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SolarCity Struggles: What Tesla? (Part 1)

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SolarCity reference from TeslaMotors.com

Shortly after ordering my Tesla Model S I contacted SolarCity, as referred through TeslaMotors.com, with the premise that I would be getting solar panels installed on my property. I wrote about the positive sales process that I experienced and wanted to round out the rest of the story through a multi-part series.

Background

Tesla-Motors-Solar-City

Reference from TeslaMotors.com – ‘charging’ page

I live on a horse farm in Massachusetts. We have one address, but two electric meters for accounting purposes. So, when I signed up for SolarCity I actually signed up twice – once for each meter.

We receive two plans with separate systems sized for the needs of each meter. The initial house plan was for a system to generate 24,000 kWh/year while the system for the farm would generate 21,000 kWh/year.

That’s where we left off with the sales process before moving onto the design process. That’s when things started to go sideways.

“What Tesla?”

Despite the fact that I signed up through the Tesla Motors site and mentioned several times I was getting a Tesla Model S, the additional energy usage was not considered in any of the planning. I was naïve at the time and hadn’t thought about how much the Tesla would actually affect my energy usage, and if you thought the SolarCity folks would be well-versed in this, they weren’t.

SolarCity knew little about what the Tesla Model S would consume in power.

When you initially sign up with SolarCity they collect all sorts of data from you. They collect a years worth of prior electricity bills; they perform a thorough site survey; they take 360 degree pictures from your roof, and they do a home energy assessment. In my case this was done twice since I had two meters across the properties. The design process sounds impressive but it was flawed.

The home energy assessment is generic and not very tailored to your exact situation. They provide generic advice about getting more efficient appliances and energy efficient bulbs and electronic devices, which to me was pure common sense. SolarCity’s break-even analysis was based off of those generic recommendations which, to me, made no sense. They also missed the fact I was getting a Tesla in all of the planning. My electricity usage was already high to begin with, and now with a Tesla Model S that would be seeing at least 30k miles a year, the Tesla would be a significant factor in my future energy use. It turned out that I needed about 30% more solar capacity to cover the Tesla.

After pointing this out to them and going through another round of engineering design rework, we ended up with a plan for a 37,000 kWh/year system for the house.

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Commitment

Before I dive into the struggles that were encountered throughout the process, it’s important to note that my proposed system costs upwards of $170,000 distributed over 20 years, but with no upfront costs. One of the sales folks said the proposed combined system would be the largest residential system in New England.

All of this should have tipped me off to the troubles that would follow. But I figured with Elon Musk backing SolarCity and the company’s perception as the fastest growing full-service solar company, I was in good hands since they knew what they were doing. I was wrong.

More on SolarCity’s execution challenges in the part 2 of this series.

"Rob's passion is technology and gadgets. An engineer by profession and an executive and founder at several high tech startups Rob has a unique view on technology and some strong opinions. When he's not writing about Tesla

Elon Musk

Tesla scrambles after Musk sidekick exit, CEO takes over sales

Tesla CEO Elon Musk is reportedly overseeing sales in North America and Europe, Bloomberg reports.

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Credit: Tesla

Tesla scrambled its executives around following the exit of CEO Elon Musk’s sidekick last week, Omead Afshar. Afshar was relieved of his duties as Head of Sales for both North America and Europe.

Bloomberg is reporting that Musk is now overseeing both regions for sales, according to sources familiar with the matter. Afshar left the company last week, likely due to slow sales in both markets, ending a seven-year term with the electric automaker.

Tesla’s Omead Afshar, known as Elon Musk’s right-hand man, leaves company: reports

Afshar was promoted to the role late last year as Musk was becoming more involved in the road to the White House with President Donald Trump.

Afshar, whose LinkedIn account stated he was working within the “Office of the CEO,” was known as Musk’s right-hand man for years.

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Additionally, Tom Zhu, currently the Senior Vice President of Automotive at Tesla, will oversee sales in Asia, according to the report.

It is a scramble by Tesla to get the company’s proven executives over the pain points the automaker has found halfway through the year. Sales are looking to be close to the 1.8 million vehicles the company delivered in both of the past two years.

Tesla is pivoting to pay more attention to the struggling automotive sales that it has felt over the past six months. Although it is still performing well and is the best-selling EV maker by a long way, it is struggling to find growth despite redesigning its vehicles and launching new tech and improvements within them.

The company is also looking to focus more on its deployment of autonomous tech, especially as it recently launched its Robotaxi platform in Austin just over a week ago.

Tesla officially launches Robotaxi service with no driver

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However, while this is the long-term catalyst for Tesla, sales still need some work, and it appears the company’s strategy is to put its biggest guns on its biggest problems.

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Tesla upgrades Model 3 and Model Y in China, hikes price for long-range sedan

Tesla’s long-range Model 3 now comes with a higher CLTC-rated range of 753 km (468 miles).

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Credit: Tesla China

Tesla has rolled out a series of quiet upgrades to its Model 3 and Model Y in China, enhancing range and performance for long-range variants. The updates come with a price hike for the Model 3 Long Range All-Wheel Drive, which now costs RMB 285,500 (about $39,300), up RMB 10,000 ($1,400) from the previous price.

Model 3 gets acceleration boost, extended range

Tesla’s long-range Model 3 now comes with a higher CLTC-rated range of 753 km (468 miles), up from 713 km (443 miles), and a faster 0–100 km/h acceleration time of 3.8 seconds, down from 4.4 seconds. These changes suggest that Tesla has bundled the previously optional Acceleration Boost for the Model 3, once priced at RMB 14,100 ($1,968), as a standard feature.

Delivery wait times for the long-range Model 3 have also been shortened, from 3–5 weeks to just 1–3 weeks, as per CNEV Post. No changes were made to the entry-level RWD or Performance versions, which retain their RMB 235,500 and RMB 339,500 price points, respectively. Wait times for those trims also remain at 1–3 weeks and 8–10 weeks.

Model Y range increases, pricing holds steady

The Model Y Long Range has also seen its CLTC-rated range increase from 719 km (447 miles) to 750 km (466 miles), though its price remains unchanged at RMB 313,500 ($43,759). The model maintains a 0–100 km/h time of 4.3 seconds.

Tesla also updated delivery times for the Model Y lineup. The Long Range variant now shows a wait time of 1–3 weeks, an improvement from the previous 3–5 weeks. The entry-level RWD version maintained its starting price of RMB 263,500, though its delivery window is now shorter at 2–4 weeks.

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Tesla continues to offer several purchase incentives in China, including an RMB 8,000 discount for select paint options, an RMB 8,000 insurance subsidy, and five years of interest-free financing for eligible variants.

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Tesla China registrations hit 20.7k in final week of June, highest in Q2

The final week of June stands as the second-highest of 2025 and the best-performing week of the quarter.

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Credit: Tesla China

Tesla China recorded 20,680 domestic insurance registrations during the week of June 23–29, marking its highest weekly total in the second quarter of 2025. 

The figure represents a 49.3% increase from the previous week and a 46.7% improvement year-over-year, suggesting growing domestic momentum for the electric vehicle maker in Q2’s final weeks.

Q2 closes with a boost despite year-on-year dip

The strong week helped lift Tesla’s performance for the quarter, though Q2 totals remain down 4.6% quarter-over-quarter and 10.9% year-over-year, according to industry watchers. Despite these declines, the last week of June stands as the second-highest of 2025 and the best-performing week of the quarter. 

As per industry watchers, Tesla China delivered 15,210 New Model Y units last week, the highest weekly tally since the vehicle’s launch. The Model 3 followed with 5,470 deliveries during the same period. Tesla’s full June and Q2 sales data for China are expected to be released by the China Passenger Car Association (CPCA) in the coming days.

https://twitter.com/piloly/status/1939897310328111556
https://twitter.com/Tslachan/status/1939955521970147756

Tesla China and minor Model 3 and Model Y updates

Tesla manufactures the Model 3 and Model Y at its Shanghai facility, which provides vehicles to both domestic and international markets. In May, the automaker reported 38,588 retail sales in China, down 30.1% year-over-year but up 34.3% from April. Exports from Shanghai totaled 23,074 units in May, a 32.9% improvement from the previous year but down 22.4% month-over-month, as noted in a CNEV Post report.

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Earlier this week, Tesla introduced minor updates to the long-range versions of the Model 3 and Model Y in China. The refreshed Model 3 saw a modest price increase, while pricing for the updated Model Y Long Range variant remained unchanged. These adjustments come as Tesla continues refining its China lineup amid shifting local demand and increased competition from domestic brands.

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