A new study shows that only 26% of U.S. households are familiar with EVs but this is about to change. In the recent study by Parks Associates, it was noted that as Tesla became a household name, purchase intention for EVs has gone up 6%.
I wrote about this here, and Teslarati was invited to attend to the virtual session where Chris White, the senior analyst who conducted the study, led a virtual presentation.
According to the study,
“Only 26% of US broadband households report high familiarity with electric vehicles but that’s about to change. These sessions address the coming surge of EVs on the market, the potentially explosive EV growth in adoption, and the implications for consumers, the grid, and needed infrastructure.”
Electric Vehicles: A New Era for Consumers
During the virtual session, Chris White explained some of the findings of the study. Some of these include current EV owner demographics, EV owner interest in clean energy, EV owners’ high-tech affinity, lack of knowledge of EV features, and how other issues such as the chip shortage are affecting both EV and non-EV markets.
The report was based on data from Q4 2021.
Understanding Current EV Owners
Current EV owners are young affluent and have dual incomes. Many are from a multifamily environment and use their EVs for work and school.
They use their vehicles regularly. It’s important to highlight since EVs have the image of a rare or exotic car that doesn’t have enough range. This is changing.
As the EV market continues to grow, the demographics of the current EV owners will most likely change. For now, there’s a 16% high intention of purchasing EVs among non-owners. Previous that was 10%.
That number didn’t include the current EV owners who either want to add a new EV or replace an old one.
EV Owners 3x likely to use renewable energy
Chris White’s research showed that EV buyers are three times more likely to live in solar communities or have an interest in renewable energy powering their homes. They are also 2.5 to 5 times more willing to pay more for renewable energy.
The research shows that EV owners care about their carbon footprint and the impact on the environment.
EV owners are much more likely to own a security system or a smart home device than non-EV owners, according to the research
They xcare about technology and have a higher affinity for tech than non-EV owners.
Lack of familiarity with EV features.
One of the key points in the study shows that although EVs are more popular today, there is a lack of familiarity with their features.
Chris pointed out that 18% of the consumers polled indicated familiarity with EV features. That isn’t a lot.
Features that many aren’t familiar with include EV charging at home minimizing cost when automatically charging during off-peak hours, auto insurance savings for EV owners, second-life EV batteries reused as a power source in disaster areas, and available tax incentives.
Second-life EV batteries are expected to reach over $34 billion by 2027 according to Research and Markets. You can read more about this here.
EV Features that could persuade non-owners to buy an EV
The study included the top features that could persuade non-EV owners to switch to electricity. The number one feature was for an EV to run 400 miles or longer on a single charge.
During the session, Chris pointed out that this is still rare and that most EVs are in the 200-300 mile range.
Other features included widespread charging stations and electricity plans that make owning an EV more affordable than owning an ICE vehicle. These are coming and soon people will see for themselves that EVs meet the criteria they are looking for.
Purchase Inhibitors.
The number one purchase inhibitor that non-EV owners are concerned about are the cost of an EV and charging.
The research showed that 51% of the consumers who participated in the study cited charging-related issues.
Another issue was the lack of trust in the design of EVs,
Issues that impact both EV and non-EV purchases
We often see issues such as the semiconductor chip shortage and critical minerals for EV batteries impacting the EV market. However, something that impacts both markets includes the chip shortage, Putin invading Ukraine, and the national gas prices being on the rise.
The latter can create pain at the pump which is something that encourages people to make the switch to EVs. Last month, I wrote about Dobson who purchased a Tesla due to several factors but especially high gas prices.
EVs will be everywhere soon.
The research also revealed that soon, EVs will be everywhere.
Chris spoke about the Amazon and Rivian partnership, Walmart’s purchase of Canoo EVs, Revel’s fleet of Tesla taxis in New York, and the contract between NASA and Canoo.
And this is just on the commercial side. Other automakers are producing and marketing their own EVs to compete with Tesla.
Disclaimer: Johnna is long Tesla.
I’d love to hear from you! If you have any comments, concerns, or see a typo, you can email me at johnna@teslarati.com. You can also reach me on Twitter @JohnnaCrider1
News
Elon Musk confirms Tesla FSD V14.2 will see widespread rollout
Musk shared the news in a post on social media platform X.
Elon Musk has confirmed that Tesla will be implementing a wide rollout of Full Self-Driving (FSD) V14 with the system’s V14.2 update. Musk shared the news in a post on social media platform X.
FSD V14.1.2 earns strong praise from testers
Musk’s comment came as a response to Tesla owner and longtime FSD tester AI DRIVR, who noted that it might be time to release Full Self-Driving to the fleet because V14.1.2 has already become very refined.
“95% of the indecisive lane changes and braking have been fixed in FSD 14.1.2. I haven’t touched my steering wheel in two days. I think it’s time, Tesla AI,” the longtime FSD tester wrote.
AI DRIVR’s comment received quite a bit of support from fellow Tesla drivers, some of whom noted that the improvements that were implemented in V14.1.2 are substantial. Others also agreed that it’s time for FSD to see a wide release.
In his reply to the FSD tester, CEO Elon Musk noted that FSD V14’s wide release would happen with V14.2. “14.2 for widespread use,” Musk wrote in his reply.
Mad Max mode makes headlines
One of the key features that was introduced with FSD’s current iteration is Mad Max mode, which allows for higher speeds and more frequent lane changes than the previous “Hurry” mode. Videos and social media posts from FSD testers have shown the system deftly handling complex traffic, merging seamlessly, and maintaining an assertive but safe driving behavior with Mad Max mode engaged.
Tesla AI head Ashok Elluswamy recently noted in a post on X that Mad Max mode was built to handle congested daytime traffic, making it extremely useful for drivers who tend to find themselves in heavy roads during their daily commutes. With Musk now hinting that FSD V14.2 will go on wide release, it might only be a matter of time before the larger Tesla fleet gets to experience the notable improvements of FSD’s V14 update.
News
Multiple Tesla Cybercab units spotted at Giga Texas crash test facility
The vehicles were covered, but one could easily recognize the Cybercab’s sleek lines and compact size.
It appears that Tesla is ramping up its activities surrounding the development and likely initial production of the Cybercab at Giga Texas. This was, at least, hinted at in a recent drone flyover of the massive electric vehicle production facility in Austin.
Cybercab sightings fuel speculations
As observed by longtime Giga Texas drone operator Joe Tegtmeyer, Tesla had several covered Cybercab units outside the facility’s crash testing facility at the time of his recent flyover. The vehicles were covered, but one could easily recognize the Cybercab’s sleek lines and compact size. Tegtmeyer also observed during his flyover that production of the Model Y Standard seems to be hitting its pace.
The drone operator noted that the seven covered Cybercabs might be older prototypes being decommissioned or new units awaiting crash tests. Either scenario points to a ramp-up in Cybercab activity at Giga Texas, however. “In either case, this is another datapoint indicating production is getting closer to happening,” Tegtmeyer wrote on X, highlighting that the autonomous two-seaters were quite exciting to see.
Cybercab production targets
This latest sighting follows reports of renewed Cybercab appearances at both the Fremont Factory and Giga Texas. A test unit was recently spotted driving on Giga Texas’ South River Road. Another Cybercab, seen at Tesla’s Fremont Factory, appeared to be manually driven, suggesting that the vehicle’s current prototypes may still be produced with temporary steering controls.
The Tesla Cybercab is designed to be the company’s highest-volume vehicle, with CEO Elon Musk estimating that the autonomous two-seater should see an annual production rate of about 2 million units per year. To accomplish this, Tesla will be building the Cybercab using its “Unboxed” process, which should help the vehicle’s production line achieve outputs that are more akin to consumer electronics production lines.
Elon Musk
Teslas in the Boring Co. Vegas Loop are about to get a big change
Elon Musk has a big update for Teslas that operate within the Boring Company’s Vegas Loop.
Tesla vehicles operating in the Boring Company’s Vegas Loop are about to get a big change, CEO Elon Musk said.
In Las Vegas, the Boring Company operates the Vegas Loop, an underground tunnel system that uses Teslas to drop people off at various hotspots on the strip. It’s been active for a few years now and is expanding to other resorts, hotels, and destinations.
Currently, there are stops at three resorts: Westgate, the Encore, and Resorts World. However, there will eventually be “over 100 stations and span over 68 miles of tunnel,” the Vegas Loop website says.
The Loop utilizes Tesla Model 3 and Model Y vehicles to send passengers to their desired destinations. They are currently driven using the Full Self-Driving suite, but they also have safety drivers in each vehicle to ensure safety.
Tesla Cybertruck rides are crucial for Vegas Loop expansion to airport
Tesla and the Boring Company have been working to remove drivers from the vehicles used in the Loop, but now, it appears there is a set timeline to have them out, according to CEO Elon Musk:
The Tesla cars operating in The Boring Company tunnels under Las Vegas will be driverless in a month or two https://t.co/mX4nNrJui9
— Elon Musk (@elonmusk) October 18, 2025
Musk says the Boring Co. will no longer rely on safety drivers within the Teslas for operation. Instead, Tesla will look to remove the safety drivers from the cars within the next month or two, a similar timeline for what Musk believes the Robotaxi platform will look like in Austin.
In Texas, as Robotaxi continues to operate as it has since June, there are still safety monitors within the car who sit in the passenger’s seat. They are there to ensure a safe experience for riders.
When the route takes the vehicle on the highway, safety monitors move into the driver’s seat.
However, Tesla wants to be able to remove safety monitors from its vehicles in Austin by the end of the year, Musk has said recently.
In early September, Musk said that the safety monitors are “just there for the first few months to be extra safe.” He then added that there “should be no safety driver by end of year.”
The safety driver is just there for the first few months to be extra safe.
Should be no safety driver by end of year.
— Elon Musk (@elonmusk) September 4, 2025
Elon Musk confirms Tesla FSD V14.2 will see widespread rollout
Multiple Tesla Cybercab units spotted at Giga Texas crash test facility
Teslas in the Boring Co. Vegas Loop are about to get a big change
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