News
Amazon chooses everyone but SpaceX to launch its Starlink competitor
Amazon has announced a series of record-breaking launch contracts that will place a “majority” of its 3,236-satellite Project Kuiper constellation in orbit in the hope of blanketing the Earth with high-quality internet alongside OneWeb, Starlink, Telesat, and others.
Of 68 firm launch contracts and a total of 83 contracts including unexercised options, SpaceX – the world’s most cost-effective, available launch provider – is fully absent. Instead, Amazon, has awarded three batch contracts to United Launch Alliance (ULA), Arianespace, and Blue Origin. Prior to this announcement, Amazon had already purchased two launches of prototype satellites on startup ABL Space’s RS1 rockets and nine operational launches on ULA Atlas V rockets, rounding out what is undoubtedly the most expensive set of commercial launch purchases in spaceflight history.
More likely than not, Amazon is paying a bare minimum of $100 million per launch, though $150-200 million is probably closer to reality. All three of the rockets now scheduled to launch most Kuiper satellites have yet to fly. Arianespace’s Ariane 6 and ULA’s Vulcan Centaur could debut in late 2022, though 2023 is more likely. Blue Origin’s partially reusable New Glenn is unlikely to fly before 2024 or even 2025.
Amazon has now purchased:
- 9 Atlas V launches, each likely costing $150-200 million.
- 12 New Glenn launches, with options for 15 more. Blue Origin says New Glenn will be able to carry 61 satellites per launch. The company has yet to reveal pricing but $100 million per launch is a probable floor.
- 18 Ariane 6 launches carrying 35-40 satellites apiece. As of 2014, the rocket’s most capable variant was expected to cost at least €115 million (~$125 million) per launch.
- 38 Vulcan Centaur launches carrying 45 satellites apiece. ULA wants the cheapest Vulcan variant to cost ~$100 million. Project Kuiper, which likely needs the most expensive Vulcan variant, will probably pay closer to $125-150 million per launch.



All told, assuming Atlas V can launch at least 15-20 satellites apiece, Amazon’s latest contract likely means that the company has secured enough launch capacity to fully launch the first phase of its Project Kuiper constellation without exercising options. Those 77 operational launches will likely cost the company a minimum of $9.5-10 billion before accounting for the cost of Kuiper satellites or payload adapters.
According to NASA’s ELVPerf calculator, which uses official data provided by each company, Vulcan’s heaviest VC6 variant can launch ~27 tons (~60,000 lb) and New Glenn can launch ~35 tons (~77,000 lb) to a low 300-kilometer (~190 mile) insertion orbit. Ariane 6’s most capable ’64’ variant will likely be able to launch about 20 tons (~44,000 lb) to the same orbit, though official info is only available for a circular 500-kilometer orbit. Assuming Project Kuiper launches are not volume constrained, meaning that most of each rocket’s available performance is being taken advantage of, each Kuiper satellite likely weighs no more than 500-600 kilograms (1100-1300 lb).
Falcon 9 recently broke an internal payload record with the successful launch of 16.25 tons of Starlink satellites to a similarly low insertion orbit. Including the mass of a payload adapter and deployment mechanism, Falcon 9’s true performance was likely closer to 17-18 tons. Combined with Falcon 9’s cheapest public commercial launch contract (~$50 million), it’s possible that SpaceX’s partially reusable Falcon 9 rockets could have launched 25-30 Kuiper satellites apiece for an average cost of ~$1.7 to $2 million per satellite – around 50-80% cheaper than Kuiper’s likely average.


Those significant savings don’t consider SpaceX’s next-generation Starship launch vehicle, which will likely reach orbit and begin commercial launches at least a year before New Glenn. Starship could feasibly carry 100-150 Kuiper satellites per launch and, if full reusability is achieved, might cost less than Falcon 9 despite offering at least five times the performance.
Per Amazon’s Project Kuiper FCC constellation license, the company will need to launch half of its constellation – 1618 satellites – by July 2026. It’s not actually clear if Arianespace, ULA, and Blue Origin will be able to collectively complete the roughly 36 launches that will require over the next four years. In the last four years, Arianespace’s Ariane 5 and ULA’s Atlas and Delta rockets have collectively launched 38 times. The first Kuiper satellite prototype is scheduled to launch no earlier than late 2022, meaning that operational launches are unlikely to begin before mid-2023.
News
Tesla hints it could see ‘a few more vehicles’ released soon
Denholm said on CNBC yesterday that “we do have a few other vehicles coming out.”
Tesla Board Chair Robyn Denholm hinted the company could see “a few more vehicles” coming out and being released soon, although there is no indication of what could be on the way based on her comments.
However, Tesla has hinted toward several potential releases in the coming years, as other executives, including Chief Designer Franz von Holzhausen, have talked briefly about what could be on the way.
Denholm said on CNBC yesterday that “we do have a few other vehicles coming out.”
BREAKING: $TSLA BOARD CHAIR ROBYN SAYS — “WE HAVE NEW VEHICLES COMING OUT” 👀
It’s happening ! pic.twitter.com/f8UuZWGLuP
— TheSonOfWalkley (@TheSonOfWalkley) October 27, 2025
It was a vague and almost cryptic sentence, as, in all honesty, it was not completely clear whether she was talking about recent releases that are just making their way to market, like the Model 3 and Model Y “Standard,” or new vehicles altogether.
Nevertheless, it’s worth dissecting.
Tesla “Standard” Models
On October 7, Tesla launched the Standard Model 3 and Model Y, stripped-down versions of their now “Premium” siblings. The Standard trims lack premium features like leather seats, a rear touchscreen, and a glass roof, among other features.
These cars are just starting to be delivered for the first time, so it is possible that Denholm was referring to these cars.
Potential Model 2 Hint?
There has always been a looming vehicle model that many Tesla fans and owners have been intrigued by: the Model 2.
This car was hinted at being the $25,000 model that Tesla was rumored to be developing, and many thought that was the vehicle that would be released earlier this month, not the Standard Model 3 and Model Y.
Instead, the Model 2 could be something that would enable Tesla to reach an entirely new consumer base, including those who are not able to swing the payment for the company’s more premium offerings.
It seems Tesla will have to launch some sort of extremely affordable model in the future, and with the Cybercab being slotted at that rough price point, it would not be out of the question for it to be in the realm of possibility for future releases.
It’s worth noting, however, that it is probably unlikely this will happen. Tesla is so deadset focused on autonomy, it seems Cybercab would take extreme precedence over the unconfirmed “Model 2.”
Cybertruck-inspired SUV
Tesla fans have been begging the company to develop a full-size SUV that would compete with the Ford Expedition or Chevrolet Tahoe, but the company has not given any indication that this would be something it would build.
Nevertheless, there was a very subtle hint in a recent promotional clip that showed a Cyber SUV mock-up placed strategically next to a clay model of a Model 3:
The Model X is simply not what people want when it comes to an SUV, as it does not have the seating capacity and cargo space that many need with a full-sized SUV.
This issue, in particular, has been one that has been extremely relevant to the company’s future lineup as consumers have shown they would be interested in a Tesla vehicle that fit this description.
Additionally, von Holzhausen said in September that a Cyber SUV or a smaller electric pickup with a more traditional design is “definitely things we’ve considered…We’re working on so many innovative and fun things.”
Tesla gives big hint that it will build Cyber SUV, smaller Cybertruck
Investor's Corner
Tesla enters new stability phase, firm upgrades and adjusts outlook
Dmitriy Pozdnyakov of Freedom Capital upgraded his outlook on Tesla shares from “Sell” to “Hold” on Wednesday, and increased the price target from $338 to $406.
Tesla is entering a new phase of stability in terms of vehicle deliveries, one firm wrote in a new note during the final week of October, backing its position with an upgrade and price target increase on the stock.
Dmitriy Pozdnyakov of Freedom Capital upgraded his outlook on Tesla shares from “Sell” to “Hold” on Wednesday, and increased the price target from $338 to $406.
While most firms are interested in highlighting Tesla’s future growth, which will be catalyzed mostly by the advent of self-driving vehicles, autonomy, and the company’s all-in mentality on AI and robotics, Pozdnyakov is solely focusing on vehicle deliveries.
The analyst wrote in a note to investors that he believes Tesla’s updated vehicle lineup, which includes its new affordable “Standard” trims of the Model 3 and Model Y, is going to stabilize the company’s delivery volumes and return the company to annual growth.
Tesla launches two new affordable models with ‘Standard’ Model 3, Y offerings
Tesla launched the new affordable Model 3 and Model Y “Standard” trims on October 7, which introduced two stripped-down, less premium versions of the all-electric sedan and crossover.
They are both priced at under $40,000, with the Model 3 at $37,990 and the Model Y at $39,990, and while these prices may not necessarily be what consumers were expecting, they are well under what Kelley Blue Book said was the average new car transaction price for September, which swelled above $50,000.
Despite the rollout of these two new models, it is interesting to hear that a Wall Street firm would think that Tesla is going to return to more stable delivery figures and potentially enter a new growth phase.
Many Wall Street firms have been more focused on AI, Robotics, and Tesla’s self-driving project, which are the more prevalent things that will drive investor growth over the next few years.
Wedbush’s Dan Ives, for example, tends to focus on the company’s prowess in AI and self-driving. However, he did touch on vehicle deliveries in the coming years in a recent note.
Ives said in a note on October 2:
“While EV demand is expected to fall with the EV tax credit expiration, this was a great bounce-back quarter for TSLA to lay the groundwork for deliveries moving forward, but there is still work to do to gain further ground from a delivery perspective.”
Tesla has some things to figure out before it can truly consider guaranteed stability from a delivery standpoint. Initially, the next two quarters will be a crucial way to determine demand without the $7,500 EV tax credit. It will also begin to figure out if its new affordable models are attractive enough at their current price point to win over consumers.
Elon Musk
Tesla preps for a harsh potential reality if Musk comp vote doesn’t go to plan
A successful vote for Tesla would see the compensation package get approved. But there is always the possibility of a rejection, which would likely see Musk leave the company.
Tesla could be forced to look for a new CEO in the coming months, as a crucial November 6 Shareholder Meeting vote will determine whether Elon Musk will stick around.
A major vote is coming up at the 2025 Tesla Shareholder Meeting, as investors will determine whether Musk should be given a new compensation plan that would award him up to $1 trillion and more than one-fourth of the total voting power within the company.
Tesla board chair reiterates widely unmentioned point of Musk comp plan
A successful vote for Tesla would see the compensation package get approved. But there is always the possibility of a rejection, which would likely see Musk leave the company.
“My fundamental concern with regard to how much voting control I have at Tesla is if I go ahead and build this enormous robot army, can I just be ousted at some point in the future? That’s my biggest concern,” Musk said at last week’s Earnings Call. “That’s what it comes down to in a nutshell. I don’t feel comfortable wielding that robot army if I don’t have at least a strong influence.”
Tesla Board of Directors Head Robyn Denholm has been on somewhat of a PR tour over the past few days, answering questions about the compensation plan, which is among the biggest issues currently for the company.
Denholm told Bloomberg yesterday that Tesla investors need to be prepared for Musk to abandon ship if the package is not approved, which brings on a new question: Who would take over the CEO role?
That is a question Denholm also answered yesterday, bringing forth the conclusion that Tesla would not look for an outside hire if Musk were to leave the company. Instead, it would promote someone internally.
The way it was reported by Bloomberg and Reuters seems to make it seem as if Tesla is preparing for the worst, as it states the company “is looking at internal CEO candidates,” not preparing to do so.
Of the executives at Tesla who immediately come to mind as ideal candidates for a potential takeover should Musk leave, Tesla China President Tom Zhu and Head of AI Ashok Elluswamy both come to mind. Zhu has monumental executive experience already, as he was appointed to the role of Senior VP of Automotive back in December 2022.
He then returned to China in 2024.
It seems Tesla wants to align its future, with or without Musk, on the same path that it is currently on, and internal candidates might have a better idea of what that looks like and truly means.
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