3, 2019
One of the major differences between the US’ federal tax rebate system and Chinese subsidies lies with the redemption process, or lack thereof. Rather than putting the responsibility on consumers, the Chinese government requires all manufacturers to factor in subsidies into sales prices, then request payment from the government. This process is incredibly beneficial to consumers, allowing them to realize the price reduction immediately, but causes many automotive companies troubles. The subsidy request process in China can take up to a year for automakers to be reimbursed, straining their balance sheets and hurting their cash flow.
This subsidy request process doesn’t cause a huge threat to large established companies, who have strong cash flows from their ICE sales (see, BYD). But for small companies like Tesla and NIO, these sort of subsidy structures can put them at a disadvantage compared to their peers. In fact, NIO’s VP of Quality, Feng Shen, recently told me that he believed that the reduction of subsidies will help NIO in the long term. Tesla’s Musk has echoed this premise with US subsidies (ZEV credits and consumer tax credits)— allowing all companies to compete on a more equal playing field.
While Shen might be right, NIO and Tesla’s sales appear to be taking a hit in part to subsidy reductions. NIO reported only 1,124 sales of the ES8 in April, with a total of 5,113 in the first four months of 2019. However, NIO stated that the ES8 has outsold the Tesla Model X 2:1 in the same four months, indicating ~2,500 sales (foreign-built vehicles aren’t required to report sales figures). While Tesla doesn’t report regional sales figures, NIO’s statements about the ES8’s lead over the Model X hints at the increasing competition in China’s premium all-electric SUV segment.
It’s nearly impossible to tell if macroeconomic conditions or subsidies are playing a bigger role here, but I’d say its safe to assume its a mix of the two are hurting NIO’s sales (Tesla’s US-built vehicles aren’t eligible for subsidies). I wouldn’t say this slump in EV sales is an indicator of long-term demand in the world’s largest automotive market, but both Tesla and NIO have placed large bets on huge demand. Tesla’s Shanghai Gigafactory is well under construction and the company is expecting huge demand for their lower-cost Model 3, which is priced at RMB 328,000 (~$47,400).
But for NIO, the company is feeling the pressure. Unlike Tesla, China is the company’s sole market and they are burning cash quickly ($390M in Q1). To cut their cash burn NIO has been remarkably reactive, cutting costs by an impressive (obviously not to some) 25% in Q1 and focusing on launching their second (lower-cost) vehicle, the ES6. The company isn’t ready to revise its 2019 guidance (35-40K vehicles) yet, but is cautiously watching the Chinese market.
With the world’s largest auto market hitting a speed bump, the entire industry is on pins and needles, watching and waiting for a recovery. When do you think the Chinese EV market will bounce back? Do you think Tesla and NIO are over-investing in China?
*Update: An earlier version of this article indicated that Tesla’s vehicles were eligible for China’s NEV subsidies. Only NEVs built in China are eligible for these subsidies and Tesla may benefit from them in the future with their Chinese-built Model 3.
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Tesla Sweden strikers see tax issues over IF Metall union error
To address the issue, IF Metall is encouraging Tesla strikers to return the refunded tax amounts to the union.
A tax correction is set to return two years of income tax payments to Tesla strikers in Sweden, after authorities determined that conflict compensation during a labor dispute should not have been taxed.
The issue is caused by a decision by IF Metall to treat strike compensation for Tesla workers as taxable income during the ongoing labor dispute with Tesla Sweden. That approach has now been reversed following guidance from the Swedish Tax Agency.
Strike compensation is typically tax-free under Sweden’s Income Tax Act, as noted in a report from Dagens Arbete (DA). However, two years ago, IF Metall’s board decided to classify payments to Tesla strikers as taxable.
“We did it to secure SGI, unemployment insurance and public pension. Those were the risks we saw when the strike had already dragged on,” Kent Bursjöö, financial manager at IF Metall, stated.
According to Bursjöö, the union wanted to ensure that members continued to register earned income with the tax agency, protecting benefits tied to income history. At the end of January, however, the Swedish Tax Agency informed the union that compensation during a labor dispute must be tax-free.
“Of course, we knew that it could be tax-free. But we clearly didn’t know that it couldn’t be taxable,” Bursjöö said.
Following discussions with auditors and tax authorities, IF Metall began correcting the payments. As a result, two years of paid income tax will now be credited back to the affected strikers’ tax accounts. The union will also recover previously paid employer contributions.
However, the correction creates secondary effects. Since the payments will now be treated as tax-free, pension contributions tied to those earnings will be withdrawn, potentially affecting state pension accrual and income-based benefits such as parental or sickness benefits.
To address this, IF Metall is encouraging members to return the refunded tax amounts to the union. In exchange, the union plans to pay 18.5% into occupational pensions on their behalf. “Otherwise, it will be a form of overcompensation when they get the tax paid back,” Bursjöö said.
That being said, the IF Metall officer acknowledged that the union’s legal ability to reclaim the funds from its improperly paid Tesla Sweden strikers is limited. “The legal possibilities are probably limited, from what we can see. But we assume that most people see the value of securing their pension,” Bursjöö said.
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Tesla sues California DMV over Autopilot and FSD advertising ruling
The complaint seeks to remove the agency’s conclusion that Tesla falsely promoted the capabilities of Autopilot and Full Self-Driving.
Tesla has filed a lawsuit against the California Department of Motor Vehicles (DMV) in an effort to overturn a prior ruling that found the automaker engaged in false advertising related to its driver-assistance systems.
The complaint seeks to remove the agency’s conclusion that Tesla misled customers about the capabilities of Autopilot and Full Self-Driving.
Tesla’s legal action follows a decision by California’s Office of Administrative Hearings (OAH), which concluded that Tesla’s earlier marketing of “Autopilot” and “Full Self-Driving” violated state law, as noted in a CNBC report.
While the DMV opted not to suspend Tesla’s license after determining the company had updated its marketing language for its advanced driver-assistance systems, Tesla is asking the court to go further and reverse the agency’s conclusion.
In its Feb. 13 complaint, Tesla’s attorneys argued that the DMV “wrongfully and baselessly” labeled the company a “false advertiser” for its Autopilot and FSD systems. The filing argued that regulators failed to demonstrate that consumers were actually misled about the capabilities of Tesla’s systems.
According to Tesla’s complaint, the DMV “never proved consumers in the state had been confused about whether its cars were safe to drive without a human at the wheel.”
Tesla’s legal team further stated: “It was impossible to buy a Tesla equipped with either Autopilot or Full Self-Driving Capability, or to use any of their associated features, without seeing clear and repeated statements that they do not make the vehicle autonomous.”
Tesla now promotes its driver-assistance system as “Full Self-Driving (Supervised),” a name that overemphasizes the need for active driver attention.
Tesla’s autonomous driving program is a pivotal part of the company’s future, with CEO Elon Musk stating that self-driving technology will truly be the solution that will push Tesla into its full potential. The company is currently operating a Robotaxi pilot in Austin and the Bay Area, and the company recently announced that it has produced the first Cybercab from Giga Texas’ production line.
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Tesla is making two big upgrades to the Model 3, coding shows
According to coding found in the European and Chinese configurators, Tesla is planning to make two big upgrades: Black Headliner offerings and a new 16-inch QHD display, similar to that on the Model Y Performance.
Tesla is making two big upgrades to the Model 3, one of which is widely requested by owners and fans, and another that it has already started to make on some trim levels of other models within the lineup.
The changes appear to be taking effect in the European and Chinese markets, but these are expected to come to the United States based on what Tesla has done with the Model Y.
According to coding found in the European and Chinese configurators, Tesla is planning to make two big upgrades: Black Headliner offerings and a new 16-inch QHD display, similar to that on the Model Y Performance.
These changes in the coding were spotted by X user BERKANT, who shared the findings on the social media platform this morning:
🚨 Model 3 changes spotted in Tesla backend
• New interior code: IN3PB (Interior 3 Premium Black)
• Linked to Alcantara-style black headliner
• Mapped to 2026 Model 3 Performance and Premium VINs• EPC now shows: “Display_16_QHD”
• Multiple 2026 builds marked with… pic.twitter.com/OkDM5EdbTu— BERKANT (@Tesla_NL_TR) February 23, 2026
It appears these new upgrades will roll out with the Model 3 Performance and Tesla’s Premium trim levels of the all-electric sedan.
The changes are welcome. Tesla fans have been requesting that its Model 3 and Model Y offerings receive a black headliner, as even with the black interior options, the headliner is grey.
Tesla recently upgraded Model Y vehicles to this black headliner option, even in the United States, so it seems as if the Model 3 will get the same treatment as it appears to be getting in the Eastern hemisphere.
Tesla has been basically accentuating the Model 3 and Model Y with small upgrades that owners have been wanting, and it has been a focal point of the company’s future plans as it phases out other vehicles like the Model S and Model X.
Additionally, Tesla offered an excellent 0.99% APR last week on the Model 3, hoping to push more units out the door to support a strong Q1 delivery figure at the beginning of April.
