News
Asteroid mining startup faces uphill battle despite industry’s huge promise
Asteroid mining startup Planetary Resources, arguably the pathfinder for the industry’s growing charge, has had difficulty securing reliable funding capable of fueling the company’s aspirations of exploring and mining near-Earth asteroids for resources that could be a boon for in-space industries. Despite the company’s struggles, the near-future prospects of asteroid mining remain bright.
First reported by Geekwire last week, Planetary Resources CEO Chris Lewicki spoke to attendees of the NewSpace 2018 Conference about the status of the struggling asteroid mining company, frankly noting that PR “made a risky and aggressive choice [in 2017] to double down on asteroid exploration” only to have a promising funding round collapse before it could be completed. Without that funding, that company was forced to dramatically shrink its payroll and functionally end all research and development, while also ending operations of a successful satellite tech demonstrator launched in January 2018.
Fundamentally, the difficulties assailing Planetary Resources are unfortunate but should come as no surprise, and they certainly should not take away from the undeniable promise of asteroid mining as both an industry in itself and as an enabler of many other forms of in-space technology and economy, ranging from convenient propellant depots in space to serious, cost-effective manufacturing in zero-gravity.
Further, while the hardware and knowledge needed to successfully gather, process, and refine large quantities of rock from asteroids are extremely immature, a majority of them have already been very successfully demonstrated in space, including an ion thruster-power asteroid orbiter in its sixth year of exploring the massive Ceres and Vesta asteroids and two electrically-powered spacecraft headed to their own respective asteroids – one of which arrived just weeks ago – with plans to collect samples from the ancient surfaces before returning to Earth. Put simply; the technologies present on the extraordinarily successful asteroid explorer spacecraft funded thus far by government space agencies are likely to dramatically grow scientific understanding of the composition of near-Earth asteroids, while also giving private companies a baseline or ceiling for what is achievable today.
-
- Before Hayabusa2’s arrival, Ryugu was nothing more than a handful pixels on a screen. (JAXA, University of Tokyo, collaborators)
-
- A pair of images captured by Japan’s Hayabusa2 spacecraft show the Ryugu asteroid’s weird features. (JAXA, University of Tokyo, collaborators)
-
- The limb of the massive asteroid Ceres, captured by NASA’s Dawn spacecraft in June 2018. (NASA)
-
- NASA’s OSIRIS-REx probe is scheduled to arrive at the asteroid Bennu in December 2018. (NASA)
Of note, Japan’s Hayabusa2 sample return mission reportedly cost the country less than $300 million, whereas NASA’s comparable OSIRIS-REx sample return mission cost the agency nearly $1 billion including launch. The $50 million in private capital raised thus far by Planetary Resources has clearly not been enough to get the company into deep space, although it did enable the technology development and facilities required to build several impressive cubesat demonstrators, one of which is currently in orbit after successfully completing its mission and demonstrating the integration of true off-the-shelf sensing equipment on a spacecraft.
In 2017, the government of Luxembourg signed into law the creation of state-funded program intended to incubate asteroid mining startups, and Planetary Resources received a bit less than $30 million in cash and grants in 2016 to facilitate the company’s goal of launching the first private asteroid prospector satellite in 2020. While unclear how this factored into PR’s present financial situation, there may be hope of additional financial assistance to help the company build a path to sustainability. In the meantime, CEO Chris Lewicki is still confident that Planetary Resources will find the resources they need to build spacecraft that will take the company to asteroids and towards the creation of a whole new industry.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
