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The Boring Company skeptics are making the same mistakes as Tesla and SpaceX critics
The Boring Company is truly becoming an Elon Musk-founded company in more ways than one. Apart from developing quite rapidly for a startup of its nature, the tunneling firm is also receiving quite a lot of criticism from avid skeptics, many of whom seem to be under the impression that the Boring Company’s projects are pointless, or badly-planned at best.
Earlier this month, CNN Business published a piece on The Boring Company’s Las Vegas Convention Center loop system, which is poised to be opened early next year. The project was granted a $48.6 million contract but is expected to cost a total of $52.5 million, and it involves two mile-long tunnels where Teslas could ferry passengers from one side of the Las Vegas Convention Center complex to the other.
Needless to say, several individuals consulted by the news agency were extremely skeptical of The Boring Company’s vision. Christof Spieler, a lecturer at Rice University who researches transit and urban planning, sharply criticized the tunneling startup’s concepts, arguing that the Loop system seems poorly thought-out. “These feel like the kind of renderings an architecture student would do for their one-semester project. I don’t see any evidence that this has really been thought through in terms of how it would function,” he said.
Explaining further, Spieler remarked that the LVCC Loop’s renderings make the system look more like taxi-loading areas. With such a system in place, the lecturer noted that issues would likely arise when the system is in operation, such as cars jockeying past each other to pull in and out, which would, in turn, adversely affect the system’s operations. He also noted that the renderings do not seem to show any barriers that would block unauthorized cars from entering the tunnels.
Ultimately, Spieler noted that a standard people mover is still a superior solution, as passengers do not need to duck to board vehicles and they could also hold their luggage instead of accessing a car’s trunk. “It seems like car-thinking applied to a transit problem that we already know how to solve,” he said.
Gerry Tierney, who co-directs the mobility lab at Perkins&Will, which has designed transit systems in North America and the Middle East, was bolder in his criticism of The Boring Company. He took issue with the system’s use of Teslas, calling the idea “comically inefficient” and refusing to call the LVCC Loop a transit system. “This is not a transit system. It’s a system for driving electric vehicles underground,” he said, adding that Musk’s idea is pretty much what would happen if intricate transit systems like the London Underground replaced its subway trains with cars.
While The Boring Company’s technology is yet to be proven, it also seems pretty careless to completely discount the LVCC Loop’s potential even before it could be tested. The Boring Company and its technology are not being developed by a random group of unqualified individuals, after all, and Elon Musk himself has proven over the years that even conventionally insane ideas–such as landing the first stage of an orbital rocket on a drone in the middle of the ocean or scaling the production of a mass-market electric car–could be feasible if enough work is put into them.
Overall, the tunneling startup’s skeptics seem to be making the exact same mistakes as those who were also critical of Musk’s previous projects in SpaceX and Tesla. Musk was not joking when he remarked that the idea of using Teslas in tunnels is more profound than it sounds. This is partly because The Boring Company’s innovations are not really its people-movers, it is the tunnels themselves. While the use of all-electric vehicles in the Loop systems is a key part of the Boring Company’s vision, the startup’s true disruption lies in the ways that it could build tunnels far quicker and far cheaper than any other company in the industry.
The Boring Company intends to accomplish these goals with rather simple solutions. Smaller tunnels are faster to build, so the tunneling startup designed its tunnels to accommodate smaller vehicles. All-electric cars are used so that the tunnels do not require an extensive system designed to handle emissions from vehicles that use it. The Boring Company’s tunnel boring machines (TBMs) are also optimized consistently, making them progressively faster and cleaner to use. These may all seem like little adjustments to conventional tunneling practices, but each one represents a step towards a potential future where tunnels could be built at scale rapidly, and perhaps even autonomously.
It is easy to mock or dismiss the ideas of people like Elon Musk and his teams at The Boring Company, SpaceX, and Tesla. But inasmuch as Musk’s companies make it pretty easy to target them due to their goals and nature, SpaceX and Tesla’s history shows that more often than not, it is a mistake to bet against Musk and his team of visionaries, almost all of whom seem to have the tendency to think outside the box by default. As for the Boring Company’s LVCC Loop, there seems to be a good chance that it could outperform expectations, with recent simulations showing that the system could move about 13,000 people an hour, and that’s with the system operating nowhere near their limit.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
