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Which countries and companies are poised to win the electric car race?
Electric cars are on a collision course with the status quo. Oilprice just published an article titled, Electric Vehicles And The 5 Trillion Dollar Market Transition, in which Peter Tertzakian writes, “There is little debate in my mind that big changes are forthcoming… When it comes to oil and autos, big is a word that is not big enough. Transitioning not one, but two of the largest industries in the world simultaneously is unprecedented. Both have multi-trillion-dollar roots” and the stakes are high.
That said, who’s poised to win this epic vehicle electrification race? Which countries and carmakers are best positioned? It turns out that there’s a company trying to figure all this out. Quartz reports that, “AlixPartners, a global business advisory firm, launched a new index this month to track the progress of companies and countries electrifying their vehicle fleets. As a whole, the world is barely off the starting line.” Ladies and gentlemen, start your… ummm, batteries.
Above: AlixPartners’ Marcus Kleinfeld and Jens Haas discuss global changes impacting electric vehicle adoption (Youtube: AlixPartners, LLP)
First, which automaker is leading the electric race towards the future? No surprise here — Tesla is clearly the company that’s all-in on EVs. “Tesla leads the world in devoting its entire lineup to electric vehicles, but… China’s market, split among dozens of EV manufacturers, has also seen several manufacturers make EVs a centerpiece of their lineup… The rest of the field will have to play catch up. Behind Tesla and eight Chinese companies, BMW brings up the rear with 0.7% share of is vehicles as EV in the second quarter of 2017.”
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Above: Electric vehicle share of each automakers volume in Q2 2017 (Chart: Quartz via AlixPartners)
Next, which country is out front on the world’s EV stage? According to AlixPartners, China’s electric cars are really racking up the miles. And, “what ultimately matters [most] is miles. For electric cars to dent emissions and fossil fuel consumption, the cars must displace conventional vehicles. To measure this potential, AlixPartners summed the total electric battery range of all hybrid and EVs sold. It found that China leads the pack with total potential range of 13 million miles for all-electric vehicles, nearly triple the US, its nearest contender.” That said, there’s a big opportunity for automakers that sell their electric cars in China, especially Tesla.
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Above: China sells the most electric range capacity for e-cars in the world (Chart: Quartz via AlixPartners)
Not surprisingly, Tesla is looking to establish a wholly-owned factory in Shanghai in order to take advantage of this fast-growing customer base in the Chinese electric car market. It turns out that China is also the world leader for electric car registrations. In fact, “China seized the lead [from the U.S.] in 2014, and shows no signs of slowing. It is growing at twice the global average rate of 42% per year, according to Fleetcarma, despite being the world’s largest market. Globally, China accounted for 45% of all EV sales last year.”
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Above: China is leading the world in the number of new EV registrations (Chart: Quartz via AlixPartners)
So China is the winning country in the worldwide electric car race, right? Not so fast. “No country has done more (on a per capita basis) than Norway to go electric. In September, all-electric and hybrid vehicles accounted for a record 60% of new car sales, reports the Financial Times (paywall)…. [and] those numbers are still rising fast thanks to generous subsidies and incentive policies. The country is aiming for zero emissions of all new cars by 2025. Even AlixPartners’ analysis which excludes hybrids and EVs with ranges below 311 miles (500 km)—most of the country’s EVs still have less than 400 km range—Norway is leading the way.”
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Above: When analyzing electric vehicles as share of total sold, by country, Norway tops the charts (Chart: Quartz via AlixPartners)
So depending on how you look at it, Norway and China are leading the world (via different metrics) toward an exciting, electric vehicle future. And, although China has a number of fast-growing electric automakers, AlixPartners concludes, “Tesla Inc. is by far the top-ranking manufacturer in the auto-company measures, with sales in the second quarter of 2017 (the most recent quarter measured in the Index) totalling 6.6 million miles’ (10.6 million kilometers’) worth of e-range and with a fleet e-share of 100%.”
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Note: Article originally published on evannex.com, by Matt Pressman
Source: Quartz via AlixPartners
Tesla entered two new markets this week by advancing its presence in Latvia (Europe) and officially launching operations in Uruguay (South America), marking a rapid dual-continent expansion.
These moves underscore the company’s strategy to tap into emerging EV markets with supportive policies, renewable energy grids, and growing demand for sustainable transport.
Latvia: Strengthening the Baltic Footprint
In Latvia, Tesla has built on its earlier registration of Tesla Latvia SIA in late 2025 with recent steps toward full operations, including job postings for a service center and representation in Riga. This aligns with broader Baltic expansion following Lithuania’s model of pop-up stores and service centers.
Coming to Latvia https://t.co/XNkQQJ2O6a pic.twitter.com/yS9kpcNky1
— Tesla Europe, Middle East & Africa (@teslaeurope) July 17, 2026
EV penetration in Latvia stands at around 7 percent for BEVs in new passenger car registrations. 2025 data showed 1,602 BEVs out of about 22,500 total, or 7.1 percent, with combined plug-ins nearing 19 percent. Growth has been steady but below the European average, supported by government subsidies and infrastructure development. Tesla models like the Model 3 lead local EV registrations.
Vehicles for the Latvian market will likely be sourced from Gigafactory Berlin or Gigafactory Shanghai. Charging infrastructure is robust for the region as well, with over 400- 2,000 public points, with Tesla Superchargers in Riga, Jūrmala, and along Via Baltica routes offering up to 250 kW.
Uruguay: Third South American Country
Tesla teased its Uruguay arrival with “Estamos llegando,” or, “We are arriving,” on social media, followed by an official presentation scheduled for mid-July.
Hola Uruguay 🇺🇾
Nuestros Model 3 y Model Y están cada vez mas cerca! pic.twitter.com/FR41fsA7um
— Tesla Latinoamérica (@Tesla_LatAm) June 30, 2026
The company established Tesla Uruguay SAS, homologated Model 3 and Model Y (three versions each), and appointed local leadership. This makes Uruguay Tesla’s third official South American market after Chile and Colombia.
Uruguay boasts one of Latin America’s highest EV penetrations, with battery-electric vehicles exceeding 20 percent market share recently, driven by tax incentives, high fuel prices, and a nearly 95-100 percent renewable electricity grid. Hundreds of Teslas already operate via grey imports, but official sales bring warranties, service, and support.
Vehicles will be imported from Gigafactory Shanghai, enabling competitive pricing for Model 3 and Model Y. Charging plans include Supercharger development alongside existing infrastructure, leveraging the country’s green energy advantage for affordable operation.
Tesla Superchargers follow Model 3 and Model Y to South American country
Tesla’s Dual Continent Expansion
Tesla’s simultaneous push into Latvia and Uruguay demonstrates efficient scaling: prioritizing service and infrastructure first, then direct sales in high-potential niches. In Europe, it fills Baltic gaps; in Latin America, it counters Chinese dominance while leveraging renewables.
This dual move signals Tesla’s ambition to accelerate global EV adoption amid varying regional paces. By addressing local needs, like subsidies in Latvia or incentives and green grids in Uruguay, Tesla not only boosts volumes but advances its mission of sustainable energy.
For investors and consumers, it highlights resilience and opportunity in diverse markets, potentially paving the way for further growth in underserved regions. With strong fundamentals in both, these entries could yield long-term gains as EV transitions mature worldwide.
SpaceX has announced a new target date for the thirteenth test flight of Starship: Monday, July 20, with the launch window opening at 6:45 p.m ET/5:45 p.m. CT.
This is the first rescheduling attempt of Starship’s 13th test flight. It was set to launch last night, but SpaceX scrubbed the launch attempt.
🚨 SpaceX is now looking at Monday, July 20th at 6:45 p.m ET/5:45 p.m. CT for the 13th test flight of Starship pic.twitter.com/7s8aMJV5Ge
— TESLARATI (@Teslarati) July 17, 2026
CEO Elon Musk revealed that some of the engines on Starship did not start, which automatically triggers a launch abort. Two of the Raptor engines will be removed and replaced.
To be confident of a good flight, 2 Raptors will be removed & replaced. Most probable launch timing is early next week.
— Elon Musk (@elonmusk) July 17, 2026
SpaceX officially announced the new launch window this morning.
Starship’s 13th test launch comes with a few new objectives, but SpaceX does not plan to attempt a catch of the booster, which it has done several times in the past.
For Starship’s Upper Stage, there are some adjustments to ensure engine reusability that will be assessed during the ascent, and 20 operational Starlink V3 satellites are also set to make their way into space. SpaceX also plans to attempt an in-space relight of a single Raptor engine, which is a critical demonstration for future orbital deorbit, refueling, and deep space maneuvers.
Ultimately, it will splash down in the Indian Ocean.
The continuous tests help SpaceX advance the Starship program toward eventual full reusability, operational Starlink V3 deployment, and future missions, which include NASA’s Artemis program.
Elon Musk
SpaceX Starship Flight 13 aborted at Zero and Musk just told us what broke
Four Raptor engines failed to ignite at T-zero, forcing SpaceX to scrub Starship Flight 13 Thursday.
SpaceX scrubbed the Starship Flight 13 launch attempt Thursday evening at the last possible moment, after four of the Super Heavy booster’s 33 Raptor 3 engines failed to ignite during the startup sequence. The 90-minute window had opened at 6:45 p.m. EDT from Starbase in Boca Chica, Texas, and the countdown had proceeded without issue all day, with more than 11.5 million pounds of liquid methane and liquid oxygen being fully loaded into the rocket before the automated abort triggered. SpaceX’s launch directors posted on X, “Standing down from today’s flight test attempt,” and shut down the livestream shortly after.
Musk confirmed the root cause within hours. “Some of the engines didn’t start, triggering an automatic launch abort,” he wrote on X. “To be confident of a good flight, 2 Raptors will be removed and replaced. Most probable launch timing is early next week.” SpaceX engineers began draining propellant tanks immediately and Booster 20 was rolled back to its hangar for inspection.
The timing adds a layer of significance that did not exist during any of the previous 12 Starship flights. This is the first time SpaceX has attempted to launch Starship since the company made its stock market debut in June, listing under ticker SPCX at $135 per share. Public investors are now watching every Starship outcome in real time, and a last-second abort carries more visibility than it would have six months ago.
Flight 13 was designed to be one of the most consequential tests in the program’s history. It was set to carry 20 Starlink V3 satellites, the first operational payload Starship has ever attempted to deploy. Six of those satellites carried external cameras to photograph Starship’s heat shield from the outside during flight, which would act as a self-inspection approach SpaceX has never attempted before. The mission also needed to complete a Raptor engine relight in space, a step SpaceX skipped on Flight 12 in May after losing an engine during ascent. That Flight 12 booster also flipped 90 degrees off course during its boostback burn when five engines failed to reignite.
SpaceX has not announced an official next launch date. Musk’s “early next week” window points to July 21 or 22 at the earliest, pending the engine swap and a return to the pad.
Tesla enters two new markets on two different continents in one week
SpaceX announces new Starship 13 test flight target date
