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As Tesla rises, Volkswagen's largest shareholders back CEO's controversial EV push

(Credit: Daniel Aharonoff/Twitter)

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6 years ago

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As Tesla continues to rise in Europe with the construction of Giga Berlin and the impending local prduction of the Model Y, Volkswagen’s controlling family issued a rare statement of support for CEO Herbert Diess’ aggressive and somewhat controversial electric car push. In a recent statement to local German media, the Porsche-Piech family stated that they are fully backing the CEO in these trying times, as a painful shift to electric cars may be what is required to keep Volkswagen thriving in the coming EV age. 

Volkswagen CEO Herbert Diess is a staunch proponent of electric cars, with the company’s first all-electric vehicle, the ID.3, being his personal project. Diess’ dedication for electric cars has earned the respect of Tesla CEO Elon Musk, who has expressed his support for the Volkswagen CEO’s efforts in the past. “Herbert Diess is doing more than any big carmaker to go electric. The good of the world should come first. For what it’s worth, he has my support,” Musk wrote. 

Unfortunately for Diess, his aggressive push for electrification has faced sharp criticism. These negative sentiments have only become more prominent as Volkswagen’s ID.3 ramp met roadblocks due to the vehicle’s software. Diess has predicted these challenges, stating that Volkswagen’s shift towards electric mobility is “perhaps the most difficult task VW has ever had to face.” Yet with investors reportedly growing restless, it appeared that the Porsches and Piëchs, Volkswagen’s controlling family, have deemed it pertinent to express their stance. 

In a statement to the BILD newspaper on Thursday, Supervisory Board member Hans-Michel Piëch stated that he fully supports Diess’ initiatives. “He has our support. He is faced with an enormous task. For this, he needs strength, but also support from everyone in the Group,” he said. Wolfgang Porsche, Piëch’s cousin, echoed his sentiments. “Even if Mr. Diess is criticized from many sides, he would be taking an insane risk: There is no alternative today to the path that he and the Volkswagen Board of Management have taken,” Porsche said. 

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Apart from openly supporting Diess’ efforts, the VW majority shareholders explained why the company had gone all-in on electric cars. For example, Diess has taken a strong stance against hydrogen, opting instead to focus solely on electric vehicles. According to Piëch, this is a decision that he and his cousin fully support. “The discussion about a decision for hydrogen or batteries alone is unfortunate. Hydrogen is too expensive for the foreseeable future and simply cannot be produced with sustainable energy,” he said. 

Wolfgang Porsche, for his part, has stated that an intense focus on developing next-generation automotive solutions is needed to survive and thrive in the car industry of the future. Seemingly addressing Volkswagen’s current issues with the ID.3’s software, Porsche stated that it is better to tackle the growing pains of electrification now, instead of potentially facing a real risk in the future. “In the future, digitization and software will determine the car. You have to know: If we don’t tackle this transformation now, the company will have a huge problem in the future,” Porsche said. 

The coming years will likely be historic for the automotive industry as a whole. Young carmakers such as Tesla have established a hold in the mainstream market, with vehicles such as the Model 3 becoming a viable and even preferable alternative to conventional best-sellers like the BMW M3. With legacy carmakers now realizing the value of electric cars and the importance of battery tech and software, it is in the best interest of Volkswagen to ensure that it invests in the future today. For now, this would likely result in several painful transitions. But if Diess, Piëch, and Porsche’s statements are any indication, it appears that Volkswagen will be willing to take some heavy blows if it means securing a future where the company is still relevant and competitive. 

H/T Alex Voigt.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Elon Musk

Elon Musk says your Tesla will start to learn your individual preferences

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2 days ago

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July 18, 2026

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Credit: Tesla

Elon Musk said today on X that Teslas will start to learn your individual preferences. This is something that he seemed to hint toward earlier this month when he said parking was by far the biggest reason drivers intervene with Full Self-Driving.

Musk made the comment in response to notable Tesla influencer Whole Mars, who said that his vehicle will sometimes disobey the settings he has enabled for his car. He responded to the post, stating that “The car will start to remember your specific interventions and match each person’s individual preferences.”

This is something that could be perhaps one of the biggest ways Tesla could minimize or even work closer toward eliminating interventions altogether. While FSD does a lot of things really well, many people intervene a vast majority of the time not due to major or critical safety errors.

Instead, many take over because the car is doing something that they do not like as a preference; it might park in a parking spot that is not preferred by the driver, it might linger too long in the left lane on the highway (a personal favorite), or it could even take a route that the driver does not like.

These all lead to interventions, but they are not triggered by a major safety issue. Instead, it’s just preference.

READ OUR REVIEW OF TESLA’S LATEST FSD VERSION:

Tesla Full Self-Driving v14.3.5 Early Impressions: new features and early performance

If Teslas could start to learn the personal preferences of the person who owns them, interventions will truly begin to be less frequent. Some of this is already pretty evident, in my opinion. Teslas use a neural network to learn behaviors and accumulate data to improve performance.

For months now, we’ve tracked FSD’s performance at “Except Right Turn” stop signs, something that is very common in Pennsylvania, but many of our readers located in other parts of the U.S. have never heard of. FSD handles one Except Right Turn stop sign very well, one that I travel past frequently. Others that I do not navigate through as often do not have as confident a performance. It seems like the cars might already be doing this to an extent.

That example is also for something that is a street sign and not necessarily a driver preference; however, I still feel it is worth mentioning because it only handles that commonly passed Except Right Turn stop sign with true confidence. Others it still seems to struggle with.

This could be one of Tesla’s big moves toward full autonomy, and it could be a pathway to truly unsupervised driving. Every day, millions of cars on the road travel at a human driver’s personal preferences with no incident. Why can’t autonomous vehicles still cater to a passenger’s preferences while being autonomous? Tesla seems to have the idea that it would be possible.

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Ron DeSantis calls out media bias in Tesla crash coverage

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2 days ago

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July 18, 2026

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Credit: ABC News

Florida Governor Ron DeSantis has sharply criticized legacy media outlets for what he describes as selective and biased reporting on vehicle accidents involving Tesla. In a recent X post, DeSantis questioned why headlines routinely spotlight the Tesla brand in crash stories, even when human error is the clear cause, while similar incidents with other automakers often receive generic treatment.

A prime example is the June 19, 2026, fatal crash in Katy, Texas. A Tesla Model 3 driven by Michael Butler struck a brick home at high speed, killing 76-year-old Martha Avila inside. Initial reports and headlines prominently featured “Tesla crash” and referenced the driver’s claim that an automated driving-assistance system was engaged.

Many outlets quickly speculated that Full Self-Driving or Autopilot were the cause of the crash, immediately blaming the suites for the accident shortly after it happened.

However, Tesla responded shortly after the accident with vehicle data that showed Butler manually overrode the system by pressing the accelerator to 100 percent, reaching 73 MPH in a residential area, more than double the speed limit. The accelerator remained floored after impact.

Tesla finally clarifies fatal Texas crash, confirms driver manually overrode acceleration

The National Transportation Safety Board (NTSB) later confirmed these findings, and Butler now faces manslaughter charges. His phone searches also included queries like “Tesla FSD too timid,” suggesting he may have intervened aggressively. Despite this, many headlines continued to center Tesla’s technology rather than the driver’s actions.

DeSantis highlighted a Washington Post headline, which was labeled, “Newly released photo shows wreckage of Tesla crash that killed grandmother.”

The subheadline noted the driver overrode assistance and floored the accelerator, yet the brand name dominated the framing. He asked whether legacy outlets typically name the make of a car in routine crashes or reserve that treatment for Tesla to push a narrative.

This pattern appears widespread. Crashes involving Ford, Chevrolet, or Toyota vehicles frequently appear as “pickup truck slams into home” or “fatal car crash kills pedestrian” without brand specifics, especially absent new technology angles.

High-profile Ford F-150 or Chevy Silverado incidents tied to large sales volumes often escape brand-callout scrutiny. In contrast, Tesla stories consistently lead with the manufacturer, amplifying perceptions of risk despite data showing strong overall safety performance:

Tesla’s own 2025 Impact Report indicates vehicles using FSD logged 0.19 major incidents per million miles, roughly eight times fewer than the U.S. average. Models like the Model Y also rank among the safest in IIHS and NHTSA testing for occupant protection. Critics argue disproportionate coverage ignores these statistics and driver behavior factors, such as younger or more aggressive Tesla owners in some studies.

DeSantis frames this as part of a broader political agenda against innovative American companies like Tesla. By consistently naming Tesla while downplaying others, media outlets risk eroding public trust and shaping perceptions detached from the evidence of human error in most cases.

As autonomous technology evolves across the industry, consistent and factual reporting will be essential to separate real safety concerns from narrative-driven coverage.

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Tesla enters two new markets on two different continents in one week

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3 days ago

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July 17, 2026

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Tesla entered two new markets this week by advancing its presence in Latvia (Europe) and officially launching operations in Uruguay (South America), marking a rapid dual-continent expansion.

These moves underscore the company’s strategy to tap into emerging EV markets with supportive policies, renewable energy grids, and growing demand for sustainable transport.

Latvia: Strengthening the Baltic Footprint

In Latvia, Tesla has built on its earlier registration of Tesla Latvia SIA in late 2025 with recent steps toward full operations, including job postings for a service center and representation in Riga. This aligns with broader Baltic expansion following Lithuania’s model of pop-up stores and service centers.

EV penetration in Latvia stands at around 7 percent for BEVs in new passenger car registrations. 2025 data showed 1,602 BEVs out of about 22,500 total, or 7.1 percent, with combined plug-ins nearing 19 percent. Growth has been steady but below the European average, supported by government subsidies and infrastructure development. Tesla models like the Model 3 lead local EV registrations.

Vehicles for the Latvian market will likely be sourced from Gigafactory Berlin or Gigafactory Shanghai. Charging infrastructure is robust for the region as well, with over 400- 2,000 public points, with Tesla Superchargers in Riga, Jūrmala, and along Via Baltica routes offering up to 250 kW.

Uruguay: Third South American Country

Tesla teased its Uruguay arrival with “Estamos llegando,” or, “We are arriving,” on social media, followed by an official presentation scheduled for mid-July.

The company established Tesla Uruguay SAS, homologated Model 3 and Model Y (three versions each), and appointed local leadership. This makes Uruguay Tesla’s third official South American market after Chile and Colombia.

Uruguay boasts one of Latin America’s highest EV penetrations, with battery-electric vehicles exceeding 20 percent market share recently, driven by tax incentives, high fuel prices, and a nearly 95-100 percent renewable electricity grid. Hundreds of Teslas already operate via grey imports, but official sales bring warranties, service, and support.

Vehicles will be imported from Gigafactory Shanghai, enabling competitive pricing for Model 3 and Model Y. Charging plans include Supercharger development alongside existing infrastructure, leveraging the country’s green energy advantage for affordable operation.

Tesla Superchargers follow Model 3 and Model Y to South American country

Tesla’s Dual Continent Expansion

Tesla’s simultaneous push into Latvia and Uruguay demonstrates efficient scaling: prioritizing service and infrastructure first, then direct sales in high-potential niches. In Europe, it fills Baltic gaps; in Latin America, it counters Chinese dominance while leveraging renewables.

This dual move signals Tesla’s ambition to accelerate global EV adoption amid varying regional paces. By addressing local needs, like subsidies in Latvia or incentives and green grids in Uruguay, Tesla not only boosts volumes but advances its mission of sustainable energy.

For investors and consumers, it highlights resilience and opportunity in diverse markets, potentially paving the way for further growth in underserved regions. With strong fundamentals in both, these entries could yield long-term gains as EV transitions mature worldwide.

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