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Tesla wraps matte black Semi prototype in stunning red amid continued road tests
Tesla has seemingly decided to spice up the road tests of its all-electric truck, wrapping one of its test mules in a stunning matte red color. The vehicle, which has caught the attention of the Tesla community, was spotted on the 405 in LA, before being sighted in the Kettleman City Supercharger.
While Tesla’s silver and matte black Semi prototypes are eye-catching trucks in their own right, there is no doubt that the matte red wrap makes the vehicle downright stunning. Inasmuch as initial sightings of the red test mule suggested that Tesla had produced another prototype, though, details such as the truck’s license plate and its trailer proved that the vehicle was just a wrapped version of the matte black prototype that Elon Musk debuted during the long-hauler’s unveiling.
Unlike prior sightings of the Semi, the matte red test mule appears to have stayed at the Kettleman City Supercharger for a rather long time. Tesla enthusiast and r/TeslaMotors member u/CardSpecialist, who sighted the vehicle in the Supercharger after sundown, noted that he was able to speak briefly with the Semi’s driver. According to the Tesla enthusiast, the driver of the vehicle stated that the red wrap has been getting a lot more looks compared to the truck’s previous matte black paint scheme.
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- [Photo: Tim Alguire/Twitter]
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- [Photo: Tim Alguire/Twitter]
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- [Photo: Derek Rasina/Twitter]
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- [Photo: Derek Rasina/Twitter]
The Tesla Semi in matte red. (Photo: Derek Rasina and Tim Alguire/Twitter)
Tesla is yet to provide any details behind its decision to change the color of one of its Semi test mules. That said, the new wrap does make the vehicle stand out more, resulting in more visibility for the upcoming all-electric long-hauler. With such an eye-popping color scheme, after all, the vehicle would likely catch the attention of even more potential reservation holders.
The Tesla Semi might be taking a backseat to the Model 3 for now, but the vehicle has a lot of potential to disrupt a very lucrative industry. To say that the trucking market presents a huge opportunity for Tesla is an understatement, considering that it is responsible for handling the transportation of up to 71% of the United States’ food, retail goods, and other cargo being delivered every day. The American Trucking Associations’ American Trucking Trends 2018 report, for one, noted that the US trucking industry generated $700.3 billion in economic activity last year. This is a market that Tesla could breach if the Semi proves to be a success.
The Tesla Semi definitely appears to have the necessary goods to disrupt the trucking industry. The Semi is a Class 8 truck, allowing it to haul a considerable amount of cargo. Performance-wise, the Semi also stands to shame its diesel counterparts, thanks to its four Model 3-derived electric motors that allow it to accelerate from 0 to 60 mph in 5 seconds flat without a trailer. With a full load, the Semi reaches highway speeds in 20 seconds, considerably faster than its fossil fuel-powered counterparts.
The Tesla Semi is also set to be equipped with semi-autonomous features. Among these is “Convoy Mode,” which would allow multiple trucks to semi-autonomously draft in close proximity with each other. Concept videos of the feature posted by Tesla show one manned Semi leading a couple of unmanned electric trucks. Musk noted during the vehicle’s unveiling that the Semi’s convoy tech is something that Tesla can already accomplish today.
The Tesla Semi is expected to start production sometime in 2019, though later statements from Tesla head of investor relations Martin Viecha suggested that the company would “earnestly” start producing the vehicle by 2020.
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
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Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event
Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.
Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.
While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.
Robotaxi now runs 6am to 10pm, 7 days/week
Unsupervised fleet is a lot bigger
Also, upgraded intelligence in vehicle distribution & routing means you wait less pic.twitter.com/UFZ4bqg2dZ
— Tesla Robotaxi (@robotaxi) August 26, 2026
Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.
Thank you so much @Tesla for inviting us to the Cybercab launch in Austin! 🤠 pic.twitter.com/F1rAR8zd5O
— TESLARATI (@Teslarati) August 22, 2026
Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.
Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.
Tesla Cybercab uses a unique strategy for picking up the right rider
Tesla ends in-house wrap service that always seemed like a short-term program
