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Tesla Top 5 Week in Review: Model 3 “Founders Series”, a test drive gone wrong, Tesla insurance, and more
The news this week out of Tesla focused a lot on the Q4 earnings call and the 2016 annual financial report, with overall good numbers and analyst reactions. Part of that confidence came from the anticipated production of the new Model 3, which will be released to employees first as part of a feedback loop. In other areas, an overnight test drive program for prospective buyers turned bad when a driver behind a P100D lost control and crashed. Generally, Teslas score in the highest levels of automotive safety, which is why Tesla may be considering offering customers a package where purchase costs, insurance, and maintenance are bundled together. And, finally, more good news poured out of Nevada, where the Tesla Gigafactory is under construction. All that and more: read on, Teslarati fans….
Tesla beats Wall St. estimates: $7 billion revenue; record Model S, X orders; Model 3 production starts in July
Tesla released its 2016 Q4 financial results and shareholders letter as well as its annual 2016 overall financial report. With Q4 earnings loss of $.69 per share, Tesla came in at the lower end of the estimate spectrum. Revenue was $2.28 billion versus an estimate of $2.13 billion. For the full year 2016, revenues were up 73% from 2015 at $7 billion. Q4 Model S and X vehicles came in at record high sales numbers. In the days prior to the financial announcement, Tesla stock values had soared to nearly all-time highs.
Tesla Model 3 Design Studio expected in June, “Founders Series” will go to employees first
The Tesla Model 3 configurator is about three or four months away, according to Tesla CEO Elon Musk. Model will be released incrementally for testing and feedback. First deliveries will be offered to employees as part of an internal “feedback loop” to generate information before customers experience the car. Following the employee offering, west coast Tesla owners with geographic proximity to the Fremont factory will have the next opportunity to experience the Model 3. After that, the geographical expansion will continue to other regions and other lucky new Tesla customers.
Tesla’s “overnight test drive” program ends badly for one P100D driver
Last summer, a registration form appeared on the Tesla website in which prospective buyers could apply for an overnight test drive program. A prospective customer near Canmore, Alberta was behind the wheel of a P100D, which is Tesla’s fastest production car, when it crashed into guardrails. Authorized Tesla body shop Contemporary Coachworks declined to release background information regarding the incident, including the Tesla’s speed at the time of impact. Pictures taken afterward do seem to show significant damage, which leads one to wonder what insurance costs will look like for the test run. Maybe the next top featured story of the week isn’t just coincidence….
Tesla looks to bundle insurance policy into the purchase of a car
In Asia, Tesla offers a package to customers that includes the costs of purchase, insurance, and maintenance. That’s a model that Tesla would like to bring to the U.S., according to company information provided this week. This package may be offered in conjunction with external insurance providers or as in-house option. Providing insurance, in addition to other essential coverage, would be another way that Tesla would disrupt a business-as-usual set of practices from top automakers. The company has the capacity to offer this bundled package because Teslas have a strong safety record, which underlies the usual perils inherent in car insurance.
Nevada official says Tesla Gigafactory has over 1,000 workers and is hiring 150-200 more each month
At at time when the talk of the nations is jobs, jobs, Tesla’s job creation numbers at its Gigafactory in northern Nevada are one bright moment in an otherwise stagnant employment scene across the country. With hiring levels at about 150 to 200 more every month, Executive Director Steve Hill told the Senate Finance Committee last week during a budget review meeting that the California-based electric carmaker and energy company may be able to have 3,200 workers by March, 2018. Job creation at the Gigafactory reinforces Tesla’s original commitments when Nevada provided a $1.3 billion tax incentive package to Tesla at a time when the company’s name recognition was quite low.
Elon Musk
Google just picked SpaceX for its first step into orbital AI
Google will launch its first Project Suncatcher AI satellite on SpaceX’s Transporter-18 rideshare next week.
Google is about to put its own AI chips into orbit for the first time, and it is paying SpaceX to get them there.
The company said Thursday that the first in-orbit test of Project Suncatcher, its research effort to find out whether space can host large-scale AI computing, will fly next week on SpaceX’s Transporter-18 rideshare mission.
The satellite, called MVP, is about the size of a refrigerator and carries four of Google’s Tensor Processing Units, the same chips Google runs in its ground data centers. Google originally planned to launch two custom satellites in 2027, but chose to move faster by integrating its chips into a satellite.
MVP’s solar panels supply about one kilowatt of power, and Google will run Gemini models on the TPUs only in bursts of roughly 15 minutes before the chips shut down so the radiators can shed heat. In a blog post, Google said its Trillium TPUs survived vibration testing that mimicked sustained launch loads of up to 10g, with individual components seeing 50 to 100g, and handled a radiation dose greater than a five year mission would deliver.
SpaceX and Google mull massive partnership on Musk’s orbital data dream: report
Next week’s flight, slated for October 1, follows a relationship that became public in May, when Teslarati reported that Google was in talks with SpaceX for a launch deal tied to orbital data centers. Google also holds a stake of roughly 6% in SpaceX.
The two companies are chasing the same idea from very different starting points. SpaceX’s own orbital compute program is built around the AI1 satellite, a roughly 70 meter structure derived from Starlink V3 hardware that is designed for 150 kW of peak compute, about 150 times the power MVP will draw. Elon Musk has brushed off concerns about crowding orbit with those satellites, and SpaceX is building its Gigasat factory in Bastrop, Texas, to produce them, targeting an annualized rate of about 1 GW of space compute by the end of 2027.
Musk also posted on X on Thursday that “the amount of compute in space will obviously round up to 100% of all compute.”
Google has been more cautious in public. Its research estimates that launch prices need to fall below about $200 per kilogram before an orbital data center can compete with a ground facility on energy cost, a threshold the company believes could be reached around the mid 2030s. The Suncatcher team has said it expects the effort to remain a project rather than a product for years, which leaves the first real test of its hardware riding on a rocket from the company with the most aggressive timeline in the field.
Tesla has taken another concrete step toward owning its battery supply chain, and it’s doing so with what is perhaps the most important vehicle in its short-but-storied history.
On September 23, Tesla announced that it has officially built the first Cybercab with cathode material produced in-house at the company’s first cathode plant in the U.S., and the first in the U.S. overall.
First Cybercab made using our in-house cathode material – from the first cathode plant in the Americas pic.twitter.com/X95aVXsT9H
— Robotaxi (@robotaxi) September 23, 2026
Active cathode material is the most expensive piece of a lithium-ion battery cell, and it often accounts for more than a third of cell cost. For years, the industry sourced a majority of it from Asia, but Tesla’s decision to make it in the United States bodes well for the Cybercab project. This is the latest chapter in Tesla’s vertical integration strategy, which began in public at Battery Day in 2020.
At the Battery Day Event, Elon Musk said the company would build a North American cathode plant and overhaul the process to cut costs and waste, while also making some of the most powerful and long-lasting cells in the industry.
The Austin facility took years to appear. Tesla filed permits for “Project Cathode” in 2022 on land near Giga Texas. By mid-2022, the building frame was up and Tesla later invested hundreds of millions of dollars as part of a larger expansion of the Giga Texas plant. The company stated it was operating the first large-scale cathode production facility in North America to supplement 4680 cell production.
One month later, that material reached a finished Cybercab.
Made with nickel cathode manufactured locally at Gigafactory Texas! https://t.co/DqMm5fZV3n
— Elon Musk (@elonmusk) September 24, 2026
The timing of this breakthrough is monumental for the Cybercab program. As Tesla officially launched the first Cybercab rides to the public earlier this month, production of the ride-hailing-geared vehicle is moving forward on the planned S-curve that CEO Elon Musk told everyone to expect.
Nevertheless, packs of Cybercab units have been spotted throughout the United States, in an effort to potentially activate the fleet as soon as the company gains regulatory approval in various geographic areas.
On top of that, Tesla owning the cathode step and pairing it with its own in-house lithium from the Gulf Coast refinery shortens the supply chain that once stretched thousands of miles and subjects every pack to fewer external price shocks and geopolitical risks.
Tesla is not yet independent of all of its foreign suppliers, as some precursor metals come from mines and chemical plants. But the first in-house cathode Cybercab shows the company is closing the most expensive and most concentrated gap in its battery production efforts. For a vehicle like Cybercab to operate at a high utilization within the Robotaxi network, that control over cost is so crucial.
It is arguably as important as the software that drives it.
Tesla is set to inaugurate its dedicated Semi factory in Sparks, Nevada, this evening, but drone footage has already started to show who is expected on the handover stage.
Zanegler, a drone operator who regularly documents Tesla Semi operations in Nevada, filmed a row of new-generation Semi units parked outside of the plant with customer branding applied. The liveries visible in the video include companies like PepsiCo, U.S. Foods, Einride, DHL, WattEV, and others that have committed to utilizing Tesla’s Class 8 electric truck in their fleets.
Tesla Semi Pre-Reveal Revealed!
Excited to share this segment of the drone flight one day prior to the Tesla Semi Reveal event.
They have added branding to several Tesla new generation semis.
Including:
Pepsico
US Foods
Einride
LTS
Nevoya
OK Produce
ABF Freight
DHL
WattEV… pic.twitter.com/KoFOg2FouR— Zanegler (@HinrichsZane) September 24, 2026
Several of those company names already sit within Tesla’s public ordering book, including PepsiCo, which has been the program’s primary anchor customer since the first Semi deliveries in December 2022. PepsiCo now runs dozens of Tesla Semi units in daily service, with drivers completing regional routes.
Einride placed a 500-unit order in August, which was, at the time, the largest single Semi commitment. First deployments of their Semi units are planned for this month and will eventually span across California, Texas, New Jersey, Illinois, and Georgia. Meanwhile, IMC Logistics announced a 50-truck California order this week.
Tesla Semi lands the biggest electric truck deal in U.S. history
Other names, like LTS, OK Produce, and HMD, have not been widely confirmed as firm buyers, but their presence on the lot is perhaps the clearest signal that Tesla intends to expand on that list this evening at the event.
Tesla first unveiled the Semi back in 2017 with a 2019 production target.
Limited pilot builds reached PepsiCo in late 2022, and high-volume production began at the new 1.7-million-square-foot plant that sits logically positioned next to Tesla’s Gigafactory Nevada. Tesla Semi program director Dan Priestley has said that Tesla expects to build “many thousands” of Semi units this year, but as with every Tesla release, there have been set expectations of an S-curve ramp.
Outside estimates still put 2026 deliveries in the 5,000-to-15,000 range, but it will ultimately depend on Tesla’s readiness to put those units out, as well as how smoothly production is moving internally.
Tesla’s Semi Rollout event is set to start tonight at the Sparks factory, and it will be livestreamed on X starting at 6 p.m. PDT / 9 p.m. ET.
Google just picked SpaceX for its first step into orbital AI
Tesla Cybercab gets initial tie-in to localized, in-house cathode plant
