News
Tesla releases Master Plan, Part Deux
Nearly a decade after Elon Musk penned Tesla’s first Secret Master Plan, the sleepless CEO has released Part Deux of its plans for world change by creating a means for sustainable transportation and storage systems for renewable energy. Except this one isn’t so secret anymore.
Extending upon the company’s original 5-step plan to,
- Build a sports car
- Use that money to build an affordable car
- Use that money to build an even more affordable car
- Provide zero emission electric power generation options
- Don’t tell anyone about the plan
the new Master Plan largely boils down to an expansion of its fleet of vehicles to cover all segments, combining Tesla with SolarCity and creating a ride sharing service.
The plan calls for:
- Create stunning solar roofs with seamlessly integrated battery storage
- Expand the electric vehicle product line to address all major segments
- Develop a self-driving capability that is 10X safer than manual via massive fleet learning
- Enable your car to make money for you when you aren’t using it
Tesla Master Plan, Part Deux
The first master plan that I wrote 10 years ago is now in the final stages of completion. It wasn’t all that complicated and basically consisted of:
- Create a low volume car, which would necessarily be expensive
- Use that money to develop a medium volume car at a lower price
- Use that money to create an affordable, high volume car
And… - Provide solar power. No kidding, this has literally been on our website for 10 years.
The reason we had to start off with step 1 was that it was all I could afford to do with what I made from PayPal. I thought our chances of success were so low that I didn’t want to risk anyone’s funds in the beginning but my own. The list of successful car company startups is short. As of 2016, the number of American car companies that haven’t gone bankrupt is a grand total of two: Ford and Tesla. Starting a car company is idiotic and an electric car company is idiocy squared.
Also, a low volume car means a much smaller, simpler factory, albeit with most things done by hand. Without economies of scale, anything we built would be expensive, whether it was an economy sedan or a sports car. While at least some people would be prepared to pay a high price for a sports car, no one was going to pay $100k for an electric Honda Civic, no matter how cool it looked.
Part of the reason I wrote the first master plan was to defend against the inevitable attacks Tesla would face accusing us of just caring about making cars for rich people, implying that we felt there was a shortage of sports car companies or some other bizarre rationale. Unfortunately, the blog didn’t stop countless attack articles on exactly these grounds, so it pretty much completely failed that objective.
However, the main reason was to explain how our actions fit into a larger picture, so that they would seem less random. The point of all this was, and remains, accelerating the advent of sustainable energy, so that we can imagine far into the future and life is still good. That’s what “sustainable” means. It’s not some silly, hippy thing — it matters for everyone.
By definition, we must at some point achieve a sustainable energy economy or we will run out of fossil fuels to burn and civilization will collapse. Given that we must get off fossil fuels anyway and that virtually all scientists agree that dramatically increasing atmospheric and oceanic carbon levels is insane, the faster we achieve sustainability, the better.
Here is what we plan to do to make that day come sooner:
Integrate Energy Generation and Storage
Create a smoothly integrated and beautiful solar-roof-with-battery product that just works, empowering the individual as their own utility, and then scale that throughout the world. One ordering experience, one installation, one service contact, one phone app.
We can’t do this well if Tesla and SolarCity are different companies, which is why we need to combine and break down the barriers inherent to being separate companies. That they are separate at all, despite similar origins and pursuit of the same overarching goal of sustainable energy, is largely an accident of history. Now that Tesla is ready to scale Powerwall and SolarCity is ready to provide highly differentiated solar, the time has come to bring them together.
Expand to Cover the Major Forms of Terrestrial Transport
Today, Tesla addresses two relatively small segments of premium sedans and SUVs. With the Model 3, a future compact SUV and a new kind of pickup truck, we plan to address most of the consumer market. A lower cost vehicle than the Model 3 is unlikely to be necessary, because of the third part of the plan described below.
What really matters to accelerate a sustainable future is being able to scale up production volume as quickly as possible. That is why Tesla engineering has transitioned to focus heavily on designing the machine that makes the machine — turning the factory itself into a product. A first principles physics analysis of automotive production suggests that somewhere between a 5 to 10 fold improvement is achievable by version 3 on a roughly 2 year iteration cycle. The first Model 3 factory machine should be thought of as version 0.5, with version 1.0 probably in 2018.
In addition to consumer vehicles, there are two other types of electric vehicle needed: heavy-duty trucks and high passenger-density urban transport. Both are in the early stages of development at Tesla and should be ready for unveiling next year. We believe the Tesla Semi will deliver a substantial reduction in the cost of cargo transport, while increasing safety and making it really fun to operate.
With the advent of autonomy, it will probably make sense to shrink the size of buses and transition the role of bus driver to that of fleet manager. Traffic congestion would improve due to increased passenger areal density by eliminating the center aisle and putting seats where there are currently entryways, and matching acceleration and braking to other vehicles, thus avoiding the inertial impedance to smooth traffic flow of traditional heavy buses. It would also take people all the way to their destination. Fixed summon buttons at existing bus stops would serve those who don’t have a phone. Design accommodates wheelchairs, strollers and bikes.
Autonomy
As the technology matures, all Tesla vehicles will have the hardware necessary to be fully self-driving with fail-operational capability, meaning that any given system in the car could break and your car will still drive itself safely. It is important to emphasize that refinement and validation of the software will take much longer than putting in place the cameras, radar, sonar and computing hardware.
Even once the software is highly refined and far better than the average human driver, there will still be a significant time gap, varying widely by jurisdiction, before true self-driving is approved by regulators. We expect that worldwide regulatory approval will require something on the order of 6 billion miles (10 billion km). Current fleet learning is happening at just over 3 million miles (5 million km) per day.
I should add a note here to explain why Tesla is deploying partial autonomy now, rather than waiting until some point in the future. The most important reason is that, when used correctly, it is already significantly safer than a person driving by themselves and it would therefore be morally reprehensible to delay release simply for fear of bad press or some mercantile calculation of legal liability.
According to the recently released 2015 NHTSA report, automotive fatalities increased by 8% to one death every 89 million miles. Autopilot miles will soon exceed twice that number and the system gets better every day. It would no more make sense to disable Tesla’s Autopilot, as some have called for, than it would to disable autopilot in aircraft, after which our system is named.
It is also important to explain why we refer to Autopilot as “beta”. This is not beta software in any normal sense of the word. Every release goes through extensive internal validation before it reaches any customers. It is called beta in order to decrease complacency and indicate that it will continue to improve (Autopilot is always off by default). Once we get to the point where Autopilot is approximately 10 times safer than the US vehicle average, the beta label will be removed.
Sharing
When true self-driving is approved by regulators, it will mean that you will be able to summon your Tesla from pretty much anywhere. Once it picks you up, you will be able to sleep, read or do anything else enroute to your destination.
You will also be able to add your car to the Tesla shared fleet just by tapping a button on the Tesla phone app and have it generate income for you while you’re at work or on vacation, significantly offsetting and at times potentially exceeding the monthly loan or lease cost. This dramatically lowers the true cost of ownership to the point where almost anyone could own a Tesla. Since most cars are only in use by their owner for 5% to 10% of the day, the fundamental economic utility of a true self-driving car is likely to be several times that of a car which is not.
In cities where demand exceeds the supply of customer-owned cars, Tesla will operate its own fleet, ensuring you can always hail a ride from us no matter where you are.
So, in short, Master Plan, Part Deux is:
Create stunning solar roofs with seamlessly integrated battery storage
Expand the electric vehicle product line to address all major segments
Develop a self-driving capability that is 10X safer than manual via massive fleet learning
Enable your car to make money for you when you aren’t using it
News
Tesla Model Y ownership review after six months: What I love and what I don’t
I pay about $25 more a month than I did for my Bronco Sport for my Tesla. It was a no-brainer to switch. Like any car, it isn’t perfect, but my Tesla has more things right than any other car I’ve owned, and that makes it truly incredible.
It has been just over six months since I took delivery of my Diamond Black Tesla Model Y Premium Long Range (at that time, it was called the Tesla Model Y Long Range All-Wheel-Drive).
In those six months, I have had the opportunity to experience true and pure electric vehicle ownership, what comes with it after driving a gas vehicle for my entire life, and, to be completely frank, there are not many things I would change.
My brand new ride! Thank you @tesla @elonmusk for building one badass car
Officially a battery boy pic.twitter.com/jzpMawmTZs
— Joey Klender (@KlenderJoey) August 30, 2025
Owning a Tesla was something I never thought I’d do until I owned a house, simply to take advantage of the advantage of home charging. However, I had to take the chance last year with the elimination of the $7,500 electric vehicle tax credit, as well as to avoid the mountainous stack of repair bills that were presenting themselves with my Ford Bronco Sport.
There are a lot of things I love about my Model Y, and there are a handful of things I wish I could change. In this piece, I plan to break down the ownership experience through about six months with my Tesla Model Y, hoping to provide you with enough insight to potentially make a change — or stick with what you have.
Things I Love About My Tesla Model Y
Driving Experience
Tesla really pushes Full Self-Driving and autonomy, but there are times that, as an owner, I feel I need to drive this car manually. Tesla put so much effort into the Model Y’s engineering and driving experience that it feels like a bit of a disservice to have it drive itself around all the time.
The suspension in this vehicle, as well as its ability to handle sharp corners, its quick acceleration, and its ability to hug the road at spirited speeds, is truly something you need to feel for yourself. I personally have never had a car that was truly geared toward driving this way. Other than a short-lived ownership experience with a Honda Civic a few years back (something I won’t ever do again), all of my vehicles have been SUVs or compact crossovers.
Credit: Joey Klender
Having a car that offers both a fun driving experience and cargo space is what the Model Y truly is all about. It’s a fun car to drive, but it also has a lot of functionality.
It is always a treat when it’s a little warmer out, I can roll the windows down, and take my Model Y to a tight back road in Pennsylvania to have some fun. I have never loved driving in the traditional sense. I don’t hate it, but it’s not necessarily “fun” to me, but that’s probably because I never had a car that was engineered to make the driving experience enjoyable.
This has truly changed my perspective on driving, and the Model Y is probably the second-most-fun car I’ve ever had the pleasure of driving. The first? The Tesla Model S.
Home Charging and Supercharging
Now, Home Charging is relatively new to me, and I covered my process for figuring that out in another article, which is linked here.
https://t.co/zJRwyQDcDE pic.twitter.com/AIhp21omh8
— TESLARATI (@Teslarati) March 15, 2026
Waking up in the morning and having some additional range is really a great feeling — and with gas prices going through the stratosphere, the money I’m saving on gas is something quite special.
Supercharging is also a fun experience for me. Do I wish it were a faster experience? Sure. But there’s plenty to do in the car: Netflix, Hulu, Tesla Arcade, or head into whatever convenience store is nearby, use the restroom, and grab a bite to eat.
I have come to enjoy the evenings that I’ll head over to the Supercharger and plug my car in for half an hour before a longer drive the next day (if I didn’t plug in soon enough at home and need some fast-charging).
Tesla also added a new Supercharging “Wrapped” feature at the end of the year, gamifying the entire Supercharging experience. I’m excited to see all the places I’ve charged at the end of 2026.
Sporty, Clean, and Fun Interior
The interior of my Tesla is probably one of the most underrated features of my car, but it’s definitely my favorite. With vehicles I’ve purchased in the past, the big selling point is the inside for me, not the outside. Of course, I want my car to look good to others, but ultimately, I’m paying the payment and I’m spending 100% of the time I’m using the car on the inside of it.
…and I thought mine was bad https://t.co/xysshGcp2A pic.twitter.com/bsimX94DYH
— TESLARATI (@Teslarati) February 22, 2026
This highlights the need for a comfy, cozy, and capable cabin that has all the features I could want. In Pennsylvania, we have cold winters and hot and humid summers. The Model Y has heated seats and a steering wheel, as well as A/C seats. The HVAC is incredibly capable, customizable, and comfortable for all passengers, allowing them to make adjustments wherever needed.
At night, the black interior coupled with the accent lighting makes for one of the coolest, spaceship-like interiors on the market. Tesla always called it a “Rave Cave,” and it truly feels like it.
Tech: From Full Self-Driving to Other Features
Tech is really the biggest part of owning a Tesla; it is so advanced that it almost feels like it’s not even a car. Full Self-Driving is obviously such a huge advantage, and I’ve talked about it in great detail, both positively and negatively.
I could write 1,000 words on FSD, but I don’t want to focus on it solely, because there are so many other things that need to be highlighted.
One thing Tesla really has over others is the ability to improve its cars continually. Simple features like a charging adjustment, new modes, or activating features that weren’t quite ready previously are all things Tesla has added through Over-the-Air updates.
I don’t know if I could pick just one as a favorite, but in the six months I’ve had my car, the most useful thing I’ve come across outside of FSD is Summon. While it is hit or miss a lot of the time, there are little features, like moving the car forward or back from the Tesla App, that are incredibly useful. Adjusting a park job, making snow shoveling around the car easier, or even moving the car slightly when I’m taking photos or video is incredibly seamless with this functionality.
Cargo and Interior Space
One of my big concerns when going from a Bronco Sport to a Model Y was cargo space, only to find out the Model Y has more space than the Bronco Sport. I always have something in the trunk, whether it is luggage, my golf bag, shoes, or groceries. I’ve never felt like I’ve needed more space in this car, although I’m sure that day will come when I get the boys together for a golf trip and I am driving.
I’ve packed luggage for my Fiancèe and a few of her friends on a trip to Disney with no issues. Four girls going to Disney for five days is a challenge that will frighten even the most capable vehicles. I had no issues.
But what is also great about the Model Y is that it has the room to do other things, like fit an entire mattress for camping. SNUUZU makes an amazing Tesla mattress that I have thrown in the car to watch sunsets. This Summer, I’ll do some camping with it.
It’s one of the many things about this car that I really love.
Things About My Tesla Model Y I Do Not Love
Winter Range
There’s no getting around the fact that owning this car without a faster charging option at home in the winter is truly frustrating. I was charging much more frequently in January and February than in any other month.
I took a 40-mile round-trip drive to grab some hot wings with friends in January. It took about 105 miles of range.
The cold weather was truly a frustrating time to own an EV, and my problems would have been solved with a Level 2 charger at home. Even still, the drives that were a few hours long were going to be fit with 10-15 minute stops to grab some range at a Supercharger.
Navigation
I really think that Tesla could have the best navigation out there. They always talk about licensing FSD, but if they were to license their Navigation software, I think it could overtake Apple Maps, Waze, and others. With a weather radar, live traffic updates, satellite imagery, and more, the Navigation system is truly the best around.
I’m just going to say it and I know I’ll get some hate for it, but v14.2.2.5 is the worst FSD release since v14.
Constantly in the wrong lane, a lot of weird maneuvers, so many additional nav errors, routing, speed control, parking, and that’s just to name a few.
v14.3 cannot…
— TESLARATI (@Teslarati) March 30, 2026
However, the Navigation itself, meaning the routing, is absolutely abysmal. It doesn’t learn from mistakes, it doesn’t learn more ideal routing, and it doesn’t seem to improve at any point. It still tries to leave my neighborhood by turning left out of a right-turn-only exit. It routinely takes some of the most head-scratching routes to local destinations.
Consistently using the FSD disengage feature to report the problems to Tesla’s AI Team doesn’t seem to yield much of a result. It would be great if there were a “Learn” mode so that it could be less on Tesla to refine things, and the car would just learn automatically.
Cup Holders
This is a really trivial and nitpicky point of criticism, but boy, do these cupholders need to be larger. Many of my reusable water bottles do not fit in them, so I had to grab a $25 cup holder “adapter” from Amazon. It obstructs the center console from opening comfortably, but it is what it is. It fits standard cups, soft drink containers from fast food restaurants, and bottles of water, at least for the most part.
It would be nice if Tesla could think about something for the next Model Y refresh here, although I may be the only one to really complain about them.
Final Thoughts
I pay about $25 more a month than I did for my Bronco Sport for my Tesla. It was a no-brainer to switch. Like any car, it isn’t perfect, but my Tesla has more things right than any other car I’ve owned, and that makes it truly incredible.
Sometimes I am still baffled that this is my car. It feels crazy to drive something that is so far ahead of any other car I’ve driven. Three of my friends own Teslas now, all of us bought them at the same time last year, and all four of us don’t know if we’d ever consider going back.
🚨 Tesla Model Y 6 Month Ownership Review:
What I Love:
✅ Driving Experience
✅ Simplicity
✅ FSD
✅ Constant Improvement via OTA UpdatesWhat I Don’t Love:
🛑 Range in the Winter
🛑 When people who don’t pay my car payment tell me I shouldn’t own a Tesla pic.twitter.com/0zuI04iQMX— TESLARATI (@Teslarati) April 3, 2026
Elon Musk
Elon Musk’s Terafab project locks up massive new partner
Terafab, first revealed by Musk in March, is a massive joint-venture semiconductor complex planned for the North Campus of Giga Texas in Austin.
Elon Musk’s Terafab project just locked up a massive new partner, just weeks after the new project was announced by Tesla, SpaceX, and xAI, the three companies that will be direct benefactors from it.
In a landmark announcement on April 7, Intel joined Elon Musk’s Terafab project as a key partner alongside Tesla, SpaceX, and xAI. The collaboration focuses on refactoring silicon fabrication technology to deliver ultra-high-performance chips at unprecedented scale.
Intel CEO Lip-Bu Tan hosted Musk at Intel facilities the prior weekend, underscoring the partnership’s momentum with a public handshake.
Intel is proud to join the Terafab project with @SpaceX, @xAI, and @Tesla to help refactor silicon fab technology.
Our ability to design, fabricate, and package ultra-high-performance chips at scale will help accelerate Terafab’s aim to produce 1 TW/year of compute to power… pic.twitter.com/2vUmXn0YhH
— Intel (@intel) April 7, 2026
Terafab, first revealed by Musk in March, is a massive joint-venture semiconductor complex planned for the North Campus of Giga Texas in Austin. Valued at $20–25 billion, it aims to consolidate the entire chip-making pipeline, design, fabrication, memory production, and advanced packaging in a single location. It should eliminate a majority of Tesla’s dependence on third-party chip fab companies.
The facility will manufacture two primary chip types: energy-efficient edge-inference processors optimized for Tesla’s Full Self-Driving (FSD) systems, Cybercab and Robotaxi, and Optimus humanoid robots, and high-power, radiation-hardened variants for SpaceX satellites and xAI’s orbital data centers.
Elon Musk launches TERAFAB: The $25B Tesla-SpaceXAI chip factory that will rewire the AI industry
The project’s audacious goal is to produce 1 terawatt (TW) of annual compute capacity, roughly 50 times current global AI chip output.
Production is expected to begin modestly and scale rapidly, addressing Musk’s warning that chip supply could soon become the biggest constraint on Tesla, SpaceX, and xAI growth. By vertically integrating manufacturing tailored to their exact needs, Terafab eliminates supply-chain bottlenecks and accelerates iteration for AI training, inference at the edge, and space-based computing.
Intel’s participation is strategically vital. The company will contribute expertise in advanced process technology, high-volume fabrication, and packaging to help Terafab achieve its aggressive targets. For Intel, the deal strengthens its foundry business and positions it as a critical U.S. player in the AI hardware race.
For Musk’s ecosystem, it secures domestic, purpose-built silicon at a time when global capacity meets only a fraction of projected demand for hundreds of millions of robots and orbital AI infrastructure.
This is the latest chapter in Intel-Tesla ties. In November 2025, Musk publicly stated at Tesla’s shareholder meeting that partnering with Intel on AI5 chips was “worth having discussions,” amid concerns about TSMC and Samsung capacity.
Exploratory talks followed, with Intel eyeing custom-AI opportunities. The Terafab integration transforms those conversations into concrete collaboration.
The Intel-Terafab alliance carries broader implications. It bolsters U.S. semiconductor sovereignty, drives innovation in cost- and power-efficient AI silicon, and supports Musk’s vision of exponential progress in autonomy, robotics, and space.
As AI compute demand surges, this partnership could reshape the industry, delivering the silicon backbone for a new era of intelligent machines on Earth and beyond.
Investor's Corner
Tesla stock gets hit with shock move from Wall Street analysts
Despite Tesla not being an automotive company exclusively, the Wall Street firms and analysts covering its shares are widely dialed in on its performance regarding quarterly deliveries. While it holds some importance, Tesla, from an internal perspective, is more focused on end-to-end AI, Robotaxi, self-driving, and its Optimus robot.
Tesla price targets (NASDAQ: TSLA) have received several cuts over the past few days as Wall Street firms are adjusting their forecast for the company’s stock following a miss in quarterly delivery figures for the first quarter.
Despite Tesla not being an automotive company exclusively, the Wall Street firms and analysts covering its shares are widely dialed in on its performance regarding quarterly deliveries. While it holds some importance, Tesla, from an internal perspective, is more focused on end-to-end AI, Robotaxi, self-driving, and its Optimus robot.
In a notable shift underscoring mounting caution on Wall Street, three prominent investment banks slashed their price targets on Tesla Inc. shares over the past two weeks following the electric-vehicle giant’s disappointing first-quarter 2026 delivery numbers. The revisions highlight softening EV sales figures and, according to some, execution challenges.
Tesla delivered 358,023 vehicles in the January-to-March period, a 14 percent sequential decline and a miss versus consensus forecasts of roughly 365,000 to 370,000 units.
Production hit 408,000 vehicles, yet the delivery shortfall, paired with limited updates on autonomous-driving progress and new-model timelines, rattled investors. Shares fell about 8.7 percent since April 1.
Wall Street analysts are now adjusting their forecasts accordingly, as several firms have made adjustments to price targets.
Goldman Sachs
Goldman Sachs cut its target from $405 to $375 while maintaining a Hold rating. Analyst Mark Delaney pointed to soft EV sales trends and margin pressures.
Truist Financial followed on April 2, lowering its target from $438 to $400 (Hold unchanged), with analyst William Stein citing misses in both auto deliveries and energy-storage deployments, plus a lack of fresh details on AI initiatives and upcoming vehicles.
It is a strange drop if using AI initiatives and upcoming vehicles as a justification is the primary focus here. Tesla has one of the most optimistic outlooks in terms of AI, and CEO Elon Musk recently hinted that the company is developing something for the U.S. market that will be good for families.
Baird
Baird’s Ben Kallo made a very modest trim, reducing its target from $548 to $538, keeping and maintaining the ‘Outperform’ rating it holds on shares. Kallo said the price target adjustment was a prudent recalibration tied to near-term risks.
Truist
Truist analyst William Stein pointed to deliveries and energy storage missing expectations, and cut his price target to $400 from $438. He maintained the ‘Hold’ rating the firm held on the stock previously.
JPMorgan
Adding to the bearish tone on Monday, April 6, JPMorgan’s Ryan Brinkman reiterated an Underweight (Sell) rating and $145 price target, implying roughly 60 percent downside from recent levels.
Brinkman highlighted a “record surge in unsold vehicles” that adds to free-cash-flow woes, with inventory swelling to an estimated 164,000 units.
Tesla’s comfort level taking risks makes the stock a ‘must own,’ firm says
He lowered his Q1 2026 EPS estimate to $0.30 from $0.43 and full-year 2026 EPS to $1.80 from $2.00, both below consensus. Brinkman noted that expectations for Tesla’s performance have “collapsed” across financial and operating metrics through the end of the decade, yet the stock has risen 50 percent, and average price targets have increased 32 percent.
This disconnect, he argued, prices in an unrealistic sharp pivot to stronger results beyond the decade, while near-term realities remain materially weaker.
He advised investors to approach TSLA shares with a “high degree of caution,” citing elevated execution risk, competition, and valuation concerns in lower-price, higher-volume segments.
The revisions have pulled the overall consensus lower. Aggregators show the average 12-month price target now ranging from approximately $394 to $416 across roughly 32 analysts, with a prevailing Hold rating and a mixed split of Buy, Hold, and Sell recommendations.
Brinkman’s $145 target stands as a notable outlier on the bearish side.
Not Everyone Has Turned Bearish on Tesla Shares
Not all firms turned more pessimistic. Wedbush Securities held its bullish $600 target, stressing that AI and full self-driving technology represent the core value drivers, with current delivery softness viewed as temporary.
These moves reflect a broader Wall Street recalibration: near-term EV demand faces pressure from high interest rates, intensifying competition, especially from lower-cost Chinese rivals, and slower adoption.
At the same time, many analysts continue to see Tesla’s technology leadership in software-defined vehicles, autonomy, robotaxis, and energy storage as pathways to outsized long-term gains once macro conditions ease and new models launch.
With Tesla’s first-quarter earnings report due later this month, upcoming details on cost discipline, Cybertruck ramp-up, and AI roadmaps will likely shape whether these target adjustments prove prescient or overly cautious. Investors remain divided between immediate delivery realities and the company’s ambitious vision.
Tesla shares are trading at $348.82 at the time of publishing.
Tesla Model Y ownership review after six months: What I love and what I don’t
Elon Musk’s Terafab project locks up massive new partner
