Four years ago, a member of the United States Air Force put his puppy in the front trunk of his Tesla Model 3 and took a photo. It was a decision that ended up starting a movement that even Tesla CEO Elon Musk and his mother, Maye Musk, participated in: Frunk Puppy Friday.
The frunk trunk (frunk) of a Tesla and other EVs is where the engine would be in a typical internal combustion engine vehicle. Since Tesla doesn’t have an engine, the design team of the vehicles created a nifty storage space that is great for taking photos of pets. Other EV makers have followed suit.
The Frunk Puppy Friday movement is coming up on its four-year anniversary on August 18. Frunk Puppy Friday is a contest where EV owners put their pets in the frunks of their vehicles and take photos. Using the hashtag, #frunkpuppyfriday, they submit the photos to a Twitter contest. Every week, four photos are picked by the Frunk Puppy Board, and Twitter votes for the best one.
Interview with Dr. Earl Banning, the creator of Frunk Puppy Friday
It’s been four years of Frunk Puppy Friday and I asked Earl how felt about this upcoming anniversary.
“It’s pretty mind-blowing. As you know, I started to think about this idea after my wife’s brain hemorrhage and was in the hospital and it was just a real emotional time. People throughout the Tesla community were really helpful and being there over text messages, Twitter messages.”
Earl wanted to do something for the Tesla community back in 2018. Back then, Tesla was struggling, the short selling and the ensuing misinformation about Tesla were intense and Earl just wanted to do something positive to bring balance.
Fighting FUD and facing the possibility of losing his wife to a brain aneurysm
Earl was inspired to fight for Tesla and to take part in combatting all of the fear, uncertainty, and doubt (FUD) that was just continuous. And then the unthinkable happened. Earl’s wife had a brain aneurysm and almost died.
“There were a lot of short-sellers and there were a lot of people attacking everybody and Tesla wasn’t in great shape at times. It was a little rough.”
“I just didn’t feel like happy to argue. I needed something else. So what’s better than dogs and Teslas? I thought about how the frunk is special. So I was brainstorming and trying to figure out what I could do.”
“I like dogs so I put a dog in a frunk and came up with the word Frunk Puppy and it seemed to stick. And it wasn’t really until we were leaving the hospital after the second surgery that I put Norman in the frunk and took a picture.”
The moment when Frunk Puppy began to take off
Earl shared his photo with his friends on Twitter and encouraged them to join him in taking photos of their puppies in frunks.
“It was really Trevor Page from Model 3 Owners who put his cat in the frunk and tweeted it,” Earl told me. Back then Earl’s account wasn’t as large as it is now but Trevor’s was. Once Trevor took a frunk kitty photo, the movement took off and people began taking photos of their pets in their frunks.
“It blew up around the world. There were entries from China and all over Europe, the U.S., Canada, and then of course, Maye Musk by October. I developed it in August and by October–Halloween–she put her dog in the frunk and that’s when things went totally bananas.”
The Frunk Puppy movement began to take off so Earl began a contest. Many members of the Tesla community are also small business owners and were sponsoring prizes for the winners of the weekly poll.
“We had all these entries so I formed this little board of people to start voting on them. I wanted it to be a true democracy. I didn’t want to just pick it which I used to do. I wanted people to narrow it down to the top four and vote on Twitter.”
Frunk Puppy Is now 4 years old.
Earl expected the movement to eventually fade away as things do, but that isn’t happening anytime soon. The Frunk Puppy movement has become sort of a rite of passage for most EV owners who take photos of their pets in their frunks.
Earl told me that the board gets 40-50 entries per month and that people really appreciate it.
“If I’m late at putting the vote up on Friday, I start getting all these messages from people. ‘Where’s the poll? It’s all I look forward to,’ type of messages. So there are definitely people who appreciate it. Hundreds of people vote every week. And it’s very light-hearted.”
“I always imagined it to be very agnostic. I didn’t want it to be a Tesla-only thing. I wanted it to raise awareness for EVs. My hope at the time was that all EVs would have frunk. It’s a great way to start a conversation about EVs and it’s an infectious hashtag to really point out EVs, clean energy, and no emissions. And look, you can put your dog in where the engine should be and take a picture. I think that’s so cool.”
“Early on, we had winners who had Nissan LEAFs and that grew over time where Lucid wrote ‘#FrunkPuppy’ and posted a photo with a dog in their frunk on Instagram. This was pretty cool because the cars hadn’t even come out yet.”
A frunk fit for all our furry friends. #NationalPuppyDay #FrunkPuppy pic.twitter.com/W3ttmyo8Jd
— Lucid Motors (@LucidMotors) March 23, 2021
“Bollinger was a repeat winner many times in a row with their awesome frunk and Rivian has slipped right in. We had someone in the top 4 last week. We’ve had several Rivians now. But the Ford Lightning has really taken over. Two weeks ago, we had two of the top four with Ford Lightning. It’s just an enormous frunk. It’s perfect. People have dogs and trucks.”
How Earl felt when Elon Musk posted his Frunk Puppy Friday submission.
https://twitter.com/28delayslater/status/1446128079802286088?
Although Elon Musk didn’t use the hashtag #frunkpuppyfriday, with one tweet, Elon united the EV community, the Dogecoin community, and puppy lovers with one of the most adorable photos of a puppy in a frunk. I asked how Earl felt when Elon used something he created.
“I have a mug and it has three parts on it. The first part is Elon saying his dog’s name is Floki. The second one is of me saying ‘for the love of God put that dog in the frunk.’ The third part was him agreeing.”`
Floki Frunkpuppy pic.twitter.com/xAr8T0Jfdf
— Elon Musk (@elonmusk) October 4, 2021
‘And then he did it. He wrote the word Frunk Puppy which is really funny because he’s like the richest guy in the world taking time to put his dog in a frunk and post it. And of course, Floki won that year. He won that week and the year.”
“It was so incredible that Elon had taken the time to do that. It was such a silly ask and then he sees my tweet and agrees. And then he actually does it on time. He did it when he said he would do it. I was really overwhelmed.”
Earl told me that EV owners across brands are submitting photos of their pets in frunks which is what he always wanted it to be.
The Future of Frunk Puppy
The way time has been flying, Frunk Puppy will be at its fifth anniversary. With that in mind, I asked Earl what he had in store for the future.
“I would like to have more participation across brands which I think will happen as more people buy EVs. I’m not a tech person and haven’t put the time into it, but one of my dreams is to take the voting off of Twitter and put it on my Frunk Puppy website because I feel like it’s a real disservice.
“You click the tweet and it’s such a tiny picture with poor resolution. What I would hope is that maybe even all of the pictures from the week are there and you just vote on the one you want. Or still do a top four but when you go onto the website you can see giant pictures. Some pictures are beautiful pictures but when you look at it on Twitter it’s lackluster.”
Earl also said he wouldn’t mind getting back to having prizes. When Covid-19 hit, a lot of small businesses suffered and closed down. He also said he would like to do more charity fundraisers. One issue he had with the prizes is that people wouldn’t want them. People were more interested in winning the Frunk Puppy Friday vote simply just to win.
The community of Frunk Puppy
Earl loves seeing all the pictures every week and he’s proud of the movement.
“It’s just so cool to me that people do that and they’re so creative. I see people continue to really have fun with it. Sometimes, as I said, Twitter can be a bit of a downer but you see such a playful creative side to people where they’re decorating the inside frunk or dressing up their dog. They’re really having fun with it and to me, that means a lot.”
Earl told me that some pet owners would tell him when their dog or pet died and he’d do a one last Frunk Puppy picture in their honor.
“I tear up a little bit. It’s pretty cool that they send these to me. Over four years, there’s a lot of dogs that have won who aren’t with us anymore and I’ll do a memorial tweet or video.”
Helping Pets In Need.
One thing that Earl has done with the Frunk Puppy movement was help pets in need. In fact, this community helped save both of my cats when I found myself suddenly a new kitty mom. Tesla, (yes his name is Tesla as I am a fan) was found when he was eight days old and I had to bottle feed him.
Peanut was brought to me by a neighbor who found her with glue poured all over her. Someone had not only put Peanut in a glue trap, but they tried to drown her in glue. We used an entire jar of peanut butter to get the glue out of her fur and it saved her life.
Earl told me that recently there was a cat found in a trash can with one eye. He needed surgery and that cat is fine now. It had the surgery, got adopted, and has a sibling with no eyes.
“Over the years I’ve used Frunk Puppy for charity. It’s something I’ve always wanted to do. I wish I could find ways to do that a little more formally because people are very generous and it’s a good awareness tool. Sometimes people will put a foster dog in their frunk and it gets a lot of tweets.”
“Another thing that I’m working on with Mother Frunker is that we’re going to take all the winners from the year and make a coffee table book. And then donate all the proceeds to charity. That’ll be the end of this year.”
The Frunk Puppy Friday movement has evolved over the past four years and is going strong. It’s inclusive for all EVs and all types of pets. Little Tesla was a winner when I submitted him in 2019.
Although I don’t own a car, Tesla friends often drive through Baton Rouge and this was the perfect opportunity for a Frunk Puppy Friday submission and a way to let the Tesla community know that the kitty they helped to save was doing fine.
Meet Little Tesla, a kitty who was abandoned by his mom at 8 days old. We didn't think her wpild make it. Frunk provided by @ChrisjonesLee #FrunkPuppyFriday #FrunkKittyFriday pic.twitter.com/n1OZYWKVI4
— Johnna (@JohnnaCrider1) November 15, 2019
Disclaimer: Johnna is long Tesla.
I’d love to hear from you! If you have any comments, concerns, or see a typo, you can email me at johnna@teslarati.com. You can also reach me on Twitter @JohnnaCrider1
Elon Musk
NASA’s first human outpost on the Moon starts now – SpaceX on deck
NASA named the rovers, landers, and vendors that will build America’s first Moon Base.
NASA has laid out its most detailed Moon Base plan to date, describing a permanent outpost near the Moon’s south pole that the agency intends to build over the coming decade as a direct stepping stone to Mars. “The Moon Base will be America’s and humanity’s first outpost on another celestial world,” NASA Administrator Jared Isaacman said, adding that every mission crewed and uncrewed “will be a learning opportunity as we return to the lunar surface, build the infrastructure to stay, and master the skills required to live and operate in one of the most demanding and dangerous environments imaginable.”
The plan is structured in three phases involving both uncrewed and crewed missions to deliver equipment, vehicles, and infrastructure to the surface, with the first three moon base missions targeted to launch before the end of 2026.
Moon Base I, targeting fall 2026, will use Blue Origin’s Blue Moon Mark 1 lander to deliver scientific instruments to the Shackleton Connecting Ridge, the same region where Artemis astronauts will land. Moon Base II will send Astrobotic’s Griffin lander carrying more than 1,100 pounds of cargo including Astrolab’s FLIP rover to begin developing mobility systems on the surface. Moon Base III will carry the Lunar Vertex science mission on Intuitive Machines’ Nova-C Trinity lander to study lunar swirls near the south pole, with ESA and Korean science payloads aboard.
On the rover side, NASA awarded Astrolab $219 million and Lunar Outpost $220 million to build the first phase of Lunar Terrain Vehicles, with both rovers targeted for deployment to the lunar surface by 2028. Astrolab’s crewed rover weighs roughly 2,000 pounds and can reach over 6 mph. Lunar Outpost’s Pegasus rover can operate autonomously or via remote control at over 9 mph. Blue Origin separately received $188 million with an option worth $280.4 million to deliver cargo landers for rover transport.
NASA also confirmed that MoonFall, a mission deploying four survey drones to scout Artemis landing sites, has selected Firefly Aerospace to build the transport spacecraft, with a 2028 launch target.
SpaceX sits at the center of that commercial layer. SpaceX holds the NASA Human Landing System contract for the Starship-derived lander that will put astronauts on the surface under Artemis IV, currently targeting 2028. Before that can happen, SpaceX must demonstrate in-orbit propellant transfer at scale, a process requiring multiple Starship tanker launches to fuel a single mission. Water ice at the lunar south pole is central to the base’s long-term viability, as it can be converted into drinking water, breathable oxygen, and rocket fuel, directly reducing dependence on Earth resupply. That resource loop becomes far more practical if Starship can land and be refueled on or near the Moon itself.
Elon Musk has publicly stated that Starship V3, which recently completed its first flight, should be capable enough for initial Mars missions. The Moon Base plan announced Tuesday is the infrastructure layer that connects everything between those two ambitions, and SpaceX is the only American company currently contracted to build the rocket that gets humans to either destination.
Elon Musk
Tesla ditches India after years of broken promises
Tesla has ditched its plans to build a factory in India after years of failed negotiations.
Tesla’s long-running effort to establish a manufacturing presence in India is officially over. India’s Minister of Heavy Industries H.D. Kumaraswamy confirmed on May 19, 2026 that Tesla has informed authorities it will not proceed with a manufacturing facility in the country.
Tesla first signaled serious interest in India around 2021, when it began hiring local staff and lobbying the Indian government for lower import tariffs. The ask was straightforward: reduce duties enough for Tesla to test the market with imported vehicles before committing capital to a local factory. India’s position was equally firm, with an ask of Tesla to commit to manufacturing first, then receive tariff relief. Neither side moved, and the talks quietly collapsed.
Tesla to open first India experience center in Mumbai on July 15
India had offered a policy that would reduce import duties from 110% down to 15% on EVs priced above $35,000, provided companies committed at least $500 million toward local manufacturing investment within three years. Tesla declined to participate. The tariff standoff was only part of the problem. Analysts pointed to significant gaps in India’s local supply chain, inadequate industrial infrastructure, and a mismatch between Tesla’s premium pricing and the purchasing power of India’s automotive market as additional factors that made the investment difficult to justify.
First signs of an unraveling relationship came in April 2024, when Musk abruptly cancelled a planned trip to India where he was set to meet Prime Minister Modi and announce Tesla’s market entry. By July 2024, Fortune reported that Tesla executives had stopped contacting Indian government officials entirely. The government at that point understood Tesla had capital constraints and no plans to invest.
The more fundamental issue is that Tesla’s existing factories are currently operating at approximately 60% capacity, making a commitment to building new manufacturing capacity in a new market difficult to defend to investors. Tesla will continue selling imported Model Y vehicles through its existing showrooms in Mumbai, Delhi, Gurugram, and Bengaluru, but local production is no longer part of the plan.
Elon Musk
Trump’s invite for Elon just reshuffled Tesla’s big Signature Delivery Event
Tesla rescheduled its final Model S farewell to May 20 after Musk joined Trump in China.
Tesla has rescheduled its Model S and Model X Signature Edition delivery event to Wednesday, May 20, 2026, after abruptly calling off the original May 12 celebration. The event will take place at Tesla’s factory at 45500 Fremont Boulevard in Fremont, California, the same location where the Model S first rolled off the line in 2012. Invitees received a follow-up email asking them to reconfirm attendance and download a new QR code ticket, with Tesla noting that all travel and accommodation expenses remain the buyer’s responsibility.
The reason behind the original cancellation came into focus the same day it was announced. President Trump invited Elon Musk, Apple’s Tim Cook, BlackRock’s Larry Fink, Boeing’s Kelly Ortberg, and executives from Goldman Sachs, Blackstone, Citigroup, and Meta to join his trip to China this week for a summit with President Xi Jinping. The agenda covers trade, artificial intelligence, export controls, Taiwan, and the Iran war, following weeks of escalating friction between Washington and Beijing over AI technology, sanctions, and rare earth exports. Trump wrote on Truth Social, “I am very much looking forward to my trip to China, an amazing Country, with a Leader, President Xi, respected by all.”
Tesla launches 200mph Model S “Gold” Signature in invite-only purchase
The vehicles at the center of all this are the last Model S and Model X units Tesla will ever build. Priced at $159,420 each, the 250 Model S and 100 Model X Signature Edition units come finished in Garnet Red with a one-year no-resale agreement, giving Tesla right of first refusal if the owner decides to sell. As Teslarati reported, the Model S defined Tesla’s early identity as a serious luxury automaker, and the Fremont factory line that built it is now being converted to manufacture Optimus humanoid robots.
Musk’s inclusion in the China delegation drew attention given his very public relationship with Trump, and the invitation signals the two have moved past and past grievances. Trump originally brought Musk on to lead the Department of Government Efficiency following his inauguration, and despite a sharp public dispute in mid-2025, the two have appeared together repeatedly in recent months. A seat on the China trip, the most diplomatically consequential visit of Trump’s current term, puts Musk back at the table on U.S. economic policy at a moment when Tesla’s China revenue remains one of the company’s most important financial pillars.
SpaceX to become America’s Military data backbone for missiles, drones, and warfighters
Tesla’s dedicated Optimus factory construction officially underway at Giga Texas
