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Mercedes-Benz EV sales up 123% to 56,300 units in Q2

Credit: Mercedes-Benz

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It appears that German automaker Mercedes-Benz is seeing some momentum in its electric vehicle offerings. As per a press release from the luxury automaker, the company saw battery electric vehicle (BEV) sales rise 123% to 56,300 units in Q2 2023. 

The second quarter saw a 6% increase in sales for Mercedes-Benz Cars, reaching 515,700 units. The first half of 2023 also experienced a 5% growth, with a total of 1,019,200 units sold. The demand for battery electric (BEV) and top-end segment vehicles contributed to these positive results, with Germany and the United States proving to be particularly strong markets.

In the second quarter, Mercedes-Benz Passenger Cars saw a notable surge in BEV sales, reaching 56,300 units. This represented a remarkable 123% increase compared to the same period last year. This growth was driven by the demand for EVs such as the EQA (+73%), EQB (+83%), and EQE Sedan (+157%). In the first half of 2023, global BEV sales reached 102,600 units, marking a 121% rise. 

With these results, BEVs now account for 11% of Mercedes-Benz’s overall sales year-to-date. In the US market, the share of Mercedes-Benz’s battery electric vehicles reached 16% at the end of June, a notable improvement compared to 3% in the first half of 2022. The luxury automaker’s recent announcement about granting North American customers access to the Tesla Supercharger network further supported the acceleration of the transition to EVs, the automaker noted in its press release.

Britta Seeger, Member of the Board of Management of Mercedes-Benz Group AG, responsible for Mercedes-Benz Cars Marketing and Sales, expressed satisfaction with the results. 

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“With our focus on sustainable growth, we posted higher sales across all main regions and segments – especially for our electric and Top-End vehicles. Our pipeline of desirable products remains fresh, for example, with the introduction of the new E-Class and CLE. The transformation of our sales network continues with the successful introduction of the direct sales model in Germany and Turkey in Q2, following the UK earlier this year,” she said. 

Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up. 

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla confirms annoying Full Self-Driving feature has been fixed

Tesla has changed one of its driver monitoring features in a request from several owners.

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Tesla has confirmed that an annoying Full Self-Driving feature has been fixed.

We reported last week that several owners reported changes in the feature, and now we have confirmation that it has been revised by Tesla.

Tesla Full Self-Driving (Supervised) does not require a driver’s hands to be on the steering wheel. However, eye movements and attentiveness are tracked through a cabin-facing camera, aiming to improve safety and limit loopholes in the system.

Tesla seems to have fixed one of Full Self-Driving’s most annoying features

If the system detects that your eyes are not on the road or you are not paying attention, FSD will nudge you to get them back on the road. Too many occurrences of the driver not paying attention will result in losing access to FSD for the remainder of the drive.

However, many drivers using FSD complained that the system was too quick to alert drivers of inattentiveness. Fixing things like the HVAC temperature or even Autopilot settings on the center touchscreen would get you a nudge, which seemed unreasonably fast. Many drivers said it was a seven-second limit, but it seemed faster than this.

In my experience, FSD nudged me to pay attention to the road when I was adjusting the speed offset, which gives the vehicle permission to travel over the speed limit by a percentage. For example, a 10% offset in a 50 MPH zone would let the car travel 55 MPH.

The nudging seemed to be too fast and annoying, and many other Tesla drivers agreed. CEO Elon Musk had even noted that the nudge was too fast and drivers were right to be annoyed with it, especially considering that, in theory, it would be safer to adjust these settings on FSD and not while operating the car manually.

Tesla took the criticism drivers had and turned it into a much-needed and notable change that has now been confirmed by Ashok Elluswamy, Head of AI and Autopilot for the company:

The change seems to be initiated on vehicles with Hardware 4. It is certainly a welcome change as the nudge was just a tad sensitive and could have been much more reasonable.

The adjustment made by Tesla came just a week after owners truly started becoming more vocal about the issue.

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Tesla bull, ARK head Cathie Wood says brand damage is not long-term

Cathie Wood of ARK Invest does not believe Tesla brand damage is a long-term problem.

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Tesla bull and head of ARK Invest, Cathie Wood, admitted during an interview with Bloomberg that she does believe the company has experienced some brand damage due to CEO Elon Musk’s political involvement. However, she does not believe it is a long-term issue.

Over the past eight months, Musk’s involvement in the U.S. political landscape has swayed some to stop supporting Tesla, others to ditch their cars, and some to boycott the brand altogether. Inversely, others have started supporting Musk, Tesla, and its products as a nod of support for what he’s done for government efficiency.

The perspective on how Musk’s involvement has impacted Tesla truly varies. Its impact has been noticeable, especially in Europe, as some countries have seen some pretty drastic declines in deliveries since the start of the year.

However, some of this can be attributed to the company’s switchover to new production lines for the updated Model Y. Some can also be blamed on economic issues, as the cost of living is still relatively high. There is no denying that at least some of the impact has come from those who simply disagree with Musk and are choosing not to buy his companies’ products.

Wood is among Tesla’s most outspoken bulls and has tremendously high expectations for the stock moving into the late 2020s and into the 2030s. In a recent interview, she highlighted the brand’s exceptional potential moving forward, but did address some of the short-term concerns, especially regarding Tesla’s perception amongst the public:

“I think he feels he has a duty to the country to make sure we don’t ‘blow ourselves up’ with these deficits. Brand damage? Yes. I do not believe [it is long-term]. Tesla, we believe, will have a lock on the Robotaxi business in the U.S., and we believe they are going to proliferate through the United States, especially if we remove regulation from a state level to a federal level, which we believe will happen.”

Musk announced during the company’s most recent Earnings Call that he would step back from his government duties and return to Tesla in a more consistent role, as his work with the Department of Government Efficiency (DOGE) seemed to be winding down to a certain extent.

Tesla CEO Elon Musk confirms time spent with DOGE will drop ‘significantly’

It was a big win for Tesla investors, as many were interested in Musk returning his focus to the automaker, especially as 2025 is expected to be a year of many catalysts between the Robotaxi launch, affordable models coming into play, production of the Semi starting at the tail-end of the year, and the Optimus robot continuing consistent development.

Wood was quick to point out that Tesla is not the only car company that was suffering with lagging sales, as a macro-level perspective on the automotive industry proves that many automakers are looking for ways to avert disaster due to the ongoing tariff war.

Tesla is still the highest-valued automaker in the world, and it has plenty of bullish points to look forward to as the year nears the halfway point.

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Tesla offers interesting promo to future ride-hailing rival’s drivers

Lyft drivers will get $1,000 in vehicle credits if they complete 100 rides by the cutoff date for the promo.

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(Credit: Tesla)

Tesla has offered an interesting promotion for its vehicles to the drivers of one of its future ride-hailing rivals as it continues to work toward the launch of its autonomous Robotaxi platform.

This morning, Tesla launched a $1,000 off promotion to Lyft drivers who plan to utilize one of the company’s EVs for ride-hailing purposes. The promo applies to all five Tesla models: the Model S, Model 3, Model X, Model Y, and Cybertruck.

It is not offered at the point of sale. Instead, to ensure the vehicle is properly utilized for ride-hailing purposes and to prove the discount, Tesla will offer $1,000 in vehicle credits to the Lyft driver after they complete 100 trips on or before July 13, 2025. Delivery must be taken by June 30.

It is an interesting move by Tesla because Lyft, along with Uber, will become a rival in the coming years as the companies continue to develop driverless ride-hailing platforms of their own. Lyft has partnered with May Mobility and Mobileye to develop driverless, fully autonomous vehicles purpose-built for ride-hailing.

Tesla plans to launch its Robotaxi platform next month in Austin, Texas.

Tesla hints at June 1 launch of Robotaxi platform in Austin

Meanwhile, Lyft’s plans are more down the road. Earlier this year, the company said it would launch autonomous rides sometime next year.

For now, the move seems to be just another way Tesla is incentivizing consumers to buy one of their vehicles. Earlier this week, it also launched another $1,000 off promo for teachers, students, retirees, active-duty members, their spouses, and surviving spouses.

Previously, Tesla only offered that discount to military members.

It is unclear why Tesla would be offering these discounts, but it could be more of a thank you or an act of recognition, more than anything. If it were a measure that was taken to increase demand, it would be substantially more of a discount. For example, when Tesla was trying to rid its inventory of legacy Model Y units as the new, updated vehicle was set to be released, discounts were over $5,000.

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