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Volkswagen to rival Tesla’s Gigafactory with their own battery plant?

A news report from Germany claims Volkswagen is considering investing 11 billion on a dedicated battery factory of its own. That’s twice what Tesla is spending on its Gigafactory.

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Volkswagen placed a huge bet on turbodiesels a decade ago. VW chairman at the time, Ferdinand Piech, boasted that TDI powertrains would be just as efficient as the recently introduced Toyota Prius hybrid but at lower cost. He also bragged that Volkwagen engineers would not need urea injection systems to make its diesels meet government emissions standards the way his competitors did.

By now we know of the consequences of Piech’s hubris. The once great company he propelled to the forefront of the industry is teetering on the edge of extinction, thanks to billions of dollars in fines and legal claims against the company resulting from the emissions cheating scandal designed to fool regulators.

Volkswagen has seen the light and is now convinced its path back to prominence lies in producing electric cars and lots of them. It intends to do with electric cars what it failed to do with diesel engines — rule the automotive industry. It says it will be selling 1 million electric cars a year by the year 2025.

Thomas Lieber, the company’s head of vehicle development for electrified cars told the press last week, “It’s simple — the CO2 legislation in the various regions will mean every OEM is compelled to offer e-mobility.” The one million car figure is the number Volkswagen thinks will be necessary to satisfy those emissions regulations.

German business newspaper Handelsblatt reported last week that Volkswagen is considering building an enormous battery factory of its own. The new facility is projected to cost $11 billion dollars — more than twice what Tesla is spending on its Gigafactory. The VW facility will be located in Salzgitter, where the company now manufactures internal combustion engines.

The German newspaper offered no details on what battery chemistry VW will use for its batteries. It suggests the purpose behind building the new factory is to ensure that Volkswagen is not dependent for batteries on traditional battery companies like Panasonic, LG Chem, and Samsung.

Volkswagen is late to the electric car party. At present, it has only 4 electric or plug-in hybrid offerings in its lineup. But it says it is well along with the development of a dedicated electric car modular chassis that will allow it to have 20 electric or plug-in hybrid models on the market by 2020. Total sales are projected at 75,000 by that date. By contrast, Elon Musk says Tesla will be selling a million all electric cars a year by 2020.

The Volkswagen board is expected to decide whether or not to go ahead with the proposed battery factory at a meeting scheduled for June 22.

Source: Quartz, Feature image of VW plant via Wikipedia

"I write about technology and the coming zero emissions revolution."

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Tesla Cybercab uses a unique strategy for picking up the right rider

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Credit: ARTSIMAGE | X

Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.

Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.

This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.

Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.

Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.

Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.

Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.

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Tesla will launch Cybercab on September 3

Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.

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Tesla ends in-house wrap service that always seemed like a short-term program

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Credit: Tesla

Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.

After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.

By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.

Tesla revamps in-house vinyl wrap service with better pricing

It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.

However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:

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Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.

However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.

Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.

Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.

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Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event

Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.

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Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.

While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.

Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.


Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.

Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.

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