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Apple Car project sees latest staff turnover as ex-Tesla engineer leaves for air taxi startup

Credit: @alldarkmood/Instagram

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Apple’s Senior Director of Engineering, SPG, Dr. Michael Schwekutsch, has left the tech giant to develop flying taxis with Archer Aviation. 

“After almost 3 years @Apple, it was time for a new challenge. I recently joined Archer Aviation in Palo Alto. Creating solutions for sustainable air mobility will be the next big challenge for me,” Schwekutsch wrote in a LinkedIn Post. 

Schwekutsch was part of the Apple Car project for nearly 3 years before taking the Senior Vice President Engineering Propulsion position at Archer Aviation. Before Apple, Schwekutsch worked at Tesla for almost 4 years, from October 2015 to March 2019. 

Given his time at Tesla, Schwekutsch was present for the Model X and Model 3 ramp. He held a few positions at Tesla, including VP Mechanical Powertrain, VP Engineering, Drive Systems & Vehicle NVH, and VP Engineering. 

Schwekutsch’s departure from Apple may seem like a blow to the tech giant’s Apple Car initiative. However, based on his past experience, Schwekutsch seems to enjoy challenges, as shown in his announcement about joining Archer Aviation. Schwekutsch stood by Tesla during its most turbulent years. He experienced both the Model X production challenges and was at Tesla for the Model 3’s initial stages of production hell.

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The Apple Car has been in development for years and recently seemed to have revived from the dead. This year more than ever, Apple appears to be making some serious strides towards producing its own vehicle. There has been news of Apple laying the groundwork in Asia for the Apple Car’s supply chain. The tech giant has also allegedly approached several Asian carmakers like Hyundai and Toyota to mass-produce the Apple Car. 

The new head of Project Titan, Kevin Lynch, has also given the Apple car a sense of direction. Lynch is pushing to release an Apple car with a full self-driving system. Apple is expected to start mass production on the Apple Car by 2024. All-in-all, the Apple Car project seems to be operating on surer footing and may not be a tough enough challenge for Schwekutsch anymore.

The Teslarati team would appreciate hearing from you. If you have any tips, reach out to me at maria@teslarati.com or via Twitter @Writer_01001101.

Maria--aka "M"-- is an experienced writer and book editor. She's written about several topics including health, tech, and politics. As a book editor, she's worked with authors who write Sci-Fi, Romance, and Dark Fantasy. M loves hearing from TESLARATI readers. If you have any tips or article ideas, contact her at maria@teslarati.com or via X, @Writer_01001101.

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Tesla Semi completes 5,000-mile winter trial with thyssenkrupp

The test covered nearly 5,000 miles in winter conditions.

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Credit: Tesla Semi/X

thyssenkrupp Supply Chain Services has completed a three-week pilot of the Tesla Semi at one of its California logistics hubs, marking a new step in the company’s sustainability push. The test covered nearly 5,000 miles in winter conditions and focused on evaluating the electric Class 8 truck’s efficiency, transparency, and operational performance.

Tesla Semi offers efficiency gains and real-time logistics visibility

During the pilot, the Tesla Semi was used for active freight delivery, including routes over the Altamont Pass. thyssenkrupp evaluated the vehicle’s ability to reduce downtime, enhance delivery speed, and offer greater real-time supply chain visibility, the company noted in a press release.

Live diagnostics and performance monitoring allowed the logistics provider to track metrics such as speed, routes, and overall efficiency—data that supports smarter and more transparent logistics operations.

“The Tesla Semi aligns with our ongoing commitment to sustainability and operational excellence,” said Bob Denehy, Chief Commercial Officer at thyssenkrupp Supply Chain Services. “Its efficiency and diagnostic features, and low environmental impact make it a natural fit for our evolving logistics strategy.”

Pilot builds on long-term partnership with Tesla and green energy goals

A logistics partner to Tesla since 2015, thyssenkrupp Supply Chain Services was one of the first companies selected to test the Tesla Semi in a real-world setting. The trial reinforces the company’s push into renewable energy logistics and reflects its long-term goal of integrating alternative-fuel technologies across its operations. 

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Plans are now underway to begin adding electric Semis to its fleet as part of a wider emissions-reduction effort. The pilot is thus the latest example of how logistics providers are embracing next-generation transport technologies to meet environmental goals and enhance supply chain performance.

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Tesla Semi shows strong results in ArcBest’s real-world freight trial

The truck handled varied terrain, including a 7,200-foot climb over Donner Pass.

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Credit: ArcBest/X

ArcBest has successfully wrapped up a three-week pilot program testing a Class 8 Tesla Semi in over-the-road applications. The trial was conducted through ArcBest’s ABF Freight division, and it covered routes between Reno and Sacramento and regional operations around the Bay Area.

Tesla Semi pilot sees strong performance and positive driver feedback

The Tesla Semi logged 4,494 miles during the pilot, averaging 321 miles per day with an energy efficiency of 1.55 kWh per mile. The Tesla Semi handled varied terrain, including a 7,200-foot climb over Donner Pass, and delivered performance comparable to diesel counterparts. 

Drivers who participated in the pilot also gave positive feedback to the Tesla Semi, citing the Class 8 all-electric truck’s comfort, safety, and visibility thanks to features like a center seating position and intuitive controls. Matt Godfrey, president of ABF Freight, shared his thoughts on the pilot in a press release

“We’re not looking for a truck that performs well ‘for an EV.’ It must meet or exceed the performance and total cost of ownership targets of our most efficient diesel units. This pilot gives us great insight into the potential of EV semis in our operations,” he said. 

ArcBest highlights need for more charging infrastructure

While the pilot met expectations, ArcBest noted that broader deployment of Class 8 all-electric trucks like the Tesla Semi will still depend on improvements in charging infrastructure. This way, longer-haul operations become more than feasible.

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The pilot marks another step in ArcBest’s investment in sustainable logistics technologies. In addition to testing the Tesla Semi, the company operates a small fleet of EVs, including nine electric yard tractors, two electric forklifts, and two Class 6 electric straight trucks. Dennis Anderson, ArcBest chief innovation officer, noted that vehicles like the Tesla Semi are notable developments in the transportation sector.

“Freight transportation is a vital part of the global economy, and we know it also plays a significant role in overall greenhouse gas emissions. While the path to decarbonization presents complex challenges — such as infrastructure needs and alternative fuel development — it also opens the door to innovation. Vehicles like the Tesla Semi highlight the progress being made and expand the boundaries of what’s possible as we work toward a more sustainable future for freight,” he stated.

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Investor's Corner

Tesla could save $2.5B by replacing 10% of staff with Optimus: Morgan Stanley

Jonas assigned each robot a net present value (NPV) of $200,000.

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Credit: Tesla Optimus/X

Tesla’s (NASDAQ:TSLA) near-term outlook may be clouded by political controversies and regulatory headwinds, but Morgan Stanley analyst Adam Jonas sees a glimmer of opportunity for the electric vehicle maker. 

In a new note, the Morgan Stanley analyst estimated that Tesla could save $2.5 billion by replacing just 10% of its workforce with its Optimus robots, assigning each robot a net present value (NPV) of $200,000.

Morgan Stanley highlights Optimus’ savings potential

Jonas highlighted the potential savings on Tesla’s workforce of 125,665 employees in his note, suggesting that the utilization of Optimus robots could significantly reduce labor costs. The analyst’s note arrived shortly after Tesla reported Q2 2025 deliveries of 384,122 vehicles, which came close to Morgan Stanley’s estimate and slightly under the consensus of 385,086.

“Tesla has 125,665 employees worldwide (year-end 2024). On our calculations, a 10% substitution to humanoid at approximately ($200k NPV/humanoid) could be worth approximately $2.5bn,” Jonas wrote, as noted by Street Insider.

Jonas also issued some caution on Tesla Energy, whose battery storage deployments were flat year over year at 9.6 GWh. Morgan Stanley had expected Tesla Energy to post battery storage deployments of 14 GWh in the second quarter.

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Musk’s political ambitions

The backdrop to Jonas’ note included Elon Musk’s involvement in U.S. politics. The Tesla CEO recently floated the idea of launching a new political party, following a poll on X that showed support for the idea. Though a widely circulated FEC filing was labeled false by Musk, the CEO does seem intent on establishing a third political party in the United States. 

Jonas cautioned that Musk’s political efforts could divert attention and resources from Tesla’s core operations, adding near-term pressure on TSLA stock. “We believe investors should be prepared for further devotion of resources (financial, time/attention) in the direction of Mr. Musk’s political priorities which may add further near-term pressure to TSLA shares,” Jonas stated.

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