Lifestyle
Bringing a Tesla to a Car Show
Northeast Philadelphia is perhaps the most perfect example of a classic, blue-collar town in America. With a population of 300,000 in this section of the city alone, it certainly has enough size to qualify as its own town. Filled with trademark row homes, it is densely populated and tight-knit, with many families choosing to settle mere blocks from where one or both adults grew up.
If Americans of all ages and backgrounds can agree on one thing, it’s that we love our cars! Specifically, we love American Muscle. There were no fewer than two dozen mustangs at this year’s Car Show, sponsored by a local oldies radio station (WOGL) and the credit union whose property it was held on. In fact, the gentleman who was parked beside me had one of the most beautiful mustangs I’ve ever seen. So it’s almost sad that he spent the entire day watching lines of people waiting to talk to me about my Tesla.
“Make no mistake about it, the shift has happened.”
In May of 2015, I decided to participate in this Car Show. It was the first time I had ever done so, but with our Model S all shined up and ready to be shown, I went home with a beautiful trophy. I spent all day fielding questions and several times being told that “I need gas” or “I’d miss the sound” or “it’s just not the same.” This from traditional gear heads, so I was always gracious. Overall people were positive and pleasant – plus very curious – but most hadn’t ever heard of Tesla.
368 days later? I estimate that more than 75% of the people I spoke with had heard of the car. A solid 50% knew exactly what it was and knew at least one thing about it. Unlike the few that thought they knew something about it last year, almost every fact I overheard someone claiming was true. “This car technically scored over 5 stars in safety,” “They’re making one that starts at $35,000 soon,” and “It’s both designed and built right here in America!” were some of things I was happy to hear.
As of today, it is still true that Tesla has not spent any money on placement or advertising in traditional mediums. There are no billboards, no glossy magazine spreads and certainly no commercials during the Super Bowl. Tesla has relied on word of mouth, social media and a really nice boost from the local news (overheard today: “I saw it on Channel 6, people were lining up!”) to get more and more Americans familiar with this idea of an electric car.
For this reason, I urge every owner, if you have the chance, to bring your Tesla to a local car show.
This year, I opened not to technically register my car for judgement. I was there just for the simple joy of getting to talk about it all day, as well as doing my duty to spread the word about the car.
Here are some of my favorite memories:
- Jay from near Hamilton New Jersey was well versed on the Superchargers in town. He knows someone with a Tesla and had a “curious story” to tell me. That acquaintance got a letter from Tesla that he was using that charger too much. Jay was there with a wood-sided station wagon from the 1970s, but also owns a 1980s Ford Escort that had been modified and converted into a replica Batmobile from the 1960s TV show version. He was a charmer, and guessed me a PR professional with a future in broadcasting.
- Two very short and very mature ladies (better than 70 I’d guess) were at the show together. They had not heard of the car but had a ton of questions. They were all very good, intelligent questions. Very quickly, one mentally calculated that the maintenance costs (or lack thereof) make this car totally worth it. I happen to agree.
- An electrician could not wait to ask me some specific questions about the amps/volts required to power this car. He made a very interesting observation. He likened this shift in technology to the advent and popular adoption of central air conditioning at home. He wanted to stay up-to-date knowing that all new homes built should probably be done with the ability to easily add a car charger in the garage, just like the accommodation of central air.
- Several folks who have already looked into or knew someone who was looking into buying this car. Remember, Northeast Philadelphia is a very traditional area, with modest wages and home values.
- Hundreds of men, women and children excitedly asking questions to understand what it’s like to live, drive and road trip with a Tesla. Some of whom stuck around for 10 minutes solid and really wanted to know everything.
I am so thrilled, if a little exhausted, at how differently the conversations today were framed compared to this time last year. Sure I had to tell people the same things we’re all used to repeating – around 250 miles; well it depends on the source of electricity but 1-2 hours per night; they invented these super fast chargers along major routes that are free – but this time they had heard of the car and wanted to know more.
Ford, Chevy and GM, be afraid. Be very afraid. Your key demographic has now heard of this not-so-little start up in California.
Here’s a Mustang, just for good measure.
A former Vancouver police sergeant with ALS accounts his journey to become a patient for Elon Musk’s Neuralink wireless brain-computer interface technology.
“I’m texting you from my brain right now.” That was the first message Lee Marten sent after waking up from Neuralink surgery, five hours and one migraine after dozens of threads were stitched into his motor cortex.
Marten, a former Vancouver police sergeant, is one of the first Canadian ALS patients to receive Neuralink’s N1 brain implant, and the 26th recipient overall. He tells his story in a first-person account published by Maclean’s.
Marten recounts how he was a healthy, athletic Vancouver police sergeant until April 2022 when symptoms of muscle twitching and balance loss, were followed by a bad fall that broke his leg. He would eventually be diagnosed with ALS in early 2025 at the age of 47. ALS, also known as Lou Gehrig’s disease, is a fatal neurodegenerative disease that progressively destroys the motor neurons controlling voluntary muscle movement, eventually taking away a patient’s ability to walk, speak, swallow and breathe. There’s no cure, and most patients live two to five years after diagnosis.
He describes the devastation of the diagnosis and how he began preparing for it while connecting with other young ALS patients through a WhatsApp group called Young Guns. Through that group he learned about a Neuralink clinical trial at Toronto Western Hospital and, after a roughly seven-month vetting process (physical assessments, psychiatric evaluation, a final interview with the Neuralink team), was accepted this past April as the trial’s 26th recipient and the first Canadian ALS patient to get the N1 implant. He recounts the May surgery in detail, including the robotic system that stitched 64 threads into his brain, and describes the app, Link, translating his neural signals into cursor control, which he was using within hours of waking up.
Marten walks through what daily use looks like, including weekly “brain training” exercises, a real-time neural-activity display, charging the implant via a beanie-mounted MagSafe charger, and using the implant for emailing, texting, social media, and gaming via a “Magic Box” that connects it to other devices. He also gives brief context on brain-computer interface history and quite candid about Musk, calling him “divisive” but saying he found him “easy to admire.
The piece closes on a heavier note, with Marten seeking to pursue medical assistance in dying as his symptoms progressed, noting that he’ll be able to communicate his final words to his family through Neuralink rather than facing a silent decline. He expresses hope the data from his case will help future ALS patients, even without a cure in his own lifetime.
Investor's Corner
Tesla Robotaxi gets a massive upgrade in Nevada
Nevada regulators just approved a massive expansion of Tesla’s robotaxi fleet across the entire county.
Tesla’s robotaxi footprint in Nevada just grew by roughly 500 times in a single regulatory vote.
The Nevada Transportation Authority approved Tesla’s full Autonomous Vehicle Network Company permit on Thursday, clearing the way for the company to deploy up to 5,000 driverless vehicles across Clark County over the next 12 months. The decision came during a four hour general session meeting that Tesla investor Sawyer Merritt watched live and reported on X, noting the vote replaces the interim order that had limited Tesla to just 10 robotaxis on a narrow stretch of the Las Vegas Strip.
EXCLUSIVE: Tesla has just officially received approval for its full Autonomous Vehicle Network Company permit in Nevada, clearing the way for Tesla to launch a paid public Robotaxi service in Las Vegas.
This officially allows @Tesla to deploy up to 5,000 robotaxis over the next… pic.twitter.com/DPs5UtUlrE
— Sawyer Merritt (@SawyerMerritt) August 20, 2026
That earlier cap, covered here after it surfaced on August 13, came with restrictions that looked stricter than what Tesla runs in Austin: a 45 mph speed ceiling, no airport pickups, and a geofence confined to the Strip corridor. The new approval extends Tesla’s operating authority to all of Clark County, with room to request an even wider geofence across the state.
Tesla representatives at the meeting said they have no intention of putting 5,000 cars on the road right away. Commercial rides are expected to start within 30 days, pending vehicle inspections, insurance filings, and fare approval, the standard steps every robotaxi operator in Nevada has had to clear.
Tesla’s own Robotaxi account replied to the news with a short line, The golden future is upon us.
The timing lines up with Tesla’s broader robotaxi push this month. The company is preparing to open Cybercab rides to the public in Austin as soon as this month, and it opened a sweepstakes for riders to win a seat at the launch event. Tesla filed its original application for a 5,000 vehicle Nevada fleet back in June, a request regulators trimmed to 10 vehicles when they issued the interim order in July. Thursday’s vote effectively grants the number Tesla asked for from the start.
Zoox, the Amazon owned robotaxi operator, has run in Nevada since 2025 and was capped at 100 vehicles before Thursday’s decision. Tesla’s new ceiling puts it well ahead of that comparison on paper, though the company has said its actual fleet size will depend on how quickly FSD v15 rolls out, the software update executives have called the gateway to scaling unsupervised robotaxi operations nationwide.
Elon Musk
India tells Elon Musk’s X to “Follow the Law” in latest censorship update
Elon Musk says X now exposes government censorship, but India’s secrecy laws complicate that promise.
Elon Musk’s promise to make government censorship requests on X “clearly visible” is running into a wall in India, where the law forbids the very disclosure Musk is promising.
On August 15, Musk responded to an update from X’s open-source algorithm team by writing “Any censorship required by governments is now clearly visible.” The claim referred to a change X pushed two days earlier to its public xai-org/x-algorithm repository, which now includes a controversial filter written directly into the code. The filter suppresses posts from 665 accounts flagged by Brazil’s Superior Electoral Court from appearing in the For You feed of any viewer located in Brazil, unless the viewer already follows the account. The election tied to the filter is scheduled for October 4.
India’s government wasn’t as impressed, and responded on Monday that “X will have to follow the law of the land,” in response to Musk’s transparency push covered by the Times of India. The problem is structural rather than political. India issues content blocking orders under Section 69A of its IT Act, and Rule 16 of the accompanying 2009 Blocking Rules requires those orders to stay confidential. Publishing an India equivalent of the Brazil filter, naming specific accounts and citing specific government orders, would itself violate Indian law. Government use of Section 69A has grown from roughly 6,000 orders a year between 2018 and 2023 to about 24,300 in 2025, according to a Tech Times report.
The contrast puts Musk’s transparency pledge in an odd spot. It works largely as advertised in Brazil, where electoral law requires disclosure and X can point to specific account IDs and a specific court order in public code. It cannot work the same way in India, where the law requires the opposite. X users in India will keep seeing content disappear from search and their feeds without any public accounting of why, even as X tells the rest of the world that its censorship compliance is now inspectable.
This isn’t the first time X’s fights with a national government have shaped how the platform operates. Brazil’s Supreme Court ordered X to suspend the accounts of sitting lawmakers and journalists in 2024, a standoff that cost X its Brazilian revenue for months and froze Starlink’s local accounts before the investigation into Musk and X was closed in March with no evidence of wrongdoing found. X also sued California over a state law requiring moderation disclosures, arguing the mandate itself violated the First Amendment.
Whether India’s government pursues anything beyond a public statement remains to be seen. For now, the mismatch between what X can legally publish and what different governments legally allow it to publish is the real story behind Musk’s seven word claim.
Tesla Semi’s biggest adoptee gives an update on production timeline
Police sergeant recounts his Neuralink journey with Elon Musk’s brain chip
