Tesla was recognized as the only manufacturer to receive the highest possible score on Moody’s Carbon Transition Assessments (CTAs). The CTA measures an automotive company’s ability to transition to a “low carbon future”, according to the research and analytics group based in Manhattan, New York.
Moody’s uses a multi-point scale, CT-1 being the highest rating and CT-9 being the lowest, to determine a company’s readiness to quickly transition to a cleaner vehicle that will emit zero emissions. “Our new assessment gives us a way of monitoring progress in aligning with the low carbon transition,” Vice President and Senior Credit Officer of Moody’s James Leaton said. “2020 is set to be a critical year for automakers proving whether they can deliver electric vehicles at scale to achieve compliance in Europe and China.”
20 vehicle manufacturers were the subjects of the testing and only Tesla was able to receive the highest score of CT-1 from Moody’s. BMW, Honda, Toyota, Geely, and Beijing Automotive Group all received high marks as well, though their respective scores were still notably lower than those of the Silicon Valley-based electric car maker.
Moody’s suggested at least half of the automakers who were apart of the survey are in need of significant spending to achieve a fleet of at least 25% battery-powered or plug-in hybrid vehicles within a 10-year time frame. The analytics group believes at least one-quarter of a manufacturer’s vehicles should be geared toward electric power of some kind in order to meet the International Energy Agency’s (IEA) guidelines for sustainability.
The future of electric vehicles has grown significantly within the past few years. Many large auto manufacturers who have made a name for themselves by producing traditional combustion engine vehicles are making the transition to building electric cars. Moody’s stated they expect the growing demand for electric cars to contribute to an expedited transition for more intensive emissions testing. Some countries have set petrol phase-out goals and Moody’s believes the increased effort to produce electric vehicles from large manufacturers is crucial to meeting these deadlines.
The growth of electric cars is paired with the decreasing appeal of diesel vehicle sales as well. Not only did the sales of electric and hybrid cars rise by almost 30 percent year-on-year in October, but sales of pure EVs rose almost three-fold, as noted by Business Green in a report. In another report from the Society of Motor Manufacturers and Traders (SMMT), demand for electric-powered vehicles is soaring, while interest in diesel vehicles is falling at a rapid rate.
Critics of the electric vehicle movement have spread narratives of electric vehicles causing more environmental damage than traditional combustion engine vehicles. Moody’s assessment of the twenty car manufacturers puts an end to this argument. Tesla is clearly leading the way in terms of transitioning the future of transportation to more sustainable options, due to its recognition as the only automaker with the highest possible score. With large manufacturers making the transition to more sustainable vehicles, the future of clean transportation has arrived.
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Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden.
The United Auto Workers (UAW) has publicly expressed solidarity with Swedish union IF Metall as its strike against Tesla continues, adding international attention to the extended labor dispute in the European country.
UAW supports IF Metall’s strike
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden. UAW Region 8 Director Tim Smith stated that the union fully supports IF Metall’s efforts to secure a collective bargaining agreement with the automaker.
“UAW stands with IF Metall workers on strike against Tesla, fighting for a collective bargaining agreement. UAW Region 8 Director Tim Smith pledged the UAW’s full support and solidarity,” the UAW International Union stated in its post.
IF Metall launched its strike against Tesla Sweden in late 2023 over the electric car maker’s refusal to sign a collective agreement. The action has since been supported by other unions through sympathy strikes affecting ports, logistics, and service operations.
Tesla Sweden has maintained that it complies with Swedish labor laws and offers competitive pay and benefits, though the company has not publicly commented on the UAW’s latest show of support.
Tesla owners get union attention
Pro-union groups in Sweden have recently expanded their outreach beyond Tesla’s facilities and workforce. Activists have begun distributing informational leaflets against the EV maker directly on Tesla vehicles parked across Stockholm, as per a report from Swedish outlet Dagens Arbete.
The yellow slips, designed to resemble parking notices, urge regular Tesla owners to pressure the company into signing a collective agreement. Organizers involved in the effort have argued that the leaflets are intended to simply inform consumers rather than single out individual owners. When owners are present, however, activists stated that they explain the dispute verbally.
Tesla has not issued a public response regarding the leaflet distribution campaign as of writing.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
