A new study shows that only 26% of U.S. households are familiar with EVs but this is about to change. In the recent study by Parks Associates, it was noted that as Tesla became a household name, purchase intention for EVs has gone up 6%.
I wrote about this here, and Teslarati was invited to attend to the virtual session where Chris White, the senior analyst who conducted the study, led a virtual presentation.
According to the study,
“Only 26% of US broadband households report high familiarity with electric vehicles but that’s about to change. These sessions address the coming surge of EVs on the market, the potentially explosive EV growth in adoption, and the implications for consumers, the grid, and needed infrastructure.”
Electric Vehicles: A New Era for Consumers
During the virtual session, Chris White explained some of the findings of the study. Some of these include current EV owner demographics, EV owner interest in clean energy, EV owners’ high-tech affinity, lack of knowledge of EV features, and how other issues such as the chip shortage are affecting both EV and non-EV markets.
The report was based on data from Q4 2021.
Understanding Current EV Owners
Current EV owners are young affluent and have dual incomes. Many are from a multifamily environment and use their EVs for work and school.
They use their vehicles regularly. It’s important to highlight since EVs have the image of a rare or exotic car that doesn’t have enough range. This is changing.
As the EV market continues to grow, the demographics of the current EV owners will most likely change. For now, there’s a 16% high intention of purchasing EVs among non-owners. Previous that was 10%.
That number didn’t include the current EV owners who either want to add a new EV or replace an old one.
EV Owners 3x likely to use renewable energy
Chris White’s research showed that EV buyers are three times more likely to live in solar communities or have an interest in renewable energy powering their homes. They are also 2.5 to 5 times more willing to pay more for renewable energy.
The research shows that EV owners care about their carbon footprint and the impact on the environment.
EV owners are much more likely to own a security system or a smart home device than non-EV owners, according to the research
They xcare about technology and have a higher affinity for tech than non-EV owners.
Lack of familiarity with EV features.
One of the key points in the study shows that although EVs are more popular today, there is a lack of familiarity with their features.
Chris pointed out that 18% of the consumers polled indicated familiarity with EV features. That isn’t a lot.
Features that many aren’t familiar with include EV charging at home minimizing cost when automatically charging during off-peak hours, auto insurance savings for EV owners, second-life EV batteries reused as a power source in disaster areas, and available tax incentives.
Second-life EV batteries are expected to reach over $34 billion by 2027 according to Research and Markets. You can read more about this here.
EV Features that could persuade non-owners to buy an EV
The study included the top features that could persuade non-EV owners to switch to electricity. The number one feature was for an EV to run 400 miles or longer on a single charge.
During the session, Chris pointed out that this is still rare and that most EVs are in the 200-300 mile range.
Other features included widespread charging stations and electricity plans that make owning an EV more affordable than owning an ICE vehicle. These are coming and soon people will see for themselves that EVs meet the criteria they are looking for.
Purchase Inhibitors.
The number one purchase inhibitor that non-EV owners are concerned about are the cost of an EV and charging.
The research showed that 51% of the consumers who participated in the study cited charging-related issues.
Another issue was the lack of trust in the design of EVs,
Issues that impact both EV and non-EV purchases
We often see issues such as the semiconductor chip shortage and critical minerals for EV batteries impacting the EV market. However, something that impacts both markets includes the chip shortage, Putin invading Ukraine, and the national gas prices being on the rise.
The latter can create pain at the pump which is something that encourages people to make the switch to EVs. Last month, I wrote about Dobson who purchased a Tesla due to several factors but especially high gas prices.
EVs will be everywhere soon.
The research also revealed that soon, EVs will be everywhere.
Chris spoke about the Amazon and Rivian partnership, Walmart’s purchase of Canoo EVs, Revel’s fleet of Tesla taxis in New York, and the contract between NASA and Canoo.
And this is just on the commercial side. Other automakers are producing and marketing their own EVs to compete with Tesla.
Disclaimer: Johnna is long Tesla.
I’d love to hear from you! If you have any comments, concerns, or see a typo, you can email me at johnna@teslarati.com. You can also reach me on Twitter @JohnnaCrider1
Tesla has launched another new affordable Model Y configuration in the United States, now adding a fifth version of the all-electric crossover to its lineup, diversifying the car’s options and giving consumers more choices at the time of purchase.
Tesla launched the Model Y All-Wheel-Drive on Monday night, pricing it at $41,990. It features 294 miles of range, a 125 MPH top speed, and a 0-60 MPH acceleration rate of 4.6 seconds.
The vehicle is the second most-affordable configuration of the Model Y, only eclipsing the Model Y Rear-Wheel-Drive, which is priced at $39,990.
The move to expand the Model Y lineup comes just a week after CEO Elon Musk confirmed the company would remove the Model S and Model X from production, making way for manufacturing of the Optimus robot at the company’s Fremont, California, factory.
🚨 Tesla has just launched the Model Y All-Wheel-Drive, a new configuration, in the U.S. for $41,990
It has 294 miles of range, a 4.6s 0-60 MPH acceleration rate, and a 125 MPH top speed pic.twitter.com/cyd81m26vB
— TESLARATI (@Teslarati) February 3, 2026
The Model Y All-Wheel-Drive fits the bill of the “Standard” offerings of the vehicle that Tesla launched last year. It is void of many of the more luxurious features, which are available in the “Premium” trim levels, available in Rear-Wheel-Drive, All-Wheel-Drive, and Performance.
The differences between the Standard and Premium configurations can be found in the video below:
@teslarati There are some BIG differences between the Tesla Model Y Standard and Tesla Model Y Premium #tesla #teslamodely ♬ Sia – Xeptemper
With five configurations now available in the Model Y, it certainly seems as if Tesla is attempting to get the vehicle available in more options than ever before.
With the Model S and Model X being removed from production due to their irrelevance to the future and Tesla’s focus on autonomy, diversifying the Model Y portfolio seems to align with the idea that the company is okay with making more variations of its most popular car.
Tesla Model Y Standard: first impressions from a Premium owner
Removing the Model S and Model X and replacing them with a new Model Y configuration is not exactly what fans have been wanting; many have been wondering what Tesla will do to replace the need for a bigger SUV for large families.
Nevertheless, Tesla’s relentless attitude toward solving autonomy and its preparation to launch a self-driving ride-hailing service seem to fit the bill for this move. Soon, it will be the Model 3, Model Y, and Cybercab playing the main parts of this autonomous future. The Cybertruck will be sticking around for other things, like local hauling.
SpaceX has officially acquired xAI, merging rockets with AI expertise in what is the first move to bring Elon Musk’s companies under one umbrella.
On February 2, SpaceX officially announced the acquisition of xAI, uniting two powerhouse companies under a single entity, creating what the space exploration company called in a blog post “one of the most ambitious, vertically integrated innovation engines on (and off) Earth.”
🚨 BREAKING: Elon Musk has posted a new blog on SpaceX’s website confirming the acquisition of xAI pic.twitter.com/TFgeHGMpXc
— TESLARATI (@Teslarati) February 2, 2026
The deal will integrate xAI’s advanced AI capabilities, including the Grok chatbot and massive training infrastructure, with SpaceX’s rocket technology, Starlink satellite network, and ambitious space exploration goals.
The acquisition comes at a pivotal moment: xAI is valued at around $230 billion as of late 2025, and has been racing to scale AI compute amid global competition from companies like OpenAI, Google, and Meta. Meanwhile, SpaceX, which was recently valued at $800 billion, is facing escalating costs for its multiplanetary ambitions.
By combining forces, the merged entity gains a unified approach to tackle one of AI’s biggest bottlenecks: the enormous energy and infrastructure demands of next-gen models.
Musk wrote in a blog post on SpaceX’s website that:
“In the long term, space-based AI is obviously the only way to scale. To harness even a millionth of our Sun’s energy would require over a million times more energy than our civilization currently uses! The only logical solution therefore is to transport these resource-intensive efforts to a location with vast power and space. I mean, space is called “space” for a reason.”
Musk details the need for orbital data centers, stating that his estimate is that “within 2 to 3 years, the lowest cost way to generate AI compute will be in space.
This cost-efficiency alone will enable innovative companies to forge ahead in training their AI models and processing data at unprecedented speeds and scales, accelerating breakthroughs in our understanding of physics and invention of technologies to benefit humanity.”
SpaceX recently filed for approval from the FCC to launch up to one million solar-powered satellites configured as high-bandwidth, optically linked compute platforms.
These facilities would harness near-constant sunlight with minimal maintenance, delivering what the company projects as transformative efficiency.
Musk has long argued that space offers the ultimate solution for power-hungry AI projects. But that’s not all the merger will take care of.
Additionally, it positions the company to fund broader goals. Revenue from the Starlink expansion, potential SpaceX IPO, and AI-driven applications could accelerate the development of lunar bases, as Musk believes multiplanetary life will be crucial to saving civilization.
Critics question the feasibility of massive constellations amid orbital debris concerns and regulatory hurdles. Yet, proponents see it as a bold step toward a multiplanetary computing infrastructure that extends human civilization beyond Earth.
The Tesla Model Y Performance was in my hands for seven days after the company reached out and got me a brand new unit. As a Premium All-Wheel-Drive owner, I was really interested to see if the Performance trim was worth the $11,000 difference, and what I learned might be a surprise.
The only “performance” version of any Tesla vehicle I’ve had the opportunity to have several days with was the Cyberbeast back in June, and a few days with that made me want a Cybertruck more than I already did. It had white-knuckle speed, and as someone who truly loves to drive a larger vehicle, it fit the bill for everything I wanted out of an electric pickup.
We picked up the Tesla Model Y Performance yesterday!
We have a whole SEVEN days with it and we want to do anything you’d like us to (within reason) with it!
Let us know below 👇 what you’re interested in knowing pic.twitter.com/BRG9nOSwGW
— TESLARATI (@Teslarati) January 20, 2026
With that past experience, I was truly excited to try the new Model Y Performance, especially considering I own a Model Y already, and after six months of ownership, it has truly won me over as the best car I’ve ever owned. Although my 2008 Ford Escape Hybrid is a close second, mostly due to nostalgia and it being my “dream car” as a kid in high school at the time, the Model Y is unequivocally better, obviously. It’s hard to shake the feelings of your first “nice” car; I think we could all relate to that in a way.
First charge in the Tesla Model Y Performance!
This is a v2 Supercharger, so not quite as fast as what we’d like, but it will do for now. pic.twitter.com/Akyb2BLMcS
— TESLARATI (@Teslarati) January 21, 2026
Before I even picked up the Model Y Performance, I was expecting a handful of things: better performance, better handling, more comfortable seats, and a thirst for spirited driving on the windy backroads of Southern Pennsylvania. Admittedly, a snowstorm disrupted a lot of my testing, but I was still able to have some fun in the car.
With that being said, my thoughts are sure to potentially ruffle some feathers.
First Impressions of the Tesla Model Y Performance
I picked up the Model Y Performance on January 19 and had it for one week. The Ultra Red paint with the White interior option was a great look, and it was fun to have a car with that look, considering my Model Y is Black on Black.
One thing that is really interesting and somewhat surprising is that Tesla hasn’t adjusted the fact that the Ultra Red is a different shade than the Performance brake calipers. Additionally, the rear light bar, which signals braking, is a different shade of red than the car and the brake calipers.
This was something that the Tesla Showroom employees pointed out to me, and, just like they said, I’ll never be able to not see it.
Interior Quality
The first thing I noticed was the Performance seats, which are geared to hug you a tad more and keep you intact during spirited drives. They were, without a doubt, more comfortable than the seats in my Premium AWD.
Interestingly, when I gave this opinion on X, some Performance owners said that the seats were less comfortable and, on longer drives, I’d feel it. My Fiancè and I drove about 120 miles in the car that weekend, and we had no complaints. They were supremely comfortable, and we both really enjoyed them, almost to the point that we’d rather have those seats than the ones in the Premium AWD.
🚨 Tesla Model Y Performance White Interior is 🔥
This seriously might be the best Tesla out there pic.twitter.com/BnSe1GJqqi
— TESLARATI (@Teslarati) January 22, 2026
Additionally, the center screen is slightly larger, but not to the extent that I had really noticed any true difference. In the new Model Y for 2026, the screen is the same size as the one in the Performance trim at 16 inches.
It was previously 15.4 inches.
Some other changes include Performance pedals that are made of what appears to be a stainless steel alloy and Carbon Fiber accents on the doors and dash. Other than that, there are no significant differences; it’s very similar to the other Premium trims of the Model Y. The big difference from an interior standpoint is simply the front seats.
Exterior Differences
Tesla used a lot of different techniques to help improve performance and aerodynamics, including a carbon fiber spoiler and rear diffuser, both of which help with air displacement and improve handling, range, and overall performance.
These additions are clean and give the car a sporty look, perfectly catered to the aesthetic Tesla was obviously going for with the car. I’ve already mentioned the brake calipers, which are an awesome touch, but the offsetting tones of red between them and the paint are a bit displeasing to the eye. I hope this is something that is resolved, but it isn’t completely necessary, nor a priority.
The Nitty Gritty – Ride Quality and Performance
With all the changes from an aesthetic standpoint, including the ones that are geared toward improving performance, the real indicator of whether this trim is worth the extra $11,000 is simple: Is it faster and more fun to drive than the Premium All-Wheel-Drive?
I’m going to break that down here:
Speed and Acceleration
There is a slightly noticeable difference in acceleration, as the 4.6-second 0-60 MPH on the AWD is 1.3 seconds slower than the 3.3-second rate on the Performance. Although that sounds like a decent difference, the big change I noticed was the sound. In the Performance, you can really hear those motors hum, which was a nice touch and really interesting and fun to experience.
It was definitely quicker than my AWD, but I think I really expected to be thrown back into my seat like I was with the Cyberbeast, which features a 2.6-second 0-60 MPH acceleration rate. That was truly a massive difference that anyone can really feel. The 1.3-second difference between the AWD and Performance was, in a way, underwhelming.
I was not disappointed with it, but I really hoped to feel that same rush of adrenaline I had with the Cyberbeast. I think I’m just so used to the acceleration at this point that it does not “wow” me any longer. At the time of the Cyberbeast Demo Drive, I was still driving a gas car.
The Performance, like the AWD, is very capable. It’s great for merging on the highway and getting into a tight window when traffic is heavier. It’s great for taking some quicker drives, and it’s a lot of fun to take out on the road. By no means am I disappointed with it, but I will say maybe my expectations were a tad too high.
Handling
This is where I will say I was sort of disappointed, because I have heard from many people that the suspension is better in the Model Y Performance compared to the All-Wheel-Drive.
I didn’t really feel like it was “better,” but the same, which is still an absolutely amazing ride experience. My AWD is great for tight turns at increased speeds, where I felt the difference was in the seats, as those Performance ones truly did seem to “hug” me more and keep me more stable.
The Performance trim features adaptive suspension, lower/stiffer springs, and larger wheels, all of which are meant to improve handling. I’m not sure if it is simply because I didn’t get to push it as much as I wanted to due to weather, but I felt like the feel of the ride was really similar to my AWD. I had no complaints.
Overall Thoughts
The Model Y Performance is definitely a sportier look than the AWD and Standard models, and it definitely has its advantages. I think that it’s a really great car, but I did not feel an incredible number of differences from the AWD.
🚨 ONE WEEK with the Tesla Model Y Performance: Review and Initial Thoughts
We didn’t get to have as much fun as we wanted in the MYP due to the snow storm, but we were able to give some initial thoughts on the car with the little bit of reasonable weather we had pic.twitter.com/C75WQMNHKO
— TESLARATI (@Teslarati) January 27, 2026
There was a lot to love: the seats, the look, the acceleration. The latter is something that is definitely great if you plan to take your car to a track, but for public roads, it’s not something that is a substantial “need.” When I pushed it on a road local to me and posted a video of it, the commenters were sure to tell me I was going too fast.
I want to be clear that I have zero complaints about the Model Y Performance, and if it were to have come out ahead of me getting my AWD, I probably would have entertained the idea if I could have made the numbers work.
The Model Y, from Standard to Premium, is a great car in every sense of the word. The ride quality is great, the build quality is excellent, and the interior and exterior features, as a whole, make it the best car in the world (to me).
Tesla launches new affordable Model Y configuration in the U.S.
SpaceX officially acquires xAI, merging rockets with AI expertise
