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Rocket Lab, Virgin Orbit lead a new class of small rockets with big ambitions for 2021
SpaceX’s reign as the only privately funded American spaceflight company to reach and successfully deploy small satellite payloads into orbit ended on January 21, 2018, when Rocket Lab’s Electron rocket delivered three customer CubeSats to orbit for the first time.
SpaceX and Rocket Lab have since been the only private American companies to offer dedicated and rideshare delivery of small satellites to orbit. That is until Virgin Orbit joined the competition with the success of its Launch Demo 2 mission earlier this week.
Airdropping rockets
On Sunday, January 17, Virgin Orbit – one of two spaceflight companies backed by billionaire Richard Branson – joined SpaceX and Rocket Lab as the next private American rocket launcher sending small satellites to space. Virgin Orbit delivers its payload slightly differently than SpaceX and Rocket Lab. Virgin Orbit can uniquely offer its customers the flexibility of launch site because its liquid-fueled rocket is dropped mid-air from under the wing of a massive Boeing 747 before propelling itself to space.
In the Spring of 2020 Virgin Orbit conducted its first Launch Demo mission off of the coast of southern California. Prior to the rocket’s first stage ignition, the company achieved the majority of its intended test flight targets. Just after LauncherOne’s first stage ignition the rocket prematurely shut down resulting in the complete loss of the rocket and its payload as it fell to the ocean.
After months of investigation, Virgin Orbit attributed the prematurely terminated flight to a component failure that led to a breach of a high-pressure line starving the engine of Liquid Oxygen resulting in the immediate loss of propulsion. The issue was remedied quickly and Virgin Orbit aimed to fly and launch again in December 2020 for its Launch Demo 2 mission attempting to successfully achieve orbit by the close of the year. In mid-December, the launch date of Launch Demo 2 was postponed until January 2021 due to impacts to operation and scheduling caused by the Covid-19 pandemic.
Virgin Orbit’s 747, Cosmic Girl, piloted by Kelly Latimer took to the skies on Sunday, January 17 with a fully fueled LauncherOne rocket loaded with a payload of nine CubeSat missions made up of ten spacecraft for NASA’s Educational Launch of NanoSatellites (ELaNa XX) series contracted under NASA’s Venture Class Launch Services program.
The Launch Demo 2 mission went off without a hitch. Just as with the first Launch Demo, all pre-launch activities proceeded nominally with Cosmic Girl reaching an altitude of 30,000 feet prior to the release of LauncherOne over the Pacific Ocean. Once released into free flight, the rocket’s first stage engine ignited and carried it through the atmosphere until separation and second stage engine ignition beyond the Kármán line – the recognized point at which “space” is defined beyond Earth’s atmosphere. Eventually, all nine payloads were successfully deployed into orbit completing the first-ever successful mission of an orbital class, liquid-fueled, air-launched rocket to reach space.
Another One Leaves The Crust
SpaceX has set the pace for space in 2021 successfully achieving two orbital-class launches within the first twenty days of the year with a third mission scheduled to depart Launch Complex 40 at Cape Canaveral Space Force Base in Florida on Friday, January 22. Likewise, Rocket Lab looks to aggressively exceed its previous launch record of seven missions in one calendar year. The only way to demolish a previous record is to launch frequently from multiple spaceports. SpaceX currently has three active launchpads, two in Florida and one in California. Within 2021, Rocket Lab will also have three operational launchpads, two in New Zealand and one in Virginia.
On Wednesday, January 20, 2021 – its third anniversary of first making it to orbit – Rocket Lab successfully launched its first Electron mission of 2021 nicknamed “Another One Leaves The Crust.” After standing down from a previous launch attempt on January 16 due to an erroneous sensor, the eighteenth overall mission of the Electron rocket successfully launched and deployed a single communications microsatellite for the European space technology company, OHB Group. The mission took place from Launch Complex 1 in Mahia, New Zealand at 07:26 UTC. This mission brings the total satellites deployed by Rocket Lab to 97.
In a statement provided by Rocket Lab, founder and CEO, Peter Beck, states that “We’re proud to be delivering a speedy and streamlined path to orbit for OHB Group on this mission, with launch taking place within six months of contract signing. By flying as a dedicated mission on Electron, OHB and their mission partners have control over launch timing, orbit, integration schedule, and other mission parameters.”
2021 – The year of the small satellite launcher
Expect SpaceX, Rocket Lab, and Virgin Orbit to be joined by other small launchers looking to break into the market sooner rather than later. Another NASA Venture Class Launch Services provider, Astra – a California-based small satellite launcher that launches from Kodiak, Alaska – narrowly missed beating out Virgin Orbit for the third-place slot in the competition to deliver small satellites to orbit.
On December 15, 2020, Astra launched its small orbital-class vehicle, Rocket 3.2, for the second time from Pacific Spaceport Complex on Kodiak Island, Alaska. The vehicle soared past the Kármán line with the upper stage reaching its targeted altitude of 380 kilometers at 7.2 km/sec but falling just shy of achieving orbital velocity at 7.68 km/sec.
Astra is not the only small private spaceflight company looking to join the ranks of SpaceX, Rocket Lab, and now Virgin Orbit. Texas-based Firefly Aerospace is also expected to join the elite group of privately funded spacefaring companies this year.
In October 2020, Firefly successfully completed acceptance testing of the first stage of its small class Alpha rocket. The stage completed a 35-second static fire demonstrating a full range of thrust vector control maneuvers. The first stage of the Alpha rocket has since been shipped to Firefly’s launch complex at Space Launch Complex 2 West (SLC-2W) at Vandenberg Air Force Base in California. In Novemeber 2020 Firelfy began the integration process of the payloads for the maiden Alpha launch.
In December 2020, Astra and Firefly were awarded Venture Class Launch Services Demonstration 2 firm fixed-priced contracts by NASA’s Launch Services Program along with a third small class launcher, California based Relativity Space. Astra received $3.9 million in funding while Firefly was awarded $9.8 million and Relativity received $3 million to place CubeSats in Low Earth Orbit.
SmallSats and CubeSats are quickly becoming the preferred method of operating in orbit because it is technology and opportunity that is attainable for many smaller companies and other parties interested in reaching space such as universities. As SmallSats continue to rise in popularity so too will the demand to launch them. 2021 is already shaping up to become the year that produces the highest amount of private commercialized spaceflight, ever.
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Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
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Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event
Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.
Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.
While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.
Robotaxi now runs 6am to 10pm, 7 days/week
Unsupervised fleet is a lot bigger
Also, upgraded intelligence in vehicle distribution & routing means you wait less pic.twitter.com/UFZ4bqg2dZ
— Tesla Robotaxi (@robotaxi) August 26, 2026
Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.
Thank you so much @Tesla for inviting us to the Cybercab launch in Austin! 🤠 pic.twitter.com/F1rAR8zd5O
— TESLARATI (@Teslarati) August 22, 2026
Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.
Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.
Tesla Cybercab uses a unique strategy for picking up the right rider
Tesla ends in-house wrap service that always seemed like a short-term program
