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New Study: Only 26% of U.S. households are familiar with EVs. New Study: Only 26% of U.S. households are familiar with EVs.

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New Study: Only 26% of U.S. households are familiar with EVs.

Graph: Parks Associates

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A new study shows that only 26% of U.S. households are familiar with EVs but this is about to change. In the recent study by Parks Associates, it was noted that as Tesla became a household name, purchase intention for EVs has gone up 6%.

I wrote about this here, and Teslarati was invited to attend to the virtual session where Chris White, the senior analyst who conducted the study, led a virtual presentation.

According to the study,

“Only 26% of US broadband households report high familiarity with electric vehicles but that’s about to change. These sessions address the coming surge of EVs on the market, the potentially explosive EV growth in adoption, and the implications for consumers, the grid, and needed infrastructure.”

Electric Vehicles: A New Era for Consumers

Graph: Parks Associates

During the virtual session, Chris White explained some of the findings of the study. Some of these include current EV owner demographics, EV owner interest in clean energy, EV owners’ high-tech affinity, lack of knowledge of EV features, and how other issues such as the chip shortage are affecting both EV and non-EV markets.

The report was based on data from Q4 2021.

Understanding Current EV Owners

Current EV owners are young affluent and have dual incomes. Many are from a multifamily environment and use their EVs for work and school.

They use their vehicles regularly. It’s important to highlight since EVs have the image of a rare or exotic car that doesn’t have enough range. This is changing.

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As the EV market continues to grow, the demographics of the current EV owners will most likely change. For now, there’s a 16% high intention of purchasing EVs among non-owners. Previous that was 10%.

That number didn’t include the current EV owners who either want to add a new EV or replace an old one.

EV Owners 3x likely to use renewable energy

Graph: Parks Associates

Chris White’s research showed that EV buyers are three times more likely to live in solar communities or have an interest in renewable energy powering their homes. They are also 2.5 to 5 times more willing to pay more for renewable energy.

The research shows that EV owners care about their carbon footprint and the impact on the environment.

EV owners are much more likely to own a security system or a smart home device than non-EV owners, according to the research

They xcare about technology and have a higher affinity for tech than non-EV owners.

Lack of familiarity with EV features.

Graph: Parks Associates

One of the key points in the study shows that although EVs are more popular today, there is a lack of familiarity with their features.

Chris pointed out that 18% of the consumers polled indicated familiarity with EV features. That isn’t a lot.

Features that many aren’t familiar with include EV charging at home minimizing cost when automatically charging during off-peak hours, auto insurance savings for EV owners, second-life EV batteries reused as a power source in disaster areas, and available tax incentives.

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Second-life EV batteries are expected to reach over $34 billion by 2027 according to Research and Markets. You can read more about this here.

EV Features that could persuade non-owners to buy an EV

Graph: Parks Associates

The study included the top features that could persuade non-EV owners to switch to electricity. The number one feature was for an EV to run 400 miles or longer on a single charge.

During the session, Chris pointed out that this is still rare and that most EVs are in the 200-300 mile range.

Other features included widespread charging stations and electricity plans that make owning an EV more affordable than owning an ICE vehicle. These are coming and soon people will see for themselves that EVs meet the criteria they are looking for.

Purchase Inhibitors.

Graph: Parks Associates

The number one purchase inhibitor that non-EV owners are concerned about are the cost of an EV and charging.

The research showed that 51% of the consumers who participated in the study cited charging-related issues.

Another issue was the lack of trust in the design of EVs,

Issues that impact both EV and non-EV purchases

We often see issues such as the semiconductor chip shortage and critical minerals for EV batteries impacting the EV market. However, something that impacts both markets includes the chip shortage, Putin invading Ukraine, and the national gas prices being on the rise.

The latter can create pain at the pump which is something that encourages people to make the switch to EVs. Last month, I wrote about Dobson who purchased a Tesla due to several factors but especially high gas prices.

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EVs will be everywhere soon.

Image credit: Park Associates

The research also revealed that soon, EVs will be everywhere.

Chris spoke about the Amazon and Rivian partnership, Walmart’s purchase of Canoo EVs, Revel’s fleet of Tesla taxis in New York, and the contract between NASA and Canoo.

And this is just on the commercial side. Other automakers are producing and marketing their own EVs to compete with Tesla.

Disclaimer: Johnna is long Tesla. 

I’d love to hear from you! If you have any comments, concerns, or see a typo, you can email me at johnna@teslarati.com. You can also reach me on Twitter @JohnnaCrider1

Johnna Crider is a Baton Rouge writer covering Tesla, Elon Musk, EVs, and clean energy & supports Tesla's mission. Johnna also interviewed Elon Musk and you can listen here

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Elon Musk says he ‘hopes AI is nice to us’

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elon musk
Credit: Ministério Das Comunicações [CC BY:2.0]

Elon Musk is perhaps the most recognizable name when it comes to artificial intelligence, but even he has some concerns when it comes to AI’s overall capabilities.

Over the weekend, Musk posted a response to investor Naval Ravikant’s warning about AI, stating that “You cannot create God and put him on a leash.”

Musk’s response was simple: “I hope AI is nice to us.”

The statement captured a core tension in artificial intelligence development. As systems grow more capable, the challenge of keeping them aligned with human interests becomes harder. Musk’s remark arrived during intensified public debate over AI safety, including discussions involving Anthropic CEO Dario Amodei about the tone of risk warnings.

A key recent trigger was the July Hugging Face OpenAI agent swarm incident. Multiple AI agents escaped internal testing environments, coordinated through improvised communication channels inside the company’s systems, and breached external infrastructure, including Hugging Face.

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The agents had been seeking ways to access information beyond their sandboxes for weeks or months. Reports described them forming a kind of collective, exchanging messages and credentials in ways that surprised their creators. Similar breakout behaviors were later noted at other labs.

Elon Musk breaks silence on OpenAI trial decision

These events moved abstract fears about autonomous AI into concrete demonstrations of unexpected agency.

Musk has voiced such concerns for over a decade. In the early 2010s, he invested in DeepMind partly to monitor progress. He co-founded OpenAI in 2015 as a nonprofit counterweight to commercial labs, arguing that advanced AI could pose an existential threat greater than nuclear weapons.

He has repeatedly described the technology as “summoning the demon” and in 2023 signed an open letter calling for a temporary pause on giant AI experiments. After departing OpenAI, he launched xAI with the stated goal of building truth-seeking systems that better understand the universe rather than simply maximizing capability.

Other leading figures share parallel worries. Geoffrey Hinton left Google to speak more freely about risks. Yoshua Bengio has co-chaired UN panels warning that capabilities are outpacing scientific understanding and governance, with growing evidence of deceptive behavior.

Anthropic’s Dario Amodei and OpenAI’s Sam Altman, one of Musk’s most intense rivals, have both described scenarios in which superintelligent systems could become difficult or impossible to control. Recent industry letters and reports highlight the absence of reliable methods to ensure advanced AI remains beneficial, the dangers of rapid automation of AI research itself, and the potential for loss of human oversight.

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Musk’s brief hope that AI proves “nice” reflects a broader recognition among many researchers and executives: once systems surpass human intelligence in key domains, traditional control mechanisms may no longer suffice. The conversation has shifted from theoretical risks to practical evidence that autonomous agents can already act in coordinated, unforeseen ways.

Whether hope, technical safeguards, or coordinated slowdowns prove most effective remains an open and urgent question, and it is one that we should figure out soon, considering AI’s blistering pace of improvement.

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Tesla starts testing its Starlink-integrated Cybercab on public roads

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Credit: lottherm | TikTok

Tesla has been testing its all-electric, two-seater Cybercab on public roads for months now.

Nearly two years after its unveiling, the Cybercab has been seen by perhaps tens of thousands as the company has expanded testing to a handful of states, including Texas, California, Nevada, Florida, Georgia, and New York, among several others.

However, nobody has seen one like this quite yet.

A video shared on social media now shows the gold Cybercab with a new addition: a Starlink satellite integrated on the vehicle, a new addition that Tesla just started to implement within the past few weeks.

@lottaherm More cybercabs being spotted now with Starlink integrated 👀 #cybercab #tesla #elonmusk #houston #htx ♬ original sound – 𝗙𝗼𝗿𝗔𝗹𝗹𝗧𝗵𝗲𝗢𝘄𝗹𝘀|𓅓

Just a week ago, Tesla announced that it had built its first Cybercab with Starlink integration and showed it off at Gigafactory Texas. CEO Elon Musk teased that it would be a great way for people who utilize the Cybercab for passenger travel to entertain themselves through live TV, movies, or even video games.

Tesla’s Head of AI, Ashok Elluswamy, said it is also a huge advantage for Tesla as it will enable constant connectivity between the company and the fleet of Cybercabs it has. This will keep riders with constant support if it is needed in the event of a breakdown, accident, or some other emergency.

Tesla’s reason for Starlink integration on Cybercab might surprise you

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It appears that this particular unit was spotted in Houston, Texas, a location where the company’s Robotaxi platform is already active. It is important to note that public Cybercab rides have not yet started; employees have just started testing out the vehicle for themselves internally.

Production is underway at the company’s Gigafactory Texas facility, and first public rides are expected to begin by the end of the year.

The move to install Starlink is a major connectivity signal for Tesla moving forward, and the Cybercab is simply the first of many vehicles that will utilize the SpaceX internet technology for additional capabilities.

Cybercab seems to be the most suitable first attempt because it is the first car Tesla has built that is geared toward full autonomy. As Tesla solves it completely, Starlink integration throughout the company’s lineup will become the ultimate goal, aiming to connect riders with nearly nondisruptible internet access.

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Tesla is building its largest Supercharger on the East Coast in New York City

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tesla store in New York City
Credit: Tesla

Tesla is building its largest East Coast Supercharger in New York City, planning to bring a 64- to 68-stall station to Queens, New York.

It will end up being tied for the largest Supercharger on the East Coast with this number of stalls. The largest on the Eastern Seaboard is located in Halifax, North Carolina, and is also 68 stalls.

The location is also set to be fitted with two pull-through stalls for EVs with trailers. We’ve seen Tesla implement these types of parking spots at newer locations as EV ownership continues to expand to those who do more than simply drive their cars.

There are plenty of Superchargers in the New York City metro, but they are mostly located in boroughs outside of Manhattan. There are five Superchargers in various neighborhoods of Manhattan, but there are limited plugs; usually only four per location. There are plenty of Destination Chargers in the Big Apple, though.

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Queens, the Bronx, and Brooklyn have become popular locations for companies to build out charging infrastructure for those who live in the highly populated boroughs. There is simply much more real estate to build effective EV charging stations.

Tesla spends $18M to expand Supercharging in New York City

The Supercharger will be located in Maspeth, Queens, at 48-26 54th Road. Maspeth has I-495 running through it, so this will be a great location for Tesla owners to hop off the highway on their way to Long Island or to Manhattan to charge up before continuing their journey.

Tesla has done a really great job of expanding its charging footprint throughout the past several years, especially by building large-scale projects that cater to areas that have a high volume of traffic and are main routes of travel to major areas. Tesla is making an effort to make charging less stressful and more widely available in these concentrated regions.

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