As the world transitions from gas cars to electric vehicles (EVs), many remain concerned about the lack of charging infrastructure that’s currently available. More charging stations are being built, though many companies are also studying electrified roads — which could allow EVs to charge wirelessly as they drive.
Israel-based company Electreon is one such company piloting wireless roads, as detailed in a report from CNBC on Monday. The company currently has pilots running in Sweden, Norway, Italy, and other European countries, and it has plans for an electrified highway in the U.S.
“This is really an approach that can charge vehicles in any type of shape, meaning vehicles that are both buses or vans or passenger cars or trucks — but it can also charge a vehicle while either driving or while standing still,” said Stefan Tongur, Electron’s VP of U.S. business development at Electreon, in an interview with CNBC.
One Electreon project in Sweden is set to connect the town of Visby on Gotland Island to a regional airport via a wirelessly charging electric roadway. The Swedish government helped finance the vast majority of the $10.5-million project, which Electreon calls a “pre-commercial demonstration project” of the electrified road concept.
In the U.S., the first electric road will land near Detroit, where the Michigan Department of Transportation (MDOT) has partnered with Electreon.
Announced last year by Michigan Governor Gretchen Witmer, the program was initially expected to establish a wirelessly charging road for EVs by this summer. CNBC says the road is now expected to be built within the next year or so in a partnership between Electreon, NextEnergy, Jacobs Engineering Group, and MDOT.
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“We really are looking hard within this pilot project to look at the different use cases that are out there,” said Michele Mueller, senior project manager of connected and automated vehicles at the MDOT. “There are use cases for freight, transit, but then also passenger vehicles.”
The electric road solution is considered especially useful for fleet vehicles, public transit, and other automobiles driving on repetitive routes. For example, a wireless charger at a bus stop could help the bus stay charged throughout an entire service day. One company previously also shared a solution for wirelessly charging the Tesla Semi.
Another critical use case for wirelessly charging roads is in rural communities with few charging stations, as Purdue University professor of civil and biological engineering Nadia Gkritza points out.
“We don’t view 100 percent of roads being electrified, but we definitely see this technology being viable,” Gkritza says. “…financially and also essential in rural areas where we might not have a lot of charging stations, or we have what we call charging deserts.”
Last week, a new study was released analyzing EV charging infrastructure in each U.S. state and Europe. Researchers ranked the involved countries and U.S. states based on several factors related to the density of EV chargers in those areas.
Watch the full video discussing the electrified road pilots below from CNBC.
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Tesla has expanded its branded ‘For Business’ Supercharger program that it launched last year, as yet another company is using the platform to attract EV owners to its business and utilize a unique advertising opportunity.
Francis Energy of Oklahoma is launching four Superchargers in Norman, where the University of Oklahoma is located. The Superchargers, which are fitted with branding for Francis Energy, will officially open tomorrow.
It will not be the final Supercharger location that Francis Energy plans to open, the company confirmed to EVWire.
Back in early September, Tesla launched the new “Supercharger for Business” program in an effort to give businesses the ability to offer EV charging at custom rates. It would give their businesses visibility and would also cater to employees or customers.
“Purchase and install Superchargers at your business,” Tesla wrote on a page on its website for the new program. “Superchargers are compatible with all electric vehicles, bringing EV drivers to your business by offering convenient, reliable charging.”
The first site opened in Land O’ Lakes, Florida, which is Northeast of Tampa, as a company called Suncoast launched the Superchargers for local EV owners.
Tesla launches its new branded Supercharger for Business with first active station
The program also does a great job at expanding infrastructure for EV owners, which is something that needs to be done to encourage more people to purchase Teslas and other electric cars.
Francis Energy operates at least 14 EV charging locations in Oklahoma, spanning from Durant to Oklahoma City and nearly everywhere in between. Filings from the company, listed by Supercharge.info, show the company’s plans to convert some of them to Tesla Superchargers, potentially utilizing the new Supercharger for Business program to advertise.
Moving forward, more companies will likely utilize Tesla’s Supercharger for Business program as it presents major advantages in a variety of ways, especially with advertising and creating a place for EV drivers to gain range in their cars.
Tesla Cybercab is perhaps the most highly-anticipated project that the company plans to roll out this year, and as it is undergoing its testing phase in pre-production currently, there are some things to work through with it.
Over the weekend, an image of the Cybercab being loaded onto a tow truck started circulating on the internet, and people began to speculate as to what the issue could be.
Hmmmmmm… https://t.co/L5hWcOXQkb pic.twitter.com/OJBDyHNTMj
— TESLARATI (@Teslarati) January 11, 2026
The Cybercab can clearly be seen with a Police Officer and perhaps the tow truck driver by its side, being loaded onto, or even potentially unloaded from, the truck.
However, it seems unlikely it was being offloaded, as its operation would get it to this point for testing to begin with.
It appears, at first glance, that it needs assistance getting back to wherever it came from; likely Gigafactory Texas or potentially a Bay Area facility.
The Cybercab was also spotted in Buffalo, New York, last week, potentially undergoing cold-weather testing, but it doesn’t appear that’s where this incident took place.
It is important to remember that the Cybercab is currently undergoing some rigorous testing scenarios, which include range tests and routine public road operation. These things help Tesla assess any potential issue the vehicle could run into after it starts routine production and heads to customers, or for the Robotaxi platform operation.
This is not a one-off issue, either. Tesla had some instances with the Semi where it was seen broken down on the side of a highway three years ago. The all-electric Semi has gone on to be successful in its early pilot program, as companies like Frito-Lay and PepsiCo. have had very positive remarks.
The Cybercab’s future is bright, and it is important to note that no vehicle model has ever gone its full life without a breakdown. It happens, it’s a car.
Nevertheless, it is important to note that there has been no official word on what happened with this particular Cybercab unit, but it is crucial to remember that this is the pre-production testing phase, and these things are more constructive than anything.
Tesla analyst Andrew Percoco of Morgan Stanley teased the company’s dominance in its self-driving initiative, stating that its lead over competitors is “not even close.”
Percoco recently overtook coverage of Tesla stock from Adam Jonas, who had covered the company at Morgan Stanley for years. Percoco is handling Tesla now that Jonas is covering embodied AI stocks and no longer automotive.
His first move after grabbing coverage was to adjust the price target from $410 to $425, as well as the rating from ‘Overweight’ to ‘Equal Weight.’
Percoco’s new note regarding Tesla highlights the company’s extensive lead in self-driving and autonomy projects, something that it has plenty of competition in, but has established its prowess over the past few years.
He writes:
“It’s not even close. Tesla continues to lead in autonomous driving, even as Nvidia rolls out new technology aimed at helping other automakers build driverless systems.”
Percoco’s main point regarding Tesla’s advantage is the company’s ability to collect large amounts of training data through its massive fleet, as millions of cars are driving throughout the world and gathering millions of miles of vehicle behavior on the road.
This is the main point that Percoco makes regarding Tesla’s lead in the entire autonomy sector: data is King, and Tesla has the most of it.
One big story that has hit the news over the past week is that of NVIDIA and its own self-driving suite, called Alpamayo. NVIDIA launched this open-source AI program last week, but it differs from Tesla’s in a significant fashion, especially from a hardware perspective, as it plans to use a combination of LiDAR, Radar, and Vision (Cameras) to operate.
Percoco said that NVIDIA’s announcement does not impact Morgan Stanley’s long-term opinions on Tesla and its strength or prowess in self-driving.
NVIDIA CEO Jensen Huang commends Tesla’s Elon Musk for early belief
And, for what it’s worth, NVIDIA CEO Jensen Huang even said some remarkable things about Tesla following the launch of Alpamayo:
“I think the Tesla stack is the most advanced autonomous vehicle stack in the world. I’m fairly certain they were already using end-to-end AI. Whether their AI did reasoning or not is somewhat secondary to that first part.”
Percoco reiterated both the $425 price target and the ‘Equal Weight’ rating on Tesla shares.
Tesla expands its branded ‘For Business’ Superchargers
Tesla Cybercab ‘breakdown’ image likely is not what it seems
