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Tesla and Toyota to revisit old partnership for new EV development: report

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A recent report from an esteemed South Korean publication has suggested that Tesla and Toyota are poised to revisit an old partnership to develop an all-new electric vehicle. The partnership has reportedly been under review since last year. 

Citing an official from the Japanese automobile industry, the Chosun Ilbo, one of South Korea’s largest newspapers, stated that the upcoming partnership between Tesla and Toyota would likely result in the development of a small electric SUV. Toyota is reportedly providing the vehicle platform in the partnership, while Tesla will supply some of the EV’s electronic control platform and software.

By adopting such a strategy, the upcoming all-electric vehicle would practically have the best of both companies, as Toyota is experienced in the fundamentals of carmaking and Tesla holds a wide lead in the industry when it comes to software. With Tesla’s electronics and software, the upcoming electric vehicle would likely be ready for over-the-air update capabilities, something that Toyota has not achieved on its own so far. 

A small electric SUV jointly developed by Tesla and Toyota would be a formidable competitor in the affordable electric crossover segment. Today, the segment is populated by simple but adequate vehicles like the MG ZS EV, Hyundai Kona Electric, and the Kia Niro EV. An affordable electric SUV with a Toyota platform and Tesla tech would likely be a compelling option for budget-conscious electric vehicle buyers. 

A spokesperson from Toyota has neither confirmed nor denied the recent report from the South Korean publication. In a statement, the Toyota spokesperson simply noted that “We would like to refrain from commenting on speculations.”

While the Chosun Ilbo report may seem strange considering Tesla’s ongoing efforts to release an affordable $25,000 car, such a partnership may still work in the Silicon Valley-based company’s favor. Tesla’s $25,000 EV is expected to be a compact car that’s designed for China (and perhaps Europe), after all, which gives the Tesla-Toyota crossover SUV ample space to compete in the low-cost crossover EV market. 

Tesla and Toyota actually have some history making vehicles together. Back in the early days of Tesla, the company partnered with Toyota to help build one of the Japanese carmaker’s compliance cars for California, the RAV4 EV. The vehicle featured a range of about 100 miles from its 50 kWh (41.8 kWh usable) battery pack, which came from Tesla. The Elon Musk-led company also developed its powertrain and software

The RAV4 EV was not sold widely due to its compliance car status, but the vehicle was known to have been loved by its owners, thanks in no small part to its zippy acceleration that enabled a 0-60 mph time of 7 seconds in Sport Mode, its stellar software that included Elon Musk-esque functions like a built-in “smugometer” (a display that tells drivers the amount of CO2 it is not emitting), and its ample range—things that would eventually be the defining characteristics of Tesla’s electric vehicles today. 

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla Cybercab uses a unique strategy for picking up the right rider

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Credit: ARTSIMAGE | X

Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.

Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.

This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.

Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.

Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.

Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.

Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.

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Tesla will launch Cybercab on September 3

Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.

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Tesla ends in-house wrap service that always seemed like a short-term program

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Credit: Tesla

Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.

After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.

By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.

Tesla revamps in-house vinyl wrap service with better pricing

It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.

However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:

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Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.

However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.

Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.

Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.

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Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event

Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.

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Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.

While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.

Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.


Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.

Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.

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