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Tesla Model 3 delivery event: Fremont factory, 7pm (PT) on July 28, Musk to present at 9pm

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First invitations to attend Tesla’s Model 3 delivery event have been sent by the Silicon Valley electric car giant. The highly anticipated “handover party” will take place on Friday, July 28 at its Fremont, California factory.

Those invited to the exclusive event will witness the first thirty deliveries of Tesla’s Model 3 to their owners. This will be similar in nature to the Model X delivery event that was also held at its Fremont facility, where six early Tesla backers were handed keys to their new Falcon Winged electric SUV.

Unlike other Tesla “parties”, some invitees to the Model 3 delivery event are being offered a generous option to invite multiple guests based on their standings in Tesla’s past referral programs. For instance, one of Tesla’s top referrers DÆrik tells Teslarati that they received an option to invite up to 3 guests.

Doors open at the event beginning at 7pm Pacific Time. Tesla CEO Elon Musk will present opening remarks beginning at 9pm PT.

We want to give a big thanks to DÆrik for their continued support of Teslarati and for providing us with a first look at the email invitation with +3 option.

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Musk is expected to open with a presentation outlining Tesla’s grand vision for the future, that inevitably will touch on the range of Tesla Energy products. That will likely be followed by a presentation on Model 3’s unique features and then a live grand reveal of the first production cars presented on stage.

Tesla Model 3 production is expected to grow exponentially at a rate of 100 cars produced in August, before ramping to above 1,500 vehicles in September. Production levels are expected to hit 20,000 vehicles in December.

We’ve provided the full email invitation to the Model 3 Delivery Event, as follows. Be sure to follow us @Teslarati as we bring you live behind the scenes coverage from the event from Fremont on Friday, July 28.

Leave a comment if you’re attending the event or in need of an invitation. There are many invitees that would be more than happy to offer a guest spot.

Your Invitation to the Model 3 Delivery Event

Tesla Factory Fremont, CA 

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Friday July 28, 2017

You are invited to attend the Model 3 Delivery Event on July 28 in Fremont, CA.

Please consider the following before submitting your RSVP:

  • Invitations are non‑transferable
  • IDs will be checked upon arrival
  • Guests must arrive at the same time as the primary ticket holder
  • Doors open at 7PM
  • Food and drinks will be served beginning at 7PM
  • Remarks will begin at 9PM
  • Light outerwear is recommended in case of cool weather, as the event will be held outdoors

If you’re interested in attending, please submit your RSVP by July 21.

We look forward to seeing you there.

The Tesla Team

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Gene has been obsessed with cars since before he could legally sit in the front seat. Writer, researcher, unofficial CS support, accountant, native suit guy when needed, and overall stick poker. He approaches every story the way he approaches a road trip: with too much enthusiasm, not enough planning, and a surprisingly good outcome. gene@teslarati.com

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Elon Musk

Elon Musk’s answer to Christopher Nolan’s Odyssey got way more specific

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Elon Musk escalated his monthslong feud with Christopher Nolan’s The Odyssey this week, pledging that his own AI video tool will produce a competing version before the year is out. Responding to a fan-made, AI-generated clip of the ancient epic, Musk wrote on X, “Before this year ends, Grok Imagine will make a full-length movie of The Odyssey that is historically accurate and true to the art of Homer.”

In June, Musk quoted an xAI-shared trailer built entirely with Grok Imagine Video 1.5, a two-minute-plus reimagining of The Odyssey styled after a 1970s classical Hollywood epic, and predicted “full movies by the end of the year,” as Teslarati reported at the time. That trailer, built from 36 consistent shots by a single creator, was Musk’s proof of concept. This week’s pledge turns that prediction into a specific commitment, tied directly to Homer’s text rather than a generic demo.


When a fan separately proposed that Musk fund a live-action alternative, to “give Mel Gibson $100 million to film an Odyssey adaptation with painstakingly historically accurate ships, armour, weapons, and casting, with all dialogue taken straight from the original poem and delivered in Homeric Greek,” Musk replied with two words: “I’m down.”

The Grok Imagine pledge lands as the tool’s underlying infrastructure has changed hands. Grok is no longer a standalone product, it folded into SpaceXAI after SpaceX’s acquisition of xAI closed in February, meaning the compute behind any Odyssey production traces back to the same Colossus supercomputers now bundled into SpaceX’s pitch to investors. Musk has separately said SpaceX’s own engineering data is being fed into the next major Grok training run, a two trillion parameter model he’s called the “2T run.”

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Whether Grok Imagine can sustain a feature length narrative, rather than a series of impressive individual shots, remains the open question.

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Cybertruck

Tesla Mobile App gets a new feature that wrap fans are going to love

Tesla’s Summer Update removes the USB drive step from customizing your car’s digital wrap design.

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Tesla’s latest 2026 Summer Update quietly closes out one of the more tedious steps in personalizing a Tesla’s digital appearance. Uploading a custom wrap design used to require a USB drive. Now it doesn’t.

The feature is listed in Tesla’s release notes as “Send Custom Wraps from Mobile App.” The company described it plainly: “Skip the USB drive and upload a custom wrap of your car from the mobile app. Instructions for creating a custom wrap here: github.com/teslamotors/custom-wraps.”

The digital wrap tool has been around since Tesla’s 2024 Holiday Update, when it launched for Cybertruck owners first, as Teslarati reported at the time. Getting a design onto the car meant formatting a USB drive, creating a folder named exactly “Wraps,” dropping in PNG files sized between 512×512 and 1024×1024 pixels and under 1 MB each, then plugging the drive in and applying the wrap through Toybox. Tesla expanded the tool to other models and renamed it from “Colorizer” to “Paint Shop” with the 2025 Holiday Update, while also adding license plate and window tint customization alongside the wraps.

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The latest Summer Update removes the USB step from that process. Owners will be able to pull a design from wherever they saved it, whether that’s a download from social media or something built from Tesla’s own GitHub templates, and push it to the car directly through the app.

Tesla reveals 2026 Summer Update with crazy fixes to Nav and more

It’s a small fix relative to the rest of this latest release, which also included expanded Grok voice commands, automatic navigation that learns regular routes, and self-driving stats inside the mobile app, all detailed in our rundown of the full Summer Update. The USB requirement was one of the more common complaints about Paint Shop since it launched. Tesla did not say when the wrap upload change would reach individual vehicles, only that the broader update is rolling out now in waves.

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Elon Musk

Tesla Diner is throwing a birthday party with a Franz-signed special treat

Tesla Diner turns one on July 21 with Optimus, roller skates, and a Franz-signed hat.

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tesla diner

Tesla is throwing its Hollywood Diner a first birthday party on July 21 and the celebration comes with a guest list of unique items, including a limited run of Tesla Diner birthday hats personally signed by Tesla Chief Designer Franz von Holzhausen for the first 50 customers who place an in-car order at midnight.

One year after lines wrapped around the block on Santa Monica Boulevard for a diner that most of the restaurant industry did not take seriously, Tesla is making the case that the concept was worth the years it took to build. The concept had been in Musk’s head since at least 2018, when he floated the idea of “an old school drive-in, roller skates and rock restaurant” on X, describing it years later as “‘Grease’ meets ‘The Jetsons’ with Supercharging.”

Tesla Optimus Gen 3 is coming to the Tesla Diner with new ambitions

 

What made the diner genuinely different from any restaurant that came before it was not the menu or the nostalgia. It was the ordering model. Tesla owners could place food orders directly from their vehicle’s touchscreen before arriving, a small feature that hints at something much larger on the horizon. As the Cybercab and unsupervised FSD expand across major cities, the diner model becomes a template for an entirely new kind of commerce. A robotaxi pulling in to charge does not need a human to walk up to a counter. The vehicle places the order, the food is ready on arrival, and the passenger never interrupts the experience of being driven somewhere else. It is the first glimpse of what drive-through commerce looks like when the car is doing the driving.

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As Teslarati has reported, Musk signaled immediately after opening that the Hollywood location was only the beginning, posting that Tesla would expand the concept to major cities worldwide and along Supercharger corridors on long-distance routes if the first location proved successful. One year in, the birthday celebration on July 21 makes a strong case that it has. Tesla announced a full day of events including a Cybercab on display, a birthday menu, Optimus in attendance, face painting, a photo booth, roller skating servers, a light show, a Skypad DJ, and complimentary collectibles.

If Musk’s ambition holds, the Hollywood diner is year one of something much bigger. The birthday party is the proof of concept. The robotaxi fleet is the business model waiting behind it.

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