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What to expect from Tesla CEO Elon Musk’s new Master Plan

While Musk only shared a few tidbits about his next plan, he did hint at its theme.

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Credit: Tesla Asia/X

Tesla CEO Elon Musk is working on another Master Plan. The executive mentioned this during the company’s second quarter earnings call earlier this week. While Musk only shared a few tidbits about his next plan, he did hint at its theme.

Master Plan Part Four

Elon Musk’s Master Plans have been a huge guiding hand for Tesla over the past couple of decades. His first Master Plan, which was published in 2006, featured a pathway towards the production of the Model 3 and energy storage systems. Master Plan, Part Deux, which was published ten years later in 2016, featured a pathway towards a Robotaxi network. 

Master Plan Part 3 was more ambitious, as it presented a case towards a world where there is sustainable energy for the entire planet. Considering the scale and ambitious nature of Master Plan Part 3, it was widely speculated that Elon Musk’s next Master Plan would not be around for some time. During the second quarter earnings call, however, Musk confirmed that he is indeed creating his next big plan.

Master Plan Part 4

Elon Musk mentioned his next Master Plan when a question was asked about the work that goes on inside the Tesla Design Studio during the Q2 2025 earnings call. In response to the inquiry, Tesla Chief Designer Franz von Holzhausen emphasized that while earnings calls are not the venue for disclosing new product-related information, Tesla is working to ensure that the future remains exciting. Musk agreed, stating that there are lots of exciting things happening in the Tesla Design Studio.

“What’s going to happen over the next several years is a fundamental transformation of the company from a pre-autonomy world to a post-autonomy. And I’m working on a new Master Plan to articulate that to the Tesla team. And there will be some teething pains as you transition from a pre- autonomy to post-autonomy world, but I think the future vision for Tesla is incredibly exciting and will profoundly change the world in a good way,” Musk said.

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A Post-Autonomy World

Considering Musk’s comments, it would appear that Master Plan Part 4 will be focused on a path towards what the CEO has been describing as “sustainable abundance.” If Master Plan Part 3 was focused on fostering sustainable energy for the entire planet, Master Plan Part 4 will likely present a path towards abundance in a world populated by self-driving vehicles like the Cybercab and humanoid robots like Optimus.

Master Plan Part 4 will likely have been farfetched just a couple years ago. Yet with Tesla now operating its Robotaxi service in Austin and Optimus V3 expected to enter production next year, the idea of a world filled with “sustainable abundance” does seem quite feasible. It will be ambitious like Elon Musk’s other Master Plans, of course, but it will be attainable. 

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Elon Musk

Donald Trump turns to Elon Musk and Starlink amid Iran internet blackout

Donald Trump has stated that he plans to speak with SpaceX CEO Elon Musk about restoring internet access in Iran.

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Credit: Starlink/X

Donald Trump has stated that he plans to speak with SpaceX CEO Elon Musk about restoring internet access in Iran, as authorities in the country implement an internet blackout amid nationwide anti-government protests. 

Trump points to Starlink

Speaking to reporters in Washington, Trump said Musk would be well-suited to help restore connectivity in Iran, citing his experience operating large-scale satellite networks, as noted in a Reuters report. “He’s very good at that kind of thing, he’s got a very good company,” Trump said. 

Iran has experienced a near-total internet shutdown for several days, severely limiting the flow of information as protests escalated into broader demonstrations against the country’s rulers.

Starlink has previously been used in Iran during periods of unrest, allowing some users to access the global internet despite government blocks. Neither Musk nor SpaceX immediately commented on Trump’s remarks, but Musk has publicly supported efforts to provide Starlink access to Iranians during earlier periods of unrest.

Renewed Trump–Musk ties

Trump’s comments come amid a thaw in his previously strained relationship with Musk. The two had a public falling-out last year over domestic policy disagreements but have since appeared together publicly, including at Trump’s Mar-a-Lago resort. The renewed ties now intersect with foreign policy, as Starlink has become a strategic tool in regions facing censorship or conflict.

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The satellite service has also played a prominent role elsewhere, most notably in Ukraine, highlighting both its potential impact and the political sensitivities surrounding its use. In Iran, Starlink support previously followed coordination between Musk and U.S. officials during protests in 2022.

The current internet blackout in Iran has drawn international attention, with rights groups estimating hundreds of deaths and thousands of arrests since demonstrations intensified late last year. Iranian authorities have not released official casualty figures, and outside verification remains limited due to restricted communications.

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Elon Musk’s X will start using a Tesla-like software update strategy

The initiative seems designed to accelerate updates to the social media platform, while maintaining maximum transparency.

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Ministério Das Comunicações, CC BY 2.0 , via Wikimedia Commons

Elon Musk’s social media platform X will adopt a Tesla-esque approach to software updates for its algorithm.

The initiative seems designed to accelerate updates to the social media platform, while maintaining maximum transparency.

X’s updates to its updates

As per Musk in a post on X, the social media company will be making a new algorithm to determine what organic and advertising posts are recommended to users. These updates would then be repeated every four weeks. 

“We will make the new 𝕏 algorithm, including all code used to determine what organic and advertising posts are recommended to users, open source in 7 days. This will be repeated every 4 weeks, with comprehensive developer notes, to help you understand what changed,” Musk wrote in his post.

The initiative somewhat mirrors Tesla’s over-the-air update model, where vehicle software is regularly refined and pushed to users with detailed release notes. This should allow users to better understand the details of X’s every update and foster a healthy feedback loop for the social media platform.

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xAI and X

X, formerly Twitter, has been acquired by Elon Musk’s artificial intelligence startup, xAI last year. Since then, xAI has seen a rapid rise in valuation. Following the company’s the company’s upsized $20 billion Series E funding round, estimates now suggest that xAI is worth tens about $230 to $235 billion. That’s several times larger than Tesla when Elon Musk received his controversial 2018 CEO Performance Award. 

As per xAI, the Series E funding round attracted a diverse group of investors, including Valor Equity Partners, Stepstone Group, Fidelity Management & Research Company, Qatar Investment Authority, MGX, and Baron Capital Group, among others. Strategic partners NVIDIA and Cisco Investments also continued support for building the world’s largest GPU clusters.

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Elon Musk’s xAI bets $20B on Mississippi with 2GW AI data center project

The project is expected to create hundreds of permanent jobs, dramatically expand xAI’s computing capacity, and further cement the Mid-South as a growing hub for AI infrastructure.

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Credit: Governor Tate Reeves/X

Elon Musk’s xAI plans to pour more than $20 billion into a massive new data center campus in Southaven, Mississippi, marking the largest single economic development project in the state’s history. 

The project is expected to create hundreds of permanent jobs, dramatically expand xAI’s computing capacity, and further cement the Mid-South as a growing hub for AI infrastructure.

xAI goes MACROHARDRR in Mississippi

xAI has acquired and is retrofitting an existing facility in Southaven to serve as a new data center, which will be known as “MACROHARDRR.” The site sits near a recently acquired power plant and close to one of xAI’s existing data centers in Tennessee, creating a regional cluster designed to support large-scale AI training and inference. 

Once completed, the Southaven facility is expected to push the company’s total computing capacity to nearly 2 GW, placing it among the most powerful AI compute installations globally. The data center is scheduled to begin operations in February 2026.

Gov. Tate Reeves shared his optimism about the project in a press release. “This record-shattering $20 billion investment is an amazing start to what is sure to be another incredible year for economic development in Mississippi. Today, Elon Musk is bringing xAI to DeSoto County, a project that will transform the region and bring amazing opportunities to its residents for generations. This is the largest economic development project in Mississippi’s history,” he said. 

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xAI’s broader AI ambitions

To secure the investment, the Mississippi Development Authority approved xAI for its Data Center Incentive program, which provides sales and use tax exemptions on eligible computing hardware and software. The City of Southaven and DeSoto County are also supporting the project through fee-in-lieu agreements aimed at accelerating development timelines and reducing upfront costs.

Founded in 2023 by Elon Musk, xAI develops advanced artificial intelligence systems focused on large-scale reasoning and generative applications. Its flagship product, Grok, is integrated with the social media platform X, alongside a growing suite of APIs for image generation, voice, and autonomous agents, including offerings tailored for government use.

Elon Musk highlighted xAi’s growth and momentum in a comment about the matter. “xAI is scaling at an immeasurable pace — we are building our third massive data center in the greater Memphis area. MACROHARDRR pushes our Colossus training compute to ~2GW – by far the most powerful AI system on Earth. This is insane execution speed by xAI and the state of Mississippi. We are grateful to Governor Reeves for his support of building xAI at warp speed,” Musk said. 

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