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NASA braces for ‘7 minutes of terror’ as rover, rocket crane near Mars
NASA’s most ambitious – and difficult – Mars rover mission to date is nearly at the end of its interplanetary journey, but it is just the beginning of the excitement. On Tuesday (Feb. 16) engineers at NASA’s Jet Propulsion Laboratory (JPL) confirmed that Perseverance is doing well and is prepared to attempt a touchdown at about 12:55 p.m. PST (3:55 p.m. EST) on Thursday (Feb. 18).
NASA’s fifth Mars rover, Perseverance, will attempt a tried and true, but terrifying landing method to reach the Martain surface safely. In a process called entry, descent, and landing (EDL) the rover will burst through the Martian atmosphere at 12,500mph (20,000 kph) and slow to just under 2mph (3kph) in about seven minutes – a process which has earned the nickname “seven minutes of terror.”

From interplanetary spacecraft to Martian rover in seven minutes
For the past seven months, Perseverance has traveled 300 million miles (480 million kilometers) as an interplanetary spacecraft. When it reaches its final destination of Mars on Feb. 18, the spacecraft will have to shed some layers to prepare to land on the Martian surface. Perhaps the most challenging part of the seven minutes of terror is that Perseverance will conduct every aspect autonomously – engineers back on Earth will not be able to intervene due to the communications time delay caused by the distance between Earth and Mars.

During the first stage of landing known as entry, Perseverance will slam into the relatively thin Martian atmosphere at the neck-break speed of 12,500mph (20,000 kph). At approximately 12:38 p.m. PST (3:38 p.m. EST), 10 minutes prior to entering the Martian atmosphere, the Cruise Stage which has reliably propelled Perseverance on its journey from Earth via solar power will separate. This will initiate the official transition from spacecraft into rover.
To protect the rover and its critical hardware Perseverance is housed inside of a protective covering – called an aeroshell – and is outfitted with a robust heat shield. Small thrusters at the crown of the aeroshell help to reorient itself and ensure that the heat shield is facing in the right direction as it enters the atmosphere. The aeroshell and heatshield will absorb and deflect the brunt of the heat energy – reaching about 2,370 degrees Fahrenheit (about 1,300 degrees Celsius) – caused by the friction of entering the Martian atmosphere at such a high velocity.
Once through peak heating and deceleration, Perseverance will utilize a new technology called Range Trigger to determine its exact location and distance to the surface. The spacecraft will utilize this technology to autonomously determine the optimal time to deploy its supersonic parachute – the largest ever sent to Mars – and separate its heat shield. This is expected to occur at 12:52 p.m. PST (3:52 p.m. EST). Once the heat shield has separated the powered descent stage – and the Perseverance rover itself – will be exposed to the Martian environment.
Although a similar descent method has been used in the past with the landing of NASA’s Curiosity rover in 2012, Perseverance’s way of doing things has received a major upgrade.
Once the heat shield has been dispersed, Perseverance will use a radar and cameras to utilize a new landing technology called Terrain-Relative Navigation. Essentially, Perseverance will continuously take images to map out the Martian surface as it descends to determine its exact location. The spacecraft will actively decide and target the best possible safe landing site which can be autonomously changed up to 2,000 feet (600 meters). Then the aeroshell and parachute are jettisoned and it’s the powered descent module’s time to shine.
Using rockets to land, rather than to launch
Just two minutes after ditching the heat shield, at 12:54 p.m. PST (3:54 p.m. EST) and only 1.3 miles (2.1 kilometers) above the surface, the powered descent stage will fire eight throttleable retrorockets to slow the spacecraft’s descent even more and steer it to its chosen landing target. During the powered descent phase, the spacecraft will slow from about 190 mph (306 kph) to just 1.7 mph (2.7 kph).

Once the spacecraft determines that it is 65 feet (20 meters) from the surface by utilizing the Terrain-Relative Navigation, the powered descent stage will initiate the sky crane maneuver. In this phase, the Perseverance rover will be delicately lowered to the Martian surface with a system of Nylon cords.
At 12:55 p.m. PST (3:55 p.m. EST) the $2.4 billion NASA Mars 2020 mission will officially touchdown on the surface of Mars in the Jezero Crater. Once safely down, the sky crane will severe the cords and fly off for a crash landing at a safe distance away from the rover.
During the landing attempt, NASA’s Mars Reconnaissance Orbiter will be overhead and constantly sending telemetry back to Earth via NASA’s Deep Space Network. The telemetry will indicate to engineers back at NASA JPL if the landing procedure was successful and will confirm a touchdown at 12:55 p.m. PST (3:55 p.m. EST).
This will be the first time that a NASA Mars rover will be landing with its eyes open, so to speak. NASA hopes that the first images – and sounds – of the Martian landing will be available to release to the public within about an hour of confirmed touchdown.
Beginning around 11:15 am PST (19:15 UTC) on Thursday, February 18th, NASA will provide live coverage of Perseverance’s landing attempt. The agency will carry the coverage on NASA TV and its website, as well as a number of other platforms including YouTube, Twitter, Facebook, LinkedIn, Twitch, Daily Motion, Theta.TV, and the NASA app. You can view the entry, descent, and landing process in its entirety in the video below provided by NASA’s JPL.
News
Tesla Roadster could have a formidable competitor with BYD’s 3000-HP supercar
The Roadster is one of the most anticipated vehicles of all time, especially because we’ve all had to wait so long for it. On its own, it will have a 1.9-second 0-60 MPH acceleration rate, which is projected to be better than the 2.3 seconds the U9 Track Edition will offer.

The Tesla Roadster is on the way, and yes, we know we’ve heard that for quite a few years. But when it comes, it might have a formidable competitor, and it might come from no one other than Chinese rival BYD.
BYD’s Yangwang U9 Track Edition is a new configuration of the U9 supercar that hit the Chinese Ministry of Information Technology (MIIT) database recently.
The vehicle was first spotted on the MIIT database by CarNewsChina. It will have a quad-motor powertrain, each dedicated to one wheel. Instead of the 1,287 horsepower that comes with the standard U9 configuration, the Track Edition will have 2,977.
There are only two cars that even come close in terms of horsepower: the Lotus Evija with 1,972 and the Rimac Nevera at 1,914 horsepower. The Tesla Roadster is expected to have somewhere around 1,000 horsepower.
The Roadster is one of the most anticipated vehicles of all time, especially because we’ve all had to wait so long for it. On its own, it will have a 1.9-second 0-60 MPH acceleration rate (without the SpaceX package, which brings the projection to 1.1 seconds), which is projected to be better than the 2.3 seconds the U9 Track Edition will offer.
The Roadster also beats the U9 Track Edition in projected top speed and range. The Roadster could top out at over 250 MPH, compared to the 217 conservative projection for the U9 Track Edition.
Range on the Roadster is 620 miles, beating 280 miles for the BYD.
- Credit: BYD
- Credit: BYD
The U9 Track Edition will also have some additional features compared to its base model. These include some aerodynamic additions, like a carbon fiber rear wing, diffuser, and an adjustable front splitter and adjustable rear wing.
The latter two are optional, but if you have enough scratch to drop on this car, you’re probably adding those two features as well.
We hope that both the Roadster and U9 Track Edition will hit a drag strip, road course, or even a superspeedway for some racing. It would truly be something for EV fans to drool over.
News
Tesla is breaking even its own rules to cap off an intense Q3
Tesla is pulling out all the stops to have a strong Q3 as the EV tax credit will phase out.

Tesla is breaking its own rules by advertising on various platforms in an effort to sell as many cars as possible before the end of the $7,500 electric vehicle tax credit.
Tesla has had a very polarizing perspective on advertising. Over the years, it has taken on different attitudes toward spending any money on marketing. It has instead put those dollars into research and development to make its vehicles more advanced.
Back in 2019, Tesla CEO Elon Musk talked about the company advertising its vehicles and energy products:
Tesla does not advertise or pay for endorsements. Instead, we use that money to make the product great. https://t.co/SsrfOq1Xyc
— Elon Musk (@elonmusk) May 19, 2019
In 2021, in response to analyst Gary Black, who has pushed for Tesla to have a PR or marketing department, Musk said:
Other companies spend money on advertising & manipulating public opinion, Tesla focuses on the product.
I trust the people.
— Elon Musk (@elonmusk) April 27, 2021
However, this did not hold as Tesla’s strategy for the long haul. While Musk did resist advertising for a long time, Tesla started placing ads on platforms like X, Google, and YouTube several years back. It’s pretty rare that Tesla pushes these ads, however.
Tesla launches advertising on X in the U.S., expanding ‘small scale’ strategy outlined by Musk
The company’s stance on setting aside capital for advertising seems to be circumstantial. Right now, it is working to sell as many vehicles as it can before the tax credit comes to a close.
As a result, it is pushing some ads on YouTube:
$TSLA is starting to advertise on YouTube. pic.twitter.com/1cwO2KNzJm
— Cole Grinde (@GrindeOptions) August 15, 2025
It’s a move that makes sense considering the timing. With just six weeks roughly left in the quarter, Tesla is going to work tirelessly to push as many cars into customer hands as possible. It will use every ounce of effort to get its products on people’s screens.
Tesla counters jab at lack of advertising with perfect response
Throw in one of the many incentives it is offering currently, and there will surely be some takers.
News
Tesla rival’s CEO makes shock suggestion to customers about Model Y
“The Model Y is a great car, and Tesla also announced a number of promotions yesterday, so you might want to consider it.”

Tesla rival Xiaomi is experiencing demand that is off-the-charts with its new YU7 crossover, which competes with the Model Y. The company’s CEO has stated that demand is truly outpacing what it can build, and that customers in limbo should consider the Model Y because “it’s a great car.”
The Xiaomi YU7 has already gained an incredible number of orders so far. Its launch a few months ago had consumers busting down doors to place an order before others, and demand has been so high that customers will wait, on average, between 56 and 59 weeks for delivery.
Within 18 hours, Xiaomi received about 240,000 orders, CarScoops reported. Some customers are truly interested in the vehicle, but cannot wait the extended period to take delivery as they might need a car now.
Xiaomi CEO Lei Jun said on social meida that there are other cars out there that would be suitable as a replacement to the YU7:
“If you need to buy a car quickly, other China-produced new energy vehicles are pretty good.”
He explicitly mentioned the Model Y, Xpeng G7, and Li Auto i8.
Regarding the Model Y, he said:
“The Model Y is a great car, and Tesla also announced a number of promotions yesterday, so you might want to consider it.”
The Model Y has been the best-selling car in the world over the past two years, and it still leads in many markets as the most sought-after EV. However, in China, there are so many formidable competitors that customers are seemingly going for whatever they can get to first.
Of course, a car is a car, but Tesla has gained a more notable reputation for its industry-leading tech and driver assistance systems, including City Autopilot, which has been used in China for a few months now.
Tesla China owners share first impressions of FSD-style “City Autopilot”
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