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As Tesla rises, Volkswagen's largest shareholders back CEO's controversial EV push

(Credit: Daniel Aharonoff/Twitter)

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6 years ago

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As Tesla continues to rise in Europe with the construction of Giga Berlin and the impending local prduction of the Model Y, Volkswagen’s controlling family issued a rare statement of support for CEO Herbert Diess’ aggressive and somewhat controversial electric car push. In a recent statement to local German media, the Porsche-Piech family stated that they are fully backing the CEO in these trying times, as a painful shift to electric cars may be what is required to keep Volkswagen thriving in the coming EV age. 

Volkswagen CEO Herbert Diess is a staunch proponent of electric cars, with the company’s first all-electric vehicle, the ID.3, being his personal project. Diess’ dedication for electric cars has earned the respect of Tesla CEO Elon Musk, who has expressed his support for the Volkswagen CEO’s efforts in the past. “Herbert Diess is doing more than any big carmaker to go electric. The good of the world should come first. For what it’s worth, he has my support,” Musk wrote. 

Unfortunately for Diess, his aggressive push for electrification has faced sharp criticism. These negative sentiments have only become more prominent as Volkswagen’s ID.3 ramp met roadblocks due to the vehicle’s software. Diess has predicted these challenges, stating that Volkswagen’s shift towards electric mobility is “perhaps the most difficult task VW has ever had to face.” Yet with investors reportedly growing restless, it appeared that the Porsches and Piëchs, Volkswagen’s controlling family, have deemed it pertinent to express their stance. 

In a statement to the BILD newspaper on Thursday, Supervisory Board member Hans-Michel Piëch stated that he fully supports Diess’ initiatives. “He has our support. He is faced with an enormous task. For this, he needs strength, but also support from everyone in the Group,” he said. Wolfgang Porsche, Piëch’s cousin, echoed his sentiments. “Even if Mr. Diess is criticized from many sides, he would be taking an insane risk: There is no alternative today to the path that he and the Volkswagen Board of Management have taken,” Porsche said. 

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Apart from openly supporting Diess’ efforts, the VW majority shareholders explained why the company had gone all-in on electric cars. For example, Diess has taken a strong stance against hydrogen, opting instead to focus solely on electric vehicles. According to Piëch, this is a decision that he and his cousin fully support. “The discussion about a decision for hydrogen or batteries alone is unfortunate. Hydrogen is too expensive for the foreseeable future and simply cannot be produced with sustainable energy,” he said. 

Wolfgang Porsche, for his part, has stated that an intense focus on developing next-generation automotive solutions is needed to survive and thrive in the car industry of the future. Seemingly addressing Volkswagen’s current issues with the ID.3’s software, Porsche stated that it is better to tackle the growing pains of electrification now, instead of potentially facing a real risk in the future. “In the future, digitization and software will determine the car. You have to know: If we don’t tackle this transformation now, the company will have a huge problem in the future,” Porsche said. 

The coming years will likely be historic for the automotive industry as a whole. Young carmakers such as Tesla have established a hold in the mainstream market, with vehicles such as the Model 3 becoming a viable and even preferable alternative to conventional best-sellers like the BMW M3. With legacy carmakers now realizing the value of electric cars and the importance of battery tech and software, it is in the best interest of Volkswagen to ensure that it invests in the future today. For now, this would likely result in several painful transitions. But if Diess, Piëch, and Porsche’s statements are any indication, it appears that Volkswagen will be willing to take some heavy blows if it means securing a future where the company is still relevant and competitive. 

H/T Alex Voigt.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Elon Musk

Tesla Full Self-Driving set to get an awesome new feature, Elon Musk says

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32 minutes ago

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February 21, 2026

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Credit: Teslarati

Tesla Full Self-Driving is set to get an awesome new feature in the near future, CEO Elon Musk confirmed on X.

Full Self-Driving is the company’s semi-autonomous driving program, which is among the best available to the general public. It still relies on the driver to ultimately remain in control and pay attention, but it truly does make traveling less stressful and easier.

However, Tesla still continuously refines the software through Over-the-Air updates, which are meant to resolve shortcomings in the performance of the FSD suite. Generally, Tesla does a great job of this, but some updates are definitely regressions, at least with some of the features.

Tesla Cybertruck owner credits FSD for saving life after freeway medical emergency

Tesla and Musk are always trying to improve the suite’s performance by fixing features that are presently available, but they also try to add new things that would be beneficial to owners. One of those things, which is coming soon, is giving the driver the ability to prompt FSD with voice demands.

For example, asking the car to park close to the front door of your destination, or further away in an empty portion of the parking lot, would be an extremely beneficial feature. Adjusting navigation is possible through Grok integration, but it is not always effective.

Musk confirmed that voice prompts for FSD would be possible:

Tesla Full Self-Driving is a really great thing, but it definitely has its shortcomings. Navigation is among the biggest complaints that owners have, and it is easily my biggest frustration with using it. Some of the routes it chooses to take are truly mind-boggling.

Another thing it has had issues with is being situated in the correct lane at confusing intersections or even managing to properly navigate through local traffic signs. For example, in Pennsylvania, there are a lot of stop signs with “Except Right Turn” signs directly under.

This gives those turning right at a stop sign the opportunity to travel through it. FSD has had issues with this on several occasions.

Parking preferences would be highly beneficial and something that could be resolved with this voice prompt program. Grocery stores are full of carts not taken back by customers, and many people choose to park far away. Advising FSD of this preference would be a great advantage to owners.

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Cybertruck

Elon Musk clarifies Tesla Cybertruck ’10 day’ comment, fans respond

Some are arguing that the decision to confirm a price hike in ten days is sort of counterproductive, especially considering it is based on demand. Giving consumers a timeline of just ten days to make a big purchase like a pickup truck for $60,000, and basically stating the price will go up, will only push people to make a reservation.

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2 hours ago

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February 21, 2026

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Credit: Tesla

Elon Musk has clarified what he meant by his comment on X yesterday that seemed to indicate that Tesla would either do away with the new All-Wheel-Drive configuration of the Cybertruck or adjust the price.

The response was cryptic as nobody truly knew what Musk’s plans were for the newest Tesla Cybertruck trim level. We now have that answer, and fans of the company are responding in a polarizing fashion.

On Thursday night, Tesla launched the Cybertruck All-Wheel-Drive, priced competitively at $59,990. It was a vast improvement from the Rear-Wheel-Drive configuration Tesla launched last year at a similar price point, which was eventually cancelled just a few months later due to low demand.

Tesla launches new Cybertruck trim with more features than ever for a low price

However, Musk said early on Friday, “just for 10 days,” the truck would either be available or priced at $59,990. We can now confirm Tesla will adjust the price based on more recent comments from the CEO.

Musk said the price will fluctuate, but it “depends on how much demand we see at this price level.”

Some are defending the decision, stating that it is simply logical to see how the Cybertruck sells at this price and adjust accordingly.

Others, not so much.

Some are arguing that the decision to confirm a price hike in ten days is sort of counterproductive, especially considering it is based on demand. Giving consumers a timeline of just ten days to make a big purchase like a pickup truck for $60,000, and basically stating the price will go up, will only push people to make a reservation.

Demand will look strong because people want to lock in this price. The price will inevitably go up, and demand for the trim will likely fall a bit because of the increased cost.

Many are arguing Musk should have kept this detail internal, but transparency is a good policy to have. It is a polarizing move to confirm a price increase in just a week-and-a-half, but the community is obviously split on how to feel.

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Cybertruck

Tesla Cybertruck’s newest trim will undergo massive change in ten days, Musk says

It appears as if the new All-Wheel-Drive trim of Cybertruck won’t be around for too long, however. Elon Musk revealed this morning that it will be around “only for the next 10 days.”

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1 day ago

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February 20, 2026

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(Credit: Tesla)

Tesla’s new Cybertruck trim has already gotten the axe from CEO Elon Musk, who said the All-Wheel-Drive configuration of the all-electric pickup will only be available “for the next ten days.”

Musk could mean the price, which is $59,990, or the availability of the trim altogether.

Last night, Tesla launched the All-Wheel-Drive configuration of the Cybertruck, a pickup that comes in at less than $60,000 and features a competitive range and features that are not far off from the offerings of the premium trim.

Tesla launches new Cybertruck trim with more features than ever for a low price

It was a nice surprise from Tesla, considering that last year, it offered a Rear-Wheel-Drive trim of the Cybertruck that only lasted a few months. It had extremely underwhelming demand because it was only $10,000 cheaper than the next trim level up, and it was missing a significant number of premium features.

Simply put, it was not worth the money. Tesla killed the RWD Cybertruck just a few months after offering it.

With the news that Tesla was offering this All-Wheel-Drive configuration of the Cybertruck, many fans and consumers were encouraged. The Cybertruck has been an underwhelming seller, and this seemed to be a lot of truck for the price when looking at its features:

  • Dual Motor AWD w/ est. 325 mi of range
  • Powered tonneau cover
  • Bed outlets (2x 120V + 1x 240V) & Powershare capability
  • Coil springs w/ adaptive damping
  • Heated first-row seats w/ textile material that is easy to clean
  • Steer-by-wire & Four Wheel Steering
  • 6’ x 4’ composite bed
  • Towing capacity of up to 7,500 lbs
  • Powered frunk

It appears as if this trim of Cybertruck won’t be around for too long, however. Musk revealed this morning that it will be around “only for the next 10 days.”

Musk could mean the price of the truck and not necessarily the ability to order it. However, most are taking it as a cancellation.

If it is, in fact, a short-term availability decision, it is baffling, especially as Tesla fans and analysts claim that metrics like quarterly deliveries are no longer important. This seems like a way to boost sales short-term, and if so many people are encouraged about this offering, why would it be kept around for such a short period of time?

Some are even considering the potential that Tesla axes the Cybertruck program as a whole. Although Musk said during the recent Q4 Earnings Call that Cybertruck would still be produced, the end of the Model S and Model X programs indicates Tesla might be prepared to do away with any low-volume vehicles that do not contribute to the company’s future visions of autonomy.

The decision to axe the car just ten days after making it available seems like a true head-scratcher.

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