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Ford reveals price tag of its incredible EV production ramp

Credit: Jim Farley | Twitter

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Ford CFO John Lawler has revealed that the automaker’s EV unit is on track to lose $3 billion this year as it pursues the industry’s most aggressive EV production ramp.

Ford has only recently claimed the spot of #2 EV maker in the United States, but with an incredible production ramp ahead, the company intends to hold its position. But along with this production growth is an equally massive price tag, which Ford CFO John Lawler has revealed this morning as part of a presentation on financial reporting. According to the executive, Ford’s EV unit is set to lose $3 billion this year but is still on track to achieve profitability by 2026.

Ford has the industry’s most aggressive EV production ramp, as it looks to achieve an annual run rate of 600,000 EVs globally by the end of this year and an annual run rate of 2 million units by 2026. Comparatively, the current EV market leader, Tesla, has famously aimed for a 50% YoY production growth, while Ford is now seeking roughly 10x the production they achieved just last year.

As previously revealed by Ford, the company aims to achieve an 8% pre-tax profit margin by the end of 2026, which will only be possible if the Blue Oval can achieve its astronomical 2 million run rate production target.

In defense of this unprofitability, Lawler argued on this morning’s financial call that the company’s “Model e” unit should be seen as a startup and will require this massive investment in order to succeed in the near future.

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It should be noted that Ford did not touch on the profitability of the entire business. With the continuing success of its “Ford Blue” gas vehicle decision, it is still possible for the company to achieve overall profitability.

This morning’s financial meeting aimed to explain how Ford plans to report its financial results. The CFO explained that, just as the business now operates in separate units, so will its financial reports. This means that each quarter, each business unit will report its earnings separately; this includes Ford’s gas-powered “Ford Blue” unit, its commercial “Ford Pro” unit, and the aforementioned “Model e” unit.

Ford will also be ditching the region-specific financial reporting, instead opting to report by the five global markets it operates in.

Ford is far from the only legacy automaker that expects the shift to electric vehicles to be costly and unprofitable. General Motors CEO Mary Barra has previously stated that the American auto group also aims for profitability in the 2026 timeframe. Meanwhile, European automakers, including VW Group, Stellantis, and Renault, also expect the massive production shift to affect profitability.

What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!

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Will is an auto enthusiast, a gear head, and an EV enthusiast above all. From racing, to industry data, to the most advanced EV tech on earth, he now covers it at Teslarati.

Elon Musk

Tesla Full Self-Driving gets an offer to be insured for ‘almost free’

“If @elonmusk is game, we’d be happy to explore insuring Tesla FSD miles for (almost) free.”

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Credit: Tesla

Tesla Full Self-Driving just got an insurance offer from Lemonade Co-founder and President Shai Wininger that might be too good to pass up, as he wants to insure vehicles on FSD for “almost free.”

Traditionally, Tesla vehicles are slightly more expensive to insure with traditional companies because of higher repair costs that stem from their technology and state-of-the-art structural battery design.

However, the development of the Full Self-Driving suite by Tesla has certainly pulled some tech entrepreneurs and others to believe the vehicles should be much cheaper to insure.

While there are certainly people on both sides of the spectrum, a handful of notable tech figures believe the data shows that Teslas operating on FSD are safer than human drivers.

Tesla Q2 2025 vehicle safety report proves FSD makes driving almost 10X safer

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One of the tech figures who believes that is Shai Wininger, President and Co-founder of Lemonade, an insurance company that has nearly two million customers.

On X, Wininger recently announced the direct integration with Tesla vehicles that would roll out to Lemonade customers. The integration would “remove the need for a UBI device in our Pay Per Mile product. This makes activating Lemonade Car on Teslas effortless and lets us cut hardware and shipping costs, helping lower prices for Tesla drivers even further.”

He said the Tesla API complemented Lemonade’s platform because it provides “richer and more accurate driving behavior data than traditional UBI devices.”

He then proposed an idea to CEO Elon Musk, stating that Lemonade would “be happy to explore insuring Tesla FSD miles for (almost) free.”

It would provide Tesla drivers with stable and accurate insurance, while also incentivizing owners to utilize the Full Self-Driving suite for their miles, making the semi-autonomous driving platform extremely cost-effective to use.

Wininger said it would be available in states where Tesla’s in-house insurance program is not available. Tesla Insurance is available in twelve states, and is looking to expand in Florida, as we reported earlier this week. However, it has not expanded to a new state in about three years.

The thought of Lemonade being able to insure FSD miles for almost nothing is an extremely attractive offer from Wininger, and could potentially be a new outlet to make Teslas even less expensive to own and operate throughout their lifetime.

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Elon Musk

Tesla CEO Elon Musk’s $1 trillion pay package hits first adversity from proxy firm

ISS said the size of the pay package will enable Musk to have access to “extraordinarily high pay opportunities over the next ten years,” and it will have an impact on future packages because it will “reduce the board’s ability to meaningfully adjust future pay levels.”

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Tesla CEO Elon Musk’s $1 trillion pay package, which was proposed by the company last month, has hit its first bit of adversity from proxy advisory firm Institutional Shareholder Services (ISS).

Musk has called the firm “ISIS,” a play on its name relating it to the terrorist organization, in the past.

The pay package aims to lock in Musk to the CEO role at Tesla for the next decade, as it will only be paid in full if he is able to unlock each tranche based on company growth, which will reward shareholders.

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However, the sum is incredibly large and would give Musk the ability to become the first trillionaire in history, based on his holdings. This is precisely why ISS is advising shareholders to vote against the pay plan.

The group said that Musk’s pay package will lock him in, which is the goal of the Board, and it is especially important to do this because of his “track record and vision.”

However, it also said the size of the pay package will enable Musk to have access to “extraordinarily high pay opportunities over the next ten years,” and it will have an impact on future packages because it will “reduce the board’s ability to meaningfully adjust future pay levels.”

The release from ISS called the size of Musk’s pay package “astronomical” and said its design could continue to pay the CEO massive amounts of money for even partially achieving the goals. This could end up in potential dilution for existing investors.

If Musk were to reach all of the tranches, Tesla’s market cap could reach up to $8.5 trillion, which would make it the most valuable company in the world.

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Tesla has made its own attempts to woo shareholders into voting for the pay package, which it feels is crucial not only for retaining Musk but also for continuing to create value for shareholders.

Tesla launched an ad for Elon Musk’s pay package on Paramount+

Musk has also said he would like to have more ownership control of Tesla, so he would not have as much of an issue with who he calls “activist shareholders.”

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Tesla is adding an interesting feature to its centerscreen in a coming update

In a recent dissection of coding, Tesla hacker green noticed that the company is bringing in screenshare with Software Update 2025.38

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Credit: Tesla

Tesla is adding an interesting feature to its center touchscreen in a coming update, according to a noted hacker.

In a recent dissection of coding, Tesla hacker green noticed that the company is bringing in screenshare with Software Update 2025.38. Details on the use case are slim, but he said the feature would export the car screen so it could be viewed remotely.

It would bring up a notification on the screen, along with a four-digit pin that would link the two together:

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As previously mentioned, the use case is unclear, but there are some ideas. One of which is for remote support, which is something Apple has used to help resolve issues with its products.

Support staff and employees routinely tap into customers’ screens to help resolve issues, so this could be a way Tesla could also use it.

This seems especially relevant with Robotaxi, as the screen might be a crucial part of resolving customer complaints when there is no employee in the car.

Additionally, it seems as if it will not be exclusive to those owners who have newer vehicles that utilize the AMD chip. Intel will get support with the new feature as well, according to what green has noticed in the coding.

Finally, it could also be used with all sorts of content creation, especially as Full Self-Driving videos and what the vehicle sees in Driver Visualization.

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As it is released, Tesla will likely release more information regarding what the screensharing mode will be used for.

For right now, many owners are wondering where it could actually work and what advantages it will offer for owners as well as the company itself.

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