Energy

Elon Musk’s vision for the world’s transition to sustainable energy

Published

8 years ago

February 17, 2017

Energy is fundamental to economic systems and, indeed, to all life. Elon Musk has always insisted that Tesla’s ultimate purpose isn’t to build cars — it’s to help the world to transition away from reliance on fossil fuels and toward the embrace of sustainable energy sources. Tesla Inc.’s mission and vision statements reflect this nature in its expansive business model. Established in 2003, the company’s continued growth shows that the market is responding to the organization’s automotive and related products and its explicit vision for the world’s transition to sustainable energy.

Tesla’s recent rebranding, in which the word “Motors” was deleted from the company name, represents its full business network now. Sure, there’s certain to be a lot of upcoming attention devoted to the vehicle line with the Model 3 release but, also, its other two other major markets are growing fast: solar roofs and battery systems. Each of these Tesla businesses has contributed to making distributed energy desirable on a broader scale than ever before.

Musk has made it his personal and business mission to help build the public understand how that transition to a sustainable energy future can take place. As the general public grows more aware of the current climate crisis, Tesla’s capacity to push for clean technology as a familiar part of our transportation and energy sectors increases.

Sustainable energy was the foundation of Musk’s vision in his original Master Plan and Master Plan, Part Deux. In the first plan, he called Tesla a conduit “to help expedite the move from a mine-and-burn hydrocarbon economy towards a solar electric economy, which I believe to be the primary, but not exclusive, sustainable solution.” In the second installment, he spoke of a future life still being good through the necessity of achieving “a sustainable energy economy or we will run out of fossil fuels to burn and civilization will collapse.”

Instead of commodity supply and demand, Tesla will rely on technology to move markets toward that vision of a sustainable future. Yet any technological breakthrough takes lots of time and innovation, especially as decentralized energy systems break the high socioeconomic ceiling where it currently hovers.

Tesla as a renewable energy enterprise

Years ago, SolarCity agreed to sell its solar panels alongside Tesla’s Powerwall batteries. Now the two companies are one, and the battery system — including the larger-capacity commercial Powerpack —are powering residences, businesses, and even an island. Tesla’s Gigafactory in Nevada will likely change the battery industry, as it is scheduled to produce enough batteries to power nearly 500,000 vehicles annually by 2018. Musk says the whole point of the Gigafactory is to make batteries that can be used to store renewable energy like solar more affordable.

Through economies of scale, Tesla plans to reduce the per kilowatt hour (kWh) cost of its battery packs by 30%, according to the company website. Powerpack batteries hold the lowest-cost energy storage price on the market, lower even than those made by its partner Panasonic. “I’m not actually a fan of disruption for its own sake,” the CEO of Tesla said in 2015 at Edison Electric Institute’s (EEI) annual convention for investor-owned utilities in New Orleans. “I don’t think we should disrupt things unless it’s…fundamentally better for society,” he said. “I’m just a fan of things being better.” EEI leaders had concurred that they are “in the midst of a profound transition” as they, too, consider how to continue business viability while addressing anthropogenic climate change.

Utilities are the target audience for Tesla’s larger battery, the Powerpack, which now starts at 50 kilowatts/210 kilowatt-hours and scales up indefinitely. Tesla has solidified agreements to generate 80 megawatt-hours with Southern California Edison and 52 megawatt-hours with the Kauai Island Utility Cooperative. And other projects are on Tesla’ planning calendar.

“The solution is both local power generation and utility power generation — it’s not one or the other,” Musk has acknowledged. This is a major shift for distributed energy.

Tesla as a business role model for a sustainable future

A low-carbon, electrified world can be more than a Utopian goal, according to Musk. “The fossil fuel industry is the biggest industry in the world,” Musk tells DiCaprio in the film, Before the Flood. “They have more money and more influence than any other sector. The more that there can be as sort of popular uprising against that, the better, but I think the scientific fact of the matter is we are unavoidably headed towards some level of harm.”

Musk is setting an example for industries across the world with the Gigafactory and other segments of its business network. Tesla’s business model offers opportunities for both innovative businesses and a way to reduce high CO2 emissions, which are at a worldwide crisis level. Because so much of the capital stock and infrastructure of modern economic systems are based on fossil-fuel energy use, any transition from fossil fuel dependence will involve massive restructuring and new investment.

With Musk’s leadership, Tesla is constantly reimagining, realigning, and reinvesting in itself. Solar roofs can now be seamlessly integrated with Tesla battery storage. A future expanded vehicle product line will likely include heavy-duty trucks and large passenger transport vehicles; Tesla’s catalog keeps growing and recreating markets. He’s spoken about “true self-driving” vehicles that exceed manual driving safety capacity and a Tesla car sharing idea. While Musk pursues his goals to accelerate the world’s transition to sustainable energy, he’s also helping to make humanity a multi-planet civilization with SpaceX as the starting place to build a colony on Mars.

Each spoke in the Tesla wheel is either about resisting or adapting to a changing climate. The harmonious interconnections among a residential solar roof, an onsite Powerwall 2 battery system, a Tesla all-electric vehicle, and car charger are crucial to decentralized energy. Utopian? Maybe. But, with Musk’s track record of business successes, the pathway to energy independence and a sustainable energy global system may be clearer than one thinks.

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Carolyn F

Carolyn Fortuna is a writer and researcher with a Ph.D. in education from the University of Rhode Island. She brings a social justice perspective to environmental issues. Please follow me on Twitter and Facebook and Google+

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Energy

Tesla Energy celebrates one decade of sustainability

Tesla Energy has gone far since its early days, and it is now becoming a progressively bigger part of the company.

Published

23 hours ago

April 30, 2025

Simon Alvarez

(Credit: Tesla)

Tesla Energy recently celebrated its 10th anniversary with a dedicated video showcasing several of its milestones over the past decade.

Tesla Energy has gone far since its early days, and it is now becoming a progressively bigger part of the company.

Tesla Energy Early Days

When Elon Musk launched Tesla Energy in 2015, he noted that the business is a fundamental transformation of how the world works. To start, Tesla Energy offered the Powerwall, a 7 kWh/10 kWh home battery system, and the Powerpack, a grid-capable 100 kWh battery block that is designed for scalability. A few days after the products’ launch, Musk noted that Tesla had received 38,000 reservations for the Powerwall and 2,500 reservations for the Powerpack.

Tesla Energy’s beginnings would herald its quiet growth, with the company later announcing products like the Solar Roof tile, which is yet to be ramped, and the successor to the Powerwall, the 13.5 kWh Powerwall 2. In recent years, Tesla Energy also launched its Powerwall 3 home battery and the massive Megapack, a 3.9 MWh monster of a battery unit that has become the backbone for energy storage systems across the globe.

Thanks to all of our owners & certified installers for helping us accelerate a sustainable future for Earth over the past 10 years pic.twitter.com/UxyhBpS9Zk— Tesla Energy (@teslaenergy) April 30, 2025

Key Milestones

As noted by Tesla Energy in its recent video, it has now established facilities that allow the company to manufacture 20,000 units of the Megapack every year, which should help grow the 23 GWh worth of Megapacks that have already been deployed globally.

The Powerwall remains a desirable home battery as well, with more than 850,000 units installed worldwide. These translate to 12 GWh of residential entry storage delivered to date. Just like the Megapack, Tesla is also ramping its production of the Powerwall, allowing the division to grow even more.

Tesla Energy’s Role

While Tesla Energy does not catch as much headlines as the company’s electric vehicle businesses, its contributions to the company’s bottom line have been growing. In the first quarter of 2025 alone, Tesla Energy deployed 10.4 GWh of energy storage products. Powerwall deployments also crossed 1 GWh in one quarter for the first time. As per Tesla in its Q1 2025 Update Letter, the gross margin for the Energy division has improved sequentially as well.

Elon Musk

Tesla Energy shines with substantial YoY growth in deployments

Published

4 weeks ago

April 2, 2025

Joey Klender

Credit: Tesla Megapack

Tesla Energy shined in what was a weak delivery report for the first quarter, as the company’s frequently-forgotten battery storage products performed extraordinarily well.

Tesla reported its Q1 production, delivery, and deployment figures for the first quarter of the year, and while many were less-than-excited about the automotive side, the Energy division performed well with 10.4 GWh of energy storage products deployed during the first quarter.

This was a 156 percent increase year-over-year and the company’s second-best quarter in terms of energy deployments to date. Only Q4 2024 was better, as 11 GWh was recorded.

Tesla Energy is frequently forgotten and not talked about enough. The company has continued to deploy massive energy storage projects across the globe, and as it recorded 31.5 GWh of deployments last year, 2025 is already looking as if it will be a record-setting year if it continues at this pace.

Tesla Megapacks to back one of Europe’s largest energy storage sites

Although Energy performed well, many investors are privy to that of the automotive division’s performance, which is where some concern lies. Tesla had a weak quarter for deliveries, missing Wall Street estimates by a considerable margin.

There are two very likely reasons as to why this happened: the first is Tesla’s switchover to the new Model Y at its production facilities across the globe. Tesla said it lost “several weeks” of production due to the updating of manufacturing lines as it rolled out a new version of its all-electric crossover.

Secondly, Tesla could be facing some pressure from pushback against the brand, which is what many analysts will say. Despite the publicity of attacks on Tesla drivers and their vehicles, as well as the company’s showrooms, it would be safe to assume that we will have a better picture painted of what the issue is in Q2 after the company reports numbers in July.

New Tesla Model Y was a best-seller in China in March 2025

If Tesla is still struggling with lackluster delivery figures in Q2 after the Model Y is ramped and deliveries are more predictable and consistent, we could see where the argument for brand damage is legitimate. However, we are more prone to believe the Model Y, which accounts for most of Tesla’s sales, and its production ramp is likely the cause for what happened in Q1.

In what was a relatively bleak quarter, Tesla Energy still shines as the bright spot for the quarter.

Energy

Tesla lands in Texas for latest Megapack production facility

Published

2 months ago

March 5, 2025

Joey Klender

(Credit: Tesla)

Tesla has chosen the location of its latest manufacturing project, a facility that will churn out the Megapack, a large-scale energy storage system for solar energy projects. It has chosen Waller County, Texas, as the location of the new plant, according to a Commissioners Court meeting that occurred on Wednesday, March 5.

Around midday, members of the Waller County Commissioners Court approved a tax abatement agreement that will bring Tesla to its area, along with an estimated 1,500 jobs. The plant will be located at the Empire West Industrial Park in the Brookshire part of town.

Brookshire also plans to consider a tax abatement for Tesla at its meeting next Thursday.

The project will see a one million square-foot building make way for Tesla to build Megapack battery storage units, according to Covering Katy News, which first reported on the company’s intention to build a plant for its energy product.

CEO Elon Musk confirmed on the company’s Q4 2024 Earnings Call in late January that it had officially started building its third Megapack plant, but did not disclose any location:

“So, we have our second factory, which is in Shanghai, that’s starting operation, and we’re building a third factory. So, we’re trying to ramp output of the stationary battery storage as quickly as possible.”

Tesla plans third Megafactory after breaking energy records in 2024

The Megapack has been a high-demand item as more energy storage projects have started developing. Across the globe, regions are looking for ways to avert the loss of power in the event of a natural disaster or simple power outage.

This is where Megapack comes in, as it stores energy and keeps the lights on when the main grid is unable to provide electricity.

Vince Yokom of the Waller County Economic Development Partnership, commented on Tesla’s planned Megapack facility:

“I want to thank Tesla for investing in Waller County and Brookshire. This will be a state-of-the-art manufacturing facility for their Megapack product. It is a powerful battery unit that provides energy storage and support to help stabilize the grid and prevent outages.”

Tesla has had a lease on the building where it will manufacture the Megapacks since October 2021. However, it was occupied by a third-party logistics company that handled the company’s car parts.