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Toyota goes electric: president steps up to lead new EV division

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Toyota now understands how important all-electric vehicles are to the future of their company… so important, in fact, that they’ve designated the company’s president to lead the charge, along with two executive vice presidents and the chief engineer of its Prius team.

Toyota Motor Corporation has announced that President Akio Toyoda will join Mitsuhisa Kato, Shigeki Terashi, and Koji Toyoshima, respectively, to lead the EV strategy unit in a new commitment to its electric car division. Representatives from group suppliers Denso Corp., Aisin Seiki Co. and Toyota Industries Corp. will offer guidance and support. The move comes after Toyota’s entrenched mission to foreground hydrogen fuel cell vehicles alongside hybrids, a lead which the rest of the automotive industry has failed to follow.

ALSO SEE: Tesla Model S vs. Toyota Mirai Comparison

President Akio Toyoda, grandson of the company’s founder Kiichiro Toyoda, has been leading the automaker since 2009. “By putting the president and vice presidents in charge of the department, we plan to speed up development of electric cars,” said Toyota spokeswoman Kayo Doi. “The president will directly oversee the department’s operations to enable decisions to be made quickly and nimbly.”

Toyota’s decision is a response to regulatory moves, especially in China and Europe, that favor battery-electric cars as part of alternative energy strategies. Led by Tesla Motors, Toyota’s competitors have been heavily promoting their viable zero-emission vehicles. Volkswagen, Nissan, Daimler, and BMW have all been in the electric car news lately, especially in discussions about the pro’s and con’s of collaborative lithium-ion battery production.

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Until recently, Toyota has hesitated at the idea of battery electric vehicles. A deal gone bad to jointly build the RAV4 Electric with Tesla in 2014 left residual tensions led to a supposed competition between the Toyota fuel cell car and the Tesla Model S. Toyota didn’t fare very well, and, since then, Toyota has touted its new Prius Prime plug-in hybrid.

Nikkei reported earlier this month of Toyota’s plans to “bolster development of batteries” through the company’s battery material research department, as well its intention to acquire batteries from outside sources in order to keep costs of its future EVs competitive. This shows the incremental shift in Toyota’s perspective about all-electric vehicles, which was based on previous Toyota strong beliefs that EVs would never become mainstream due to the high cost of batteries and limited driving range.

Earlier this month, Toyota said it will develop cars with up to 15 percent greater range and battery life in the next few years. But can it catch up with the Tesla, which is now considered the ultimate connected car?

Carolyn Fortuna is a writer and researcher with a Ph.D. in education from the University of Rhode Island. She brings a social justice perspective to environmental issues. Please follow me on Twitter and Facebook and Google+

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Tesla sells 3 million Model 3 since 2017, one in every 1.5 minutes

This translates to one Model 3 being sold every 1.5 minutes on average for the past eight years.

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Credit: Tesla China

Tesla has announced that the Model 3 sedan has sold 3 million units since it started customer deliveries in 2017. As per the electric vehicle maker, this translates to one Model 3 being sold every 1.5 minutes on average for the past eight years.

Massive Milestone

Tesla China VP Grace Tao announced the Model 3’s milestone on Weibo, highlighting that the all-electric sedan has been a tried and tested vehicle that has earned accolades throughout its tenure. She also highlighted that in a recent test, Car and Driver gave the Model 3 a perfect score. 

“Model 3 has become the choice of more than 3 million car owners worldwide, and has won the global pure electric sedan sales champion for seven consecutive years,” Tao wrote in her Weibo post. 

She also invited everyone to try and test drive the Model 3 sedan, so they could experience the vehicle personally. “Everyone is welcome to come to the store to test drive and experience this global car and champion car,” the Tesla executive added.

Tesla’s Mainstream Bet

There was once a time when Tesla’s future relied on the Model 3’s success. When the Model 3 was unveiled, Tesla was still gaining its footing as a premium automaker that produces the Model S and Model X. The Model 3 was the company’s first mass-market car, and it was Tesla’s first foray into serious mass production. At the time, it was no exaggeration to state that Tesla’s survival depended on the Model 3.

The Model 3’s runaway success was a victory not just for Tesla but for the overall electric vehicle sector as a whole. Because the Model 3 was simply a great car, electric or otherwise, it was able to prove that there is serious demand for reasonably-priced mass market EVs. It was also able to pave the way for the Model Y, Tesla’s mass market all-electric crossover that ultimately became the world’s best-selling car in 2023 and 2024.

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Tesla ‘Model Q’ gets bold prediction from Deutsche Bank that investors will love

Tesla’s Model Q could be on the way soon, and a new note from Deutsche Bank thinks it will contribute to Q4 deliveries.

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Credit: @JoeTegtmeyer/X

The Tesla “Model Q” has been in the rumor mill for the company for several years, but a recent note from Wall Street firm Deutsche Bank seems to indicate that it could be on its way in the near future.

This comes as Tesla has been indicating for several quarters that its development of affordable models was “on track” for the first half of 2025. The company did not say it would unveil the vehicles in the first half, but many are anticipating that more cost-friendly models could be revealed to the public soon.

Potential affordable Tesla “Model 2/Model Q” test car spotted anew in Giga Texas

The Deutsche Bank note refers to one of the rumored affordable models as the “Model Q,” but we’ve also seen it referred to as the “Model 2,” amongst other names. Tesla has not officially coined any of its upcoming vehicles as such, but these are more of a universally accepted phrase to identify them, at least for now.

The rumors stem from sentiments regarding Tesla’s 2025 delivery projections, which are tempered as the company seeks to maintain a steady pace compared to 2023 and 2024, when it reported 1.8 million deliveries.

Deutsche Bank’s analysts believe the deliveries could be around 1.58 million, but they state this is a cautious stance that could be impacted by several things, including the potential launch of the Model Q, which they believe will make its way to market in Q4:

“Looking at the rest of the year, we maintain a cautious stance on volume calling for 1.58m vehicle deliveries (-12% YoY) vs. consensus +1.62m, with the timing of Model Q rollout as the key swing factor (we now assume only 25k in Q4). In China, Tesla will introduce the Model Y L this fall (6 inch longer wheel base allowing for larger 3-row seating with six seats).”

Interestingly, the same firm also predicted that the Model Q would launch in the first half of the year based on a note that was released in early December 2024.

Those estimations came from a reported meeting that Deutsche Bank had with Tesla late last year, where it said it aimed to launch the Model Q for less than $30,000 and aimed for it to compete with cars like the Volkswagen ID.3 and BYD Dolphin.

Tesla’s Q2 Earnings Call is slated for this Wednesday and could reveal some additional details about the affordable models.

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Elon Musk

Tesla preps to expand Robotaxi geofence once again, answering Waymo

Just days after Waymo responded to them, Tesla is preparing for a potentially massive expansion of the Robotaxi geofence.

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Credit: @AdanGuajardo/X

Tesla is preparing to expand its Robotaxi geofence yet again, just days after Waymo responded to its initial broadening of the area.

Tesla launched its first expansion last week, less than a month after introducing Robotaxi rides in Austin.

The company opted for a very interesting shape for its geofence expansion, which was more of an indication that it could launch more rides in virtually any area of the city due to the new geofence it chose.

Waymo then responded to Tesla shortly after with an expansion of its own. After Tesla’s first expansion of its geofence, it had 42 square miles of Robotaxi-accessible travel region. This was larger than Waymo’s 37 square miles.

However, the Waymo expansion last week brought the company to a substantial 90 square miles of Austin:

Waymo responds to Tesla’s Robotaxi expansion in Austin with bold statement

Tesla appears to be ready to respond. Drone operator and Gigafactory Texas observer Joe Tegtmeyer spotted Tesla Robotaxi validation vehicles well west of downtown Austin in the area of Marble Falls, Texas.

This would significantly increase Tesla’s square mileage if it could manage to bring its geofence to that size:

The two companies are not directly responding to one another with these expansions, but it appears that there is a significant amount of competition underway, which ultimately benefits the consumers.

Waymo has been operating in Texas since March from a fully public perspective, while Tesla is still slowly expanding its test size for the Robotaxi fleet on a nearly daily basis. Tesla launched Robotaxi rides to a handful of Early Access Program members on June 22.

Tesla is also expanding to other regions of the United States, particularly in Arizona and California. However, the Texas expansion is a priority currently, as it is the only region where Tesla has received approval to operate passenger rides in a driverless setting in the country.

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