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The Boring Company skeptics are making the same mistakes as Tesla and SpaceX critics

(Credit: The Boring Company)

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The Boring Company is truly becoming an Elon Musk-founded company in more ways than one. Apart from developing quite rapidly for a startup of its nature, the tunneling firm is also receiving quite a lot of criticism from avid skeptics, many of whom seem to be under the impression that the Boring Company’s projects are pointless, or badly-planned at best. 

Earlier this month, CNN Business published a piece on The Boring Company’s Las Vegas Convention Center loop system, which is poised to be opened early next year. The project was granted a $48.6 million contract but is expected to cost a total of $52.5 million, and it involves two mile-long tunnels where Teslas could ferry passengers from one side of the Las Vegas Convention Center complex to the other. 

Needless to say, several individuals consulted by the news agency were extremely skeptical of The Boring Company’s vision. Christof Spieler, a lecturer at Rice University who researches transit and urban planning, sharply criticized the tunneling startup’s concepts, arguing that the Loop system seems poorly thought-out. “These feel like the kind of renderings an architecture student would do for their one-semester project. I don’t see any evidence that this has really been thought through in terms of how it would function,” he said.

Subsurface Station | Credit: Boring Company

Explaining further, Spieler remarked that the LVCC Loop’s renderings make the system look more like taxi-loading areas. With such a system in place, the lecturer noted that issues would likely arise when the system is in operation, such as cars jockeying past each other to pull in and out, which would, in turn, adversely affect the system’s operations. He also noted that the renderings do not seem to show any barriers that would block unauthorized cars from entering the tunnels. 

Ultimately, Spieler noted that a standard people mover is still a superior solution, as passengers do not need to duck to board vehicles and they could also hold their luggage instead of accessing a car’s trunk. “It seems like car-thinking applied to a transit problem that we already know how to solve,” he said. 

Gerry Tierney, who co-directs the mobility lab at Perkins&Will, which has designed transit systems in North America and the Middle East, was bolder in his criticism of The Boring Company. He took issue with the system’s use of Teslas, calling the idea “comically inefficient” and refusing to call the LVCC Loop a transit system. “This is not a transit system. It’s a system for driving electric vehicles underground,” he said, adding that Musk’s idea is pretty much what would happen if intricate transit systems like the London Underground replaced its subway trains with cars. 

The Boring Company’s tunnel boring machine at the Las Vegas dig site.

While The Boring Company’s technology is yet to be proven, it also seems pretty careless to completely discount the LVCC Loop’s potential even before it could be tested. The Boring Company and its technology are not being developed by a random group of unqualified individuals, after all, and Elon Musk himself has proven over the years that even conventionally insane ideas–such as landing the first stage of an orbital rocket on a drone in the middle of the ocean or scaling the production of a mass-market electric car–could be feasible if enough work is put into them. 

Overall, the tunneling startup’s skeptics seem to be making the exact same mistakes as those who were also critical of Musk’s previous projects in SpaceX and Tesla. Musk was not joking when he remarked that the idea of using Teslas in tunnels is more profound than it sounds. This is partly because The Boring Company’s innovations are not really its people-movers, it is the tunnels themselves. While the use of all-electric vehicles in the Loop systems is a key part of the Boring Company’s vision, the startup’s true disruption lies in the ways that it could build tunnels far quicker and far cheaper than any other company in the industry. 

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The Boring Company intends to accomplish these goals with rather simple solutions. Smaller tunnels are faster to build, so the tunneling startup designed its tunnels to accommodate smaller vehicles. All-electric cars are used so that the tunnels do not require an extensive system designed to handle emissions from vehicles that use it. The Boring Company’s tunnel boring machines (TBMs) are also optimized consistently, making them progressively faster and cleaner to use. These may all seem like little adjustments to conventional tunneling practices, but each one represents a step towards a potential future where tunnels could be built at scale rapidly, and perhaps even autonomously. 

It is easy to mock or dismiss the ideas of people like Elon Musk and his teams at The Boring Company, SpaceX, and Tesla. But inasmuch as Musk’s companies make it pretty easy to target them due to their goals and nature, SpaceX and Tesla’s history shows that more often than not, it is a mistake to bet against Musk and his team of visionaries, almost all of whom seem to have the tendency to think outside the box by default. As for the Boring Company’s LVCC Loop, there seems to be a good chance that it could outperform expectations, with recent simulations showing that the system could move about 13,000 people an hour, and that’s with the system operating nowhere near their limit. 

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Elon Musk’s next Uranium in Uranus merch is Boring Company’s weirdest tease yet

Elon Musk teased a glowing new Boring Company merch idea, complete with a Geiger counter.

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Concept rendering of Boring Company Uranium in Uranus merch tease via Grok
Concept rendering of Boring Company Uranium in Uranus merch tease via Grok

Elon Musk teased the next piece of Boring Company merchandise on X Saturday, and it is exactly as unserious as fans of the company’s product history have come to expect. “The next @boringcompany merch will put Uranium in Uranus,” Musk wrote in a thread posted early Saturday morning. He followed up by explaining that the item would glow in the dark, “because otherwise how could you find it,” and that a Geiger counter would be sold separately as “an optional strap-on.”

Musk closed the thread with a line that doubles as a mission statement for the tunneling company’s merchandise arm: “It’s not easy coming up with something that is both outrageously unsellable and yet extremely popular.”

The Boring Company has built a small but consistent side business out of novelty items that start as jokes and end up selling out. The company’s Not-a-Flamethrower raised roughly $10 million in a few days back in 2018, moving all 20,000 units it produced. Its Burnt Hair perfume, priced around $100 a bottle, sold out fast enough that scalpers were flipping units on eBay for ten times the retail price. Boring Bricks, made from tunneling spoil, followed the same playbook of teasing a product on X months before it became real.

Musk has not said what the actual item will be, only that it involves uranium and glows in the dark. Given the pattern, that vagueness is probably intentional. Past merch announcements have started as one-line jokes and taken weeks or months to turn into an actual product listing on the company’s site, and there is no guarantee this one follows through at all.

The timing lines up with a period of real momentum for the Boring Company outside of the joke merchandise. The company said last week it plans to double the number of operational stations on its Vegas Loop by the end of the year, a target tied to a hiring push for drivers and operations managers. Prufrock-5, one of the company’s tunnel boring machines, also just wrapped a test tunnel in Bastrop, Texas, and is expected to relaunch on its next assignment in November.

Whether the uranium joke turns into an actual product remains to be seen. Musk’s post did not include a price, a shipping date, or even a name for the item, which has historically meant a Boring Company website page goes up quietly, password protected, sometime before an announcement.

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NASA taps SpaceX for more astronaut missions as Boeing Starliner remains grounded

NASA just gave SpaceX a $946 million contract for three more astronaut missions through 2030.

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NASA has awarded SpaceX a $946 million contract modification covering three more astronaut missions to the International Space Station, according to an announcement the agency published Friday. The award adds Crew-15, Crew-16, and Crew-17 to SpaceX’s existing Commercial Crew Transportation Capability contract, bringing the agreement’s total value to $5.92 billion across 17 flights.

SpaceX confirmed the award on X, writing that it was excited for Falcon 9 and Dragon to launch NASA’s Crew-15, 16, and 17 missions to the Space Station from Florida. The new missions cover ground, launch, in orbit, and return operations, along with cargo transport and a lifeboat capability while docked at the station, and the period of performance runs through 2030.

The award follows a notice of intent NASA issued in May, when the agency first signaled it would purchase up to six additional post certification missions from SpaceX. Teslarati covered that filing at the time, noting NASA cited technical issues and schedule delays encountered by Boeing as a driving factor. Friday’s contract modification locks in three of those six missions, with the remaining three left open for NASA to award later, potentially to Boeing if Starliner clears certification.

Boeing’s CST-100 Starliner has still not flown an operational crew rotation mission for NASA. The spacecraft’s most recent crewed test flight in 2024 ended without the astronauts returning aboard Starliner, and the company has spent the time since working through thruster problems. SpaceX President Gwynne Shotwell said this week that SpaceX is not retiring Crew Dragon today, for sure, while stopping short of committing to fly it past 2030.

Crew-12 is currently docked at the space station, and NASA has said Crew-13 is targeting a launch in the coming weeks. The newly awarded Crew-15 through Crew-17 missions extend SpaceX’s role as NASA’s primary way of getting astronauts to and from orbit well into the back half of the decade, regardless of what happens with Starliner or Starship in the meantime.

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Investor's Corner

New drone video shows Tesla’s Optimus Factory reaching a turning point

New drone footage shows Tesla’s dedicated Optimus factory steel frame nearing completion at Giga Texas.

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Tesla’s dedicated Optimus factory at Gigafactory Texas is closing in on a finished steel frame, according to drone footage posted Thursday afternoon by longtime site observer Joe Tegtmeyer. In the video, Tegtmeyer said structural steel assembly is now about five column grids away from reaching the building’s north perimeter beam, putting the primary skeleton in its final stretch roughly six months after Tesla broke ground on the North Campus site in late March.

Tegtmeyer’s footage shows concrete already going in on three upper floors while crews continue laying rebar and pouring grade beam footings at ground level. That kind of parallel work, steel rising at one end of the site while concrete sets at the other, is a scheduling approach Tesla used at the original Giga Texas building and appears to be repeating here to save time before the plant’s targeted 2027 production start.

Teslarati has tracked the building’s progress since Tesla confirmed construction was officially underway in May, when the first steel structure went up on what was then bare, reclaimed land. The facility is part of a more than 5.2 million square foot expansion of Giga Texas’s North Campus that Tesla has said will eventually run nearly the length of the existing vehicle factory, over 4,000 feet, while sitting somewhat narrower. Musk has pegged the long term output target at 10 million Optimus units a year once the line is running at full capacity, a volume that would dwarf the one million unit pilot line Tesla is standing up separately at its Fremont, California factory.

Tesla Giga Texas to feature massive Optimus V4 production line

The Texas facility sits alongside another major buildout on the same campus. Terafab, the joint Tesla and SpaceX chip fabrication plant that will eventually supply the silicon running Optimus units in the field. Housing robot assembly and chip production on the same grounds is a deliberate supply chain decision, cutting down on the shipping and lead time that would otherwise sit between the two.

Tesla has not given an updated timeline beyond its previously stated goal of bringing high volume Optimus production online at the site in the summer of 2027. Fremont’s smaller pilot line began mass producing the current Gen 3 robot in January, with that plant expected to build tens of thousands of units this year primarily to generate the real world data Tesla needs to refine the robot’s software before Giga Texas ramps up. Six months of visible construction progress, tracked almost entirely through Tegtmeyer’s recurring drone flights, gives the clearest outside look yet at how seriously Tesla is treating that 2027 deadline.

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