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Which countries and companies are poised to win the electric car race?
Electric cars are on a collision course with the status quo. Oilprice just published an article titled, Electric Vehicles And The 5 Trillion Dollar Market Transition, in which Peter Tertzakian writes, “There is little debate in my mind that big changes are forthcoming… When it comes to oil and autos, big is a word that is not big enough. Transitioning not one, but two of the largest industries in the world simultaneously is unprecedented. Both have multi-trillion-dollar roots” and the stakes are high.
That said, who’s poised to win this epic vehicle electrification race? Which countries and carmakers are best positioned? It turns out that there’s a company trying to figure all this out. Quartz reports that, “AlixPartners, a global business advisory firm, launched a new index this month to track the progress of companies and countries electrifying their vehicle fleets. As a whole, the world is barely off the starting line.” Ladies and gentlemen, start your… ummm, batteries.
Above: AlixPartners’ Marcus Kleinfeld and Jens Haas discuss global changes impacting electric vehicle adoption (Youtube: AlixPartners, LLP)
First, which automaker is leading the electric race towards the future? No surprise here — Tesla is clearly the company that’s all-in on EVs. “Tesla leads the world in devoting its entire lineup to electric vehicles, but… China’s market, split among dozens of EV manufacturers, has also seen several manufacturers make EVs a centerpiece of their lineup… The rest of the field will have to play catch up. Behind Tesla and eight Chinese companies, BMW brings up the rear with 0.7% share of is vehicles as EV in the second quarter of 2017.”
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Above: Electric vehicle share of each automakers volume in Q2 2017 (Chart: Quartz via AlixPartners)
Next, which country is out front on the world’s EV stage? According to AlixPartners, China’s electric cars are really racking up the miles. And, “what ultimately matters [most] is miles. For electric cars to dent emissions and fossil fuel consumption, the cars must displace conventional vehicles. To measure this potential, AlixPartners summed the total electric battery range of all hybrid and EVs sold. It found that China leads the pack with total potential range of 13 million miles for all-electric vehicles, nearly triple the US, its nearest contender.” That said, there’s a big opportunity for automakers that sell their electric cars in China, especially Tesla.
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Above: China sells the most electric range capacity for e-cars in the world (Chart: Quartz via AlixPartners)
Not surprisingly, Tesla is looking to establish a wholly-owned factory in Shanghai in order to take advantage of this fast-growing customer base in the Chinese electric car market. It turns out that China is also the world leader for electric car registrations. In fact, “China seized the lead [from the U.S.] in 2014, and shows no signs of slowing. It is growing at twice the global average rate of 42% per year, according to Fleetcarma, despite being the world’s largest market. Globally, China accounted for 45% of all EV sales last year.”
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Above: China is leading the world in the number of new EV registrations (Chart: Quartz via AlixPartners)
So China is the winning country in the worldwide electric car race, right? Not so fast. “No country has done more (on a per capita basis) than Norway to go electric. In September, all-electric and hybrid vehicles accounted for a record 60% of new car sales, reports the Financial Times (paywall)…. [and] those numbers are still rising fast thanks to generous subsidies and incentive policies. The country is aiming for zero emissions of all new cars by 2025. Even AlixPartners’ analysis which excludes hybrids and EVs with ranges below 311 miles (500 km)—most of the country’s EVs still have less than 400 km range—Norway is leading the way.”
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Above: When analyzing electric vehicles as share of total sold, by country, Norway tops the charts (Chart: Quartz via AlixPartners)
So depending on how you look at it, Norway and China are leading the world (via different metrics) toward an exciting, electric vehicle future. And, although China has a number of fast-growing electric automakers, AlixPartners concludes, “Tesla Inc. is by far the top-ranking manufacturer in the auto-company measures, with sales in the second quarter of 2017 (the most recent quarter measured in the Index) totalling 6.6 million miles’ (10.6 million kilometers’) worth of e-range and with a fleet e-share of 100%.”
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Note: Article originally published on evannex.com, by Matt Pressman
Source: Quartz via AlixPartners
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
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Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event
Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.
Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.
While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.
Robotaxi now runs 6am to 10pm, 7 days/week
Unsupervised fleet is a lot bigger
Also, upgraded intelligence in vehicle distribution & routing means you wait less pic.twitter.com/UFZ4bqg2dZ
— Tesla Robotaxi (@robotaxi) August 26, 2026
Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.
Thank you so much @Tesla for inviting us to the Cybercab launch in Austin! 🤠 pic.twitter.com/F1rAR8zd5O
— TESLARATI (@Teslarati) August 22, 2026
Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.
Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.
Tesla Cybercab uses a unique strategy for picking up the right rider
Tesla ends in-house wrap service that always seemed like a short-term program
