

News
The Tesla Semi will shake the trucking industry to its roots
Elon Musk’s new Master Plan calls for an expansion of its vehicles into other categories, including buses and heavy duty trucks, both of which will unveiled in about a year. Undoubtedly, carbon emissions worldwide would fall precipitously if the general automobile consumer transitioned to a tailpipe-free electric Tesla, but that’s not what Elon Musk is after. His goal is a full frontal assault on carbon emissions of all kinds including a Tesla Semi. His objective is for nothing less than a world that no longer uses fossil fuels to power its transportation system, even on a commercial scale.
Looking back at the Volkswagen diesel scandal and why it was significant, beyond morality, diesel engines especially heavy-duty diesel trucks spew emissions on another level. To make the problem worse, passenger cars normally have a useful life of around 200,000 miles. Diesel powered tractors can be on the road for a decade or more, spewing out toxins for millions of miles before they are replaced. The pollution control systems on older trucks are rudimentary at best.
In Southern California, the pollution from drayage trucks that haul shipping containers from ports to inland distribution centers is so bad, it has sparked a number of plans to replace them with electric versions. One solution proposed by Siemens calls for equipping trucks with pantographs so they can draw electricity from overhead wires along their routes.
Former Tesla executive Ian Wright sold his stock in Tesla Motors when Elon Musk came on board. Wright wanted to attack the challenges of truck pollution rather than build some silly sports car. He has since created his own company called Wrightspeed that focuses on cleaning up the emissions from heavy duty garbage trucks. He has invented a new form of hybrid powertrain that uses a small gas turbine to recharge the batteries. The turbine is so clean, it doesn’t even need a catalytic converter to meet California’s stringent emissions rules.
The problem with electric trucks today is that the batteries need to be so large and heavy they would take up much of the space available for hauling freight. Not only that, they would be prohibitively expensive. The Wrightspeed system is a compromise that attempts to strike a balance between cost and range. It has attracted international attention and the company has recently signed a contract to re-power a fleet of diesel buses in New Zealand.
The allure of electric trucks has created an opportunity for hucksters and charlatans. Earlier this year, a Florida company calling itself Oakridge Global Energy Solutions said it had developed a battery for Freedom Trucking of Minneapolis that would haul an 80,000 lb. load 400 miles. That claim turned out to be vaporware.
Another entrant into the heavy truck sweepstakes is a company calling itself Nikola Motors — a rather obvious attempt to somehow conflate what it is doing with the work of Tesla Motors. It says its Nikola One tractor will have 2,000 horsepower. 3,700 lb-ft of torque, a 325 kWh battery, 6 wheel drive with torque vectoring and 1,200 miles of range. It relies on an onboard natural gas turbine to keep the battery charged while driving.
The design concept for the Nikola One is visually appealing and the company says it has 7,000 pre-orders for the truck worth a total of $2.3 billion. Of course, it currently has no factory, no battery factory, and little corporate infrastructure other than its website.
We can assume the Tesla Semi will not have a range extender engine of any type. How Tesla will make an electric tractor that can haul heavy loads long distances that is cost competitive remains unclear. But if Elon says that’s what Tesla will do, we can be pretty sure it will — eventually.
JB Straubel says he and Elon talked about electric airplanes long before they decided to build automobiles. And ocean going cargo vessels are some of the worst polluters on the face of the planet. Musk probably has a plan for them, too. Look for those ideas to be part of Master Plan Numero Tres.
News
Tesla to make app change for easier communication following Service
“Looking into it. After a service visit is complete, we close the in-app messaging option after 2 hours. We will change this to 24hours or more.”

Tesla will enhance the ability to communicate through the mobile app with Service after work has been done on your car.
One of the biggest weaknesses of Tesla’s automotive division has been Service, as Service Centers are not necessarily plentiful, and wait times, in some regions of the country, are over a month in duration.
Getting in touch with Service after a car has work done to it is also difficult. Calling showrooms in some regions has proven to be difficult to enable direct communication between the customer and the company.
If something is not resolved properly, Tesla keeps the in-app messaging option active for two hours after the service visit is complete.
However, that doesn’t resolve everything, as some issues may arise again more than two hours later. Then the issue of communication presents itself once again.
Tesla is going to extend that time frame to a day or more, according to Raj Jegannathan, Tesla’s AI/IT-Infra, Cybersecurity, IT Apps & Vehicle Service VP.
Looking into it. After a service visit is complete, we close the in-app messaging option after 2 hours. We will change this to 24hours or more.
— Raj Jegannathan (@r_jegaa) August 18, 2025
Tesla has made several changes over the past few years to attempt to improve its Service. Recently, for Collision repair, it started offering a $45-per-day loaner program with free FSD, free tolls, and free Supercharging.
It also recently started sharing local and regional leader contact information so customers have the ability to reach out when they have complaints or disagree with warranty claims, changes in estimates, or initial diagnostics.
Tesla creates clever solution to simplify and improve its Service
However, this is only available at a few showrooms and is currently a pilot program.
These improvements are aimed at resolving communication breakdown, which appears to be a problem that many owners experience.
Tesla is one of the few companies that also operates a fleet of Mobile Repair vehicles, which will perform service at your house or place of business. However, the size of it has gone down by 11 percent year over year.
News
Tesla is overhauling its Full Self-Driving subscription for easier access
The subscription model is more accessible to many owners, as it is reasonably priced and offers the option to take a month off from using it if they are interested in saving money.

Tesla is overhauling its Full Self-Driving subscription and how it markets it to customers after several owners and fans of the company complained about the accessibility of the monthly access to its driver assistance suite.
Tesla Full Self-Driving is the automaker’s semi-autonomous driving suite, which is widely regarded as the most robust and capable on the market today. Owners can purchase the suite outright for $8,000, or they can subscribe to the program for $99 per month, an option it enabled a few years ago.
However, it is not super easy to subscribe to the subscription model, nor is it even recognized on the company’s Online Design Studio. Without some research or prior knowledge, a consumer might not even know they could pay monthly to experience Full Self-Driving.
That is set to change, according to Tesla’s AI/IT Infrastructure, Cybersecurity, IT Apps, and Vehicle Service head Raj Jegannathan, who said the company is planning to change that.
Instead of having customers only have the option to pay outright for the suite, Tesla is now planning to offer the subscription model in its Online Design Studio, making it easier to activate that option:
Yes, will optimize the design to offer both full purchase, subscriptions(with free trial) on the configurator.
— Raj Jegannathan (@r_jegaa) August 24, 2025
It will be the second major change Tesla makes to how it sells Full Self-Driving to customers, the first being videos of real-life operation of FSD in the Design Studio. Previously, the site only showed animations of Full Self-Driving’s capabilities.
Tesla added the videos of FSD handling some tricky situations, as well as general operation of the suite, to the Design Studio in recent weeks.
Tesla makes big change to encourage Full Self-Driving purchases
The subscription model is more accessible to many owners, as it is reasonably priced and offers the option to take a month off from using it if they are interested in saving money.
Many cannot justify paying for the suite outright, especially as it adds $8,000 to the cost of their car. After they experience its capabilities for themselves, they might.
Both moves appear to be an effort to increase the take rate of Full Self-Driving, particularly as autonomy takes center stage at Tesla.
With the rollout of Robotaxi and some teased capabilities of the upcoming v14 iteration of Full Self-Driving, Tesla is gearing up to continue advancing its self-driving technology.
News
Tesla talks Semi ramp, Optimus, Robotaxi rollout, FSD with Wall Street firm

Tesla (NASDAQ: TSLA) recently talked about a variety of topics with Wall Street firm Piper Sandler, as the firm released a new note on Friday about their meeting with the company’s Investor Relations team.
According to the note from Piper Sandler, Tesla talked in detail about the Semi program, Optimus, and its potential valuation given its capabilities, the rollout of Robotaxi in Austin, and Full Self-Driving progress in the United States.
Tesla Semi Ramp
The Tesla Semi is set to enter mass production in 2026 at a dedicated factory near the company’s Gigafactory in Reno, Nevada.
The Semi has already been in pilot program testing, as Tesla has partnered with a few companies, like Frito-Lay and PepsiCo., to perform regional logistics. It has been met with excellent reviews from drivers, and it has helped give Tesla a good idea of what to expect when it makes its way to more companies in the coming years.
Piper Sandler said that it is evident Tesla is preparing for a “major ramp,” but it is keeping its expectations low:
“We’ve never expected much from this product, but we’d love to be proven wrong (Tesla is clearly prepping for a major ramp).”
Tesla Optimus and its value internally and externally
Optimus has been working in Tesla factories for some time, but its expectations as a product offering outside of the company internally have major implications.
Its role within Tesla factories, for now, is relatively low, but Optimus is still doing things to assist. By this time next year, Piper Sandler said Optimus should have bigger responsibilities:
“By this time in 2026, Optimus should be moving/staging parts within Tesla’s facilities.”
Outside of Tesla, Optimus could be a major beneficiary for companies as it could be a more affordable way to handle tedious tasks and manual labor. The firm believes that if Optimus can work 18-hour shifts, a cost of $100,000 per unit “would be justified.”
Tesla Robotaxi Expansion
The big focus of the firm with Robotaxi was Tesla’s expansion of the geofence in Austin this week. It was substantial, bringing the Robotaxi’s total service area to around 170 square miles, up from the roughly 90 square miles that rival Waymo is offering in the city.
Tesla Robotaxi geofence expansion enters Plaid Mode and includes a surprise
Tesla has doubled its geofence three times since its launch in late June, and it also revealed that its fleet of vehicles has expanded by 50 percent. It did not give a solid number of how many vehicles are operating in the fleet.
Tesla Full Self-Driving v14 launch
Tesla’s Full Self-Driving suite is set to have a fresh version, v14, rolled out in either September or October, and there are some pretty high expectations for it.
CEO Elon Musk said:
“The FSD release in about 6 weeks will be a dramatic gain with a 10X higher parameter count and many other improvements. It’s going through training & testing now. Once we confirm real-world safety of FSD 14, which we think will be amazing, the car will nag you much less.”
There is also some expectation that v14 could be the public release of what Tesla is running in Austin for Robotaxi. The firm confirmed this in their note by stating it “should enable Tesla owners to use software that is on par with Robotaxis in Austin.”
The only real hold up would be regulator skepticism, but Tesla can alleviate this with strong data.
The firm maintained its ‘Overweight’ rating and the $400 price target it holds on the stock.
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