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The Boring Company skeptics are making the same mistakes as Tesla and SpaceX critics
The Boring Company is truly becoming an Elon Musk-founded company in more ways than one. Apart from developing quite rapidly for a startup of its nature, the tunneling firm is also receiving quite a lot of criticism from avid skeptics, many of whom seem to be under the impression that the Boring Company’s projects are pointless, or badly-planned at best.
Earlier this month, CNN Business published a piece on The Boring Company’s Las Vegas Convention Center loop system, which is poised to be opened early next year. The project was granted a $48.6 million contract but is expected to cost a total of $52.5 million, and it involves two mile-long tunnels where Teslas could ferry passengers from one side of the Las Vegas Convention Center complex to the other.
Needless to say, several individuals consulted by the news agency were extremely skeptical of The Boring Company’s vision. Christof Spieler, a lecturer at Rice University who researches transit and urban planning, sharply criticized the tunneling startup’s concepts, arguing that the Loop system seems poorly thought-out. “These feel like the kind of renderings an architecture student would do for their one-semester project. I don’t see any evidence that this has really been thought through in terms of how it would function,” he said.

Explaining further, Spieler remarked that the LVCC Loop’s renderings make the system look more like taxi-loading areas. With such a system in place, the lecturer noted that issues would likely arise when the system is in operation, such as cars jockeying past each other to pull in and out, which would, in turn, adversely affect the system’s operations. He also noted that the renderings do not seem to show any barriers that would block unauthorized cars from entering the tunnels.
Ultimately, Spieler noted that a standard people mover is still a superior solution, as passengers do not need to duck to board vehicles and they could also hold their luggage instead of accessing a car’s trunk. “It seems like car-thinking applied to a transit problem that we already know how to solve,” he said.
Gerry Tierney, who co-directs the mobility lab at Perkins&Will, which has designed transit systems in North America and the Middle East, was bolder in his criticism of The Boring Company. He took issue with the system’s use of Teslas, calling the idea “comically inefficient” and refusing to call the LVCC Loop a transit system. “This is not a transit system. It’s a system for driving electric vehicles underground,” he said, adding that Musk’s idea is pretty much what would happen if intricate transit systems like the London Underground replaced its subway trains with cars.

While The Boring Company’s technology is yet to be proven, it also seems pretty careless to completely discount the LVCC Loop’s potential even before it could be tested. The Boring Company and its technology are not being developed by a random group of unqualified individuals, after all, and Elon Musk himself has proven over the years that even conventionally insane ideas–such as landing the first stage of an orbital rocket on a drone in the middle of the ocean or scaling the production of a mass-market electric car–could be feasible if enough work is put into them.
Overall, the tunneling startup’s skeptics seem to be making the exact same mistakes as those who were also critical of Musk’s previous projects in SpaceX and Tesla. Musk was not joking when he remarked that the idea of using Teslas in tunnels is more profound than it sounds. This is partly because The Boring Company’s innovations are not really its people-movers, it is the tunnels themselves. While the use of all-electric vehicles in the Loop systems is a key part of the Boring Company’s vision, the startup’s true disruption lies in the ways that it could build tunnels far quicker and far cheaper than any other company in the industry.
The Boring Company intends to accomplish these goals with rather simple solutions. Smaller tunnels are faster to build, so the tunneling startup designed its tunnels to accommodate smaller vehicles. All-electric cars are used so that the tunnels do not require an extensive system designed to handle emissions from vehicles that use it. The Boring Company’s tunnel boring machines (TBMs) are also optimized consistently, making them progressively faster and cleaner to use. These may all seem like little adjustments to conventional tunneling practices, but each one represents a step towards a potential future where tunnels could be built at scale rapidly, and perhaps even autonomously.
It is easy to mock or dismiss the ideas of people like Elon Musk and his teams at The Boring Company, SpaceX, and Tesla. But inasmuch as Musk’s companies make it pretty easy to target them due to their goals and nature, SpaceX and Tesla’s history shows that more often than not, it is a mistake to bet against Musk and his team of visionaries, almost all of whom seem to have the tendency to think outside the box by default. As for the Boring Company’s LVCC Loop, there seems to be a good chance that it could outperform expectations, with recent simulations showing that the system could move about 13,000 people an hour, and that’s with the system operating nowhere near their limit.
Elon Musk
Lufthansa Group to equip Starlink on its 850-aircraft fleet
Under the collaboration, Lufthansa Group will install Starlink technology on both its existing fleet and all newly delivered aircraft, as noted by the group in a press release.
Lufthansa Group has announced a partnership with Starlink that will bring high-speed internet connectivity to every aircraft across all its carriers.
This means that aircraft across the group’s brands, from Lufthansa, SWISS, and Austrian Airlines to Brussels Airlines, would be able to enjoy high-speed internet access using the industry-leading satellite internet solution.
Starlink in-flight internet
Under the collaboration, Lufthansa Group will install Starlink technology on both its existing fleet and all newly delivered aircraft, as noted by the group in a press release.
Starlink’s low-Earth orbit satellites are expected to provide significantly higher bandwidth and lower latency than traditional in-flight Wi-Fi, which should enable streaming, online work, and other data-intensive applications for passengers during flights.
Starlink-powered internet is expected to be available on the first commercial flights as early as the second half of 2026. The rollout will continue through the decade, with the entire Lufthansa Group fleet scheduled to be fully equipped with Starlink by 2029. Once complete, no other European airline group will operate more Starlink-connected aircraft.
Free high-speed access
As part of the initiative, Lufthansa Group will offer the new high-speed internet free of charge to all status customers and Travel ID users, regardless of cabin class. Chief Commercial Officer Dieter Vranckx shared his expectations for the program.
“In our anniversary year, in which we are celebrating Lufthansa’s 100th birthday, we have decided to introduce a new high-speed internet solution from Starlink for all our airlines. The Lufthansa Group is taking the next step and setting an essential milestone for the premium travel experience of our customers.
“Connectivity on board plays an important role today, and with Starlink, we are not only investing in the best product on the market, but also in the satisfaction of our passengers,” Vranckx said.
Elon Musk
Tesla locks in Elon Musk’s top problem solver as it enters its most ambitious era
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla has granted Senior Vice President of Automotive Tom Zhu more than 520,000 stock options, tying a significant portion of his compensation to the company’s long-term performance.
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla secures top talent
According to a Form 4 filing with the U.S. Securities and Exchange Commission, Tom Zhu received 520,021 stock options with an exercise price of $435.80 per share. Since the award will not fully vest until March 5, 2031, Zhu must remain at Tesla for more than five years to realize the award’s full benefit.
Considering that Tesla shares are currently trading at around the $445 to $450 per share level, Zhu will really only see gains in his equity award if Tesla’s stock price sees a notable rise over the years, as noted in a Sina Finance report.
Still, even at today’s prices, Zhu’s stock award is already worth over $230 million. If Tesla reaches the market cap targets set forth in Elon Musk’s 2025 CEO Performance Award, Zhu would become a billionaire from this equity award alone.
Tesla’s problem solver
Zhu joined Tesla in April 2014 and initially led the company’s Supercharger rollout in China. Later that year, he assumed the leadership of Tesla’s China business, where he played a central role in Tesla’s localization efforts, including expanding retail and service networks, and later, overseeing the development of Gigafactory Shanghai.
Zhu’s efforts helped transform China into one of Tesla’s most important markets and production hubs. In 2023, Tesla promoted Zhu to Senior Vice President of Automotive, placing him among the company’s core global executives and expanding his influence beyond China. He has since garnered a reputation as the company’s problem solver, being tapped by Elon Musk to help ramp Giga Texas’s vehicle production.
With this in mind, Tesla’s recent filing seems to suggest that the company is locking in its top talent as it enters its newest, most ambitious era to date. As could be seen in the targets of Elon Musk’s 2025 pay package, Tesla is now aiming to be the world’s largest company by market cap, and it is aiming to achieve production levels that are unheard of. Zhu’s talents would definitely be of use in this stage of the company’s growth.
News
Tesla counters Norway’s VAT hike with dedicated consumer bonus
The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.
Tesla has rolled out a price incentive in Norway, effectively offsetting a notable VAT increase that hit electric vehicle buyers at the start of 2026.
The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.
A “Tesla bonus”
Once the VAT increase kicked in at the start of 2026, Tesla Norway’s sales cooled almost immediately, as noted in a CarUp report. Tesla’s response was swift, with the electric vehicle maker rolling out what it calls a “Tesla bonus.”
This bonus effectively cuts prices by up to 50,000 kronor across eight model variants. All versions of the Tesla Model Y qualify for the incentive, along with most Tesla Model 3 trims, save for the base entry-level model.
This means that for Tesla Norway’s best-selling vehicles, the bonus effectively restores pricing to pre-VAT levels. This blunts the impact of the new tax and makes Tesla’s vehicle offerings competitive again in Europe’s most EV-saturated market.
Stabilizing demand
In addition to the “Tesla bonus,” the electric car maker is also offering a promotional interest rate for up to three years, with terms varying by model. The incentive applies to orders placed between January 9 and March 31, 2026, with delivery required by the end of the first quarter.
The stakes are high in Norway, where electric vehicles dominate new-car registrations. From the vehicles that were sold in 2025, 96% of new cars sold were fully electric. And from this number, Tesla and its Model Y made their dominance felt. This was highlighted by Geir Inge Stokke, director of OFV, who noted that Tesla was able to achieve its stellar results despite its small vehicle lineup.
“Taking almost 20% market share during a year with record-high new car sales is remarkable in itself. When a brand also achieves such volumes with so few models, it says a lot about both demand and Tesla’s impact on the Norwegian market,” Stokke stated.