Lifestyle
Bringing a Tesla to a Car Show
Northeast Philadelphia is perhaps the most perfect example of a classic, blue-collar town in America. With a population of 300,000 in this section of the city alone, it certainly has enough size to qualify as its own town. Filled with trademark row homes, it is densely populated and tight-knit, with many families choosing to settle mere blocks from where one or both adults grew up.
If Americans of all ages and backgrounds can agree on one thing, it’s that we love our cars! Specifically, we love American Muscle. There were no fewer than two dozen mustangs at this year’s Car Show, sponsored by a local oldies radio station (WOGL) and the credit union whose property it was held on. In fact, the gentleman who was parked beside me had one of the most beautiful mustangs I’ve ever seen. So it’s almost sad that he spent the entire day watching lines of people waiting to talk to me about my Tesla.
“Make no mistake about it, the shift has happened.”
In May of 2015, I decided to participate in this Car Show. It was the first time I had ever done so, but with our Model S all shined up and ready to be shown, I went home with a beautiful trophy. I spent all day fielding questions and several times being told that “I need gas” or “I’d miss the sound” or “it’s just not the same.” This from traditional gear heads, so I was always gracious. Overall people were positive and pleasant – plus very curious – but most hadn’t ever heard of Tesla.
368 days later? I estimate that more than 75% of the people I spoke with had heard of the car. A solid 50% knew exactly what it was and knew at least one thing about it. Unlike the few that thought they knew something about it last year, almost every fact I overheard someone claiming was true. “This car technically scored over 5 stars in safety,” “They’re making one that starts at $35,000 soon,” and “It’s both designed and built right here in America!” were some of things I was happy to hear.
As of today, it is still true that Tesla has not spent any money on placement or advertising in traditional mediums. There are no billboards, no glossy magazine spreads and certainly no commercials during the Super Bowl. Tesla has relied on word of mouth, social media and a really nice boost from the local news (overheard today: “I saw it on Channel 6, people were lining up!”) to get more and more Americans familiar with this idea of an electric car.
For this reason, I urge every owner, if you have the chance, to bring your Tesla to a local car show.
This year, I opened not to technically register my car for judgement.Β I was there just for the simple joy of getting to talk about it all day, as well as doing my duty to spread the word about the car.
Here are some of my favorite memories:
- Jay from near Hamilton New Jersey was well versed on the Superchargers in town. He knows someone with a Tesla and had a “curious story” to tell me. That acquaintance got a letter from Tesla that he was using that charger too much. Jay was there with a wood-sided station wagon from the 1970s, but also owns a 1980s Ford Escort that had been modified and converted into a replica Batmobile from the 1960s TV show version. He was a charmer, and guessed me a PR professional with a future in broadcasting.
- Two very short and very mature ladies (better than 70 I’d guess) were at the show together. They had not heard of the car but had a ton of questions. They were all very good, intelligent questions. Very quickly, one mentally calculated that the maintenance costs (or lack thereof) make this car totally worth it. I happen to agree.
- An electricianΒ could not wait to ask me some specific questions about the amps/volts required to power this car. He made a very interesting observation. He likened this shift in technology to the advent and popular adoption of central air conditioning at home. He wanted to stay up-to-date knowing that all new homes built should probably be done with the ability to easily add a car charger in the garage, just like the accommodation of central air.
- Several folks who have already looked into or knew someone who was looking into buying this car. Remember, Northeast Philadelphia is a very traditional area, with modest wages and home values.
- Hundreds of men, women and children excitedly asking questions to understand what it’s like to live, drive and road trip with a Tesla. Some of whom stuck around for 10 minutes solid and really wanted to know everything.
I am so thrilled, if a little exhausted, at how differently the conversations today were framed compared to this time last year. Sure I had to tell people the same things we’re all used to repeating – around 250 miles; well it depends on the source of electricity but 1-2 hours per night; they invented these super fast chargers along major routes that are free – but this time they had heard of the car and wanted to know more.
Ford, Chevy and GM, be afraid. Be very afraid. Your key demographic has now heard of this not-so-little start up in California.
Here’s a Mustang, just for good measure.
Elon Musk
Tesla primes Cybercabs for 4K streaming and high bandwidth gaming with Starlink integration
Tesla is now shipping Cybercabs from Giga Texas with Starlink hardware built in as standard.
Tesla’s Cybercabs are now leaving Gigafactory Texas with Starlink hardware on the rear hatch in significant numbers, according to drone footage captured Tuesday by longtime Austin drone observer Joe Tegtmeyer. Production at the factory ramped back up after the Labor Day weekend, and his flyover of the outbound lot showed rows of gold Cybercabs alongside Model Y Long Wheelbase units, many carrying the satellite module for the first time as standard equipment rather than a one off retrofit.
Giga Texas today is busy with production coming back up following the long weekend. Of interest today in the outbound lot is the appearance of hundreds of Mode; YLβs and many more Cybercabs and for the 1st time equipped with the Starlink module one the hatch in big numbers.
At⦠pic.twitter.com/G9yl6s51m4
β Joe Tegtmeyer π π€ πΈπ (@JoeTegtmeyer) September 8, 2026
Tesla first showed Starlink built into an actual Cybercab on August 10, when the Robotaxi account posted images of a single gold unit with the antenna integrated into the roofline above the taillights and called it the first Cybercab with Starlink integration. That followed a July reveal where Tesla and Starlink jointly posted a cutaway diagram of the antenna placement without a working vehicle to back it up. Ashok Elluswamy, Tesla’s VP of AI software, said at the time that the connection isn’t required for the car to drive itself. It exists mainly for navigation, customer service and keeping tabs on the fleet.
Musk has made a different case in public. During Tesla’s Q2 earnings call, he said the company can’t afford robotaxis stranded in what he called “Bermuda Triangles of lack of cellular connectivity,” and he separately claimed on X that Starlink will eventually reach every Tesla built, calling it the only way to deliver high bandwidth to billions of vehicles. He has also pitched the antenna as an entertainment upgrade, telling riders they would be able to stream 4K video or play games during a trip.
The rollout has moved fast since. Robotaxi service opened to the public in Austin on September 3, and Cybercabs had already been spotted with Starlink hardware in Houston and near Miami International Airport in the weeks before Tuesday’s factory footage showed the module shipping at volume rather than on scattered test units. Whether the satellite link earns its keep is still an open question. Tesla’s unsupervised service currently runs in dense metro geofences in Texas and Florida, markets where cellular coverage is already strong, which is not where the rural dead zones Musk describes tend to show up.
Lifestyle
Tesla Cybertruck targets job site crews with new Tailgate Utility Track and Bed Gear Box accessory
Tesla launched a $350 tailgate track and a $985 lockable Bed Gear Box for Cybertruck.
Tesla’s Cybertruck team added two more items to the Tesla Shop, targeting job site crews and owners who use the truck bed for actual work rather than just showing it off. The official Cybertruck X account posted the Tailgate Utility Track and the Bed Gear Box within minutes of each other, part of a five item batch that also included a reflective jacket, a spray paint hat and an updated reflective tee.
The Tailgate Utility Track runs $350 and turns the folded down tailgate into another mounting surface. It’s a single aluminum track with a T-slot for sliding accessories and two L-track attachment points, plus two load stops included in the box. The pitch is straightforward: strap down oversized cargo, like lumber or a cooler, that hangs off the back of the bed without it sliding out mid-drive. It bolts onto the existing tailgate and works on every Cybertruck trim.
Tailgate Utility Trackhttps://t.co/PCAYXlFBvS pic.twitter.com/sCV2NVxf1W
β Cybertruck (@cybertruck) September 3, 2026
The Bed Gear Box costs $985 and is a different kind of accessory. It’s a lockable aluminum storage box, 55.78 inches long, 19.8 inches wide and 7.79 inches tall, that mounts to the bed’s L-track rails and comes with two internal bins for smaller items. According to Tesla, at just over 57 pounds empty, it’s meant to stay in place rather than come in and out with each trip, giving owners a factory-fit alternative to loose totes for tools, recovery gear or emergency supplies. Tesla’s listing notes that Long Range and Dual Motor AWD Cybertrucks need the L-Tracks accessory installed separately before the Gear Box will mount, since L-tracks come standard only on certain configurations.
Both accessories lean on the idea Tesla has been building toward since Elon Musk first described the Cybertruck’s third-party attachment strategy at the 2023 shareholder meeting, when he said the truck would ship with mounting points so outside companies, and Tesla itself, could keep adding gear without redesigning the bed. That’s the same L-track backbone underneath the tailgate shield and jumpseats Tesla launched last year, and the off-road armor package that arrived through the same X account in 2025.
Owners looking to round out the rest of the L-track ecosystem, cargo dividers, MOLLE panels, bed racks and similar gear, can find a wider range of options through our Cybertruck accessories collection.
Elon Musk
Elon Musk says he knows how to save Earth for a billion years
Elon Musk says sentient AI satellites launched from the Moon could keep Earth livable forever.
Elon Musk spent part of his weekend describing a plan to keep the planet livable for roughly a billion years, and it starts with satellites that can think for themselves.
In a post on X, Musk argued that swapping fossil fuels for solar and wind power will not be enough to protect humanity from what he called extremely severe extinction events, the kind that occur roughly every 100 million years. His fix is what he called sentient satellites, or solar-powered satellites, controlled by AI, that would sit in a fixed spot between Earth and the Sun after being launched off the Moon using a giant electromagnetic catapult instead of rockets.
The satellites’ onboard AI would make continuous, small adjustments rather than waiting on human instructions. The mass driver is Musk’s proposed way of getting the raw material there cheaply by using an electromagnetic launch track built on the Moon, where lower gravity and no atmosphere make it far easier to fling cargo into space than it is from Earth.
But we do need to act much faster than that if people still want to live where the beach is today. We have about 50 years or so to take action, which should be more than enough time for the space satellites to solve any heating problems. https://t.co/xhrVQALwQw
β Elon Musk (@elonmusk) August 30, 2026
Musk shared a Grok generated estimate suggesting roughly 5 percent of Florida’s land, or about 1.68 million acres, could face regular flooding by 2070 under a high sea level rise scenario, and said humanity has about 50 years to act before coastal living looks very different than it does today.
This is not the first time Musk has floated the idea. He raised a similar concept in November, describing a solar powered AI satellite constellation that could make tiny adjustments to incoming sunlight to fine tune Earth’s temperature. Musk has also tied planetary risk to his broader vision at SpaceX, where his compensation package is explicitly linked to establishing a self-sustaining Mars colony, one he has described as an insurance policy against the kind of extinction event he referenced this weekend, and where he has said humans could set foot within five to seven years.


