A new study shows that only 26% of U.S. households are familiar with EVs but this is about to change. In the recent study by Parks Associates, it was noted that as Tesla became a household name, purchase intention for EVs has gone up 6%.
I wrote about this here, and Teslarati was invited to attend to the virtual session where Chris White, the senior analyst who conducted the study, led a virtual presentation.
According to the study,
“Only 26% of US broadband households report high familiarity with electric vehicles but that’s about to change. These sessions address the coming surge of EVs on the market, the potentially explosive EV growth in adoption, and the implications for consumers, the grid, and needed infrastructure.”
Electric Vehicles: A New Era for Consumers
During the virtual session, Chris White explained some of the findings of the study. Some of these include current EV owner demographics, EV owner interest in clean energy, EV owners’ high-tech affinity, lack of knowledge of EV features, and how other issues such as the chip shortage are affecting both EV and non-EV markets.
The report was based on data from Q4 2021.
Understanding Current EV Owners
Current EV owners are young affluent and have dual incomes. Many are from a multifamily environment and use their EVs for work and school.
They use their vehicles regularly. It’s important to highlight since EVs have the image of a rare or exotic car that doesn’t have enough range. This is changing.
As the EV market continues to grow, the demographics of the current EV owners will most likely change. For now, there’s a 16% high intention of purchasing EVs among non-owners. Previous that was 10%.
That number didn’t include the current EV owners who either want to add a new EV or replace an old one.
EV Owners 3x likely to use renewable energy
Chris White’s research showed that EV buyers are three times more likely to live in solar communities or have an interest in renewable energy powering their homes. They are also 2.5 to 5 times more willing to pay more for renewable energy.
The research shows that EV owners care about their carbon footprint and the impact on the environment.
EV owners are much more likely to own a security system or a smart home device than non-EV owners, according to the research
They xcare about technology and have a higher affinity for tech than non-EV owners.
Lack of familiarity with EV features.
One of the key points in the study shows that although EVs are more popular today, there is a lack of familiarity with their features.
Chris pointed out that 18% of the consumers polled indicated familiarity with EV features. That isn’t a lot.
Features that many aren’t familiar with include EV charging at home minimizing cost when automatically charging during off-peak hours, auto insurance savings for EV owners, second-life EV batteries reused as a power source in disaster areas, and available tax incentives.
Second-life EV batteries are expected to reach over $34 billion by 2027 according to Research and Markets. You can read more about this here.
EV Features that could persuade non-owners to buy an EV
The study included the top features that could persuade non-EV owners to switch to electricity. The number one feature was for an EV to run 400 miles or longer on a single charge.
During the session, Chris pointed out that this is still rare and that most EVs are in the 200-300 mile range.
Other features included widespread charging stations and electricity plans that make owning an EV more affordable than owning an ICE vehicle. These are coming and soon people will see for themselves that EVs meet the criteria they are looking for.
Purchase Inhibitors.
The number one purchase inhibitor that non-EV owners are concerned about are the cost of an EV and charging.
The research showed that 51% of the consumers who participated in the study cited charging-related issues.
Another issue was the lack of trust in the design of EVs,
Issues that impact both EV and non-EV purchases
We often see issues such as the semiconductor chip shortage and critical minerals for EV batteries impacting the EV market. However, something that impacts both markets includes the chip shortage, Putin invading Ukraine, and the national gas prices being on the rise.
The latter can create pain at the pump which is something that encourages people to make the switch to EVs. Last month, I wrote about Dobson who purchased a Tesla due to several factors but especially high gas prices.
EVs will be everywhere soon.
The research also revealed that soon, EVs will be everywhere.
Chris spoke about the Amazon and Rivian partnership, Walmart’s purchase of Canoo EVs, Revel’s fleet of Tesla taxis in New York, and the contract between NASA and Canoo.
And this is just on the commercial side. Other automakers are producing and marketing their own EVs to compete with Tesla.
Disclaimer: Johnna is long Tesla.
I’d love to hear from you! If you have any comments, concerns, or see a typo, you can email me at johnna@teslarati.com. You can also reach me on Twitter @JohnnaCrider1
News
Tesla lands regulatory green light for Robotaxi testing in new state
This will be the third state in total where Tesla is operating Robotaxi, following Austin and California.
Tesla has landed a regulatory green light to test its Robotaxi platform in a new state, less than three months after the ride-hailing service launched in Texas.
Tesla first launched its driverless Robotaxi suite in Austin, Texas, back on June 22. Initially offering rides to a small group of people, Tesla kept things limited, but this was not to be the mentality for very long.
It continued to expand the rider population, the service area, and the vehicle fleet in Austin.
The company also launched rides in the Bay Area, but it does use a person in the driver’s seat to maintain safety. In Austin, the “Safety Monitor” is present in the passenger’s seat during local rides, and in the driver’s seat for routes that involve highway driving.
Tesla is currently testing the Robotaxi platform in other states. We reported that it was testing in Tempe, Arizona, as validation vehicles are traveling around the city in preparation for Robotaxi.
Tesla looks to make a big splash with Robotaxi in a new market
Tesla is also hoping to launch in Florida and New York, as job postings have shown the company’s intention to operate there.
However, it appears it will launch in Nevada before those states, as the company submitted its application to obtain a Testing Registry certification on September 3. It was processed by the state’s Department of Motor Vehicles Office of Business Licensing on September 10.
NEWS: Tesla has officially received approval from the Nevada DMV to start testing autonomous vehicles (robotaxis) on public roads.
Today, I confirmed directly with the Nevada DMV that @Tesla‘s application to obtain a Testing Registry certification was approved by the DMV Office… pic.twitter.com/hx5JhHBFiD
— Sawyer Merritt (@SawyerMerritt) September 11, 2025
It will then need to self-certify for operations, essentially meaning they will need to comply with various state requirements.
This will be the third state in total where Tesla is operating Robotaxi, following Austin and California.
CEO Elon Musk has stated that he believes Robotaxi will be available to at least half of the U.S. population by the end of the year. Geographically, Tesla will need to make incredible strides over the final four months of the year to achieve this.
Tesla is set to improve a critical feature that has not been present in older vehicles with a new update.
Tesla vehicles feature a comprehensive suite of driver assistance features, some of which aid in driving itself, while others support the vehicle’s surroundings.
One of those features is that of Driver Visualization, and with the rollout of a new update, owners of Intel-based Tesla vehicles are receiving an upgrade that will come with a simple software update.
Tesla plans to use Unreal Engine for driver visualization with crazy upgrade
The update will provide new visualizations while Intel-based vehicles are in reverse, a feature that was not previously available, but will be with Software Update 2025.32.2.
The improvement was spotted by Not a Tesla App via TheBeatYT_evil:
Noticed something new in 2025.32.2 on my Intel MCU + USS car with FSD.
When shifting into reverse, the full FSD visualization now stays on instead of switching to the old plain autopilot visuals.
Might be small, but it makes backing up feel more seamless. pic.twitter.com/o44levkdtM
— Beat (@TheBeatYT_evil) September 5, 2025
Previously, vehicles Tesla built were equipped with Intel-based processors, but newer cars feature the AMD chip, which is capable of rendering these visualizations as they happen. They were capable of visualizations when driving forward, but not in reverse, which is what this change resolves.
It is a good sign for those with Intel-based vehicles, as Tesla seems to be paying attention to what those cars are not capable of and improving them.
This was an undocumented improvement associated with this particular update, so you will not find any mention of it in the release notes that Tesla distributes with each update.
News
Tesla looks to make a big splash with Robotaxi in a new market
Tesla has been transparent that it is prioritizing safety, but it believes it can expand to basically any geographical location within the United States and find success with its Robotaxi suite. CEO Elon Musk said it could be available to half of the U.S. population by the end of the year.
Tesla is looking to make a big splash with Robotaxi in a new market, as the company was spotted testing validation vehicles in one region where it has not yet launched its ride-hailing service.
After launching Robotaxi in Austin in late June, Tesla followed up with a relatively quick expansion to the Bay Area of California. Both service areas are operating with a geofence that is expansive: In Texas, it is 173 square miles, while in the Bay Area, it is roughly 400 square miles.
Tesla has been transparent that it is prioritizing safety, but it believes it can expand to basically any geographical location within the United States and find success with its Robotaxi suite. CEO Elon Musk said it could be available to half of the U.S. population by the end of the year.
There have been plenty of reports out there that have speculated as to where Tesla would land next to test Robotaxi, and Nevada, Florida, Arizona, and New York have all been in the realm of possibility. These regions will need to approve Tesla for regulatory purposes before Robotaxi can officially operate.
Tesla is still testing and performing validation in several regions, and in Tempe, Arizona, things are moving forward as a Model Y with a LiDAR rig was spotted performing ground truth for the platform:
🚨 BREAKING: Just caught Tesla Robotaxi test vehicles cruising in Tempe, AZ! Rollout coming soon! pic.twitter.com/Oanw0Zx5pP
— Adub08 (@adub0808) September 10, 2025
With the LiDAR unit, many followers of the self-driving and autonomy space might wonder why Tesla uses these apparatuses during validation, especially considering the company’s stance and vision-based approach.
LiDAR is used for “ground truth,” which is basically a solidification or confirmation of what the cameras on the car are seeing. It is a great way to essentially confirm the accuracy of the vision-based suite, and will not be used on Robotaxi units used within the ride-hailing suite.
The Robotaxi platform was made available to the public earlier this month, as Tesla launched its app for iOS users.
Tesla Robotaxi app download rate demolishes Uber, Waymo all-time highs
Downloading the app allows you to join a waitlist, giving you the opportunity to utilize and test the Robotaxi platform in either Austin or the Bay Area.
Tesla lands regulatory green light for Robotaxi testing in new state
Tesla is improving this critical feature in older vehicles
Tesla looks to make a big splash with Robotaxi in a new market
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