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What the Tesla Model 3 Means for the Planet’s Future

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Tesla Model 3

Tesla CEO Elon Musk’s overarching goal of converting the world from using fossil fuel powered cars to electric vehicles is coming to fruition. Or so it would seem after the company has secured nearly 300,000 reservations on its upcoming mass-market Model 3.

But is the world really on the cusp of a green car revolution? According to the Washington Post, our enthusiasm should be tempered with a healthy dollop of reality. “Even if Tesla manages to scale up and hit its very aggressive target of 500,000 vehicles a year by 2020, that would still represent only about .5 percent of global light-duty vehicle sales,” said Colin McKerracher, head of advanced transport at Bloomberg New Energy Finance. “So it’s hard to have an overall impact from them alone.”

The U.N.’s Intergovernmental Panel on Climate Change estimates that greenhouse gas emissions from transportation transportation total 7 billion tons annually. That number is projected to rise to 12 billion tons by 2050 in the absence of any significant policy shifts. Several experts suggested this week that booming sales of Tesla automobiles won’t have a significant impact on the global vehicle market.

Today, global sales of light duty vehicles are a staggering 88.5 million a year according to Navigant Research. That number is expected to grow dramatically as sales in India and Asia skyrocket in the years ahead. In comparison, 500,000 Teslas are just the proverbial drop in the bucket.

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The real question is what effect the success of the Model 3 will have on global cultural norms and other manufacturers. “It’s obviously important for Tesla, but I think it’s going to push other automakers to match what Tesla’s doing, and also get other people to think about switching to electric,” said David Reichmuth, a senior engineer in the clean vehicles program at the Union of Concerned Scientists.

Bloomberg New Energy Finance predicts electric vehicles sales will total less than 5% of total global sales until 2022. After that, falling battery prices will finally make electric cars truly price competitive with conventional cars. Bloomberg thinks it will be 2040 before the number of electric cars sold each year gets really impressive. By then, 35% of cars will be electric and EVs will comprise 25% of the cars in the world.

Regulatory and cultural changes will have a large effect on how rapidly the world decarbonizes the transportation sector. In China, government policies strongly favor electric cars. As a result, sales of so-called "new energy vehicles" -- which include hybrids, plug-in hybrids, and battery electric cars -- are expected to triple this year and continue to expand rapidly in the years to follow. Those policies will alter the Chinese culture. Electric cars will likely be preferred over conventional cars in China within a few years.

Tesla Model X Signature Red offered on Tesla China website (left). Tesla Model S in Chinese showroom (right) [Source: Tesla Motors]

Autonomous cars could also dramatically reduce transportation emissions.That's according to a study by Jeffrey Greenblatt and Samveg Saxena of the Lawrence Berkeley National Laboratory. Tesla obviously is positioning the Model 3 to feature advanced autonomous driving features when it goes into production.

Just like wind and solar power, electric cars may enjoy a period of very rapid growth, but that in and of itself will not solve the world's carbon emissions problem. Will people look back on the introduction of the Model 3 as the "tipping point" when the balance between internal combustion engines and batteries began to shift? Quite possibly. Certainly Tesla is raising awareness about electric cars and forcing other car makers to invest in battery and autonomous technology.

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But there could be a long way to go before the people on earth can say they have conquered their carbon emissions problem. A rhetorician would argue that Tesla is doing what's necessary to promote change but not sufficient to make that change complete.

Feature photo credit: Tesla Motors

 

"I write about technology and the coming zero emissions revolution."

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Investor's Corner

Tesla stock closes at all-time high on heels of Robotaxi progress

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Credit: Tesla

Tesla stock (NASDAQ: TSLA) closed at an all-time high on Tuesday, jumping over 3 percent during the day and finishing at $489.88.

The price beats the previous record close, which was $479.86.

Shares have had a crazy year, dipping more than 40 percent from the start of the year. The stock then started to recover once again around late April, when its price started to climb back up from the low $200 level.

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This week, Tesla started to climb toward its highest levels ever, as it was revealed on Sunday that the company was testing driverless Robotaxis in Austin. The spike in value pushed the company’s valuation to $1.63 trillion.

Tesla Robotaxi goes driverless as Musk confirms Safety Monitor removal testing

It is the seventh-most valuable company on the market currently, trailing Nvidia, Apple, Alphabet (Google), Microsoft, Amazon, and Meta.

Shares closed up $14.57 today, up over 3 percent.

The stock has gone through a lot this year, as previously mentioned. Shares tumbled in Q1 due to CEO Elon Musk’s involvement with the Department of Government Efficiency (DOGE), which pulled his attention away from his companies and left a major overhang on their valuations.

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However, things started to rebound halfway through the year, and as the government started to phase out the $7,500 tax credit, demand spiked as consumers tried to take advantage of it.

Q3 deliveries were the highest in company history, and Tesla responded to the loss of the tax credit with the launch of the Model 3 and Model Y Standard.

Additionally, analysts have announced high expectations this week for the company on Wall Street as Robotaxi continues to be the focus. With autonomy within Tesla’s sights, things are moving in the direction of Robotaxi being a major catalyst for growth on the Street in the coming year.

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Tesla needs to come through on this one Robotaxi metric, analyst says

“We think the key focus from here will be how fast Tesla can scale driverless operations (including if Tesla’s approach to software/hardware allows it to scale significantly faster than competitors, as the company has argued), and on profitability.”

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Tesla needs to come through on this one Robotaxi metric, Mark Delaney of Goldman Sachs says.

Tesla is in the process of rolling out its Robotaxi platform to areas outside of Austin and the California Bay Area. It has plans to launch in five additional cities, including Houston, Dallas, Miami, Las Vegas, and Phoenix.

However, the company’s expansion is not what the focus needs to be, according to Delaney. It’s the speed of deployment.

The analyst said:

“We think the key focus from here will be how fast Tesla can scale driverless operations (including if Tesla’s approach to software/hardware allows it to scale significantly faster than competitors, as the company has argued), and on profitability.”

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Profitability will come as the Robotaxi fleet expands. Making that money will be dependent on when Tesla can initiate rides in more areas, giving more customers access to the program.

There are some additional things that the company needs to make happen ahead of the major Robotaxi expansion, one of those things is launching driverless rides in Austin, the first city in which it launched the program.

This week, Tesla started testing driverless Robotaxi rides in Austin, as two different Model Y units were spotted with no occupants, a huge step in the company’s plans for the ride-sharing platform.

Tesla Robotaxi goes driverless as Musk confirms Safety Monitor removal testing

CEO Elon Musk has been hoping to remove Safety Monitors from Robotaxis in Austin for several months, first mentioning the plan to have them out by the end of 2025 in September. He confirmed on Sunday that Tesla had officially removed vehicle occupants and started testing truly unsupervised rides.

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Although Safety Monitors in Austin have been sitting in the passenger’s seat, they have still had the ability to override things in case of an emergency. After all, the ultimate goal was safety and avoiding any accidents or injuries.

Goldman Sachs reiterated its ‘Neutral’ rating and its $400 price target. Delaney said, “Tesla is making progress with its autonomous technology,” and recent developments make it evident that this is true.

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Investor's Corner

Tesla gets bold Robotaxi prediction from Wall Street firm

Last week, Andrew Percoco took over Tesla analysis for Morgan Stanley from Adam Jonas, who covered the stock for years. Percoco seems to be less optimistic and bullish on Tesla shares, while still being fair and balanced in his analysis.

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Credit: Tesla

Tesla (NASDAQ: TSLA) received a bold Robotaxi prediction from Morgan Stanley, which anticipates a dramatic increase in the size of the company’s autonomous ride-hailing suite in the coming years.

Last week, Andrew Percoco took over Tesla analysis for Morgan Stanley from Adam Jonas, who covered the stock for years. Percoco seems to be less optimistic and bullish on Tesla shares, while still being fair and balanced in his analysis.

Percoco dug into the Robotaxi fleet and its expansion in the coming years in his latest note, released on Tuesday. The firm expects Tesla to increase the Robotaxi fleet size to 1,000 vehicles in 2026. However, that’s small-scale compared to what they expect from Tesla in a decade.

Tesla expands Robotaxi app access once again, this time on a global scale

By 2035, Morgan Stanley believes there will be one million Robotaxis on the road across multiple cities, a major jump and a considerable fleet size. We assume this means the fleet of vehicles Tesla will operate internally, and not including passenger-owned vehicles that could be added through software updates.

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He also listed three specific catalysts that investors should pay attention to, as these will represent the company being on track to achieve its Robotaxi dreams:

  1. Opening Robotaxi to the public without a Safety Monitor. Timing is unclear, but it appears that Tesla is getting closer by the day.
  2. Improvement in safety metrics without the Safety Monitor. Tesla’s ability to improve its safety metrics as it scales miles driven without the Safety Monitor is imperative as it looks to scale in new states and cities in 2026.
  3. Cybercab start of production, targeted for April 2026. Tesla’s Cybercab is a purpose-built vehicle (no steering wheel or pedals, only two seats) that is expected to be produced through its state-of-the-art unboxed manufacturing process, offering further cost reductions and thus accelerating adoption over time.

Robotaxi stands to be one of Tesla’s most significant revenue contributors, especially as the company plans to continue expanding its ride-hailing service across the world in the coming years.

Its current deployment strategy is controlled and conservative to avoid any drastic and potentially program-ruining incidents.

So far, the program, which is active in Austin and the California Bay Area, has been widely successful.

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