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Tesla open charging protocol picks up interest with carmakers

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Ever since Tesla Motors announced last week it was opening some of its charging patents to the competition, a few carmakers have indicated interest. Although we could argue who stands to gain the most, the winners are electric vehicle (EV) owners.

BMW and Nissan; CHAdeMO, CSS and the SuperCharger

The EV charging protocol landscape is getting crowded and Tesla knows it needs to be rationalized. Eager not to repeat the Betamax/VHS debacle, Tesla tried to nip in the bud the futile war fought between the different protocols. Officially, Tesla and BMW want to promote electric vehicles, which means finding a way to work on a communal EV charging technology. By coming into the game after many carmakers are establishing their EV presence, BMW hopes to bypass the process. This would give the German company access to a technology it won’t have to design and spend resources on. For Tesla, BMW is a partner that lends it even more credibility in the world of EVs. It’s a win-win situation.

ALSO SEE: BMW, Nissan and Tesla to Develop Universal Charging Network?

But if BMW could be the first automaker to access Tesla’s supercharging technology, that would put others at a disadvantage. Enter stage left, the world’s largest EV maker, Nissan. The Japanese EV maker is backing CHAdeMO that hopes to become a de facto protocol. Although the company has a working relationship with others supporting the same charging protocol, Nissan using Tesla’s charging system would tip the balance of power towards Tesla.

Tata and CarCharging

tata-jaguar-land-rover-logoThose who stand to gain the most from an alliance with Tesla might not always be the biggest companies. They might the sleeping giants. That description fits the Tata Group perfectly. The company now owns Jaguar, Land Rover and has been working with MDI, a small French compressed air car company I was fortunate to test drive back in 2009. The Nano is making waves with its affordable price, but one thing is missing. Where are the EVs? Tata’s intention to use Tesla’s charging system means the company is seriously looking at EVs.

As far as CarCharging, it is a well established company in the charging world, which stands to win big from a Tesla alliance. With its wide Blink network, its reach could mean serious coverage for Tesla. While it only plans to add Tesla-capable adapters to its charging stations, we hope this will lead to a more fruitful collaboration in the future.

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The bigger picture

Tesla-Nissan

The bigger picture with a Tesla-BMW-Nissan and now Tata, CarCharging alliance would mean the carmakers would have a wide coverage of the most important car markets, notably Asia, Europe and the U.S., as Gas2.org mentions. This also leaves other makers in the undesirable position to acknowledge once more Tesla as a serious disruptor. With CarCharging needing to revamp its Blink network, these highly visible EV players joining forces could force an entire industry to adopt Tesla’s charging system. This would set in motion Tesla Motors’ not-so hidden strategy to become the center of the EV. After all, no one is claiming this position, at least not in any intelligent ways.

All of these companies have expressed interest in working with Tesla. These are bold moves from carmakers who have been around for seven decades, and a startup, itself a fixture of the EV landscape. Anyone care to see where Tesla is going with this move?

Source: Gas2.org

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Tesla launches its coolest gift idea ever just a few weeks after it was announced

“Gift one month of Full Self-Driving (Supervised), which allows the vehicle to drive itself almost anywhere with minimal intervention.”

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Credit: Tesla

Tesla has launched its coolest gift idea ever, just a few weeks after it was announced.

Tesla is now giving owners the opportunity to gift Full Self-Driving for one month to friends or family through a new gifting program that was suggested to the company last month.

The program will enable people to send a fellow Tesla owner one month of the company’s semi-autonomous driving software, helping them to experience the Full Self-Driving suite and potentially help Tesla gain them as a subscriber of the program, or even an outright purchase.

Tesla has officially launched the program on its Shop. Sending one month of Full Self-Driving costs $112:

“Gift one month of Full Self-Driving (Supervised), which allows the vehicle to drive itself almost anywhere with minimal intervention. All sales are final. Can only be purchased and redeemed in the U.S. This gift card is valued at $112.00 and is intended to cover the price of one month of FSD (Supervised), including up to 13% sales tax. It is not guaranteed to cover the full monthly price if pricing or tax rates change. This gift card can be stored in Tesla Wallet and redeemed toward FSD (Supervised) or any other Tesla product or service that accepts gift card payments.”

Tesla has done a great job of expanding Full Self-Driving access over the past few years, especially by offering things like the Subscription program, free trials through referrals, and now this gift card program.

Gifting Full Self-Driving is another iteration of Tesla’s “butts in seats” strategy, which is its belief that it can flip consumers to its vehicles and products by simply letting people experience them.

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There is also a reason behind pushing Full Self-Driving so hard, and it has to do with CEO Elon Musk’s compensation package. One tranche requires Musk to achieve a certain number of active paid Full Self-Driving subscriptions.

More people who try the suite are likely to pay for it over the long term.

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Tesla expands Robotaxi app access once again, this time on a global scale

Tesla said recently it plans to launch Robotaxi in Miami, Houston, Las Vegas, Phoenix, and Dallas.

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Credit: Grok

Tesla has expanded Robotaxi app access once again, but this time, it’s on a much broader scale as the company is offering the opportunity for those outside of North America to download the app.

Tesla Robotaxi is the company’s early-stage ride-hailing platform that is active in Texas, California, and Arizona, with more expansion within the United States planned for the near future.

Tesla said recently it plans to launch Robotaxi in Miami, Houston, Las Vegas, Phoenix, and Dallas.

The platform has massive potential, and Tesla is leaning on it to be a major contributor to even more disruption in the passenger transportation industry. So far, it has driven over 550,000 miles in total, with the vast majority of this coming from the Bay Area and Austin.

First Look at Tesla’s Robotaxi App: features, design, and more

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However, Tesla is focusing primarily on rapid expansion, but most of this is reliant on the company’s ability to gain regulatory permission to operate the platform in various regions. The expansion plans go well outside of the U.S., as the company expanded the ability to download the app to more regions this past weekend.

So far, these are the areas it is available to download in:

  • Japan
  • Thailand
  • Hong Kong
  • South Korea
  • Australia
  • Taiwan
  • Macau
  • New Zealand
  • Mexico
  • U.S.
  • Canada

Right now, while Tesla is focusing primarily on expansion, it is also working on other goals that have to do with making it more widely available to customers who want to grab a ride from a driverless vehicle.

One of the biggest goals it has is to eliminate safety monitors from its vehicles, which it currently utilizes in Austin in the passenger’s seat and in the driver’s seat in the Bay Area.

A few weeks ago, Tesla started implementing a new in-cabin data-sharing system, which will help support teams assist riders without anyone in the front of the car.

Tesla takes a step towards removal of Robotaxi service’s safety drivers

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As Robotaxi expands into more regions, Tesla stands to gain tremendously through the deployment of the Full Self-Driving suite for personal cars, as well as driverless Robotaxis for those who are just hailing rides.

Things have gone well for Tesla in the early stages of the Robotaxi program, but expansion will truly be the test of how things operate going forward. Navigating local traffic laws and gaining approval from a regulatory standpoint will be the biggest hurdle to jump.

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Investor's Corner

Tesla gets price target boost, but it’s not all sunshine and rainbows

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Credit: Tesla Europe & Middle East/X

Tesla received a price target boost from Morgan Stanley, according to a new note on Monday morning, but there is some considerable caution also being communicated over the next year or so.

Morgan Stanley analyst Andrew Percoco took over Tesla coverage for the firm from longtime bull Adam Jonas, who appears to be focusing on embodied AI stocks and no longer automotive.

Percoco took over and immediately adjusted the price target for Tesla from $410 to $425, and changed its rating on shares from ‘Overweight’ to ‘Equal Weight.’

Percoco said he believes Tesla is the leading company in terms of electric vehicles, manufacturing, renewable energy, and real-world AI, so it deserves a premium valuation. However, he admits the high expectations for the company could provide for a “choppy trading environment” for the next year.

He wrote:

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“However, high expectations on the latter have brought the stock closer to fair valuation. While it is well understood that Tesla is more than an auto manufacturer, we expect a choppy trading environment for the TSLA shares over the next 12 months, as we see downside to estimates, while the catalysts for its non-auto businesses appear priced at current levels.”

Percoco also added that if market cap hurdles are achieved, Morgan Stanley would reduce its price target by 7 percent.

Perhaps the biggest change with Percoco taking over the analysis for Jonas is how he will determine the value of each individual project. For example, he believes Optimus is worth about $60 per share of equity value.

He went on to describe the potential value of Full Self-Driving, highlighting its importance to the Tesla valuation:

“Full Self Driving (FSD) is the crown jewel of Tesla’s auto business; we believe that its leading-edge personal autonomous driving offering is a real game changer, and will remain a significant competitive advantage over its EV and non-EV peers. As Tesla continues to improve its platform with increased levels of autonomy (i.e., hands-off, eyes-off), it will revolutionize the personal driving experience. It remains to be seen if others will be able to keep pace.”

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Additionally, Percoco outlined both bear and bull cases for the stock. He believes $860 per share, “which could be in play in the next 12 months if Tesla manages through the EV-downturn,” while also scaling Robotaxi, executing on unsupervised FSD, and scaling Optimus, is in play for the bull case.

Will Tesla thrive without the EV tax credit? Five reasons why they might

Meanwhile, the bear case is placed at $145 per share, and “assumes greater competition and margin pressure across all business lines, embedding zero value for humanoids, slowing the growth curve for Tesla’s robotaxi fleet to reflect regulatory challenges in scaling a vision-only perception stack, and lowering market share and margin profile for the autos and energy businesses.”

Currently, Tesla shares are trading at around $441.

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