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Tesla Cybertruck’s biggest rival is poised for a delay, and GM’s stance against CA’s standards isn’t helping
The Tesla Cybertruck will meet several competitors when it enters the market. There’s the Rivian R1T pickup truck, a luxury vehicle designed for the outdoors. There’s the Ford F-150 Electric, the EV version of America’s most popular pickup truck. But perhaps the Cybertruck’s biggest rival, both in terms of literal size and specs, is GM’s Hummer EV, a vehicle that represents the antithesis of Tesla’s exoskeleton-clad monster.
The GMC Hummer EV and the Tesla Cybertruck come from very different backgrounds. The Cybertruck is what happens when Tesla is unrestrained, and it is unashamedly different in its design and features. The Hummer EV, on the other hand, is a redemption of sorts for GM, as the emergence of the massive, gas-guzzling original Hummer marked one of the nails in the coffin of the veteran automaker’s controversial EV1 electric car.
The Hummer EV has garnered a lot of attention, and it is set for a reveal this May 20. However, the coronavirus pandemic may put a damper on the upcoming vehicle’s official unveiling. With social distancing rules pretty much negating the possibility of a launch event for the truck, sources familiar with the matter have told motoring publication CarBuzz that the Hummer EV’s unveiling will be rescheduled. This is not surprising at all considering the circumstances that have arisen from the pandemic, but it is unfortunate, nonetheless.
This potential delay could cost the Hummer EV a lot of momentum. The vehicle is already entering the all-electric pickup market pretty late, with companies like Rivian and Tesla already poised to release their trucks in the next year or so. Furthermore, the Hummer EV is riding a wave of momentum that resulted from GM’s clever teasers in recent months. Any delays in the vehicle’s unveiling might then result in waning interest from the EV community.
This is bitter pill to swallow for GM, especially since leaked production plans from the automaker have revealed that much of its commitments to electrification are not very serious at all. As indicated by production plans accessed by Reuters, both GM and Ford still intend to adopt a strategy that is heavily skewed towards the internal combustion engine for the next few years. This is despite CEO Mary Barra arguing that GM is dead serious about electrification.
But perhaps the biggest blow to the Hummer EV yet is coming from GM’s standing among car buyers. Earlier this year, GM, together with Toyota and Fiat Chrysler, decided to side with US President Donald Trump in his efforts to revoke California’s higher emissions standards. This promptly resulted in losses for GM, with CA banning the use of the company’s vehicles for its fleet. But it doesn’t end there.
According to the findings of a poll conducted by Matt George Associates for the Union of Concerned Scientists (UCS), GM’s decision to stand against California’s emissions standards has adversely affected its standing among car buyers. Out of the 1,000 owners surveyed, 51% who initially stated that they would “definitely purchase” another GM vehicle in the future decided to change their minds after learning of the company’s anti-emissions standards stance. GM’s favorability among buyers also saw a steep drop from 93% to just 44%.
These sentiments from the car buying public are the last thing that the Hummer EV needs to be a success. Using the Hummer, a vehicle that is traditionally perceived as the very representation of excess, as an entry into the electric truck market, is a bold move for GM. But successful bold moves usually involve a lot of delicate pieces lining up perfectly enough. Unfortunately for GM, the delays in the Hummer EV’s launch, coupled with negative sentiments against the company, may very well derail the all-electric truck even before its arrival.
Elon Musk
Elon Musk to attend 2026 World Economic Forum at Davos
The Tesla CEO was confirmed as a last-minute speaker for a session with BlackRock CEO Larry Fink.
Elon Musk is poised to attend the 2026 World Economic Forum in Davos. The Tesla CEO was confirmed as a last-minute speaker for a session with BlackRock CEO Larry Fink, signaling a thaw in Musk’s long-strained relationship with the event.
A late addition
Organizers of the World Economic Forum confirmed that Elon Musk was added shortly before the event to a Thursday afternoon session, where he was scheduled to speak with Fink, as noted in a Bloomberg News report. Musk’s upcoming appearance marks Musk’s first participation in the forum, which annually draws political leaders, business executives, and global media to Davos, Switzerland.
Musk’s attendance represents a departure from his past stance toward the event. He had been invited in prior years but declined to attend, including in 2024. His upcoming appearance followed remarks from his political ally, Donald Trump, who addressed the forum earlier in the week with a wide-ranging speech.
A previously strained relationship
Musk had frequently criticized the World Economic Forum in the past, describing it as elitist and questioning its influence. In earlier posts, he characterized the gathering as “boring” and accused it of functioning like an unelected global authority. Those remarks contributed to a long-running distance between Musk and WEF organizers.
The forum previously said Musk had not been invited since 2015, though that position has since shifted. Organizers indicated last year that Musk was welcome amid heightened interest in his political and business activities, including his involvement in the Trump administration’s Department of Government Efficiency (DOGE). Musk later stepped away from that role.
Despite his friction with the World Economic Forum, Musk has remained central to several global events, from SpaceX’s provision of satellite internet services in geopolitically sensitive regions through Starlink to the growing use of xAI’s Grok in U.S. government applications.
News
Tesla states Giga Berlin workforce is stable, rejects media report
As per the electric vehicle maker, production and employment levels at the facility remain stable.
Tesla Germany has denied recent reports alleging that it has significantly reduced staffing at Gigafactory Berlin. As per the electric vehicle maker, production and employment levels at the facility remain stable.
Tesla denies Giga Berlin job cuts report
On Wednesday, German publication Handelsblatt reported that Tesla’s workforce in Gigafactory Berlin had been reduced by about 1,700 since 2024, a 14% drop. The publication cited internal documents as its source for its report.
In a statement to Reuters, Tesla Germany stated that there has been no significant reduction in permanent staff at its Gigafactory in Grünheide compared with 2024, and that there are no plans to curb production or cut jobs at the facility.
“Compared to 2024, there has been no significant reduction in the number of permanent staff. Nor are there any such plans. Compared to 2024, there has been no significant reduction in the number of permanent staff. Nor are there any such plans,” Tesla noted in an emailed statement.
Tesla Germany also noted that it’s “completely normal” for a facility like Giga Berlin to see fluctuations in its headcount.
A likely explanation
There might be a pretty good reason why Giga Berlin reduced its headcount in 2024. As highlighted by industry watcher Alex Voigt, in April of that year, Elon Musk reduced Tesla’s global workforce by more than 10% as part of an effort to lower costs and improve productivity. At the time, several notable executives departed the company, and the Supercharger team was culled.
As with Tesla’s other factories worldwide, Giga Berlin adjusted staffing during that period as well. This could suggest that a substantial number of the 1,700 employees reported by Handelsblatt were likely part of the workers who were let go by Elon Musk during Tesla’s last major workforce reduction.
In contrast to claims of contraction, Tesla has repeatedly signaled plans to expand production capacity in Germany. Giga Berlin factory manager André Thierig has stated on several occasions that the site is expected to increase output in 2026, reinforcing the idea that the facility’s long-term trajectory remains growth-oriented.
Elon Musk got a brash response from Ryanair CEO Michael O’Leary, who said in a press conference on Wednesday afternoon that the Tesla frontman’s criticism of the airline not equipping Starlink has increased bookings for the next few months.
The two have had a continuing feud over the past several weeks after Musk criticized the airline for not using Starlink for its flights, which would enable fast, free, and reliable Wi-Fi on its aircraft.
Tesla CEO Elon Musk trolls budget airline after it refuses Starlink on its planes
Musk said earlier this week that he was entertaining the idea of purchasing Ryanair and putting someone named Ryan in charge, which would oust O’Leary from his position.
However, the barbs continued today, as O’Leary held a press conference, aiming to dispel any beliefs about Starlink and its use case for Ryanair flights, which are typically short in length.
O’Leary said in the press conference today:
“The Starlink people believe that 90% of our passengers would happily pay for wifi access. Our experience tells us less than 10% would pay; He (Elon) called me a retar*ed twat. He would have to join the back of a very, very long queue of people that already think I’m a retar*ed twat, including my four teenage children.”
He then went on to say that, due to Musk’s publicity, bookings for Ryanair flights have increased over the past few days, up 2 to 3 percent:
“But we do want to thank him for the wonderful boost in publicity. Our bookings are up 2-3% in the last few days. So thank you to Mr. Musk, but he’s wrong on the fuel drag. Non-European citizens cannot own a majority of European airlines, but if he wants to invest in Ryanair, we think it would be a very good investment.”
O’Leary didn’t end there, as he called Musk’s social media platform X a “cesspit,” and said he has no concern over becoming a member of it. However, Ryanair has been very active on X for several years, gaining notoriety for being comical and lighthearted.
🚨 Ryanair CEO’s comments on X and Starlink today at the planned presser.
Strange comments here, it just feels like it’s time to end all this crap https://t.co/NYeG95bM82
— TESLARATI (@Teslarati) January 21, 2026
The public spat between the two has definitely benefited Ryanair, and many are calling for it to end, especially those who support Musk, as they see it as a distraction.
Nevertheless, it is likely going to end with no real movement either way, and is more than likely just a bit of hilarity between the two parties that will end in the coming days.
Elon Musk to attend 2026 World Economic Forum at Davos
Tesla states Giga Berlin workforce is stable, rejects media report
